Tag Archives: PPC

News

The SEO Works turn up the heat on ILVE UK’s paid advertising

Sheffield-based kitchen appliance suppliers KitchenEx have partnered with award-winning digital agency The SEO Works, to manage the paid advertising efforts for their ILVE UK website.

KitchenEx was established in 2012 as a small family-run business, and has since rapidly grown to become a supplier for almost 1000 kitchen retailers throughout the UK. Whilst their focus is on the distribution of 2 main brands; ILVE cooking appliances & Faber cooker hoods – KitchenEx also act as the brand ambassadors for the UK market.

In order to represent these brands to the high standards that KitchenEx hold, they have created individual brand websites for both retailer and consumer use. These separate websites allow the focus to be concentrated on each brand solely and not diluted by the KitchenEx brand itself.

The distinction between brands with the use of separate websites presented the KitchenEx team with a great opportunity to take their promotional and brand building strategy one step further via paid advertising. Despite the fact that performance across the board has so far been very strong, the team at KitchenEx believed that for their ILVE UK website specifically, there was scope for further growth – this is where The SEO Works came in.

Supplying a range of premium kitchen appliances in a fiercely competitive market required a shift in focus for ILVE’s paid approach, with more emphasis on building product confidence and brand association for their potential customers.

“Having worked with The SEO Works on a previous campaign, we were very keen to get them back on board for our ILVE UK website. Our goal is to further build awareness of the ILVE brand, whilst highlighting the true quality of the product range. We wanted to connect with more customers than ever before, and knew that the team at The SEO Works would be the best fit for our objectives” said Tom Harris, Sales Director at KitchenEx.

Fresh from their recent UK Search Awards win, the PPC team at The SEO Works carried out an in-depth review of ILVE’s digital performance and identified a number of areas for potential growth.

They identified brand awareness and increased social media presence as core pillars of the new campaign, and so the decision was made to run the campaign across the Meta platforms (Instagram & Facebook).

Discussing the client win, Sales Director Alex Hill said “we’re extremely happy to continue our great relationship with KitchenEx, this time working on their ILVE UK website. Following another award win recently, our PPC team have consistently proved their worth by achieving top class results for clients which makes them perfect for the task in hand and we can’t wait to get started”.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Home Improvement sector including Garolla, Dakea, and Martin Moore.

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Marketing, PR and SEO, News

A PPC Prescription – Welzo appoints The SEO Works to handle Paid Search

Online healthcare professionals Welzo have selected multi-award winning digital agency The SEO Works to manage their paid online advertising.

Welzo’s main aim is to make healthcare affordable and easy for their consumers. In order to do this they provide instant online consultations, give access to treatments and also facilitate testing from the comfort of your own home. As the world of healthcare evolves further, Welzo are pioneering the future for their clients by offering personalised testing and medication instantly online.

With these goals in mind, they created a brand new website filled with an array of new products and services. With a blank canvas to work with, it was imperative to hit the ground running in regard to their paid advertising efforts – this is where The SEO Works came in.m

Following their recent UK Search Awards win, the PPC team built out a proposed paid strategy for Welzo’s fresh account. The detail of this strategy, combined with a strong track record in the pharmaceutical sector, made the Sheffield-based agency a strong candidate for the task at hand. Following a competitive pitch process they were appointed, with the Chief Executive Officer, Adonis Hakkim saying:

“Welzo aims to transform the way in which patients interact with their healthcare needs, focusing on instant, affordable and digital access around the globe. We have selected SEO Works to help streamline and promote our brand and offerings through their effective PPC campaigns.”

The core foundations of the strategy are built around testing – particularly as the campaign deals with relatively new products and a new website. The team will look at how different product ranges respond to the campaigns, whilst building a strong and intricate campaign structure to match. Utilising cutting-edge knowledge of paid advertising and Google systems, the team will then continually optimise and expand the campaigns to deliver the best possible return across Welzo’s range of products.

“With such a great track record with clients in the pharmaceutical industry, including mutliple award-winning campaigns, the opportunity to lead the paid strategy for Welzo was a perfect fit. I truly believe that with our expertise surrounding PPC and our exceptional attention to detail, we can deliver the results Welzo requires. It’s a great opportunity to implement our bespoke approach as the accounts are brand new and can be optimised to our standards. This is a really exciting campaign for us and the team can’t wait to make a start!” said Alex Hill, Sales Director of The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Healthcare sector including Weldricks Pharmacy, Benenden Health, The NHS and Tower Health.

