Category Archives: Data & Analytics

11:11 Systems Launches Managed SteelDome for On-Premises Data Storage, Protection and Recovery

Collaborative solution unites on-premises storage management with cost savings and security benefits of cloud-backed storage

11:11 Systems (“11:11”), a managed infrastructure solutions provider, today announced general availability of 11:11 Managed SteelDome in partnership with SteelDome Cyber. The fully managed service is designed for organisations in need of secure, scalable and cost-efficient storage of their unstructured, on-premises data.

Leveraging SteelDome’s industry-leading InfiniVault application technology, 11:11 Managed SteelDome provides on-premises data storage, protection and recovery. This new offering provides data immutability and protection from ransomware attacks and optimises data storage, all while meeting strict compliance and regulatory requirements. Acting as a storage gateway, the InfiniVault virtual appliance allows customers to use 11:11 Object Storage 2.0 within their own environments. This provides a place to store unstructured data while enabling organisations to roll back to a previous version of the data if needed.

“Any organisation that has dealt with or managed database backups knows they can take up a tremendous amount of storage space,” said Justin Giardina, CTO, 11:11 Systems. “This increases the risk factor of potentially losing backup data if the server fails while eating into valuable primary storage space. With 11:11 Managed SteelDome, backups can be moved to a vault and free up primary storage capacity while adding an extra layer of protection from ransomware and other cyber attacks. Our customers will enjoy a familiar user experience as well as a cost-efficient and extremely robust data storage and protection using cloud-backed storage resources.”

With 11:11 Managed SteelDome, customers benefit from ransomware protection, streamlined processes, increased efficiency and more.

  • Prevent and defend against ransomware – With comprehensive data security, immutable backups and fast data restoration capabilities, organisations can prevent and defend against ransomware attacks. Additionally, virus scanning, data separation and encryption quickly detect anomalies and attackers.
  • Optimise data storage – SteelDome’s software solutions help manage an organisation’s data performance and the infrastructure it runs on with built-in compression, traffic shaping and deduplication. This also improves data migrations, reduces time and saves money.
  • Streamline and maintain regulatory compliance and data privacy – Organisations can improve cyber insurance policies, reduce cybersecurity risk and stay ahead of the constantly changing regulatory and compliance landscape with enhanced data restoration capabilities. 11:11 Managed SteelDome’s one easy-to-use interface provides the tools necessary to configure data protection and storage pools and locate and recover any data needed, regardless of where the replication data is stored.
  • Simplify migrations – Universally compatible with all operating systems and application types, SteelDome’s InfiniVault software-based solution operates like a storage device to contain and safeguard information leveraging local or cloud disks. Organisations can easily abstract the data from hardware while leveraging existing on-premises investments and the cloud.  Additional benefits are the savings of not having to purchase, maintain and support legacy infrastructure.
  • Increase savings and efficiency – SteelDome’s InfiniVault complements the existing install base by providing a highly secure storage location for data without the need for physical disk resources. This is a tremendous value for the customer by accelerating the migration or implementation of data protection, restoration and recovery of storage solutions. It also provides the ability to diversify the data across any number of cloud storage endpoints regardless of the storage technology.

11:11 Managed SteelDome is initially available in the United States and United Kingdom, anywhere 11:11 Object Storage 2.0 is offered. Learn more about 11:11 Managed SteelDome here.

 

ABOUT 11:11 SYSTEMS

11:11 Systems is a managed infrastructure solutions provider that holistically addresses the challenges of next-generation managed cloud, connectivity and security requirements. The 11:11 model empowers customers and partners to “Rethink Connected,” which includes integrated services that deliver increased performance, optimisation and savings. Learn more at 1111Systems.com.

 

Authentic Transforms In-Store and Digital Consumer Experiences with Amperity

Amperity, the leading enterprise customer data platform (CDP) for consumer brands has partnered with global brand giant Authentic Brands Group (Authentic).

With a vast roster of more than 40 iconic and world-renowned brands, including Reebok, Forever 21, Ted Baker, Juicy Couture and David Beckham, Authentic’s digital platform is powered by more than 200M consumer data files.

