Tag Archives: seo

News

Web design agency moves to new HQ and takes fresh direction in 25th year

A WEB design agency celebrating 25 years in business has expanded after opening new offices.

Based at Hanover House in St Asaph, Designweb grew its team last year having secured a raft of clients in multiple sectors across the UK and overseas.

Director Paul Lyons, from Rhyl, has also developed the company’s offering to focus solely on the development, hosting, and support of WordPress websites, in addition to existing digital marketing services, including SEO and consultancy.

Collaborating with businesses such as Be Social UK, Radar PR and Sales Geek North Wales – whose director Aaron Sussex worked closely with Paul on the innovative strategy and growth of Designweb in past months – has put the company in a strong position moving into the Spring.

The 46 year-old dad-of-three, married to Kate, is now looking to take the company to the next level.

“Approaching such a landmark anniversary gave us the impetus to reflect on our services and focus on how we can do even more for current and prospective clients,” said Paul.

“We have emerged from the pandemic with a clear vision and now concentrate on SME business websites using WordPress (and WooCommerce) given the expertise of our team and it is the most used application on the internet.”

He added: “Taking a step back with Aaron and the team has been a learning curve but incredibly useful and inspiring.

“Refreshing aspects of the business and the services we provide – including our hosting packages, search engine optimisation, and consultancy – has been a breath of fresh air and is already receiving a positive response as we welcome new customers and strengthen the connections we have in place with some of the leading organisations in Wales, the UK and beyond.”

With customer service at the core of its plans, Designweb has won business in many different arenas over the last 25 years – including education, manufacturing, childcare, engineering, and hospitality – and Paul says their dedication has never shown signs of wavering.

“If anything, we are more determined than ever to go the extra mile,” he added.

“This year has already seen us secure new clients, including a Danish marine and infrastructure company and a Merseyside-based wind turbine installation partner.

“Given the pressure on all organisations – notably in light of the Covid-19 pandemic and economic challenges – providing value for money and being at the forefront of advances in technology is crucial, as well as giving users the best online experience possible.

“Whether it’s branding, web design, ecommerce, digital marketing and complementary services, we can give clients a unique end-to-end experience thanks to our talented and experienced team and our renewed focus on providing a fast, secure and reliable platform for hosting our clients’ websites.”

For more information, visit the website www.designweb.co.uk or email mail@designweb.co.uk. Alternatively, call 01745 508588 and follow them on social media at @design_web.

News

Golfsupport tee off SEO campaign with The SEO Works

The Sheffield-based digital agency The SEO Works have won the race to lead the SEO strategy for online golf retailer Golfsupport.

 

Established over a decade ago, the formally family-run business now utilises a large team including a number of PGA professionals. Golfsupport are an authorised retailer of all things golf and have a healthy online presence – as well as a fitting studio, and stock warehouse.

 

In a highly competitive industry such as golf retailing, both growth and search visibility are difficult to obtain. Despite a strong reputation, Golfsupport had struggled to achieve their full digital potential – which is where The SEO Works came in.

 

The award-winning agency executed an extensive audit of the Golfsupport website and were able to pinpoint the exact areas that could be ameliorated in order to begin the improvement of the rankings.

 

Leading on from the detailed audit and competitive pitch process, it was apparent that they were the correct candidate to make sure Golfsupport achieved this digital potential. Motivated by the proven track record of The SEO Works with e-commerce clients, as well as the technical expertise shown prior, Golfsupport appointed the award-winning agency as their SEO partners.

 

“We’ve always looked at ways to try and push Golfsupport forward and offer our customers the best possible experience. We began to search for ways to do this and kept coming back to the same option and that option was, The SEO Works. It’s only very early in our relationship but we’re excited about the energy and ideas that the team have for Golfsupport” said Jamie Boler, Marketing Manager at Golfsupport.

 

The SEO team will look to create a bespoke strategy in which they will firstly target the technical aspects of the website and then shift the focus to optimising the content within the website. A main focus being the blog section of the website which is rich with helpful information but needs some improvement with the design of the page itself.