 

Marketing, PR and SEO, News

The SEO Works become part of the furniture at EZ Living Furniture

Irish based furniture giant EZ Living Furniture have selected multi-award winning digital agency The SEO Works to manage their paid advertising efforts.

Founded in 1998 by the Dilleen family, EZ Living Furniture has quickly grown to become one of the leading furniture retailers in Ireland. As well as an ever growing online presence from their e-commerce website, EZ Living Furniture now have 17 physical locations across both Ireland and Northern Ireland.

Despite years of successful growth and strong advertising, the furniture giant felt the time was right for a new, fresh approach. This led them to seek guidance from The SEO Works on what they could do to take their growth to the next level and continue expanding their online reach to new potential consumers.

An in-depth review of EZ Living Furniture’s paid performance identified a variety of fantastic opportunities for growth. Particularly at the consideration stage of the user journey, The SEO Works felt an intricate PPC strategy could really help – and EZ Living Furniture agreed.

“EZ Living Furniture is Ireland’s biggest Irish-owned furniture retailer and thanks to our 17 stores nationwide we have maintained our number-one status for many years. As a family-owned business, we believe that our values and commitment to excellence have put us in this position. In order to continue with this pursuit of excellence and to consolidate our No. 1 position in eCommerce we believe The SEO Works are the ideal partner for EZ Living Furniture” said Robert Walsh, eCommerce Manager.

As recent finalists in the UK Search Award for Best Use of Search (PPC), and with a vast portfolio of furniture retailer success stories, the Sheffield-based agency were the obvious choice.

“As an agency we have enjoyed great success with clients in the same sector as EZ Living Furniture, so the opportunity to work with a prestigious brand like theirs is something we relish.” said Alex Hill, Sales Director of The SEO Works. “The team here are very excited to get started on the campaign and really believe that with our expertise and experience with similar clients, we can take their paid campaigns to the next level.”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Furniture & Homeware sector including HuntOffice, House of Oak, Denby and Juliettes Interiors.

Marketing, PR and SEO, News

Jessops appoint The SEO Works to lead Google Paid Search

Multi-award winning digital agency The SEO Works have been selected to manage Google Paid Search for leading photographic retailer Jessops. 

The iconic brand initially approached the Sheffield-based agency for an audit of their PPC accounts – to identify areas that could be restructured or improved. The award-winning PPC team carried out the audit, and Jessops were extremely impressed with the technical expertise and diligence.

As a result, they selected The SEO Works as their Google Paid Search agency, tasking them with acting on the audit’s findings and more – restructuring, optimising and developing their accounts.

As a leading high-street retailer, they are aiming to further progress their digital presence and E-commerce capabilities through The SEO Works’ intricate and ROI-led approach.

The brand is the latest in a series of high profile appointments for the ‘Best PPC Campaign’ winners, who currently work with other household names such as Decathlon and Weldricks Pharmacy.

“We are really excited to work with the team over at Jessops. From the beginning, we understood and got behind their vision – this allowed us to provide a detailed audit, and lay out the best possible route to success. Being able to now bring that vision to life is a great opportunity for the team” said Alex Hill, Sales Director at The SEO Works.

The SEO Works specialises in SEO, PPC, Web and Paid Social advertising and has many clients within the eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, and Weldricks Pharmacy.

News, North of England

The SEO Works become Patrons of The Sheffield Chamber of Commerce

Sheffield-based digital marketing agency The SEO Works have partnered with The Sheffield Chamber of Commerce to become Patrons.

The agency has very strong roots in Sheffield, having been founded there over a decade ago and holding its HQ in the city centre ever since. The move is yet further commitment to the region from the award-winning digital agency, who in 2021 moved into a brand new HQ at the Fountain Precinct building.

“We’re proud to be from Sheffield, which is becoming a real digital hub. Sheffield is so important to us as a business, as are Sheffield businesses. It’s an honour to become Patrons of the Chamber, and we look forward to what’s in store” said Ben Foster, Managing Director.

They join Sheffield Chamber of Commerce to further support and build strong relationships with businesses in Sheffield. They also want to showcase to businesses the importance of developing digital marketing as a core part of their business strategy.

Alexis Krachai, Joint Executive Director of Sheffield Chamber, said:

“I am delighted that The SEO Works have chosen to partner with us at our Patronage level. Our mission is to lead the way in making Sheffield the best place in the UK to do business. And our Patron members play a central role in driving this mission forward. 

“In the increasing digital world we live in, it is important for businesses to have a strong digital presence and strategy. The vast amount of expertise that The SEO Works has, across areas such as SEO, PPC and web, can really make a difference to our members. 

