Aimia Foods Launches Isovibe and Enters Sports Nutrition Market

Aimia Foods, the specialist manufacturer of dry, powder-based products, has launched ‘Isovibe’.

Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide.

Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & Lime, and Mango & Passionfruit exclusively online on Amazon, the new Isovibe range delivers a protein fix in a more fun and flavoursome way for shoppers than ever before.

Made with fast-absorbing, hydrolised whey protein isolate and developed using real fruit powders, Isovibe Clear Whey is bursting with flavour and high in protein at 22g per serving, with only 93 calories and 0% sugar.

The range has been developed to support health, happiness and well-being, providing a fresh way for consumers to hit their protein goals and give their day a much-needed boost.

Isovibe Clear Whey Protein retails at £12.99 in B&M.

Ethan Duffey, Assistant Brand Manager at Aimia Foods, commented: “We are seeing very little innovation in the category currently, and we were keen to bring to market a fun, exciting, and accessible option to plug that gap for consumers. The feedback has been highly positive in initial consumer trials, which is hugely encouraging.”

Ethan continued, “Offering a refreshing alternative with packaging just as vibrant as the taste, the four Isovibe shakes provide an effortless solution whether at home or on the go.”

With over 25 production lines across 225,000 sq ft. of product site space, Aimia Foods has a broad range of manufacturing capabilities, with BRC certification and food standards approval from multiple UK retailers.

Aimia Foods pack, manufacture and distribute a wide range of food and beverage products in a number of different packaging formats, with particular specialism in blending and manufacturing ambient, dry, powder-based products. Aimia Foods’ brands include, Horlicks, Drink me Chai, and Shmoo, among others.

Based in Haydock, Aimia covers a multitude of markets and categories for retail, cash & carry, food service, vending as well as offering a co-manufacturing service across the business.

For more information on Isovibe, visit and for more information on Aimia Foods, visit