Tag Archives: Marketing & PR

Marketing, PR and SEO, News

Oxfordshire digital marketing agency partners with leading speciality coffee roaster, Origin Coffee

Origin Coffee has appointed Oxfordshire-based digital marketing agency, The Evergreen Agency, to take the business to new heights in 2023 and beyond. Ecommerce specialist digital marketing agency, The Evergreen Agency, has partnered with this speciality coffee roaster to drive traffic, visibility and sales online.

Since launching in 2004, Origin Coffee has gone from strength to strength with significant growth in recent years. As a leading ethical and sustainable coffee brand, its popular coffee subscriptions gained further traction during the pandemic. With six coffee shop locations in Cornwall and London, and an ever-evolving product range, Origin has become one of the longest-standing speciality coffee roasters on UK shores.

Emma McKeever, Marketing Director at Origin Coffee (https://www.origincoffee.co.uk), comments on the new partnership due to commence in the upcoming weeks: “Origin Coffee are delighted to be working alongside The Evergreen Agency on our digital marketing strategy. We have chosen to partner with Evergreen due to their wealth of marketing knowledge, award-winning experience, and wide-reaching skill set. Each Evergreen member has their own area of expertise that the Origin team are really looking forward to learning from. We have confidence that Evergreen will help us to develop an exceptional strategy to support our fast-paced growth within the coffee industry.”

The Evergreen Agency, founded in 2013, partners with companies and provides SEO, PPC, Content Marketing and Promotion services. With years of success in driving revenue and improved online sales for retail and ecommerce brands, the agency is excited for this new venture and partnership with Origin Coffee.

Aaron Rudman-Hawkins, Founder and Director of The Evergreen Agency, comments on the exciting new partnership with Cornwall’s coffee pioneers: “We are thrilled to be partnering with such a reputable brand, whose knowledge in the coffee industry is unmatched and we look forward to amplifying the brand name further with our renewed digital marketing growth strategy. Our expertise lies with ecommerce brands, so the team and I are excited to start implementing our award-winning digital marketing services and be a driving force behind the growth of the Origin brand for many years to come.”

For more information on The Evergreen Agency and its partnership with Origin Coffee, visit https://theevergreenagency.co.uk/blog/origin-coffee-partnership/

Marketing, PR and SEO, Networking, News, South East

Oxford gains its own digital marketing meet-up launching this month called ‘Search Oxford’

Aaron Rudman-Hawkins, SEO expert and managing director of Oxfordshire digital marketing agency, The Evergreen Agency, has recently launched Search Oxford, the only industry meet-up in the Oxfordshire area. 

Search Oxford – a digital marketing meet-up in Oxford for the digital community of the city and its surrounding areas, is a rebrand of what was once ODWU meet-up (Oxford Digital Workers Union) that was first launched in 2017 and wasn’t continued after the pandemic hit, due to a change in circumstances. 

This exciting new networking event welcomes everyone from agencies to freelancers and in-house digital professionals. The focus for Search Oxford is collaboration, knowledge sharing and community. Aaron’s plan is to continue to build the inclusive community that previous organisers Aisha and Charlie started and produce an opportunity to learn, network and interact with fellow digital professionals in the local area.

Aaron Rudman-Hawkins comments on his takeover of the former meetup and explains: “I loved the ODWU meet-ups and attended regularly. During Covid, their circumstances changed and long story short, I’ve taken it over and I’m going to bring this Oxford-based event back with a bang!

At this point, I want to give the former organisers of the event, Aisha and Charlie, a massive shout out as they did such a great job over 3-4 years to build ODWU into the fantastic event that it became, with 500+ members registered and regular attendees of 30-40+ for every event.”

Running a local networking event has always been a plan of Aarons that he is now ready to pursue, with the first event scheduled to take place on Wednesday 30th March from 6:30 pm – 8:30 pm at an Oxford-based venue. 

Rudman-Hawkins also comments: “Search Oxford is going to quickly become Oxford’s premier digital meetup for anyone in the digital space. Regardless of your discipline or experience, if you’re in the digital space and are based in or around Oxford, this is the event for you.” 

For further information on Search Oxford including dates and opportunities to become a speaker or sponsor visit – searchoxford.co.uk  

Marketing, PR and SEO, News

Oxfordshire digital marketing agency partners with Portman Dental Care

Oxfordshire based creative digital marketing firm, The Evergreen Agency, has partnered with Portman Dental Care to bring a cohesive digital strategy to the national chain of dental clinics. 