“We really look forward to working in partnership with Alex and the team at The SEO Works over the next year!”

Alex Hill, Director of The SEO Works, added:

“Having worked with the Sheffield Chamber directly at project level over previous years, to now become a Patron is absolutely fantastic for us and we couldn’t be more delighted. We’re very much looking forward to being a strong part of the Chamber as life reverts back to some normality and we can all look to benefit from more events taking place in person.”

For more information on The SEO Works and their services, visit www.seoworks.co.uk.

To find out more about the benefits of being a Chamber Patron, visit www.scci.org.uk/membership/package/chamber-patron.

News

Embracing AI leads to awards success for Moseley marketing consultant

One of the UK’s leading Google advertising specialists is celebrating after securing a string of award wins and shortlists.

MCG Digital Media founder, Gez McGuire, became one of the first people in the UK to earn the prestigious AI Business Strategies and Applications qualification from Berkley University earlier this year and has since gone on to become a finalist and award winner in four awards.

More than £11 million was generated for clients in the last 18 months as a result of Gez’s AI enabled approach to landing page design and optimisation, leading to his work being shortlisted against major brands including North Face, Asda and Audi.

Having secured finalist positions in the Best Lead Generation and Best PPC campaigns at the Performance Marketing Awards as well as being shortlisted for Marketing Agency of the Year at the UK Business Awards, MCG Digital Media beat off stiff competition from brands including Debenhams to secure Best PPC Campaign at the UK Agency Awards.

Gez said: “AI can have a transformative effect on campaigns, particularly when it comes to lead generation. For some of the companies we have adopted this approach with we’ve seen as much as a 164% uplift in leads generated. The results speak for themselves, but to have the added benefit of winning awards and being shortlisted against some of the world’s biggest brands is a major endorsement.”

As a result of the continued success of his approach Gez has launched Lead Accelerator, which allows agencies and in-house teams to quickly and effectively develop AI enabled landing pages and advertising campaigns.

Gez added: “Lead Accelerator allows us to open up the possibilities of AI to more businesses. Developed from more than £5 million worth of advertising spend this is a proven method of increasing website visits and new digital enquiries.”

For further detail visit www.leadaccelerator.co.uk email gez@mcgdigitalmedia.co.uk or call 0870 300 9400.

Connect with Gez McGuire on LinkedIn: www.linkedin.com/in/gezmcguire/

 

Marketing, PR and SEO, News

6 signs your digital advertising campaigns are underperforming and what to do about it

Poorly performing paid search campaigns could be costing businesses tens of thousands of pounds every month.

Pay-per-click is often a victim of its own success. With even the most basic of setups delivering results, marketing managers and agencies can see it as a fit and forget solution. A closer look, however, will often reveal significant wastage.

Lead Accelerator founder and AI marketing expert, Gez McGuire, reveals six of the most common issues and how to address them.

 

  1. You struggle to maintain consistent results

Often businesses find that the amount of traffic driven by digital marketing is inconsistent, or in gradual decline. One of the key factors affecting this is a much too simplistic campaign structure. Having just one ad running for a given search term is rarely if ever the best approach. Multiple ads optimised for different times of the day, different devices and locations provide much more oversight on exactly what is and isn’t working. In this way each campaign can be assessed, tested, optimised and scaled to achieve consistent results.

 

  1. PPC visitors aren’t converting into enough enquiries

In some instances, businesses can be seeing good or even high levels of traffic to their website through PPC, but visitors are simply failing to take the next step to get in touch. In this case it is often where potential customers are being driven to rather than the advert itself that is at fault. A poorly optimised landing page will be costing businesses £1,000s in lost revenue.

In the past, addressing this issue meant creating a single landing page with a clear and direct call to action. While this principle remains correct, there are now a series of advanced features that can supercharge conversions. Taking advantage of the latest advances in AI and machine learning, it’s now possible to quickly and effectively create intelligent landing pages that use multiple multi-step forms. Geared a lot more towards website visitors taking immediate action, we’ve adopted this approach across all of our clients and are seeing conversions increase to as much as 30 to 40 per cent.

Introducing AI and machine learning eliminates the need for a “one-page-fits-all” approach to conversion optimisation by delivering the most relevant content to each visitor. Through analysis and learning AI powered landing pages send visitors to a landing page variant where they are most likely to convert.

 

  1. Your competitors seem to be everywhere and are stealing your share of voice

Smart businesses make sure that they have multiple touchpoints with their prospective customers. Engagement in the form of conversions or enquiries often happen after the 9th or 10th time that a prospect sees a relevant and timely ad.

