HRH The Princess Royal visits Lintbells in recognition of significant local employment, business growth and charitable work during COVID-19

Lintbells, a manufacturer in premium natural pet supplements and two-time recipient of the Queen’s Award, recently received a royal visit by HRH The Princess Royal. The visit to Lintbells’ Head Office in Weston, Hertfordshire, was to mark the expansion of the business, significant local employment and charitable work achieved during the pandemic.

Over the past 18 months, the business boosted local employment, with more than half (50 percent) of the Lintbells team being employed during COVID 19 (March 2020 – July 2021), including a number of graduate trainee and apprenticeship positions. The team which was originally 60 people has now grown to 120. 

The royal visit gave the Lintbells team an opportunity to meet HRH The Princess Royal and talk through many of the business and charity initiatives the company is running both locally, nationally and internationally, including the UK and USA.

Some of the initiatives include the #RescueYourRescue programme to support UK and US rescue centres in the height of the pandemic and the #ThankYouDogs’ campaign, which recognised the huge contribution the nation’s dogs gave to their families throughout the pandemic.

Key attendees joining Dr John Howie DL, CEO, Lintbells Ltd to welcome HRH The Princess Royal included HM Deputy Lieutenant Anthony Chapman, leading Sea Cadet, Holly Allen, and The Rt Hon Sir Oliver Heald QC MP, Member of Parliament for North East Hertfordshire. Also present were Cllr. Elizabeth Dennis-Harburg, Vice Chair of North Herts District Council, Ian Fullstone, Deputy MD of North Herts District Council. John Davies, Lintbells Co-founder and Ben Long, Company Director, Lintbells Ltd.

HRH The Princess Royal unveiled a commemorative plaque presented by Dr John Howie. Outstanding Contribution Awards were presented to Louise Quinn, Darren Spavins, Katie Govier, Charlotte Kingsley, Amanda Smith and Rebecca Davies to recognise their long-term service and dedication to supporting the company’s development and mission to give pets an active life for life.

John Howie, CEO and co-founder of Lintbells, said: “We were delighted to welcome HRH The Princess Royal to Lintbells. It was a tremendous honour to receive her visit, and our team was extremely excited to meet HRH The Princess Royal. After so many months of working from home, it was an excellent way to bring the team together and receive such incredible recognition.”

The visit was rounded off by the presentation of flowers and a hamper of Lintbells products for HRH The Princess Royal’s own horses and dogs.

AvaTrade signs world’s fastest man Usain Bolt as official Brand Ambassador

AvaTrade has announced its exciting new partnership with global sporting icon and eight-time Olympic gold medallist, Usain Bolt, to become the company’s new official Brand Ambassador.

Usain Bolt, winner of 19 Olympic and World Championship gold medals, has joined up with AvaTrade – an award-winning online broker with millions of users – to become the company’s new Brand Ambassador. AvaTrade is dedicated to revolutionising the online trading industry by providing a trustworthy, innovative, educational, and user-oriented trading environment that empowers people to invest and trade with confidence. AvaTrade and Usain Bolt’s partnership is based on the core values that potentially make a successful trader as well as a world-class athlete: being goal oriented, self-awareness, dedication, training for success, and above all, uncompromising professionalism.

Dáire Ferguson, CEO at AvaTrade, said: “Investors and athletes require a number of similar characteristics. They need to be driven, quick to react and dynamic to get to the top. This is why we’re so excited to be working alongside Usain Bolt, an individual who shares our views and outlook on what is required to achieve success.

“Over the past few weeks, we have been inspired by the sporting excellence and professionalism shown by so many dedicated athletes, it makes it all more exciting for AvaTrade to join forces with one of the most iconic sportsmen of all time.

“As one of the most regulated and trusted brokers in the industry, we are delighted to have Usain Bolt representing our brand and working with us to promote our commitment in making trading accessible for everyone around the globe with our excellent customer support, educational guides, cutting-edge technology and intuitive platforms.”

Commenting on the partnership, Usain Bolt added: “As a world-record breaker in the Olympics and World Championships, I’m always inspired by companies that are innovative and lead the way in their industry. AvaTrade provides the access and tools you need to take advantage of trading opportunities in real time, so I am very excited to work with AvaTrade and help them expand their brand to many more millions of investors world-wide. Be more Bolt!”