 

“This really is a fantastic opportunity for us here at The SEO Works” said Alex Hill, Sales Director. “Golf is one of my favourite sports as it is for many colleagues of mine, so it’s great to work with a company involved in something that we’re passionate about. We truly think we are best placed with our depth of experience, to deliver the results that Golfsupport desire and get them the level of visibility they deserve.”

 

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the sports e-commerce sector, including Decathlon, Rab, Forme Bikes and All Rounder Cricket.

News

Smart Monkey Marketing appoints new SEO lead

Online digital agency Smart Monkey Marketing has appointed a new SEO Specialist to their team.

Eliot Prince has joined Smart Monkey Marketing in the role of Search Engine Optimisation Specialist in a new step for the agency. Post pandemic the business has moved to a virtual working environment, while still operating from their head office in Sussex, allowing them to employ the best talent from across the UK to support their clients.

As the new SEO specialist Eliot Prince will provide SEO support, strategy and implementation across the Smart Monkey Marketing client base. Before joining Smart Monkey Prince worked as a freelance SEO specialist, and with companies from France and New Zealand in SEO roles.

Eliot Prince, the newest monkey in the barrel said: “I’m excited to be joining Smart Monkey Marketing and bringing my skills and experience to a growing marketing agency.

“Early on in my career, I set myself the goal of being able to open my laptop and work from anywhere in the world. Smart Monkey’s forward thinking approach to remote working opens up an amazing opportunity like this while still working with companies in my home community. Since joining Beth and the team, I’m constantly impressed by their innovative approaches to the digital industry. They offer the ability and support to work on fresh ideas and projects in order to deliver cutting-edge SEO results.”

Founded in 2006, Smart Monkey Marketing is a Sussex based digital agency working with businesses across many sectors and are proven experts in SEO, content, paid search and paid social marketing.

Beth Nash, Smart Monkey Head Honcho and a Chartered Marketer with The Chartered Institute of Marketing said on the appointment: “I am so pleased to welcome Eliot to our team. Eliot has a wealth of SEO knowledge working with local businesses which will be of great benefit to our client base, and I am looking forward to seeing the results he generates through his work.

“For Smart Monkey, Eliot’s employment sees the start of a new era for our digital agency. We are on an ambitious growth path which is being fuelled by the consistent results we generate for our existing clients and a stream of new clients coming on board seeing the value we deliver in helping them to build their businesses.”

She added on the development of the business: “Our ethos is to provide our clients with highly skilled and experienced SEO specialists – working in a semi-rural location in West Sussex, recruitment pre-pandemic had always been one of our toughest challenges. Fast forward to 2022 and as we grow, we are embracing a truly digital approach, which means our team is now located across the UK. This is a huge benefit for us and our clients as it means we can find the best talent to work on our clients websites, without limitations on location.”

Marketing, PR and SEO, News

The SEO Works appointed to lead SEO strategy for Fashion Retail Academy

London based fashion academy select multi-award winning digital agency The SEO Works to bring them further visibility online.

Fashion Retail Academy are an industry-led college who boast over 16 years of experience in providing students with a range of courses and industry involvement, ensuring their readiness to begin a career within fashion.

The academy was established in 2005 by four founding partners (including household names such as Next and Marks & Spencers), and has been supported by the UK government in conjunction with these partners to allow Fashion Retail Academy to achieve the reputation that they have today.

Following on from a domain migration, Fashion Retail Academy were in need of extensive technical knowledge to assist them in navigating the after effects that a migration can bring. This led them to approach The SEO Works for guidance on regaining any lost ground from the move and also furthering their visibility online from where it once was.

After the initial interest from Fashion Retail Academy, the SEO team carried out an in depth website audit to help identify areas that needed attention. The results of the audit were then presented in a competitive pitch process which impressed the academy so much that they decided to go ahead with the proposed strategy from The SEO Works.

“After redesigning our website in 2021, we partnered with The SEO Works to increase our organic traffic and reach more prospective students. In the last few months, we’ve already seen huge successes, including our 2022 Clearing Campaign. Our website reached a top 5 spot on Google’s SERP for all our targeted keywords, which has contributed to a significant increase in our UCAS Clearing applications this year,” said Elizabeth Willis, Marketing Communications Executive at the Fashion Retail Academy.

