Absolute Collagen wins Best New Anti-Ageing Product at Pure Beauty Global Awards 2021

Absolute Collagen’s vegan facial serum, Maxerum™, has been named ‘Best New Anti-Ageing Product’ at the Pure Beauty Global Awards 2021.

The collagen-boosting powerhouse scoped up the award during a star-studded virtual ceremony on 12th May 2021, where guests from across the world tuned in to watch.

Launched in July 2020, Maxerum™ is a dermatologically tested and clinically proven collagen-boosting facial serum, designed to plump and protect skin, whilst preventing signs of ageing.

The Pure Beauty Global Awards are dedicated to providing global exposure to new and existing brands who are taking the global beauty market by storm. The 2021 winners were voted for by an international expert judging panel, who used their expertise to decide on the best new global beauty products of the year.

Maxine Laceby, CEO and Founder of Absolute Collagen says: Myself and the Absolute Collagen team are absolutely thrilled to have won the Best New Anti-Ageing Product for Maxerum™! It has been hugely popular with both new and existing customers and it’s great that it’s being celebrated with this prestigious and international award.”