Specsavers has announced the appointment of Ian Maybank into the new role of Head of Media and Connections Planning, where he will lead media, insights and connections planning across the UK, Ireland and Spain.

Prior to Specsavers Maybank led Media and Connections planning across Europe for PepsiCo Beverages and Snacks. He played a critical role in the growth of Pepsi Max and was integral to the turnaround of Walkers Crisps and digital transformation of snacks marketing. He’s also held senior positions in some of the most successful agencies including Grey London and Dentsu Aegis Network working on a range of global consumer brands.

Maybank will lead a team of 10 and be responsible for delivering an integrated communications plan and an end to end best-in-class customer experience with consumer insight at its heart. His appointment marks a significant step for Specsavers as they embark on an exciting chapter, expanding the senior marketing team as it continues to accelerate business growth.

Ian Maybank, Head of Media and Connections Planning Specsavers comments: “‘Specsavers over the years has produced some of the most memorable advertising in the UK that has permeated into popular culture, I’m honoured to be joining the team to help define the next chapter”.

Chris Carter, Marketing and E-commerce Director comments: “I’m super excited about Ian joining Specsavers. Aside from his immense proven track record of effective strategic thinking his depth of experience will be invaluable in helping us transition from traditional campaign cycles to an always on audience led planning approach”.