The structure of said strategy will begin with a total focus on the technical performance of the website to ensure required standards  are met. Once complete the SEO team will shift their attention onto content within the website itself to build relevance for keywords, with a goal of improving search visibility.

“Our portfolio of clients in the education sector has been one of notable growth recently, so we are very excited by the opportunity to lead a strategy for a college as prestigious as Fashion Retail Academy. We believe that our team here will be the best option to make sure we deliver extraordinary results and obtain the visibility level that Fashion Retail Academy desire” said Alex Hill, Sales Director of The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education sector, including Cambridge Online Education, The Source Academy, IPAG Business School, Edge Hill University and Maudsley Learning.

Appointments, News, North of England, Regional News

Four new arrivals strengthen ranks at creative agency Fluid Ideas

Four new starters have strengthened the ranks of creative agency Fluid Ideas as its expansion continues.

Fluid, which is based at Darley Abbey Mills, near Derby, has recruited across four of its six teams in line with further growth in demand for its range of services.

The new arrivals are Nicole Davies, Tom King, Will Davis and Matt Thompson.

Nicole, who has a master’s degree in marketing management, has joined Fluid’s websites and systems team as a project manager. Her role is to ensure digital projects are delivered efficiently, on time and to budget while also helping to support and optimise clients’ websites.

Tom has joined the brand and creative team as a multi-disciplinary designer, working on client campaigns and pitches. He has more than 10 years’ commercial experience of working with national and international brands and he adds to the team’s animation and CGI capabilities. Tom also holds a leadership and management qualification from the Institute of Leadership and Management.

Will, a digital marketing graduate from the University of Derby, has gained experience in the sport and leisure sector and has joined Fluid’s search and social team. His main focus will be search engine optimisation, content writing and social media management.

Matt has joined the design and artwork team and brings with him more than 20 years’ experience of working in local agencies. In joining Fluid, he follows in the footsteps of his brother Ben, who was the agency’s first employee and has helped drive the growth of its brand and creative team for almost two decades.

Ed Bowler, joint managing director of Fluid Ideas, said: “As always, our focus has been on growing with good people. Nicole, Matt, Will and Tom all bring new and exciting talents to the team but, most importantly, they care about the quality of work we produce and they will undoubtedly add to the spirit and culture that has helped make Fluid such a healthy and enjoyable place to be, for our clients and our colleagues.”

Fluid Ideas is a full-service agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management, search and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality.

The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins. Staff numbers have increased to over 50 in recent months in line with Fluid’s growth.

Marketing, PR and SEO, News

Naturewall appoints The SEO Works to lead them to international search success

Sheffield-based agency, The SEO Works, have been selected to take Naturewall’s SEO approach to a new level.

Founded in 2018, Naturewall has since then grown to become one of the main entities in the UK that manufacture and supply sustainable wall coverings. A wide range of products allow them to separate themselves from competitors, including the SlatWall which is handcrafted in the UK and made completely exclusive to Naturewall. 

Following Naturewall’s UK success, they have decided to begin expansion into the international market. This involved investing in a new website which migrated their domain to a .com site. Following the migration, the performance of the website within search engines began to suffer.

This led them to approach the award-winning SEO agency, in order to assist them in making this new domain more visible to their freshly established international audience.

 

On the decision to appoint The SEO Works, Esme Westmoreland, Head of Marketing at Naturewall said “Off the back of our investment of a new .com website, and upgrading to Shopify Plus, we want to bolster our organic positioning and found SEO Works to be the best agency to grasp an understanding of the business and strategy moving forward.”

They provided the most informative audit of the initial problems and we’re looking forward to working with the team to position Naturewall as the market leader of decorative wall panels in the UK, and internationally.”

 

To make this ambition of international expansion a reality, the award-winning SEO team were required to carry out an in-depth website audit. The results identified a number of issues that needed addressing to ensure compliance of the site which in turn would improve visibility. 

