Monthly Archives: May 2024

Appointments, News

Reech announces internal promotions to help drive next phase of growth strategy

Full service marketing agency, Reech, has announced two key internal promotions to help drive the next stage of its aggressive growth strategy.

Established in 2009 by marketing expert, Rob Hughes, with a clear vision to help build successful brands, Reech has since evolved into one of the UK’s most reputable full-service marketing agencies, renowned for delivering results-driven campaigns with creativity at its core.

Having grown by an impressive 30% during the financial year ending March 2024, the full service agency is now on an exciting growth trajectory and has promoted Amelia Redge to Agency Director and Sarai Gil to Operations Director as a result.

With an impressive background in senior marketing roles, Amelia joined Reech as Head of Growth & Marketing in October 2022 and since this time has played a fundamental role in enabling the agency to expand its market share and secure a portfolio of exciting clients, including Salboy and Visit Shropshire.

As Agency Director, Amelia will now lead the Reech senior leadership team as they help to deliver on this next phase and accelerate growth by a further 50% within the next 12 months alone.

With extensive experience in digital and design, Sarai Gil joined Reech as Head of Digital Projects in May 2022 and has in the last few years has implemented impactful processes to effectively lead the Reech team and craft high performing digital activity for its growing client base.

As new Operations Director, Sarai will now lead on all project delivery, while ensuring Reech maintains its high standards of quality, output, and results.

Discussing this latest news, Rob Hughes, Managing Director of Reech, confirmed: “Over the last 12 months, the Reech senior leadership team and I have worked hard to ensure we have the foundations and strategy in place to accelerate our position in the industry and become an agency of choice.

Key to delivering on this, is ensuring that we the right people in the right roles to drive the business forwards while maintaining the positive reputation we have built to date. I am delighted to announce the promotions of Amelia and Sarai and am genuinely in no doubt that they will be able to deliver on our growth objectives.”

Headquartered in Shrewsbury, Reech provides a full service approach to marketing, incorporating branding and visual identity, content creation, design and creative, digital marketing, photography and videography, web design and development and full marketing strategy and planning.

Officially recommended as a top 20 branding agency outside of London by The Drum Recommends, Reech is also a recognised Shopify, Mailchimp, Google and WordPress partner.

For more information, visit: https://reech.agency

News, Podcasts, Thought Leadership

CEO of the World Gold Council – David Tait – speaks candidly about ethics, Everest and his traumatic early life

Former investment banking tycoon, David Tait, has revealed the truth about his abusive childhood, admitting that he has donated his bonuses to the NSPCC since the start of his career.

The candid confessions can be heard in an interview on the Culture de-cooded podcast, hosted by entrepreneur, Charlie Coode.

Launched in January 2024, the show gets up close and personal with prominent leaders, sharing their unique views on success and culture – a topic close to the host’s own business and heart.

Now in its fourth episode, Charlie, sat down with David to discuss his unique business journey, spurred on by a traumatic upbringing – and saved by learning to value ethics.

Speaking about Sulphur and White – the autobiographical film he made in support of the charity back in 2019 – David reveals “It tells my life story from the perspective of an abused child and what it does to that person. But most importantly, it’s what that person does to others”.

Less than proud of the people he fired early on, David admits it was the trauma that allowed him to thrive in such an “elbows-out” environment.

“It was the collateral damage that someone like me was capable of, and the damage I inflicted on so many people over that period”, says David, admitting that the film he made was far from a “vanity project”.

Driven by the desire to change, David admits that he saw his new role as CEO of the World Gold Council as an opportunity to turn things around. And it all started with revolutionising culture.

“I flattened the hierarchy”, states David, explaining how this brought younger, more talented people to the fore. Then, it was a question of encouraging gold miners to care.

“They didn’t really give a damn where it went”, David tells listeners, who successfully brought four disparate councils together, transforming the gold market for the better.

No mean feat for the five-time Everest champion, David reminds listeners that “the only way, sometimes, is to think the impossible” – a mentality that saw him become first man to attempt a double traverse of the world’s most dangerous mountain.

According to David, it was all about cleaning the industry’s act, refusing to accept unethical practices such as the involvement of children in mining – yet another nod to his own difficult youth.

David’s full story – “A journey through investment banking to gold council leadership”, is available to listen to via Culture de-cooded on all major podcast channels.

