Irish based furniture giant EZ Living Furniture have selected multi-award winning digital agency The SEO Works to manage their paid advertising efforts.
Founded in 1998 by the Dilleen family, EZ Living Furniture has quickly grown to become one of the leading furniture retailers in Ireland. As well as an ever growing online presence from their e-commerce website, EZ Living Furniture now have 17 physical locations across both Ireland and Northern Ireland.
Despite years of successful growth and strong advertising, the furniture giant felt the time was right for a new, fresh approach. This led them to seek guidance from The SEO Works on what they could do to take their growth to the next level and continue expanding their online reach to new potential consumers.
An in-depth review of EZ Living Furniture’s paid performance identified a variety of fantastic opportunities for growth. Particularly at the consideration stage of the user journey, The SEO Works felt an intricate PPC strategy could really help – and EZ Living Furniture agreed.
“EZ Living Furniture is Ireland’s biggest Irish-owned furniture retailer and thanks to our 17 stores nationwide we have maintained our number-one status for many years. As a family-owned business, we believe that our values and commitment to excellence have put us in this position. In order to continue with this pursuit of excellence and to consolidate our No. 1 position in eCommerce we believe The SEO Works are the ideal partner for EZ Living Furniture” said Robert Walsh, eCommerce Manager.
As recent finalists in the UK Search Award for Best Use of Search (PPC), and with a vast portfolio of furniture retailer success stories, the Sheffield-based agency were the obvious choice.
“As an agency we have enjoyed great success with clients in the same sector as EZ Living Furniture, so the opportunity to work with a prestigious brand like theirs is something we relish.” said Alex Hill, Sales Director of The SEO Works. “The team here are very excited to get started on the campaign and really believe that with our expertise and experience with similar clients, we can take their paid campaigns to the next level.”
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Furniture & Homeware sector including HuntOffice, House of Oak, Denby and Juliettes Interiors.