As there was lost ground to make up, The SEO Works will look to take a two phased approach. Firstly making up any ground that was lost previously whilst building a strong foundation, and secondly pushing on and taking national and global visibility to the next level.

 

“Working with a company like Naturewall who are attempting to break into international markets is always a great opportunity for us here, as our team has the expertise and knowledge to achieve this for them. It’s always good to be involved with companies who  remain true to their values like Naturewall do, as we feel this also reflects us as a business” said Alex Hill, Sales Director of The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the furniture and homeware sector, including Big Furniture Warehouse, House of Oak, Fabulous Furniture and Calitek.

 

Education, Education News, Marketing, PR and SEO, News

Cambridge Online Education appoint The SEO Works to strengthen search visibility

Online learning provider, Cambridge Online Education, aims to revolutionise learning in an increasingly digital and connected world. Looking to strengthen their online visibility, they have appointed award-winning agency The SEO Works to lead their SEO strategy.

They offer a wide variety of online course styles and levels – from single subjects to full schooling, and from Art & Design courses to GCSEs. Utilising cutting-edge learning platforms, they not only deliver fantastic learning experiences but also leading results.

Further to this they also specialise in adult education, by offering career pathways into most graduate-level sectors via their extensive range of online access to higher education diplomas. 

The e-learning specialist experienced consistent growth, furthered as the pandemic accelerated the expansion of remote learning. High quality education from a trusted provider that can be accessed from anywhere is in increasing demand.

Looking to take this growth to the next level, Cambridge Online Education approached The SEO Works, looking to push their online visibility. In a competitive pitch process, the Sheffield-based agency proposed an intricate SEO strategy that would help solidify the business as a market leader.

Following the decision, Director of Cambridge Online Education, Dr Troy Page said “I am delighted to be partnering with SEO Works to improve our visibility online. Their expertise and award-winning SEO service will ensure that many more online learners will benefit from our quality online courses and progress onto better paid, more fulfilling professions.”

“It’s really exciting to work with such an exciting business in such a growing industry” said Alex Hill, Sales Director of The SEO Works. “We like to work with businesses that align with us – in this case, Dr Page and the team are committed to providing a market-leading service and to push their sector further and this is something that resonates with us. We really feel that a comprehensive search strategy can add a lot to their business, and given our extensive experience in the education sector, will really help them take their growth to the next level”.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education and e-learning sectors including GDST, Skillshub, University of Wolverhampton, Twig Education and IPAG.

 

Marketing, PR and SEO, News, North of England

Forme Bikes partners with The SEO Works to take their search visibility to the next level.

The multi-award-winning digital agency The SEO Works have been chosen to lead the SEO strategy for specialist UK bike manufacturer Forme Bikes.

The Derbyshire-based brand has a broad multi-category range from children’s bikes through to full-suspension electric mountain bikes, all designed with the vision to encourage everyone to get out and ride more.

Forme sells its bikes through a carefully selected network of independent bike dealers and is investing in a range of new support initiatives to assist their dealers, including driving web traffic to their dealer locator to direct consumers into stores.

Following the investment from Forme Bikes into a brand new website, they approached The SEO Works to assist them in making this brand new platform even more visible to the online community. The award-winning team carried out an extensive audit and identified that although the website had a fantastic user experience and a slick design, there were crucial areas of SEO technical compliance that needed improvement.

Following the detailed audit and competitive pitch process, it was clear that the agency was the right choice to ensure the website’s full compliance, and take its search visibility to the next level. Encouraged by the technical expertise and proven track record of The SEO Works, Forme bikes appointed the Sheffield-based agency as their chosen SEO partner. 

On the decision to appoint, Lee Flanaghan (Head of Brand and Communications) added: “The team at The SEO Works felt like the obvious choice, not only local to us but with a real pedigree in delivering commercially successful eCommerce SEO campaigns for many sports and equipment bands. They met our brief perfectly and showed a real desire to work with us.”

As well as focusing on the technical SEO compliance of the website, the award-winning team will refocus and optimise the content on the site constantly keeping in mind the need to ensure that lucrative keywords are targeted – all helping to contribute towards the end goal of improving search visibility for Forme Bikes.

