VIPRE Benefits from Yearly Growth through a Successful CyberSecurity PR Campaign

Neo PR enhances the security solutions provider’s reputation across Europe and APAC through expert led and reactive content

VIPRE, a leading provider of internet security solutions purpose-built to protect businesses, solution providers, and home users from costly and malicious cyber threats, identified a space for PR in its marketing campaigns back in September 2019, and partnered with Neo PR, a B2B technology PR agency.

By working with a public relations agency with a specialism across the cyber industry, VIPRE has since taken advantage of increased brand awareness across the United Kingdom and Europe, and more recently, on a global scale, by being a part of the media conversation around cybersecurity. This has been achieved by placing VIPRE at the forefront of breaking industry news and within industry trends such as ransomware, data breaches and human error. 

By positioning the security solutions provider as an expert and thought leader within the cybersecurity industry, VIPRE has been able to benefit from a year-on-year rise in coverage results, with a 71% increase in coverage across the same three month period compared to 2019 and 2020. This includes Tier A titles, such as the likes of Business Chief Europe, SC Magazine, Silicon and The Journal of International Security. 

Yvonne Conway, Marketing Manager UK and Ireland, VIPRE, comments: “We have been so impressed with Neo PR’s results and work ethic over the last few years, leading to an increase in sales enquiries and global recognition. The coverage and success levels achieved across the United Kingdom and Europe have been greater than we had ever anticipated. We’re excited to continue developing such a successful relationship and PR campaign with the team.”

Ashley Carr, Founder and Managing Director of Neo PR, concludes: “VIPRE’s PR campaign has continued to be a year-on-year success. Our coverage rates for the security company have increased yearly, and we’ve already surpassed last year’s overall coverage by July 2021 – the numbers speak for themselves. But what makes getting coverage so easy is working with a brand that understands the importance of PR, works alongside us to create thought provoking content and is open minded to new opportunities.”