One effective way to do this is through remarketing. Incorporating a tracking pixel onto a website or landing page allows businesses to retarget prospective customers across digital platforms including Facebook, LinkedIn and Google.

There will soon be a shift in the way that digital marketing is carried out when the use of third-party cookies is phased out, impacting the way thousands of advertisers use platforms such as Facebook to target their desired audiences. One way advertisers can stay ahead of this change is to gather as much first-party data as possible, through the implementation of remarketing pixels and data collection, from lead generation.

Creating your own multi-touchpoint campaign funnel will be important and ultimately, rewarding.

 

  1. You cannot identify how and where to scale your campaign reach

Many companies with sizeable digital marketing budgets still have very limited ability to leverage their campaigns as a result of a poorly thought-out strategic approach from the offset.

Time and again we have re-structured clients’ digital campaigns to allow for greater transparency in terms of understanding where the greatest engagement and opportunity lies in terms of campaigns / devices / time segments and many other factors.

This leads to being able to be data driven when making key decisions in terms of where to spend budget as being informed by results is far more effective than anything else.

As a result, we can easily identify where to reduce ad spend and where to scale it up and the results are always impressive, with an average reduction in waste of approximately 25% and an increase in productivity of 20% – 30% in terms of increased conversion rates and lower cost per enquiry / sale.

The main takeaway here – do not take your in-house marketing manager or incumbent agency’s word when they say that nothing more can be done to improve your digital campaigns. We’ve heard that and within 30 days turned things around in a big way.

 

  1. You do not have full autonomy or ownership of your digital strategy

All too often the ownership of many companies’ digital marketing lies with either one person in their marketing department or with the incumbent agency that manages it.

This is very dangerous as we’ve seen accounts spending £30,000 per month where the main people in the business don’t know how to even access it to view performance.

In these situations, a company can be given very bad advice by their in-house staff or by their incumbent agency. Meaning that not only could they be missing out on opportunities to streamline and increase the efficiency of the campaign, but they could also be wasting a significant portion of their ad spend.

Companies that find themselves in this situation often have to play a difficult game to get a fresh perspective from someone else but it’s ultimately worth it. If this describes you then act today to start putting things right.

 

  1. Your marketplace is just too expensive to advertise in and you don’t know a way around it.

Sometimes it’s just too expensive to advertise in an online auction, such as Google Ads, for certain sectors as the click costs can run very high. This is due to advertisers in those sectors ramping up their bids in order to dominate the paid search results.

This may seem strange but we’ve seen this happen when a company receives venture capital investment, for example, and one of their marketing strategies is to play the long game, as they can afford to do this. They can therefore pay high costs to get enquiries as they know most of their competition cannot afford to do this.

However, there are multiple advanced bidding strategies that can allow advertisers to compete in very expensive markets without paying the inflated costs that their competitors have created.

Take a look at all of the smart bidding options that allow advertisers to set goals in terms of target cost per acquisition, return on ad spend or even to target by impression share. The suite of bidding options available allow advertisers to test and measure different campaigns in the same auction until you find one that works for you and your sector, and your budget.

Gez McGuire is an award-winning AI marketing specialist and founder of Lead Accelerator.

For further details visit www.leadaccelerator.co.uk

Marketing, PR and SEO, News

A new home for rapidly expanding The SEO Works

Following a year of high-profile award wins (including SEO Agency of the Year), and 18 hires in six months, Sheffield-based digital marketing agency The SEO Works have unveiled a brand new HQ in the heart of the city.

The award-winning agency is upscaling to a bigger, purpose-built office space in the Fountain Precinct building next to the City Hall. With grade A facilities and a central location, it is the perfect home for the digital specialists.

The £200,000 fit-out of the office features state of the art communal areas, open plan working spaces, and hubs for collaboration.

“With this move, we wanted to create somewhere that aligns with where we are at as a business. We didn’t just want to move into a new office – we wanted to create something that our staff can enjoy and thrive in – and we think the new headquarters at Fountain Precinct will be just that”, said Sales Director, Alex Hill.

The move comes as many businesses, especially in digital industries, are beginning to shy away from office spaces. However, for The SEO Works, this is a vote of confidence in a hybrid approach to office-based working.

Discussing the move, Managing Director Ben Foster said –

“The past 18 months has really pushed businesses to evaluate what matters to them and their staff. We know that flexibility is now at the forefront of people’s minds, but people still also value office life.

Therefore, for us, a hybrid working plan that balances the flexibility of remote working with a flagship office as a hub for communication, collaboration and culture is the way forward.”