This partnership with Usain Bolt will enhance AvaTrade’s position as a gold standard, world-leading online broker that is focused on providing its clients with the best training, technology, risk management tools, and educational guides needed be successful while building a winning mentality to aid in their endeavours.

Please see the official announcement video here:

https://finnpartners.box.com/s/c446xonropi36k2gzas7jz718e56wgpv

For further information, please visit www.avatrade.com

 

“Prison suicide should be preventable, not inevitable” says mental health expert

A leading mental health specialist says prison suicides in the UK should be preventable. The claim comes from Professor Joe Rafferty, Chief Executive of Mersey Care NHS Foundation Trust and Chair of the Zero Suicide Alliance (ZSA).

He will review the actions of UK prisons to raise urgent awareness of suicide prevention at the upcoming Festival of Leadership and Learning organised by Spectrum Community Health CIC.

Prof Rafferty, who has led at a senior level in the NHS for over 20 years, will use the festival’s platform on 11th August to discuss the concept and practices of zero suicide. He will also review the work undertaken at HMP Liverpool as part of the programme and its progress to date.

As an ardent campaigner for safety in mental health services, Prof Rafferty is part of a stellar list of highly respected leaders scheduled to speak at Spectrum’s ten-event festival programme over the year.

Prof Rafferty said: “Prison suicide should be preventable, not inevitable, and there’s a long way to go before the healthcare sector tackles this issue once and for all.  There is a lot that can be done to make sure assessment, risk and the sharing of appropriate information are formulated into meaningful, co-produced and usable safety plans for all those in prison using mental health services.

“Making basis suicide prevention awareness easy to access and understand right across the prison is another straightforward step to take. These and similar interventions are the sorts of approaches we have been developing in Mersey Care and with the Zero Suicide Alliance (ZSA) at HMP Liverpool.”

The ZSA is a collaboration of National Health Service trusts, charities, businesses and individuals who are all committed to suicide prevention in the UK and beyond.

Previous speakers at the festival include Andrew Furber, Regional Director of Public Health England, Phil Copple, Director General of Prisons at HMPPS and Dr Eamon O’Moore, National Lead for Health and Justice Public Health England. During his speech at the festival last month, Furber outlined his concerns as the Covid-19 pandemic has widened health inequalities across the UK.

Linda Harris, CEO at Spectrum Community Health CIC, said: “As someone who has been named one of the top 50 NHS CEOs by the Health Service Journal, we’re thrilled to have Professor Joe Rafferty join us for an informative lecture at the Festival of Leadership and Learning. His session will be aimed mostly at those working in the health and justice sector, with a keen interest in mental health – an area which we provide various services with at Spectrum.”

“We hope that the event will enhance knowledge of the concept and a better understanding of the work currently taking place to implement a zero-suicide approach – something which every professional in the healthcare sector should be aware of.”

The Festival of Leadership and Learning is designed to bring together forward-thinking advocates, practitioners of change, policymakers, and teachers to foster challenging debates.

Spectrum, which was one of the first health social enterprises to spin out of the NHS, has organised the Festival of Leadership and Learning as part of a series of events celebrating its tenth anniversary. Spectrum has supported an estimated 360,000 patients across its portfolio of community-based services in sexual health, health and justice, and substance misuse in the North of England.

Each event is FREE to attend by signing up via the following link: http://spectrumfoll.co.uk/

“We’re both scared of heights – and doing a Skydive to help prevent more young suicides.”

2 young people in Gloucestershire are raising funds for a suicide prevention charity after losing 2 friends to suicide – and doing it via a skydive despite both of them being absolutely terrified of heights.

Charlie Waplington and Elise Gardiner were hit hard by the tragic loss of friends Arro and Ed and wanted to take on a challenge to honour their memory.  The girls are undertaking a skydive – determined to overcome their  fear of heights – and the duo have decided to use the opportunity to raise funds for suicide prevention charity Papyrus Prevention of Young Suicide.

Suicide is the biggest killer of people under 35 in the UK,  yet few people know anything about suicide prevention.  It is often only when it touches you personally that people recognise the risk to young people and the impact a suicide can have on family, friends and loved ones.

Elise explains:

“This is a charity very close to our hearts as we have both been affected by the loss of our 2 dear friends, Ed and Arro.