In partnership with Amperity, Authentic will look to activate data from multiple online and offline touchpoints, including pre-purchase, point-of-sale, and post-purchase customer care, to create unified customer profiles. Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.

“We strive to provide the most optimal shopping experience for our consumers, and having a clean data foundation is essential,” said Adam Kronengold, Chief Digital Officer, Authentic. “Amperity’s platform allows us to resolve identities at scale across our portfolio and leverage data to inform brand and business development decisions.”

Amperity solutions brings together Authentic’s diverse consumer data to enable 360 unified view and comprehensive understanding of its brand consumers to enhance each brands’ digital engagement strategy.

“Authentic has amassed a vast and loyal customer base, spanning more than 40 renowned brands,” said Barry Padgett, CEO at Amperity. “The reality is that there are many CDPs, but not all of them are created equal. We’re honored Authentic has chosen our platform to help them to deliver personalised experiences for every individual customer, driving engagement and retention to unprecedented levels.”

 

About Authentic Brands Group

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $USD24.7 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 10,500-plus freestanding stores and shop-in-shops and 375,000 points of sale.

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.

For more information, visit authentic.com.

 

About Amperity

Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, please visit www.amperity.com

The world’s fastest, simplest, data access revolution unveiled

AI-powered ‘Data Now’ software solution spiders unlimited databases in minutes, anywhere in the world, giving organisations fully-compliant virtually instant, unmitigated, sight and fingertip access to their data

Data Enablement startup, WCKD RZR, has today unveiled a revolutionary AI-powered software solution which delivers unrivalled, supercharged data discovery, see, search and use capabilities for any multinational organisation, through a single pane of glass.

Launched in a fanfare from the stage at Mobile World Congress in Barcelona, ‘Data Now’ eliminates the need for organisations to undergo costly, often unachievable global data migration and transformation projects.

‘Data Now’ is designed to simplify and streamline the process of data discovery and retrieval, giving businesses instant access to all their data, in any environment and location, through a simple search.

The revolutionary product offers an uncomplicated, more efficient alternative to traditional data management practices, saving companies millions of dollars and often years they would otherwise spend on unachievable big data transformation projects.

 

WCKD RZR’s Data Now provides a user-friendly, central location for businesses to effortlessly see, search and instantly access data across an entire organisation. Once discovered, the software enables users to view and download data from multiple databases, in any environment around the world, seamlessly and fully compliant with all global data regulations.

 

Chuck Teixeira, Founder and CEO of WCKD RZR, said: “We’re thrilled to launch Data Now at MWC in Barcelona this year. In Data Now, we’ve created the universal ‘master key’ for data discovery. Our goal is to revolutionise the way businesses manage and access their data, and our solution does just that. It’s truly disruptive and can benefit every large organisation on the planet.

“Whether its multinational banks, government institutions or regional retailers; Data Now acts as their supercharged data connector and access accelerator.

“Data Now works from start to finish in a matter of minutes, right out of the box. Hook it up, connect it, and it’ll do the rest – you have access to all your data in one place immediately. With instant access to all data across their entire estate, businesses can unlock the full potential of their data, while saving vast amounts of unnecessary time and cost.”

 

According to recent studies, only 32% of enterprise data is currently utilised, with more than two thirds going unleveraged. Forrester Research estimates that just a 10% increase in data accessibility will result in more than $2bn additional revenue and $65m additional net income for a typical Fortune 1000 company.

Meanwhile, the cost of GDPR compliance is expected to grow to £2.4 billion by 2024 as businesses wrangle with an ever-increasing number of diverging global privacy and governance regulations.

‘Data Now’ is the latest in WCKD RZR’s growing, trail-blazing, stable of data solutions which enable companies to seamlessly find, govern and instantly access all their data, wherever it is located.

Released last year, Data Watchdog, WCKD RZR’s pioneering data enablement suite, already unlocks the potential of any multinational organisation’s assets by allowing them to Find and Govern their data in each country, real time, fully compliant with relevant data sharing, privacy and governance rules.