Host of Culture de-cooded, Charlie Coode, is committed to helping organisations succeed. In 2015, he launched Culture15 – an innovative SaaS platform for the rigorous management and measurement of company culture.

For more information, visit:

https://open.spotify.com/show/3wl6uLivhUrlgWeJFfyved?si=75444fe9b70c4195

https://culture15.com

Animals, Homes, Pets

Homesitters Ltd champions mental health and adventure in Mental Health Awareness Week

In Mental Health Awareness Week[i], leading home and pet sitting company, Homesitters Ltd is highlighting how becoming a homesitter can boost mental wellbeing by encouraging people to be more active, enjoy regular breaks away and have purpose.

The Mental Health Foundation, the organisers of the awareness week have chosen this year’s theme as; “Movement: Moving more for our mental health”. They point out that movement is important for mental health, but many struggle to move enough.

Ben Irvine, Director of Operations at Homesitters Ltd emphasises that home and pet sitting is an energetic role, particularly if clients have dogs which need a lot of walking.

Ben comments, “Homesitting involves taking care of a client’s home and pets when they go away. It’s a job that appeals for lots of reasons including the opportunity to exercise more, visit new places and spend time with pets, all of which contribute to better mental wellbeing.

“Homesitting gives people purpose and the chance to have a mini holiday when on assignment, with time for exploring, meeting new people and having new experiences. Although most don’t do it for the financial gain, it does provide a small income and people save on their own bills when on assignments too.”

One couple who are making the most of their homesitting lifestyle are Jim and Ros Slaughter, a retired couple from Chichester in their early 70s, who have done 84 homesits. They decided to become homesitters after they retired.

Jim explains, “We wanted to do something a bit different but still purposeful in our retirement. Getting a part time job or setting up a business didn’t really appeal because we didn’t want to be tied into a routine anymore. We wanted the freedom to travel extensively, visit new places and meet new people.”

The couple are very sporty and active. Ros plays golf and is an avid gardener and both of them love walking and they are great animal lovers. One of their biggest attractions of home sitting was the opportunity to look other people’s dogs.

They have relished looking after a wide variety of dogs which have included Alsatians, Pugs, Westies, lots of Labradors and even Samoyed dogs.

Ros said, “The pets are everything to us. We love staying in grand houses and we have some fabulous clients who are really interesting and lovely. Home sitting provides a real break from the routine and a chance to get fit walking the dogs.”

The Slaughters also like the fact that home sitting is flexible. The pick and choose their assignments and make sure they have time available for their travel plans. Jim concludes, “Home sitting is really fun but it is also purposeful. We can also do it as much or as little as we like and we combining all our interests together and the animals are the best part of all.”

Homesitters is currently recruiting. Ideal candidates are responsible and reliable people, who are good listeners, readily available through the year, and will be sensitive to clients’ requirements. Proven pet-care skills and a genuine affinity for animals are also a bonus.

For more information and to apply to become a homesitter visit: www.homesitters.co.uk

[i] https://www.mentalhealth.org.uk/our-work/public-engagement/mental-health-awareness-week

News, Sport, Sports Tech

SailGP to offer its Emmy Award-winning LiveLineFX graphics overlay for other sports properties and rights owners

SailGP confirms its patented, award-winning on-screen visuals and graphics solution is being developed for use in other sports

LONDON (May 9, 2024) – SailGP, the world’s most technologically advanced and exciting racing on water, has today announced its industry-leading production technology, LiveLineFX, is now being developed for use in other sports properties.

The patented in-house broadcast graphics package, which powers the storytelling of SailGP and demystifies the sport, has enabled the championship to broaden its fanbase. The technology, which has received numerous accolades including an Emmy Award, has helped underscore SailGP’s reputation as one of the most innovative leagues in sport.

LiveLineFX, which is produced remotely from SailGP’s broadcast studio in London for SailGP’s broadcast partners in 212 international territories, processes 1.15bn data requests per hour from each of the ten state-of-the-art F50 catamarans per hour. Supplied by Oracle Cloud, it is all done in real time to generate unrivalled performance information.

LiveLineFX collects the data from the 125 sensors positioned on each F50, with data points ranging from the speed and direction of the boats, weather conditions as well as the sea current, which is then presented as a graphical overlay on top of the racecourse. This not only enhances the broadcast experience but is fundamental to the racing and helps educate the viewer.