“We believe that everyone can play a role in suicide prevention and we support this charity.  We need to work towards a society which speaks openly about suicide and has the resources to save young lives. ”

Charlie added:

“It was coming up to a year since we lost Ed, and we lost Arro, Ed’s former classmate, a little earlier. Losing both of them hit our whole group hard, so we decided to do something to honour their memory.  These were young men who were popular and loved by friends and family, and if more people were aware of the risk factors and where to point friends who we know may be struggling for support and advice, it’s possible we could prevent others from going through the loss we have.”

“We wanted to do something to remember them but also to help others – tackling a massive fear seemed a great way to do it.  I am really terrified but remembering Ed and Arro, and focusing on the money we can raise to help others like them, is all the motivation we need.

The pair have already raised £870 via their Go Fund Me page and the Skydive is planned for 18 September.

You can support them here: https://www.gofundme.com/f/sky-dive-fundraiser-prevention-of-young-suicide

Image shows Charlie with Ed (left) and Arlo with Elise (right)

Largest directory of US Insurance Asset Managers launched by CAMRADATA and Insurance AUM Journal

CAMRADATA, a leading provider of data and analysis for institutional investors has joined forces with Insurance AUM Journal, the leading, dedicated insurance asset management publication in the USA, to launch their first ever US Insurance Asset Manager Directory.

With over 160 asset managers listed, the US Insurance Asset Management Directory is the largest and most comprehensive directory of insurance asset managers worldwide.

The directory will provide insurance investors with high-level detailed information on asset managers from around the world which will help to improve their investment decision making.

Using the directory they can view asset management league tables, performance analysis and access contact details of all asset managers listed.

Available to US Insurance firms and investment consultants free of charge, this is an invaluable source of information for any individuals involved in investment analysis, manager research and performance monitoring.

This is the second collaboration between CAMRADATA, a leading provider of investment research, data, and asset management information and Insurance AUM Journal, the world’s number one journal for thought leadership on the insurance asset management market. Together, they are building a reputation for providing a great asset management resource hub for insurance firms.

Early this year, CAMRADATA offered access to CAMRADATA Live, an on-line manager research platform, to all of Insurance AUM Journal’s US insurance clients, giving them the opportunity to research 6,000+ investment products managed by over 700 asset managers to carry out asset manager reviews, monitor risk and evaluate their performance.

Stewart Foley, Editor in Chief, Insurance AUM Journal said, “We are excited to partner again with CAMRADATA and publish the largest and most detailed directory on US insurance asset managers.

There is strong demand for high level information about insurance asset managers, including information on their ESG policies and D&I processes, and strengths and capabilities and we believe the directory and CAMRADATA Live are essential resources for investors seeking key and detailed information on asset managers managing insurance monies.”

Sean Thompson, Managing Director, CAMRADATA says, “In partnership with Insurance AUM Journal we are offering a really comprehensive guide that will add great value to insurance investors.  Not only can they access the directory free of charge, but they are also eligible for complimentary access to CAMRADATA Live, our online asset manager database, which is an essential resource for manager research, performance monitoring and manager ranking.”

For more information on CAMRADATA visit www.camradata.com

Airdri Group Appoints New Head of Business Development

Oxford-based hand dryer manufacturer Airdri has welcomed Joe Pearce to its senior team as head of business development.   

The company laid down ambitious expansion plans at the beginning of the year, and after a strong first quarter is investing further in its sales and marketing division to achieve exponential growth across the rest of 2021. 

Having recently launched a new range of eco hand dryers, as well as pivoting during the pandemic to become one of the UK’s leading suppliers of SteraSpace air sanitisation units, the firm is on course for a record year. 

 Joe has been brought on board to lead the company’s sales team, to identify and develop new areas of growth and improve profitability within existing revenue streams. Prior roles for Joe have included national account manager at Mattel, Inc. Sales and training partner at Dyson and sales director at Annabel Karmel. 

 Talking of his new role Joe said: “It’s an exciting time to join the dynamic, hugely experienced sales and marketing team at Airdri. The brand is staying true to its ethos of innovation and sustainability within the sector. It has some exciting new products in the pipeline, as well as continuing to drive forward standards in the manufacture of reliable high-quality, industry-leading hand dryers. There is a strong team in place already which I’m very much looking forward to becoming part of.” 

 Steve Whittall, Group Research and Development Director said: 

 “Joe joins the Airdri Group at a pivotal time as we expand into new markets and solidify our reputation as an innovative force in the global hand drying industry.  