Combined with Data Now, organisations can now see, search and swiftly monetise their data in a fully compliant manner.

 

Jonathan Farina, Chief Technology Officer at WCKD RZR, added: “Data Now is a full-service data access accelerator. We are revolutionising the way organisations can search multiple databases for information that they hold. Now they can search it, see it, find it, use it, monetise it.

“Mobile phones were transformed by the iPhone; video rentals were redefined by Netflix, and data access is now being revolutionised by Data Now.

 

London-based WCKD RZR is one of just 6 startups to secure a highly sought after place on Cyber Runway Ignite, the most prestigious element of the largest UK government-backed cyber startup accelerator. The business was also one of just 50 startups selected globally for the inaugural Amazon Web Services (AWS) FinTech Accelerator programme.

Keepler Data Tech appoints former IBM leader as part of rapid growth and international expansion

Keepler Data Tech, a leading European advanced data analytics company, has announced that Sean Poulley has joined the company as its Chief Operating Officer.

Poulley’s appointment comes at a time of rapid growth for the organisation. Since its launch in 2018, Keepler has consistently expanded its business with the intention of delivering greater impact for its customers.

Much of this growth has been achieved during the pandemic period. Through 2020 and 2021, year-on-year revenues increased by 30%, with growth doubling to 60% last year.

In September 2022, Keepler launched in the UK, having since added eight new clients to its portfolio to bring its total to 26. Last year also saw a 40% growth in headcount, making the company’s workforce now more than 180 strong.

A major responsibility for Poulley in his new role will be to continue driving this growth momentum forwards. Specifically, he is responsible for enabling the company’s expansion in alignment with its culture and values, optimising revenue and operations, elevating employee engagement and evolving the company’s services portfolio.

During his career, he has held multiple executive product and services leadership roles and has consistently delivered transformational change and growth. This includes a highly influential tenure within IBM’s multi-billion-dollar data and analytics portfolio, as well as building and serving at the world’s leading ‘born in the cloud’ adoption services company, Cloudreach.

Juan Aramburu, CEO, Keepler Data Tech, commented: “Sean has a proven track record and has dedicated his career to delivering excellence across technical organisations and products, making him the perfect fit. Last year was an important year for us and we are now well-positioned to start building Keepler 2.0. We’re excited to bring Sean on board as we embark on this next critical phase in our journey.”

Sean Poulley, Chief Operating Officer, Keepler Data Tech, added: “I am delighted to join a fantastically talented team and play a role in writing the next chapter in Keepler’s fast-moving story. My job is to make sure the potential within the business is maximised to the fullest extent, which in turn will deliver outstanding value to a growing pool of customers around the world.”

Cohesity Named a 2023 Leader in the Omdia Universe: Protecting and Recovering Data in the Cloud Era

Cohesity today announced that it has been named a Leader in the Omdia Universe: Protecting and Recovering Data in the Cloud Era, 2022–23 report.

Omdia, a global technology research leader, positioned Cohesity as a leading solution provider for its latest Omdia Universe for Data Protection and Backup in the Cloud report. Cohesity is recognised for its modernised data protection approach and strong capabilities in core backup and recovery, and monitoring and reporting. Additionally, Cohesity earned the top capability score, above other market vendors, due to its high ratings in solution breadth, roadmap and strategy, and solution capability – underscoring Cohesity’s robust innovations for data security and management, and value to customers.

Other highlights in Omdia’s report include:

  • Strong Security and Ransomware Capabilities:Cohesity ranked at the top in the subcategory score in the security & ransomware category, largely in its capabilities to “protect the data from attack, detect an attack early, and recover rapidly from an attack” with automated management approaches. Cohesity grants customers the ability to safely recover their data through control over its storage repository and immutable backup architecture.

