July 30, 2021

Born again… Born Social launch rebrand

Award-winning social media agency, Born Social, is today launching a bold new rebrand including website, logo, tone of voice and toolkit, that captures the essence of the company as it continues to grow and evolve.

Created in collaboration with London design agency Human After All, the rebranded website features the company’s distinct shade of blue and a ‘digital-first’ colour palette using pastel shades, photography and 3D. Born Social is a pioneer of the ‘Social-First’ movement, which was integral to the rebrand. Dynamic content layers consisting of Emojis, app tiles and real-world objects combine to create an experience reminiscent of our social media interactions. The new identity is grounded in the rigour and experience that the agency has become known for within the industry.

A key principle of the rebrand messaging draws from the understanding that the world of social media can seem chaotic. Born Social works with brands to navigate and harness the elements of social media that make it feel like chaos, bringing ‘method to the madness’. “Harness the chaos” is a new brand pillar that helps encapsulate and define the agency’s approach.

Since launching in 2012, the agency is now a growing team of 70 working with some of the UK’s leading brands to its roster including: Nando’s, Fever Tree and Snickers. Over the last year alone, Born Social has won a series of new accounts, undergone a buyout, launched a new senior heads management team and has a future-proof post-Covid office rebuild in the works, all paving the way for a rebrand to reflect the changes.

Commenting on the rebrand, Ben Tyson, CEO and Partner of Born Social, says: “Working collaboratively with Human After All, we wanted to reflect our evolution as a company while representing our people-centred focus and our commitment to a social-first approach. We’re thrilled with the result. The rebrand perfectly captures who we are, how we behave and what we believe in.”