It is all made possible by a unique combination of live race course video shot from a helicopter, high-accuracy GPS and the Oracle Cloud. Together these components offer real time data to the LiveLineFX team, enabling them to track the boats within two-centimeter accuracy and deliver seamless graphical overlays of geo-positioned race markers, boundary lines as well as boat positions and relative performance statistics.

The technology and creative elements of LiveLineFX lends itself naturally to a variety of out-of-stadium sports, such as cycling, horse racing, surfing, and any mass participation sports, where it can be tricky for viewers to get the full picture and understanding of what is unfolding in front of them.

 

SailGP Chief Technology Officer Warren Jones said: “From the outset, SailGP has prioritized patented, leading-edge immersive media technologies and LiveLineFX is an award-winning example of this. It is truly unique and hasn’t just been built for use by SailGP, it has been developed with other sports properties and broadcasters in mind where the viewing experience can be difficult due to the nature of the sport. We are now welcoming conversations with a range of potential partners and are excited to see how other sports can benefit from LiveLineFX.”

LiveLineFX has also been a successful tool as part of SailGP’s commercial and audience growth. The league now has an average of 14 million dedicated broadcast viewers per event and its audience has increased by over 300% in the last year alone.

The commercial growth of the league has been aided by the ability of LiveLineFX which has enabled SailGP to not have to rely on traditional infrastructure such as fixed advertising hoardings or pitch branding, which are typically single use and unsustainable, at its events.

LiveLineFX provides 2D and 3D on-screen advertising opportunities which has seen SailGP’s premium partners, such as Rolex and Emirates, being able to enjoy multiple branded opportunities during live broadcasts of its events.

 

SailGP Chief Content Officer Melissa Lawton, said: “We have seen huge audience growth thanks in large part to LiveLineFX and the understanding it brings to a very complex sport. Our success, and the fact that LiveLineFX is perfect for a variety of out-of-stadium sports, such as cycling, horse racing, surfing, and any mass participation sports, has led to active conversations with other sports properties about how they too can utilize the technology to grow their fan bases.

“The capabilities of LiveLineFX enable SailGP partners to generate significant value through branding placements around the course without the need for typical, physical commercial infrastructure. Where other sports rely on screens, temporary structures and mass on-site logistics, LiveLineFX can deliver impactful placements on the boundaries and at key areas on the course fully remote.”

SailGP also recently launched a ‘refreshed’ opening title sequence to its live broadcast alongside a new soundtrack, which was aimed at targeting and engaging new and younger audiences. More info HERE.

SailGP Season 4 concludes with events in Halifax, Canada (June 1-2) and New York (June 22-24) before the Season 4 SailGP Grand Final in San Francisco (July 13-14).

 

News, Property News

The Edenstone Group Partners With Octopus Energy to Offer “Zero Bills” Homes

THE Edenstone Group has partnered with the UK’s largest electricity supplier, Octopus Energy, to deliver homes that will enable people to live energy-bill free for at least five years, guaranteed, as part of its drive to deliver sustainable solutions for modern living.

The initial agreement covers 12 homes across three locations, with potential further roll out across future developments.

‘Zero Bills’ is a world-first smart tariff that allows customers to move into homes that are fully kitted out with green technology and with no energy bills, guaranteed. It’s made possible thanks to a combination of clean energy devices – including solar, heat pumps, and home batteries – which Octopus manages via its Kraken technology platform to deliver a zero bill.

To help showcase the technology involved, a demonstration home has been created at St Mary’s Garden Village in Ross-on-Wye.

Edenstone Group chief executive Martin Taylor said: “We’re committed to raising sustainability standards by embracing the challenge of constructing net-zero homes.

“Our partnership with Octopus Energy – the first, we hope, of many – allows us to provide homes with an extraordinary proposition: at least five years of zero bills, guaranteed. We believe it’ll be a game changer for our customers and will redefine the way homes are designed, built, and experienced, setting a new benchmark for energy-efficient living.

“Our Ross-on-Wye ‘Zero Bills’ home showcases the tangible steps we’re taking towards achieving a net-zero energy future.”

The demonstration home was sold soon after its release onto the market.

A further seven ‘Zero Bills’ homes will feature at Edenstone’s forthcoming Eden’s Green development in Bleadon, North Somerset, with four more affordable homes for tenants being built for United Welsh Housing in Cardiff as part of the company’s ambitions to bring zero net energy to all its developments by 2025 and tackle the housing shortage.