  • Cohesity DataProtect: Omdia acknowledged Cohesity’s unified and highly automated data protection solution offering easy recovery by eliminating the complexity found in traditional or legacy solutions. This is thanks to DataProtect’s data store mapping capabilities and more controlled appliance approach that is “paramount to providing near-instant recoverings, individual file restores and automating the process of recovery.”
  • Cohesity Helios: Cohesity’s all-in-one management and reporting solution earned high reviews from Omdia with its holistic view of monitoring and recovery of data. Helios offers robust end-to-end monitoring and granular-level analysis to ensure operational efficiency and agility.
  • Quality Customer Experience: Cohesity received the highest recommendation score from its customers, proving Cohesity’s strength in delivering on customer experience beyond its technology.

“Our customers continue to face an evolving and complex cybersecurity threat landscape, and the protection and recovery of their data remains our top priority,” said Lynn Lucas, CMO, Cohesity. “Omdia’s recognition further validates our commitment to providing innovative and reliable solutions to this growing challenge for our customers.”

How To Prevent a Data Breach & Minimise Your Exposure to A Civil Lawsuit 

Threat actors are increasingly targeting small and medium-sized businesses because they often don’t have cybersecurity measures in place, so hackers can evade detection. Phishing is still the most significant threat and has countless adverse effects, including but not limited to loss of money, damage to reputation, and disruption of operational activities. Personal and confidential data is stolen, and payment is demanded to prevent sensitive information from being publicised. After malicious actors strike, lawyers are rarely behind. On account of data breaches at the likes of Equifax, British Airways, and Ticketmaster, legal professionals have been quick to act by filing complaints seeking compensation in the name of consumers. 

If your company has a data breach on its network, your client may sue for the distress they’ve suffered, holding you accountable. Getting sued can destroy everything you’ve worked for so hard, so you must go the extra mile to protect your business. Your chances of getting involved in a lawsuit depend on your exposure. For instance, if you run an e-commerce store, you’re a target for cybercriminals looking for credit card data. Your website can be hacked, and this doesn’t take too long – roughly a few minutes. Having employees is another risk factor, as they make cybersecurity-related mistakes, which can turn out to be costly for your organisation. 

Lawsuits Can Be Costly in Terms of Money, Time, And Reputation

If a data breach results in a high risk of adversely affecting people’s rights and freedoms, it’s possible to make a data breach claim and recover compensation for economic losses. In the UK, the GDPR introduces a duty on all organisations to report specific incidents to the relevant supervisory authority. Every circumstance will be different, but anyone can make a GDPR data breach compensation claim if they can provide evidence they’ve suffered damages. If you get sued, the best thing you can do is reach out to a business lawyer. Needless to say, a lawsuit is costly in terms of money, time, and reputation. 

Litigation is an expensive proposition in terms of legal fees and your time and attention. Rather than diverting resources from profitable ventures, you should better make a compromise – in other words, make a settlement agreement. As a rule, a data breach claim can be settled in less than five months. Still, the outcome can depend on several factors, including liability, how badly the plaintiff is suffering, and the complexities relating to the cyber incident. A civil lawsuit will damage your reputation with the public, and others will be hesitant to work with your company. A poor reputation is all it takes to devastate your organisation. 

Critical Best Practices for Preventing a Data Breach 

A civil lawsuit is a professional hazard, yet a few simple precautions can minimise that hazard. Here’s how to improve the security of your data and prevent it from getting lost, damaged, or stolen. 

Identify Locations of Sensitive Information & Limit Privileged Access 

Your company collects and stores information that might result in a loss of an advantage or level of security if disclosed. Carelessness in monitoring and protecting it will leave you vulnerable to costly data breaches, so compile an inventory of all data sets. Above all, this inventory should be subject to routine updates to maintain the same rate of progress. Know where your organisation’s critical data is located, how it’s being accessed, and how it’s being shared. Not only is the amount of data immense, but it’s also located across multiple devices and in disparate locations. Ensure employees have only the necessary levels of access to do their jobs. 

