Print-on-demand technology company Merchr has signed up picture-sharing platform ClickASnap as its latest strategic partner, offering photographers a new way to monetise their images.
The agreement sees Merchr enable photographers to sell prints and canvases of their images across the UK, North America and Europe by setting up merchandise stores hosted on its fast-growing platform.
ClickASnap, which was founded in 2014 and is based in Dorset, is a digital platform which hosts over 16 million images, enabling users to showcase and sell their pictures.
More than 1,800 photographers have set up stores in the first month of the venture.
Items are being shipped from Merchr’s integrated facilities in Middleton, Greater Manchester, and Scottsdale, Arizona, as well as through other production partners.
Peter Hallett, co-founder of Merchr, said: “This exclusive partnership gives ClickASnap photographers access to the Merchr technology, enabling them to monetise images through their own free webstore that features canvas prints and merch showcasing their content.
“It’s an exciting strategic move for both parties, as it enables ClickASnap users to further monetise their photographs by leveraging Merchr’s software combined with their own creativity.
“Initially, the partnership is being rolled out to ClickASnap’s premium members, with a focus on supplying canvas and framed canvas and prints across Europe and North America.
“ClickASnap members can create their webstores in sterling, US and Canadian dollars and euros, depending on where they wish to sell their images.”
Jason Hill, chief executive of ClickASnap, said: “Our partnership has got off to a superb start, with over 1,800 photographers signing up in the first month.
“We look forward to seeing the number of stores grow on our platform to give more people the opportunity to sell their pictures.”
Merchr helps individuals and groups to build their brand and reach new global audiences by creating their own, personalised bespoke merchandise collection to sell in an eco-friendly, risk-free way without the need to hold stock or worry about the logistics of production, printing and shipping.
Its wider portfolio of products includes clothing, hats, towels, blankets, mugs, placemats, phone cases, coasters, hot water bottles, tote and make-up bags, pouches and highlighter pens, water bottles and tumblers.
The company uses water-based inks and BPA-free plastic bottles, and organic cotton in its garments.
Merchr also manages the supply chain and print-on-demand for a host of online retailers.