South West based PR and media communications agency, HeadOn PR, has appointed a new Public Relations Account Executive following a surge in new client wins and enquiries as organisations seek new ways to drive up business growth through lockdown.
Based in Cheltenham, the team at HeadOn PR have been busy supporting a growing national and international client base particularly in technology, engineering, and the professional services sector, as media and social media consumption continues to rise among customers during Covid-19 restrictions.
Lucy Allen brings with her over five years’ experience following previous roles as PR Executive for Herefordshire & Worcestershire Chamber of Commerce, and PR Assistant for international accessory brand, Johnny Loves Rosie. The 26-year-old holds a Master’s degree in Public Relations and Corporate Communication, and has a wealth of B2B and B2C knowledge.
Allen said: “Joining such a creative and well-established agency like HeadOn PR is a fantastic opportunity. The team have been brilliant at welcoming me despite the challenge many businesses currently face with recruiting and onboarding virtually. I am already enjoying the varied nature of the role of working with B2C and B2B clients from major technology companies, law and finance firms, to care homes.
“HeadOn PR values its client’s goals, and the team are incredibly passionate about the work they produce. I’m looking forward to continuing my development with HeadOn as the business continues to expand.”
Lucy will be supporting with the management of client accounts, implementation of PR campaigns, social media management and the agency’s podcast ‘The Art of PR’.
Founder and Managing Director, Verity Blake, said: “We’re delighted to welcome Lucy at such an exciting time for HeadOn PR. We’ve seen a spike in companies contacting us to help them market themselves to their customers after many of their traditional routes have become unavailable under Covid restrictions and they want to harness the fact that consumers are now spending a record amount of time online during lockdown. Recent Ofcom reports have shown that customers are spending 36% more time on social media and 26% more time on news sites a day whether to purchase, keep informed and stay connected with companies, colleagues, friends and family.
“As media communications and public relations becomes ever more important throughout the Covid-19 crisis, collaborating with businesses to provide exciting and different ways to tell their story and share expert insight, allows us to look to the future with positivity.”