Train Employees & Clients 

Identify the right topics, build or find training material, and create a schedule. Employees and customers must be familiar with the best practices regarding phishing, malware, and other cybercrimes. Slideshow presentations are suitable for building awareness as they immediately grab viewers’ attention and help them remember learning objectives. Remember that cybersecurity practices are effective only if everyone is on board, so training should be mandatory. Everyone knows it’s not a good idea to click on a suspicious link, but what if the threat actor impersonates someone in the organisation? People might make the wrong decisions if they’re not fully prepared or under pressure. 

Run A Data Breach Simulation

Test the strength of your organisational defences by organising a data breach simulation. Many companies run training exercises and role-play scenarios to prepare for a cyberattack. In the event of a data breach, they can respond quickly and know who’s in charge of what. A data breach simulation can feign attacks on endpoints, data exfiltration, malware attacks, and so on, so you’ll know for sure if your organisation is protected against unauthorised access and data breach. Put simply, you can test your security assumptions, identify security gaps, and obtain actionable insights. The best way to fight hackers is to get a good understanding of their methods and fix any vulnerabilities that can be exploited.

Monitor Infrastructure Using Advanced Tools 

Collect and analyse data from IT infrastructure, systems, and processes to enhance business outcomes (and drive value across the organisation). By leveraging advanced security tools, you can block potential threats and prevent data breaches from occurring and spreading. There are many cybersecurity solutions for small and medium-sized businesses, meaning you can maximise potential without sacrificing safety. Most of them are based on artificial intelligence. At any rate, these tools notify the appropriate staff to conduct further investigation and mitigation, giving them visibility into the network and enabling stronger data protection. You can’t assume your organisation is safe, so share ongoing security checks with the rest of your team. 

All things considered, a data breach can change the course of your business, so carry out due diligence. If a cyberattack takes place, insurance is your best bet to cover the losses and the costs of a lawsuit. For extra protection, it’s recommended to customise your insurance policy and add extra expense income so that you can pay for non-ordinary expenses following a disruptive incident. 

 

Data Protection Law & Expanding Your Business to the Netherlands

A DPO offers the expert assistance you need for your business to help monitor all internal compliance and to offer professional advice and guidance relating to all legal regulations and obligations that you have for Data Protection Impact Assessments (DPIAs) and wider data protection issues.

When considering a business expansion to the Netherlands, a DPO is especially important. There are different rules and laws in different countries and territories, so it would be folly to attempt expansion into a new country without the help of a native professional in this arena.

 

Outsourcing your DPO

In order to succeed with your business expansion in the Netherlands it will be important to outsource to a DPO that is a native Dutch speaker. This will provide you with a competent, professional representative in the country that speaks the language and understands the nuances of business in the Dutch language. This in Dutch is ‘externe functionaris gegevensbescherming’ or an ‘external data protection officer’.

 

Benefits to expanding your business in the Netherlands

There are a few reasons why you might be looking at expanding your business to the Netherlands. It is a fantastic location, providing access to Europe, the Middle East and Africa, as it has great transport links and one of the largest international airport hubs. The Netherlands has a large international and multilingual workforce, which is enticing to a business. Many people in the Netherlands speak multiple languages, so even though Dutch is the official language, it is a good country to do international business as over 90% of the population speak English, and there is a high percentage of French and German speakers.

 

What is GDPR?

The General Data Protection Regulation (Regulation (EU) 2016/679), or GDPR, is a law that came into force within all Member States of the European Union in 2016, and after a transition period of two years became applicable law in May 2018. This was without the requirement of implementation by the EU Member States through national law.

An understanding of GDRP in both the UK and the EU is vital for a British business, or a business from any country, that is looking to expand operations within the Netherlands and other EU Member States. A Regulation is directly applicable in all Member States, although there are more than 50 GDPR-covered areas where Member States can legislate differently within their own domestic laws relating to data protection. This is why there is a need for assistance from a DPO specific to the Netherlands if you are planning on expanding your business into the country. There could be different interpretations of data law that are specific to the Netherlands that you do not fully appreciate coming from the UK or another country.