 “Our business is growing at pace, and we know that in order to continue the upward curve we must continually invest in the right personnel. We have appointed Joe, who has a wealth of leadership and sales development across various different sectors in UK and European markets, to push forward our business development strategy nationwide and internationally.” 

The future of collaboration tools and the three key drivers for change

By Simon Haighton-Williams, CEO of Adaptavist

 

The last 18 months have afforded us all with the stark realisation of just how quickly life can change. With rapid shifts in how we live, work, and function as a society, COVID-19 has forced change at scale, for individuals, governments and particularly for businesses.

While some businesses relished in digital transformation prior to the COVID-19 shutdown, others had resisted, forcing the overnight implementation of new processes and tools such as Zoom, Google Docs and Slack. Now seemingly second nature, tools like these have enabled us to connect with people during periods of forced isolation and they’ve also helped organisations to pivot at a moment’s notice while empowering teams to collaborate from anywhere.

However, we’re now approaching a new phase in the pandemic. Teamed with a workforce that’s demanding continued hybrid working, a portfolio of new collaboration tools and an element of uncertainty, organisations are seeking a new level of resilience to ensure business continuity. Here are three key challenges that IT leaders are looking to address in this new distributed world:

Integrating third-party tools

Research from SWZD shows that 76% of companies plan on long-term IT changes as a result of COVID-19 and will increase cloud and managed services spending in 2021.

Transitioning to a remote-working environment has naturally meant a growing reliance on third-party technology and for most, the likes of SaaS applications have opened up new possibilities for companies in the face of the pandemic. SaaS provides pre-canned solutions that are easy to buy and start using, rather than needing extensive deployment.

However, this wave of externally deployed, off the shelf solutions in the last year or so is creating an increasingly hybrid landscape – meaning companies are running a mixture of SaaS applications and on-premise solutions. This balancing act brings complexity to those who manage systems, the data in them, and the business processes they embody, developing a new challenge of deploying and managing tools across platforms and across a broader network.

Integration planning is key to bringing a company’s broad number of communication and collaboration tools together. Through integration, companies can create a solution that’s essentially built for them using the selection of tools they love, providing a much more powerful, flexible and adaptable means of working for the future.

Non-technical teams using tools

Another important challenge for IT teams is that these new tools are no longer exclusive to the IT department. In fact, our 2021 State of the Atlassian Ecosystem report found that an increasing number of operations, customer support and marketing teams were also using Atlassian tools, suggesting a step-change in the way organisations operate.

This increase in non-technical teams using tools suggests that there’s a shift-change in the way employees work, brought on in part by remote and hybrid working environments. Of course, with more users operating these tools, more work needs to be done to connect the disjointed applications and systems they’re using. If not, it could result in critical business information not being managed in a unified way across the company, running the risk of mismatched data held in applications and on-premise systems to the detriment of wider business operations.

In order to better align teams and the work that they’re doing, it’s a similar requirement to the proliferation of different types of tools. Companies must integrate their disparate tools to maximise their productivity. In the same way, unifying data across different teams will streamline operations and enable a smoother, more efficient means of unlocking business critical information.

Automating workflows

Organisations are having to adapt faster and be more agile. A recent GitLab survey found, for example, that 60% of software developers are releasing code 2x faster than ever before. It’s no surprise therefore that automating workflows is a top driver for companies that are looking to introduce or update their DevOps strategy. In fact 81% of survey respondents in our 2021: State of the Atlassian Ecosystem report cited automation as an important driver for implementing DevOps.

We’d like to think that we’re a far cry away from how workflows used to be managed when companies would spend weeks of time to deploy small upgrades or fix bugs, responding to inefficiencies with slow turnaround, poor quality, little teamwork and a lack of accountability. Companies can unite development and technology operations, and accelerate software development while ensuring continuous improvement with tighter feedback loops. Plus, having an end-to-end view that showcases the journey from ideation to production is invaluable. If companies want to change the way employees work, in all aspects of development and operations, this is how it’s done.

In summary, the future of collaboration tools looks bright. In order to ensure business resilience and future growth, IT leads are increasingly focused on how to integrate third-party tools across an organisation, as well as across different teams. They’re also addressing the need for greater workflow automation. Companies have to take their tools’ strategy seriously. And those that do will be the ones that are successful and that survive.