“The opportunity to lead a strategy for a company like Forme Bikes is incredibly exciting for us here at The SEO Works. As cycling is a passion of mine and many colleagues, it’s great to work with a company that creates such amazing bikes and also helps to support the local cycling community at the same time. We believe that by appointing us and allowing our award-winning SEO team to lead this strategy, we can deliver exceptional results that Forme Bikes expect from us.” said Alex Hill, Sales Director of The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the sporting and outdoors sector, including Rideminded, Rab, Lowe Alpine, All Rounder Cricket and Towsure.

 

Marketing, PR and SEO, News

Manchester agency adds over 100 new clients and £71,000 profits

Manchester digital agency, MadeByShape has completed an acquisition of goodwill for the clients of Leigh-based Forte Trinity, a provider of commercial website design and search engine optimisation across Greater Manchester and the UK, doubling its current client base.

The move will see MadeByShape take on an extra 110 clients based in the North West bringing in an additional £71,000 profit to the business. Despite the extra work, the agency will not need to grow the team at first thanks to its innovative business model and streamlined ways of working.  With its people-first focus, MadeByShape ensures it has a mix of staff with the right skill sets to meet clients’ needs, rather than simply hiring more people, meaning it has the capabilities to create top class work while still growing the bottom line. And with a fully hybrid approach as standard, supported by the very latest digital technology platforms, the agency has everything in place to look after all 110 of these new clients.

All of the new clients will benefit from the agency’s decades of experience in branding, web design and development and SEO. Using this expertise, the business will also be a looking at how it can help its new clients to evolve their own web presence and digital communications by tapping into MadeByShape’s experience which could potentially add as much as an extra £1 million to the bottom line, should every client take up the web build services of MadeByShape.

 

Andy Golpys, Co-Founder and Director, MadeByShape said:

“This opportunity will help us enormously in growing our profits without having to invest in additional resource to service the business.  We have a huge opportunity to grow these new clients organically by upselling our existing services such as brand development, website design and development, and SEO which is very exciting for the team.”

 

MadeByShape has seen a 120% uplift in new website instructions since the start of 2022, signifying a strong business recovery across the North West region and beyond.  Over the last 12 months, it has also added 150 new clients which translates to growth of 150%. The company also reported a 36% increase in turnover and a 28% increase in net profit compared to the previous year.

MadeByShape was founded in 2010 by Andy Golpys and Jason Mayo and has become a recognised leader in the creative and digital industry, including eCommerce and organic search engine optimisation.

The company now has a team of 17 working across Brand Development, Web Design, Web Development, SEO and Content Writing. It has won awards for its innovative approach to online experiences, and works with businesses of all sizes and across the world, from start-ups to global organisations such as the NHS, L’Occitane and 20th Century Fox.

News

Tech Trade appoints The SEO Works to lead their SEO strategy

Following a competitive pitch process, specialist discount technology supplier Tech Trade has appointed The SEO Works to take their SEO strategy to the next level. 

After being negatively impacted by a core algorithm update, which affected some key rankings, they were looking for an agency that would help recover any lost ground and continue to push their strategy forward.

Following a detailed proposal, the fast-growing eCommerce business appointed The SEO Works, with Head of Marketing Noel Fox saying, “We are looking forward to a productive long-term working relationship with The SEO Works!”.

Focusing on building a strong foundation, the award-winning agency will combine intricate technical optimisations and a detailed content strategy to help improve key rankings and drive growth for the business.

The appointment comes amidst a series of high profile award wins for the Sheffield based agency, including B2B Campaign of the Year at the Prolific North Champions Awards and Best PPC Campaign at the European Search Awards.

Sales Director Alex Hill said “we’re really excited to get stuck in with Tech Trade’s SEO strategy, and help deliver growth to an already thriving business. As such a strong brand in a rapidly growing industry, there’s incredible potential to be gained with the right search strategy – and we can provide just that.”

The SEO Works specialises in SEO, PPC, Web and Paid Social advertising and has many clients within the eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, and Weldricks Pharmacy.