US market key to Hagley West 2023 growth strategy

Specialist watch company, Hagley West has set out ambitious growth targets for 2023 and beyond, with the company set to announce a turnover of more than £850k at the end of the current financial year. To continue on this trajectory, founder and owner, Tim Hayden will temporarily relocate to the east coast of America during the first quarter of 2023, with the ambition of further growing that market.

Last year saw a significant increase in US sales compared to 2021 and a real appetite from American fans of the brand to join in with the international #loveyourjourney company campaign and the ever-popular #FindTim challenges.

“Basing ourselves on the east coast, initially in Brooklyn NY, from February for an extended period of time provides a big opportunity to travel more easily across US states,” explained Tim Hayden. “I’ve loved the US visits we’ve done already and we’ve seen some incredible success from these trips so far. However,I’ve often felt we haven’t had quite enough time to meet people and travel to more of the places we’d like to. This extended visit will afford us those opportunities.”

Hayden is quick to point out this doesn’t mean he’s abandoning the UK or his loyal followers back home. “We’ve got so many plans for this year and the UK is a huge part of that. I’ll be getting out and about meeting people. We’ve got some exciting new products coming and we’re doing our bit to support some great charities too. We’re really proud of what we’ve achieved in the past year or so, particularly smashing our single day sales record during our live Black Friday launch event. Our company motto is #loveyourjourney and I think we’re all loving where this adventure is taking us.”

Hayden has also amassed a significant social media following with his personal TikTok account surpassing one million followers at the end of last year, something which has been one of the key pillars of his success with Hagley West. This year the aim is to diversify and create more content across Instagram and YouTube, as well as continuing to serve it’s loyal TikTok audience base.

For more information on Hagley West, visit www.hagleywest.com. Alternatively, follow founder, Tim Hayden on TikTok @timhayden6.