West Midlands railway communities on track to fitness in pioneering scheme

Communities around six Birmingham railway stations can embark on a journey to improved health as experts lead a series of free fitness and wellbeing events and activities.

The ‘Thrive Stations’ initiative has launched with the backing of West Midlands Railway and funding has been provided to support a programme of activities until October. The aim is to provide accessible fitness and wellbeing services direct to the community.

Areas served by the stations – Perry Barr, Duddeston, Jewellery Quarter, Aston, Witton and Hamstead – will be the venues for the wellbeing pop-ups, designed and operated by wellbeing experts Parveen Talwar from Communities Engage and Thrive and Shamala Antonio from Impact 4Life Wellbeing.

 

The outdoor talks, demonstrations, workshops and hand-out literature aim to help people in the area get healthy and active. People of all ages can join in the sessions, which include advice on diabetes and weight-management, exercise sessions and yoga.

Organisers say smoothie-making sessions have proved a particular hit, where smoothies are made by pedalling a ‘smoothie bike’, offering a fun way to get some gentle exercise.

Parveen said: “West Midlands Railway has enabled us to provide these invaluable free health and wellbeing sessions to the community including fitness, nutrition talks, smoothie-making sessions, signposting and health checks. The main objective of this project is to provide accessible fitness and wellbeing services and take them directly to the community.

 

“All the activities are being supported and publicised by West Midlands Railways to reach and support local communities.

“We’re broadcasting the events on social media and leading fun and interactive sessions with communities at festivals and events. These include talks on wellbeing and important topics that are a major concern to people’s health.

“Our outdoor events involve us setting up a pop-up wellbeing service, which includes exercise, nutrition advice, yoga, smoothie-making, and guiding people to other local health and wellbeing activities and services.”

Shamala added: “We are also hosting health and wellbeing talks on subjects including diabetes, weight management, heart health and obesity. Health checks carried out include blood pressure and weight.

“Goodie bags of fruit, stress balls, resistance bands, sweat bands and water bottles are understandably proving popular.

“Overall, it’s an excellent time to focus on health and wellbeing as we emerge from the year of pandemic crisis. So many people would say their wellbeing has suffered during these past months, with increased stress and uncertainty and health venues and gyms having limited opening.

“Because our events are free, everyone can partake and benefit. We are welcoming people of all ages, from children to pensioners.”

Thrive Stations support has been available at Birchfield Big Local and the Birchfield Jazz Festival and further pop-up events will take place over the coming weeks, including at Aston Community Games on Sunday, August 8, Handsworth Park on Saturday, August 21 and at the Simmer down festival, also at Handsworth Park, on Sunday, August 22.

Parveen said she would love to extend the programme nationally.

“This is an extremely innovative project. It’s exciting, fun and engaging on every level and we are extremely proud of the project and grateful to West Midlands Railway for enabling the launch of this health and wellbeing programme,” she said.

Fay Easton, head of community and stakeholder for West Midlands Railway, said: “We are delighted to be working with Shamala and Parveen to bring health and wellbeing programmes into Birmingham communities.

“The ‘Thrive Stations’ project is part of the Customer and Communities Improvement Fund Programme which launched at the beginning of the year to support projects to benefit local communities. The full range of funding projects is now online at the programme website www.21stories.co.uk.”

 

Finance firm doubles workforce and secures major investment for revolutionary recycling plant

FFP SOLUTIONS has more than doubled its workforce and secured £35m for clients during the Coronavirus pandemic.

In just 12 months the North Wales firm unlocked millions of pounds for SMEs nationwide via the Coronavirus Business Interruption Loan Scheme (CBILS).

And now the St Asaph-based finance brokerage is aiming to support more people through the UK Government’s new Recovery Loan Scheme (RLS), the replacement for CBILS.

Having grown from four to 11 staff in the last year, FFP Solutions is even better placed to help those affected by the pandemic to access relevant funding.

Director Richard Lloyd-Jones said: “To have secured more than £35m through CBILS is a fantastic result for us, and there is still more to come.

“A lot of people missed out on CBILS because they had not been trading long enough or didn’t meet the lending criteria, and many still don’t know what they are entitled to. It was uncharted territory.

“We encourage them to get in touch because they may be eligible for the RLS and should capitalise on any support available.”

He added: “Throughout Covid it hasn’t just been a case of getting money into businesses to help them survive, for us it’s always been about long-term planning.