Michael Cottrell, Zero Bills director at Octopus Energy, said: “We’re delighted to be partnering with Edenstone to set the new standard for UK homeownership. With ‘Zero Bills’, buyers of these properties can enjoy not only energy bill free homes, but a genuine shift towards greener living. And with Edenstone, we’re only just getting started.”

Octopus aims to deliver 50,000 ‘Zero Bills’ homes globally by 2025.

Edenstone has previously built a series of pilot net zero homes across developments in Brockworth, Gloucestershire, and across Wales in Aberthin, Morriston and Newport using various technologies and systems.

The company recently opened a net-zero community hub at St Mary’s Garden Village, designed to generate more renewable energy than it consumes, helping to decarbonise the Ross on Wye community.

The new ‘Zero Bills’ demonstration home at St Mary’s Garden Village is a three-bedroom detached Broughton. It features photovoltaic (PV) panels with internal battery storage, air source heat pumps with smart hot water cylinders     .

A fair usage allowance is set at double the expected electricity usage, excluding electric vehicle charging which is subject to a separate tariff.

“Technology has moved on considerably since we built our first zero carbon home. Back then our efforts were focused on the raw generation of energy through roof-mounted photovoltaic (PV) solar panels and a home battery system to store the electricity generated, plus an air source heat pump to provide heating and hot water, with little smart technology,” Martin added.

“Trialling different approaches, we’ve been able to assess the practicalities from a construction perspective and consumer experience. Now we’re able to use smart technology to help reduce energy demands. The system learns habits and can provide gains that design alone can’t deliver.”

For more information see https://edenstonehomes.com/st-marys-garden-village or https://www.bluebellhomes.co.uk/stmarys.

For more information on ‘Zero Bills’, please visit: https://octopus.energy/zero-bills-home.

News

Welsh business news: Wagonex announces first transatlantic subscription platform

The new partnership shows increased demand for subscription services in emerging markets worldwide.

Wagonex, the UK’s leading vehicle subscription platform, has announced their first live international platform with OneSummit, one of Chile’s largest car dealership groups.

The strategic partnership with Wagonex has been launched to help OneSummit expand its fleet solutions across the South American market with their own branded subscription platform.

The platform went live this month, marking the launch of one of the first car subscription propositions in Chile. With the global Vehicle Subscription market size being valued at USD 4760.15 Million in 2024, and predicted to reach USD 21649.48 Million by 2031, with a CAGR of 28.72% during 2024-2031, there’s a huge opportunity for subscription software companies like Wagonex to grow outside of the UK.

This is an exciting international partnership for Wagonex and the team has worked closely with OneSummit to ensure the accurate implementation of Chilean Spanish as well as adding the Chilean peso currency to their subscription platform. The Wagonex in-house development team is also undertaking significant development work to ensure the platform can easily be adapted to international markets at scale.

Toby Kernon, CEO and founder of Wagonex, said: “We have ambitious international growth plans and it’s been a pleasure working with the OneSummit team in Chile. We look forward to exploring a wealth of opportunities across the South American market as well as several other countries on a global level.”

“When working with automotive companies outside of the UK, we have to gain insights into different consumer markets and their needs, such as vehicle categories and alternative configurations of the customer journey. These insights help us to innovate and ensure the platform is as adaptable as possible to suit all of our partners’ requirements, no matter where they are in the world.”

Toby added: “This new partnership reflects the increasing demand for car subscription services in emerging markets worldwide.

“Expansion into new territories and empowering partners globally has been our mission from the start. We see it as an opportunity to drive future growth by helping them achieve success with the subscription model.”

—

About Wagonex:

Based in Cardiff and founded in 2016, Wagonex is a leader in the UK’s fast-growing vehicle subscription market, giving consumers direct access to vehicle subscriptions of all shapes, sizes, and lengths.

It specialises in building, launching, and growing vehicle subscription platforms for vehicle manufacturers and retailers. Wagonex has a strong track record in the industry and already works with many big-name partners such as Renault Trucks and the latest subscription brand to the market, mycardirect.

Developed over six years, Wagonex’s advanced technology gives partners a quick route into vehicle subscriptions, offering greater flexibility and an enhanced digital experience to a new generation of tech-savvy customers.