 

International scope of GDPR

You may think that a company that was established outside of the EU would not fall under the same regulations that GDPR sets out. Primarily, the application of GDPR does mean that, but it also has extra-territorial effect. If an organisation processes personal data of subjects living within the European Union, where the processing is related to the offering of goods and services, GDPR does apply. Also, since leaving the EU, there is a UK GDPR that covers the same ground as the EU regulations.

 

Why is GDPR compliance important?

There are a few reasons why GDPR compliance is of benefit to any business. First, it increases trust with the public, employees, suppliers, and any other type of individual whose data is processed. It helps to improve the efficiencies in data collection and storage and tightens the data management of a company. Data privacy and security is important in the modern world, and a business moving into a new country cannot afford to be left behind or open to legal ramifications.

 

Understanding Dutch GDPR

The Dutch GDPR Implementation Act (Uitvoeringswer AVG) is the local implementation of the wider EU GDPR. It takes a policy-neutral approach, looking to maintain the previous Data Protection Act in the country wherever possible within the parameters of the new regulations. Having a person in place you can turn to when establishing your business in the Netherlands will make for a smooth transition and a tight hold over data privacy regulation. It will ensure that your organisation adheres to everything that is required of it in terms of data privacy and security within an EU Member State, such as the Netherlands.

Having someone within your organisation, or a professional DPO you outsource to, who understands data protection laws in the Netherlands will assist you in successfully expanding your business into the country. There are often different nuances to understand in any country that is not where your business originated. Making sure that your business is fully covered in terms of data protection and privacy rights should always be a priority as you expand your business into a new country.

Arcserve Study Finds Large Organisations Not Protecting Data as IT and Work Environments Evolve

  • Businesses not re-evaluating disaster recovery plans and ransomware defence as remote work expands
  • Difficulty in ensuring data compliance with country-restricted data when using cloud providers

 

Arcserve, the world’s most experienced provider of backup, recovery and immutable storage solutions for unified data resilience against ransomware and disasters, has announced findings from an independent global research survey of large organisations. A key result in the research survey found that 40% of UK-based respondents are not re-evaluating and updating disaster recovery plans and ransomware defence as the workforce moves to a remote work model and the increased use of mobile devices on the data perimeter. As cyber criminals focus their attacks more on remote workers, it is a business imperative that organisations regularly assess changes in IT and work environments and bolster ransomware defences and update disaster recovery plans accordingly.

Additional survey insights emphasise the lack of awareness of the need for an end-to-end data protection plan. Only 25% of respondents replied that edge and remote site data protection is critically important for their data recovery solution. Cybercriminals are continuously looking for different ways to infiltrate a business, so a data backup and disaster recovery strategy is essential to ensure that all parts of an organisation remain operational even after a ransomware attack.

The research survey also revealed that 60% of UK-based respondents found it difficult to ensure data compliance with country-restricted data (Canada, EU) when using cloud providers. As cloud computing adoption grows and country privacy and ownership laws become more restrictive and complex, global organisations will struggle to manage their data across borders.

Said Florian Malecki, executive vice president of marketing at Arcserve: “Our survey has unearthed significant data vulnerability gaps in large organisations’ view and approach to data protection as they standardize on a hybrid workforce strategy. Ransomware attacks continue to disrupt business operations significantly, and this issue is not going away anytime soon. It is critical that businesses continuously review and update their disaster recovery plans and incorporate data backup and recovery solutions and immutable storage as the foundation of their data resilience plan.”

 

About the research conducted by Lead to Market: IT executives of large organisations were interviewed for the survey. All participants had a budget or technical decision-making responsibility for data management, data protection, and storage solutions at a company with 500 to 5,000 employees and at least 100 TB of data. The survey was fielded in North America, the United Kingdom, and Australia.

