Strategic and creative healthcare agency, Create Health, whose creative work includes global and national campaigns for big healthcare brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA, has ended the year on a high by introducing three new staff members to its growing team. Ben Price joins as commercial account director, Tom Hunt joins as project manager and Matt Sugrim becomes its first in-house animator.
Price brings extensive experience in medical sales and marketing, with his previous role being senior European marketing manager for British multinational medical equipment manufacturer, Smith & Nephew. On his new commercial account director role, Price comments: “I’ve spent a large portion of my career as a client and I’ve joined Create Health as I see them as a talented and growing agency that have huge scope to impact the world of medical device marketing at a particularly challenging and interesting time for the industry.”
Meanwhile, Sugrim joins the Create Health team permanently after freelancing as an animator and CGI generalist for several years. Sugrim says, “I joined Create Health for a chance to work with an experience and dedicated agency deeply embedded in the bio-medical side of the creative world and am keen to work within a team who can guide my work to new heights. I am most excited about helping to develop Create Health’s motion and CGI offering – making some of the creative industry’s most powerful and rapidly developing tools available to our clients.”
Joining from Medical Protection, the UK’s largest medical indemnity provider, is project manager, Tom Hunt, whose role will involve taking projects from initial client ideas to fruition, across the client base. Formerly at Havas and Golley Slater, Hunt comments: “I joined Create having been fascinated by the advancements in new healthcare technology and treatments, and wanted to play a role in transforming these ideas to the people that need them most. Having spent my marketing career learning how best to understand my audience behaviour and mindset, I am looking forward to bringing this to my new role here at Create Health.”
These appointments represent continued success for Create Health as its expansion plan rolls out following the management buy-out in March.
Ed Hudson, managing director, adds: “The Create Health evolution continues – we’ve ended the year with a restructure, changing to a pod system that’s focused around bringing together a dedicated range of specialisms for each client, rather than teams separated by job title. We’ve been able to choose talented, ambitious new team members and we’re particularly excited about having a permanent animator, in Matt, as we’ve produced some powerful, successful animated projects this year and we can only see this area growing.”