With Wagonex, offering vehicle subscription could not be easier, with everything from marketing to insurance, customer verification, and vehicle delivery coming together in one seamless digital package enabling partners to monetise inventory and drive innovation.

Awards, Food & Drink, News

Rutland-Based Coffee Roastery Shortlisted for Green Company of the Year Award 

Two Chimps Coffee Made the Final Five 

Two Chimps Coffee Ltd is excited to announce they’ve been shortlisted for the prestigious Green Company of the Year Award at the BizX 2024 Awards. The company secured a spot among the top five finalists at the award ceremony in Liverpool, which was presented by TV personality Stephen Mulhern.

The BizX Awards celebrate and recognise outstanding businesses across the region. This year’s Green Company of the Year Award acknowledges Two Chimps Coffee’s unwavering commitment to sustainable practices throughout their operations.

“We’re buzzing with the recognition,” said Laura Shead, Co-Founder of Two Chimps. “Our team’s dedication to environmentally friendly practices is a source of immense pride. Being shortlisted alongside so many other fantastic companies is a big honour for us.”

“Since we launched in 2016, we’ve tried to continuously adapt the way we operate for greater environmental sustainability,” continues Laura, “We’ve always recognised the urgency of climate change and unsustainable practices, and as a business, we strive to be part of the solution.”

Two Chimps Coffee boasts 100% recyclable packaging and proudly maintains carbon neutrality through a partnership with Positive Planet.

The commitment to sustainability goes beyond packaging. Two Chimps Coffee sources its specialty coffee beans from smallholder farms and cooperatives through a streamlined supply chain. These partner farms share the company’s environmental values and operate with ethical and transparent practices.

“We’re super grateful to have been recognised for our efforts, and we’d like to say a big well done to our team!” Concludes Laura.

Find out more about the award here.

News

Cartime Gears Up for Growth and Expansion with Senior Appointment and New Recruitment Drive

The North West’s leading used car specialist, Cartime, is poised for a year of rapid growth and expansion with the appointment of a new Group Head of Finance and Operational Strategy, and the launch of a dedicated recruitment drive.

Dan Chippendale has been appointed in the senior management position to help steer the business through an ambitious growth phase. He joins Cartime after eight years with Hippo Motor Group where he played a pivotal role in the business’s rapid expansion and success.

Dan will lead the finance strategy and overhaul operations to streamline and digitalise processes and improve efficiencies. He will also oversee investment into new technology, equipment and premises.

Cartime has been blazing a trail in the North West for more than decade. The award-winning business was launched in 2012 by entrepreneur Matt Kay. It set itself apart with its customer service, breadth of choice and cutting-edge preparation centres. It has showrooms in Bury and Rochdale.

As it prepares to grow its national presence the business is actively recruiting for 10 new positions across its team including sales representatives, technicians, a preparation manager and senior marketing manager. To attract and retain talent into long term careers, the business is offering an attractive package including gym memberships, private health care, salary sacrifice car scheme and much more.

Cartime founder and MD, Matt Kay, says: “We are entering a transformative time for the business. The next 12 months will see Cartime catapult to the next level and we are investing heavily and growing a team of talented and ambitious people to help us fulfil our goals.

“Dan has an unrivalled knowledge of the motor industry and his reputation speaks for itself. There is no doubt his appointment will be crucial in our ongoing success.

“And this is just the start. I would encourage anyone looking for a new challenge and to be part of a game changing motoring business to contact myself or Dan to find out more.”

Dan Chippendale says: “Cartime is an absolutely fantastic success story and it’s a privilege to be part of the team. Working with a business that is willing to invest and embrace change is always refreshing.

“After achieving phenomenal growth over the years, now is the time to move the brand beyond the North West and increase its appeal and brand awareness amongst a national audience.

“To do this we are transforming the business from the inside out – building a robust digital strategy, as well as growing our team and continuing to prioritise the key areas, like service and innovation, that Cartime has always been renowned for.”

For more information about Cartime visit https://www.cartime.co.uk/

Finance and Banking, News

Boost for UK SMEs as WeDo secures £50m in funding

WeDo Business Services has secured £50m in funding which will enable it to significantly expand its support of small and medium-sized companies across the UK.

The funding is provided by alternative investment manager Waterfall Asset Management and will be used to help WeDo bolster the growth of its SME customer base through a range of finance facilities.