 

About Arcserve
Arcserve, a top 5 data protection vendor and unified data resilience platform provider, offers the broadest set of best-in-class solutions to manage, protect, and recover all data workloads, from SMB to enterprise, regardless of location or complexity. Arcserve solutions eliminate complexity while bringing best-in-class, cost-effective, agile, and massively scalable data protection and certainty across all data environments. This includes on-prem, off-prem (including DRaaS, BaaS, and Cloud-to-Cloud), hyper-converged, and edge infrastructures. The company’s nearly three decades of award-winning IP, plus a continuous focus on innovation, means that partners and customers, including MSPs, VARs, LARs, and end-users, are assured of the fastest route to next-generation data workloads and infrastructures. A 100% channel-centric organisation, Arcserve has a presence in over 150 countries, with 19,000 channel partners helping to protect 235,000 customers’ critical data assets. Explore more at arcserve.com.

Using Analytics in Your Digital Marketing Plan

Digital marketing has never been more effective, thanks to the power of analytics. While traditional marketing techniques could often be hit or miss, digital marketing makes it so much easier for your brand to connect with its intended audience. Analytics makes it even more effective, allowing you to easily measure and track the success of a marketing plan, delivering better results and helping you optimise your marketing strategy.

Digital marketing is the use of digital and online technology to connect with potential customers. Because people now spend an increasing amount of time online, digital marketing techniques are becoming more useful than ever. Not only do they give your brand access to a wide audience, but they also help you connect to potential customers in new ways. In addition digital marketing can be combined with analytics to make sure every marketing campaign is successful. Here’s how you do it.

Learning About Marketing Analytics

The first stage to using analytics in your digital marketing plan is understanding what they are. Put simply, marketing analytics is the transformation of consumer behaviour into data that your business can use. By collecting the right data on customer behaviour, you can ensure your company makes the right marketing decisions and targets the right audience.

You can learn more about this topic with a digital marketing analytics online short course. Through this course, you can improve your understanding of how digital channels and marketing analytics can be leveraged to optimise marketing spend and produce better results. You’ll also assess the latest applications of artificial intelligence and how this can be used to drive marketing campaigns.

Understanding Digital Marketing Metrics

When using analytics to measure the success of a marketing campaign, it’s important to use the right metrics. These are statistical measures that can provide insights into how a campaign is progressing and how people are interacting with it.  The more specific a metric is, the more information it can tell you and the more useful it is. Therefore, it’s important to focus on these specific metrics and avoid vanity metrics that may be tied to ideas that are hard to measure.

Different metrics are used in different areas of digital marketing. For example, you might use traffic, page views, bounce rate and time on page for website marketing analytics. For lead generation, you’re more likely to use metrics such as conversion rate, call-to-action click-through rate and leads-to-close ratio. When measuring your marketing campaign, always ensure you’re measuring the right metrics that provide you with the most relevant information.

Personalise Customer Experiences

One of the best uses of data is in providing a personalised experience for your customers. By collecting the right data, you can improve their buying experience and ensure that you build brand loyalty and improve customer retention rates. Common data that you can use includes browsing behaviour, recently purchased items, items similar to those purchased and abandoned carts.

Providing personalised messages to customers based on this data can help to increase sales and keep customers coming back over time. In addition, it can be used to offer discounts and rewards to customers based on their personal habits and interests.

Create Better SEO

Search engine optimisation, better known as SEO, is one of the most effective forms of digital marketing. Most internet users today get information about products and services by using a search engine. This provides an excellent opportunity for brand awareness, and good SEO can push your website up the rankings.

By using metrics on keywords, you can find out how to optimise the content on your site for search engine results pages. In addition, looking at time spent on page and bounce rate give you an idea of how effective your site is at holding potential customers and providing information relevant to their needs.

Image Credit: Campaign Creators on Unsplash

Cohesity Announces DataHawk – Providing Protection, Detection, and Recovery Against Cyberattacks All From a Single SaaS Security Offering

Cohesity has announced Cohesity DataHawk, a data security software as a service (SaaS) solution that is focused on helping customers protect, detect, and recover from cyber and ransomware attacks.

DataHawk combines three critical security capabilities into one SaaS solution: threat protection via scans for attack indicators and malware; ML-based data classification that provides high accuracy in identifying and detecting sensitive or critical data; and award winning cyber vaulting via Cohesity FortKnox.