They will be moving into the new building in the coming weeks – you can see full images and a walk-through video of the office on their blog soon.

The SEO Works specialises in SEO, PPC, Web and Paid Social advertising and has many clients within the Luxury items and eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, Towsure and many others.

News

Nadine Warburton joins The SEO Works to lead people plan

Sheffield based digital marketing agency The SEO Works has welcomed Nadine Warburton to its team as HR Manager.

Warburton, who previously ran HR at Split the Bills, will be responsible for driving The SEO Works’ people plan, talent attraction and overall HR procedures.

Nadine said: “I’m really excited to have joined the team at such a key stage in The SEO Work’s journey. The agency has built a positive workplace culture and offers an attractive employee value proposition, but there is still a great deal of opportunity to own and develop this further, with the support of a people focused leadership team.

We have lots of people related projects on the horizon, including the acceleration of our apprenticeship programme, the review of our onboarding journey and the implementation of a HR Management System, to name a few. Our people plan is going to keep us incredibly busy over the coming months and I can’t wait to get stuck in.”

Managing Director Ben Foster added: “Our people are our greatest asset and we want to ensure we’re attracting the best candidates, as well as ensuring our team continues to feel valued and has opportunities to enhance their career whilst with us. 

Nadine’s past experience in a growing tech company really resonated with us and we’re delighted someone of her calibre has joined us during this crucial time of growth.”

The agency has welcomed 18 new starters across several departments in the past six months, with more recruits set to continue.

The SEO Works specialises in SEO, PPC, Web and Paid Social advertising and has many clients within the Luxury items and Ecommerce sector, including Decathlon, TJ Hughes, Denby, Rab, Towsure and many others.

News

Hampshire digital marketing agency, MRS Digital, sees record growth while creating jobs

Leading digital marketing agency MRS Digital has reported its best year for growth yet, increasing revenue by 54% in just one year amidst a number of major contract wins.

The Hampshire SEO agency has seen an unparalleled boost to its revenue, clients and team, leading to it reporting a record-breaking year. Despite lockdown affecting many businesses and their operations, MRS Digital has continued to grow in line with the ongoing expansion of the digital sector, securing its biggest client contract in the first lockdown, swiftly followed by an even bigger contract in its second lockdown. Existing clients have also remained, with the number of retained contracts growing by 46%.

Driven by its approach to deliver tangible, straight-forward results, MRS Digital was recognised with five new awards in the past year, including two national accolades; a Biddable Media Award and UK Search Award, cementing its position as one of the UK’s top rising SEO agencies. Other business awards, ‘Best Business’ at the Best Business Women Awards, and the ‘Leadership Award’ at the Surrey and Hampshire’s Biz Awards, celebrated the dynamic family management team. Topping off an amazing year, MRS Digital was also recently shortlisted for ‘Large Integrated Digital Agency of the Year’ at the UK Digital Growth Awards, recognising the best digital agencies in the UK.

Adding more than just industry accolades to the business, MRS Digital has also welcomed 12 new team members in the past year, with nine joining just in 2021 alone. The investment into local talent will drive the agencies ongoing commitment to its clients and ambitions to become the biggest and best digital marketing agency in the South East, all while remaining entirely self-funded. They are also on the lookout for even more new team members, including roles in outreach, PPC and web development, to propel its strategic outlook.

In response to client demand, the agency has introduced three new services; Conversion Rate Optimisation, enhancing the customer journey with a data-led approach, Video Creative, to create compelling client visuals, and Digital PR, to generate client outreach through creative storytelling. These build upon the agency’s existing SEO, PPC, content and social media marketing offerings.

Adam Blackford-Mills, digital sales and marketing director, said: “The online marketing landscape has significantly changed in the past year, and I’m proud our team has continued to push the boundaries of what’s possible in digital marketing strategy. Delivering amazing client wins is the essence of MRS Digital, and our increasing list of clients demonstrates why companies choose to work with us – to get the results they want for their business. We are filled to the core with a passion for everything digital, and I can’t wait to see the amazing growth and stellar achievements we’ll continue to make this year.“

Established in 1999, MRS Digital has been helping businesses utilise the web to create success for 22 years, swiftly adapting to the dynamic online marketplace while remaining passionate about digital strategy through digital marketing, web design and development. It delivers impactful digital marketing strategies to drive real growth for its clients and break through the crowded online commotion.

MRS Digital works with a variety of local, national and international businesses across a range of sectors and sizes, including Phyllis Tuckwell, Just Kampers and Foxhills.