15 Marketing Activities that Will Grow Your Business

Marketing is a key to growing your business. You can’t just create a product and expect it to sell on its own. There are many strategies you can use, from social media to content marketing, that will help grow your audience and increase sales for your products or services.

In this blog post, I am going to go over 15 different activities that will help grow your business in the long run!

Social Media Marketing

You cannot have a business presence without the use of social media. It is an effective way to generate leads and get your products in front of potential customers.

You can post about new product releases, special offers, or anything that would be helpful for your audience. Social media marketing helps you become accessible to all types of people from anywhere around the world.

Content Marketing

Content marketing is a great way to get your message out there and reach a large audience. It has been shown that companies who use content marketing have found it easier to generate more leads than those who did not.

Content can come in many forms, from blog posts or videos all the way up to interactive games! The possibilities are endless when it comes to content marketing.

Email Marketing

Email is still alive and kicking in the digital age! Optinmonster found that 99% of email users check their emails every day, so it makes sense to utilize this when trying to generate leads for your business.

Email can be used as both an awareness strategy when you are just starting out or as a re-engagement tool when trying to rekindle relationships with previous customers or clients.

SEO

SEO (search engine optimization) is one of the most effective ways to drive traffic and leads. It’s not an overnight strategy, it takes time because you need your website content to be seen by search engines like Google or Bing before anyone else will see it.

Having a business blog with quality posts that people can find throughout their searches on different keywords is a great place to start.

Video Marketing

Video marketing can be used for many different things, whether it’s to show off your product or service in action or it is simply a testimonial of one of your customers sharing their thoughts about what you do. This type of content will help humanize your business and make people feel more connected with what you are all about!

Direct Mail

Direct mail is a traditional marketing tactic that still works. It has been shown to have the highest response rates out of all other types of advertising, so if you want your message to be heard loud and clear then direct mail just might be for you!

Google Ads

Google ads are a great way to drive traffic to your website. With Google Ads, you can choose specific keywords that people type into their search engines which will then send them directly to your website!

This is an effective strategy for both awareness and re-engagement with previous customers or clients who may have not heard from you in a while.

Social Media Ads

Social media ads are similar to Google Ads in the sense that you can target very specific audiences with content. Social media ads are popular because they are a cost-effective way to get your message in front of a large audience and drive action on your website.

Podcasts

Podcasts are a great way to build authority in your industry. If you have information that you want to share with the world, then podcasts are something you should definitely look into! Podcasting has been shown to increase brand awareness and lead generation, so it might be worth considering for sure!

Print Advertising

Print advertising is used to get your message in front of a large audience. This type of marketing tactic has been shown to have one of the highest response rates when it comes to getting people’s attention, so if you want something that will be guaranteed to stand out from all the noise then print ads might just be for you!

Telemarketing

Telemarketing is a great way to generate leads if you have an existing customer base that you are trying to reach out to. If done correctly, it can be very effective because people are more likely to trust someone who they already know than some random person on the phone!

LinkedIn Outreach

LinkedIn outreach is a great way to connect with other business owners within your industry. If you want to share information about what you do, but aren’t quite sure where to start then LinkedIn can be very helpful for this!

It’s an extremely popular platform because people are looking specifically for content that pertains to their specific interests and needs, so it might be worth looking into if you want to connect with others.

Events

Events are a great way to generate leads. Especially if you have an existing customer base, events can be very effective because people want to get out there and network with others in your industry!

Not only does it give them the opportunity to learn about what’s new within their niche but also allows them to connect with other business owners or potential customers on a more personal level.

Word Of Mouth

Word of mouth is one of the most popular forms of marketing. It has been around for far too long and still remains an effective way to reach out to large audiences because people are more likely to trust their friends than what you say.

Promotional Material

Promotional material can be used for a range of purposes from giving away material at trade shows to running competitions and giveaways. Types of promotional items that you might consider using for your business include mugs pens, hats, t-shirts and power banks.

Conclusion

Marketing is a great way to grow your business. There are so many different ways you can market and promote what it is that you do! If done correctly, marketing will help put your brand on the map and reach as large of an audience as possible for increased conversions! This list might be helpful if any of these methods peak interest in you.