The partnership is set to see a renewed strategy and focus surrounding digital marketing, aiming to deliver the best possible service to customers across the UK. 

Aaron Rudman-Hawkins, Managing Director of The Evergreen Agency comments on the exciting potential waiting to be explored by the partnership: “We’re delighted to be partnering with Portman Dental Care, they are a very exciting organisation that is growing rapidly and it was clear from the early discussions that our values aligned. I strongly feel this will be a fantastic collaboration for years to come and the team are excited to get to work.

A great privilege of running this agency is deciding which businesses we want to partner with; It’s clear to see that Portman Dental is providing a service that massively improves people’s lives through embedding confidence, and we wanted to be a driving force behind the growth of Portman’s mission.”

Search engine optimisation is the process of increasing online visibility. By showing Google and other search engines that a website is a source of knowledge, providing users with the best possible answers to their questions, websites will appear higher up on the search pages. Websites that rank higher on search engine results pages attract more traffic, increasing brand visibility and reach. 

Natalie Scutt, Senior Digital Marketing Manager at Portman Dental Care comments on the decision to focus on search engine optimisation to deliver growth: “As a business with a strong emphasis on local, we needed a partner who could accommodate this alongside providing support for our group websites, with strategic, technical & content experience. In Evergreen, we’ve found just that and we’re really excited to see where the partnership can take our business in the digital landscape.”

Rudman-Hawkins comments on the exciting future of SEO as an industry: “The world of SEO is changing constantly and at an ever-increasing pace. For both me personally, and for the whole team at our agency, it’s a job, duty and enjoyment to keep on top of the latest developments, and use this knowledge to help our clients achieve their goals.”

News

Goose Island select Digital Natives for UK Instagram Launch

Internationally acclaimed craft beer brand Goose Island choose Digital Natives for their UK Instagram launch.

Social-first creative agency Digital Natives have been selected by AB InBev-owned beer brand Goose Island for the launch of their Instagram channel in the UK as part of a wider DTC initiative from the brand.

Digital Natives have been working closely with Goose Island to develop a social and content strategy for the launch. Translating their brand identity to social, Digital Natives have established an ownable tone of voice for Goose Island on social, as well as creating innovative, social-first formats with a distinctive look and feel.

Fred Nesbitt, European Marketing Manager, said, “It has been great working with the team at Digital Natives over the past few months, they have helped us develop a strategy we are enjoying bringing to life”.

Digital Natives’ Managing Director, Alistair Fitch, said “We’ve really enjoyed working with the team at Goose Island on such an iconic brand, and we’re excited to see the plan rollout over the coming months.”

Working with Goose Island, Digital Natives continue to grow their portfolio within the alcoholic beverage industry.

Image sourced from @gooseislanduk on Instagram.

Please visit: https://www.gooseisland.com/age-gate

Appointments, News

Greg Sterling joins Uberall as VP market insights

Uberall, the digital platform delivering ‘Near Me’ Brand Experiences for customers, today announced that Greg Sterling will become the company’s first VP of market insights. Sterling brings 20 years of experience as an analyst, writer, and researcher focused on digital and location-based media and marketing.

In this new role, Sterling will provide his expertise, insights and support to multiple internal teams and will lead research and content initiatives within Uberall. They will include leveraging Uberall’s unique data and insights to help benefit the company’s enterprise customer base, channel partners and resellers (e.g., SEO, digital marketing agencies, and more), as well as the broader market. Sterling will also be speaking at and programming events.

“I’m thrilled to join the exciting Uberall team,” said Sterling. “There’s still a considerable amount of work to do to educate and help brands and marketers to deliver effective ‘near me’ experiences to their customers; and Uberall is doing some great and innovative things to meet those needs.”

Sterling is one of the leading analysts and speakers on location marketing, location intelligence and the SMB marketplace, with an extensive background in digital strategy, research, content development, and event programming. He has been a contributor to Search Engine Land since 2006.

Before joining Uberall, Sterling was the VP of strategy & insights at LSA, where he helped accelerate the organisation’s transformation from traditional media trade group to leading digital marketing association for location-based marketers.

“Greg has been a leader in the location marketing space for two decades,” said Norman Rohr, SVP of marketing at Uberall. “We believe that his expertise and knowledge will help Uberall as we continue to grow, win business, and serve our customers around the world, and in North America in particular.”

For more information about Uberall, visit: https://uberall.com/.