The WeDo group has its headquarters in Greater Manchester and additional offices nationwide. It provides invoice and trade finance, asset finance, loans and start-up funding to a growing client base, as well as accountancy, HR, back-office and IT services.

WeDo was founded by Mark Lindsay and Chris Robinson in 2019 with just four staff and has grown rapidly through organic expansion and acquisition. It currently has over 70 staff across its Oldham headquarters and its network of offices.

Its overall lending now exceeds £50m, and chief executive Mark said Waterfall’s funding would enable it to achieve significant growth as it aims to reach £100m within the next three years.

WeDo’s nationwide client base spans a range of sectors, including recruitment, engineering, manufacturing, logistics and wholesale distribution.

Mark said: “This significant investment is a vote of confidence in our business and will help us to exponentially grow our ability to provide support to SMEs from across our finance divisions.

“We share a desire to establish a long-term relationship with the goal of helping more SMEs to succeed in building sustainable businesses for the future, by alleviating their cashflow constraints and enabling them to invest for future growth.

“WeDo has a strong track record of supporting the northern economy by offering finance to companies across the region and this will continue, as well as enabling us to significantly expand our geographical reach.

“There is increasing demand for the type of lending and support services we provide, reflected in a record month for new client wins in the first quarter of this year.

“We understand the challenges of growing a business from a new start, and we want to help others to do the same. It can be lonely as a business owner, and we provide a support network to ensure the wellbeing of themselves and their companies.”

James Cuby, managing director at Waterfall, said: “WeDo provides a comprehensive funding solution and support services to SMEs across the UK and has an experienced management team who are committed to supporting the growth of the businesses they fund.

“We are pleased to support WeDo’s expansion plans and look forward to a successful relationship.”

Food & Drink, News, Technology

£750k funding boost for OSY Group’s technology which extends shelf-life of food produce

A company whose flagship technology increases the shelf-life of food produce and reduces waste has secured £750,000 from investors to support its rollout across the UK and internationally.

The funding boost for OSY Group will accelerate its commercialisation of Xtend, an antimicrobial packaging coating which enables a range of food types, including fruit and vegetables, to stay fresh in their packaging for longer.

It will also enable OSY Group to expand its team, who are based at the Manchester International Office Centre near Manchester Airport.

Marc Braterman, chief executive of OSY Group, said: “Currently 1.3 billion tonnes of food is wasted or lost each year globally, and between eight and 10 per cent of global greenhouse gas emissions result directly from food waste.

“We aspire to lead the charge in global food waste reduction through our innovative technology, as well as helping to drive down greenhouse gas emissions and food poverty, supporting grocers as they strive to achieve their sustainability targets, and enabling food producers to tap into more export markets.

“This latest funding round is a major milestone as it will enable us to accelerate the commercialisation of Xtend in the UK and internationally, while also focusing on growing our team. We are looking to create a number of roles in the coming months in line with our strategy.”

Xtend is a water-based antimicrobial coating for packaging surfaces. It leaves microscopic pins on the packaging surfaces that puncture and kill microbes and slow the natural spoiling process that affects the fresh produce within.

It has undergone extensive testing at independent laboratories, universities and other facilities, which has proven the technology to be food safe and compliant with the Food Contact Materials regulations for fresh produce, said Marc.

Testing has shown that Xtend extends shelf-life by multiple days on various forms of packaging, he added.

It is suitable for lidding film, plastic trays, flow wrap, fibre and board, flexible film paper, outer packaging and board and film combined for food-to-go, such as sandwiches.

Trials of Xtend have also been conducted with a major UK grocer as well as leading soft fruit producers and large European packaging companies.

Marc said: “These trials, in addition to the extensive testing carried out at facilities in the UK, have demonstrated that Xtend maintains freshness for longer and therefore significantly contributes to reducing food waste.

“It can be easily integrated into existing packaging production, and has a range of other applications beyond food produce due to its direct coating qualities.”

The latest investment, from three new individuals and one existing backer, follows a £250,000 equity fundraising last year and an award from Innovate UK through its ‘Better Food for All’ competition to support companies forging innovative ways to tackle nutrition challenges. Innovate UK’s funding is supporting OSY’s ongoing research and development.

OSY is one of only a small number of companies selected to be part of a global innovation business programme run by Innovate UK in Canada and Australia.

Among the advisers to OSY are Dr Malcolm Driffield and Dr Rhodri Evans, of scientific, engineering and regulatory consultancy Exponent International.