Peterborough based digital marketing agency, Hummingbird, has scaled growth by an impressive 83% over the last 12 months alone, after honing a specialist niche in the travel sector.
Originally established in 2002 as Web Windows before being acquired by Tom Anderson and Michael Cooper following a management buyout in 2018, Hummingbird successfully delivers digital strategy and consultancy, together with content and performance marketing solutions for businesses and brands across the UK.
Underpinned by an experienced team of 15 digital marketing specialists, Tom and Michael have worked hard to hone a clear niche in the travel industry, delivering impactful campaigns for leading names such as Visit Isle of Wight, Red Sea Holidays, and Steam Dreams Rail.
Key highlights include increasing booking enquiries by 176% for Red Sea Holidays through targeted PPC & Paid Social Advertising and boosting brand awareness by 44% for the Isle of Wight through display advertising & retargeting strategies.
As a result, Hummingbird has successfully accelerated its retained income by over 83% in the last 12 months and is now focused on expanding its team to 25 and scaling turnover to £2 million by the end of 2025.
Tom Anderson, CEO of Hummingbird, confirmed: “Over the last 12 months, the Hummingbird team have worked very hard to build new client relationships and deliver incredible results through creative and strategic digital campaigns.
“In turn, not only have we been able to scale growth for our clients, despite the challenges faced throughout the travel industry, but we have also been able to drive our own business growth. Michael and I are, therefore, very proud of the team, and we are now focused on expanding our headcount while really cementing our presence within the travel and wider lifestyle sectors. Watch this space!”
Headquartered at Allia Future Business Centre, Peterborough, Hummingbird boasts a holistic and results-driven approach to digital marketing, and prides itself on connecting brands with their target audiences.
For more information, visit: https://www.hummingbird.agency