“As a result, so many of the companies we work with have pivoted and shown great innovation so they can move forward with confidence and be even more resilient in the future.”

Among the companies to have benefited from joining forces with FFP Solutions was Waring Waste Ltd.

The Nottinghamshire waste recycler is set to unveil a £3m facility transforming household and garden waste into ethanol for the aviation industry after completing a £1.5m refinancing package with Directors Richard Pape and Gareth Jones.

“We are delighted to be able to help organisations looking to diversify and create solutions to global issues,” said Gareth.

Richard added: “The way we as a business have been flexible and dynamic has enabled us to grow, but also to add significant value to the companies we work with, and Waring Waste is an example of that.”

Waring Waste owner John Brooke thanked FFP Solutions for helping to make his vision a reality.

“I have already invested more than £1m into our Wildmerpool site and this extra finance will enable us to implement the changes needed – including new technology, equipment and infrastructure – and open the facility this autumn,” said John.

“We will be able to produce up to 10 million litres of sustainable ethanol a year from around four tonnes of waste a day, so it’s a massive operation.

“Our workforce will double to almost 40 staff and the output will have a positive impact on our environment and the local economy, so we are so glad to have worked with FFP Solutions on bringing this huge project to fruition.”

Visit the website www.ffp-solutions.co.uk or email admin@ffp-solutions.co.uk for more information.

Alternatively, call 0800 783 3117 or follow them on social media at @FFPSolutions.

NOTES: The Recovery Loan Scheme (RLS) is to help businesses of any size access loans and other kinds of finance so they can recover after the pandemic and transition period. Up to £10m is available per business, and the UK Government guarantees 80% of the finance to the lender. No personal guarantees are required to be signed by the business owners up to £250,000. The scheme is open until December 31.

New service to replace Conwy jobs project that supported hundreds of young people

AN INSPIRING employment and education project has supported hundreds of Conwy youngsters over the last three years.

Launched in 2018, ADTRAC in Conwy has successfully helped 16-24 year olds across the county find or move towards jobs via bespoke mentoring, counselling, work experience, training and volunteering opportunities.

Over 350 referrals were made to the project and 200 young people supported, with a significant number of them gaining a qualification, moving into education and training, or starting a new career.

Others were signposted to partner organisations for help with a range of issues, from anxiety to homelessness, drug use and the negative and damaging impact of the Covid-19 pandemic.

Despite these challenging times the project has had many successes, with participants revealing it had a “positive” impact on their lives, “motivated me to change” and had a major effect on confidence.

Reflecting on the achievements of ADTRAC, Principal Officer for Employability and Skills, Libby Duo, said: “The team has had a positive effect on the lives of so many young people in Conwy, empowering them to take the next steps forward with confidence and belief.

“Even during the pandemic our mentors and counsellors adapted and communicated via virtual platforms, phone calls and email to ensure any employment or education opportunities were capitalised on.

“The feedback we have received before and during this challenging period has been incredible, and we are pleased to have been able to carry on helping youngsters in Conwy when they needed it most.”

ADTRAC was an EU-funded project supported by the European Social Fund through the Welsh Government.

Its target was to reduce the number of 16-24 year olds Not in Employment Education or Training (NEET) or economically inactive, and help them to remove complex barriers to work, learning and training.

The scheme is to be replaced by a new service this summer – Cynnydd/Progress, which is core funded by the Conwy Youth Service and will work in partnership with Conwy Employment Hub, which oversees the successful Communities for Work, Communities for Work Plus, and PaCE initiatives.

Cynnydd will continue ADTRAC’s good work and ensure young people in the area who are at risk of being NEET receive the best possible guidance and care.

Tracey Owen, who will manage the Cynnydd project, said “We want to take ADTRAC’s legacy and reassure the young people of Conwy county – especially those most hard to reach – that we are there for you, whatever you are facing.

“This is a voluntary programme; we just want to help and will do all we can to build better futures for those who come to us.”

For more information email prosiectcynnydd@conwy.gov.uk. Alternatively, call 01492 577117 or 07540 306 912.

NOTES: ADTRAC was a regional project led by Grŵp Llandrillo Menai in partnership with Conwy County Borough Council, Betsi Cadwaladr University Health Board, Anglesey County Council, Gwynedd County Council, Denbighshire County Council, Flintshire County Council and Wrexham County Borough Council.