With this data-centric approach, DataHawk enables organisations to easily protect, detect, and recover from ransomware or other cyberattacks. DataHawk includes the following key capabilities:

 

  • Threat intelligence that can save the day: DataHawk incorporates a deep learning-based ransomware detection engine. It also provides intelligent threat protection with rapid scanning for anomalies, potential threats, and other indicators of a ransomware attack. DataHawk integrates a set of highly curated and managed IOC (Indicators of Compromise) threat feeds that are updated daily.
  • Data classification to quickly assess impact: When under attack, organisations want to rapidly understand any potential impact to their valuable data. DataHawk is leveraging the exceptional classification technology from BigID to accurately discover and classify large sets of data at scale to help minimise risk, improve their security posture, and understand the impact of an attack. Customers can save time chasing false positives and reach resolution faster with more than 200 built-in classifiers and ML-driven algorithms to analyse, tag, categorise, label, and classify data sets. Predefined policies for data privacy and protection regulations like the “General Data Protection Regulation” (GDPR), “Payment Card Industry” (PCI), and “Health Insurance Portability and Accountability Act” (HIPAA) help organisations quickly identify and prioritise these sensitive data sets.
  • Cyber vaulting that provides data recovery and resiliency when it’s needed most: Organisations should always keep separate copies of their critical apps and data as part of a 3-2-1 strategy to build cyber resiliency. With Cohesity FortKnox, included in DataHawk, customers can secure an offsite copy of data in a modern cloud-based cyber vaulting service, where data is kept out of the hands of bad actors via a virtual air gap. Stored data can be recovered from this Cohesity-managed cloud vault back to the original source location or alternate targets, including the public cloud.

 

Another benefit that customers will realise with DataHawk is a growing list of integrations with today’s leading cyber security vendors that are helping IT and security build a modern automated security operations centre (SOC). Leveraging Cohesity’s API-first extensible platform, DataHawk is designed to integrate with leading SIEM vendors including, for example, select vendors joining Cohesity in the Data Security Alliance.

“Over-stretched IT and security teams are constantly trying to manage a sea of infrastructure while working night and day to stay ahead of bad actors,” said Mohit Aron, founder and chief technology and product officer, Cohesity. “The key to keeping businesses running is minimising the impact of a potential breach, bringing data security directly into the operational workflow, securing data at the source, and restoring critical workloads rapidly — while enabling IT and security teams to spend time on other business-critical tasks. This is what DataHawk is all about.”

“Minimising the impact of cyberattacks and ransomware is essential for keeping business operations running optimally. This requires classifying the data that matters most to the organisation, as well as quickly identifying attack indicators and rapidly restoring workloads,” said Jennifer Glenn, Research Director for Information and Data Security at IDC. “Integrating data classification and recovery capabilities via a SaaS platform, such as DataHawk from Cohesity, can help reduce the workload on IT and security teams and help them stay ahead of cyber attackers.”

“Cybercrime is an ever-increasing threat to businesses, and we need the best solutions and technologies to protect our client base,” said Chris Konrad, Area Vice President Cyber, Global Accounts at World Wide Technology/WWT. “The breadth and depth of Cohesity’s security ecosystem is impressive and helps solve some of the biggest challenges our customers face. Combined with rich threat protection, detection, and recovery capabilities provided by DataHawk we are more confident than ever that we have a solution that helps secure and extract more value from our customers’ data.”

 

Availability: 

DataHawk adds to the company’s portfolio of SaaS offerings that are managed by Cohesity and hosted on AWS. It is currently available for early access preview from the Cohesity Data Cloud platform with general availability planned in the coming months.

For more information: 

  • Read more about Cohesity DataHawk 
  • To learn about Cohesity’s new Data Security Alliance, click here
  • To learn more about the appointment of Kelly Bissell, EVP of Microsoft Security Services, to the Cohesity Security Advisory Council, click here 
  • To learn more about Cohesity’s new regional CISOs click here