The partnership will see Access create a new brand identity and positioning, a new website design, the creation of visual assets and video, and lead generation through e-marketing and social media.
Manchester digital agency Access has been appointed to develop a new digital identity and website design for Stanlow Terminals, which owns and operates the largest tank storage facility in the UK.
A carve out of Essar Oil UK’s huge Stanlow Manufacturing Complex, the company was established in 2020 and has big ambitions to drive increased business through its digital capabilities. Stanlow Terminals’ core operation is its storage, blending and transportation of petrochemicals. Excelling in logistics it plans to work with businesses throughout the UK to reduce risk within the supply chain and has extensive experience and expertise across oil, bio fuels, chemicals and bitumen.
By expanding its digital brand and digital marketing, Stanlow Terminals will be able to better communicate its range of services and ongoing achievements to customers. Access’ remit will cover brand identity and positioning, a new website design, the creation of visual assets and video, and lead generation through e-marketing and social media.
Zara Giles, Chief Commercial Officer at Stanlow Terminals, said: “We’ve appointed Access to help us transform how we will communicate our brand and business to key audiences. Access showed that they understood our company and demonstrated an ability to deliver what we need – from brand identity and positioning through to e-marketing.
“We have a clearly defined long-term vision to maximise the site at Stanlow – manufacturing, processing and storing fuels of the future and utilising road, pipeline, sea and rail for in and outbound transportation; showcasing our capabilities and driving awareness is now vital in our growth.”
Based at Stanlow Refinery in Ellesmere Port, Stanlow Terminals is linked via on site infrastructure to the Hynet initiative, designed to establish the North West UK as a low carbon hydrogen hub. Earlier this year, the project – which will see the development of the UK’s first Low Carbon Hydrogen Plant at Stanlow – received UK Government support. The plant will produce 3TWh of low carbon hydrogen (double the UK’s total current production of bio-methane) which will be provided to industrial and domestic customers in the region.
Frankie Metzinger from Access added: “We’re extremely proud to be supporting a business that is so heavily invested in creating a more sustainable future. As well as the HyNet project, Stanlow is also helping to reduce the burden on landfills and reliance on fossil fuels with its involvement in the waste-to-fuel project that will create greener fuel for airlines operating at UK airports. We back any organisations that are helping to build a cleaner, greener future and look forward to working with Stanlow on its journey.”