Category Archives: E-Commerce

E-Commerce, News

Consumers spend less and are more selective, while 79% say they were more forgiving about delivery experiences during pandemic

  • 63% of consumers admit to spending less in shops and online than a year ago
  • 43% won’t accept COVID-19 as a reason for poor delivery or customer service experiences anymore

London UK; 28th June 2022: Consumers are spending less and are more selective with their purchases, while 79% say they were more forgiving about delivery experiences during the pandemic. That’s according to new data from delivery experience platform Sorted, which unveiled the current consumer ecommerce and delivery trends in the face of the rising cost of goods.

The survey, consisting of 2,000 respondents in the UK and US, found that 82% of shoppers admit to being more money-conscious now due to inflation. The main reasons given for them spending less were Brexit/rising cost of goods at 56% (UK respondents), followed by more discounts in-store and online (24%) and a lack of consumer confidence (16%). Unsurprisingly, two thirds of consumers admit to spending less in shops and online than a year ago.

Consumers are fed up with the pandemic excuse

The data revealed that 66% of consumers noticed an increase in customer service problems for purchases and/or deliveries when the pandemic began, with 56% still experiencing these problems now. Worryingly, 63% say poor delivery service would stop them of purchasing from a company again, while 43% won’t accept COVID-19 as a reason for poor delivery or customer service experiences anymore.

Carmen Carey, CEO of Sorted, commented: “Inflation across the UK and the US is the highest it has been in decades, and consumers are having to rethink their spending habits as a result. With money tight, brands are going to be competing more than ever for share of mind and wallet. With customer loyalty at its most fragile, there is absolutely no room for error when offering delivery experiences.”

Consumer spending habits

The survey found that over a third of respondents said they are likely to spend more than usual during Amazon Prime Day in July. Thirty-two percent also now shop at other flash sales throughout the year.

As inflation continues to soar, low shipping costs appeared as the most valued aspect of the delivery experience today (37%). This was followed by delivering on time (32%) and having proactive updates about orders/returns (23%), demonstrating the direct link between delivery experiences and loyalty.

E-Commerce, News, North of England

Trio of planet-friendly Dragon’s Den brands sign to Leeds Shopify Agency

Leeds-based web design and development agency, That Works, has recently signed up three former Dragon’s Den brands. 

The Shopify Plus agency is working with UpCircle, PÄRLA and HomeThings to grow their e-commerce offering and improve the digital customer experience through custom Shopify design and development. 

UpCircle previously appeared in the den in 2018, seeking investment for their eco-friendly beauty and cosmetics company. The circular brand transforms ingredients that would otherwise be discarded into natural, organic beauty products. 

Since attracting three offers in the den, UpCircle has grown significantly. The brand’s products are now sold in several UK and global high street stores and online retailers including Beauty Bay, FeelUnique, Ocado, Sainsbury’s and Holland & Barrett.

PÄRLA featured on Dragon’s Den to pitch their revolutionary toothpaste tabs company. Toothpaste tubes can take 500-700 years to biodegrade and an estimated 1.5 billion go to landfills or end up in the ocean each year. PÄRLA’s mission is to eliminate single-use toothpaste tube waste with its sustainable solution and packaging that can be infinitely recycled.

Post-Dragon’s Den – the eco-friendly toothpaste tab brand has seen huge success, with its products now stocked in Sainsbury’s and Boots.

PÄRLA managing director, Adam Parker commented: “I was impressed by That Works’ extensive portfolio of work, no-nonsense approach and deep expertise in everything related to Shopify.”

HomeThings, a sustainable cleaning supplies company received a joint investment from Deborah Meaden and Peter Jones in 2021 to aid the brand’s growth. Their key product offering includes an effervescent cleaning tablet which dissolves in water to combat unnecessary plastic waste from cleaning product packaging.

William Brightman, co-founder of UpCircle said: “Having seen the capabilities of That Works for other brands, we wanted to reach out and see if they could help us improve our website offering. The process has been seamless from start to finish and they have created some fantastic functionality that we are excited to deploy on-site.”

Jordan explained: “It’s amazing to be working on the Shopify stores for three purpose-driven companies who all had really positive experiences on Dragon’s Den. And it’s even better that they each have a unique overarching mission to reduce waste and have a positive impact on the planet and align with our own company values at That Works.

“We’re on a mission to grow exponentially throughout 2022 and work with more exciting companies both me and our team love to work with. Having recently started to receive interest from international companies, signing e-commerce brands up as far as the Middle East, it gives me great confidence we will deliver on our mission.” adds Jordan.

Founded in 2018 by young entrepreneur, Jordan Hill, aged 23, That Works has quickly gained traction in the UK for its expertise in User Experience (UX) design and development on the Shopify Plus platform. The growing agency already works with a number of e-commerce giants including other recently acquired brands such as Sofa Club and Razzl Dazzl Hair.

E-Commerce

6 Content Marketing Ideas for ECommerce Website

Content marketing has proven to be the most effective strategy to increase customer loyalty, brand awareness, competitive advantage, and website traffic. This has caught the attention of entrepreneurs in the eCommerce industry and is now used to increase sales and attract more customers.

After all, a simple online store is not enough to give you the best results. If you have an eCommerce website, you know the essence of having a unique online presence to ensure optimum return on investment. This is when having the best content marketing ideas come into play.

This post shares the six best content marketing ideas for an eCommerce SEO agency. Read on to know further.

 

  1. Magazines

Magazines will never get old. It is a subscription-based and standard material that is still useful for building and maintaining a good relationship with your audience. Moreover, it is also a great way to convert your target audience to your subscribers. However, magazines are only influential if they feature engaging imagery and top-notch editorial that will engage the readers.

 

  1. Email Content

A great way to build your eCommerce content procedure is by developing good email content. Campaign Monitor noted that a dollar spent for making an email can generate almost 40 US Dollars.

Ecommerce allows the integration of emails in different ways. One of these is sending personalized emails to your existing customers and target clients. These may include promotional events or welcome emails. Aside from that, holiday and seasonal emails are also proven to double or even triple your sales.

 

  1. Guest Blogging

If this is your first time in the eCommerce business, you might be having problems getting inbound links. This is because most website owners ignore linking their products to other pages.

Guest blogging is an effective and engaging way of promoting your eCommerce business. However, it is worth noting that this idea works only if your article is engaging and well-written enough to attract buyers and readers.

 

  1. Product Guides

If you have an eCommerce business, you want to make it different from what is already in the market. One way is to integrate product guides into your eCommerce process. Considering the number of buyers shopping online, this element is a great addition you can bring to your eCommerce business.

Product guides allow your customers to determine the proper use of your products. This is an indirect way of teaching and engaging your customers to order from your business.

 

  1. Storytelling

Storytelling is another effective way to drive more traffic to your eCommerce business. Aside from that, it allows you to engage with your buyers more effectively, which leads to increased social shares.

Storytelling enables you to catch your client’s trust and loyalty while building your brand image. However, make sure that you know what type of story you want to share and check if it will appeal to the readers.

 

  1. User-Generated Content

UGC or User-Generated Content is another essential element that will complete your eCommerce business. Unlike the other content marketing ideas mentioned earlier, this one refers to the content made by your customers for the products and services offered by your brand. This can be in the form of a testimonial, image, video clip, review, and more.

 

Final Thoughts

Content marketing and eCommerce business go hand in hand. If you know the right marketing strategy to integrate, you can rest assured that you will thrive in the eCommerce industry.

E-Commerce, News

What are the top online markets in 2022?

If you are looking for the right place to sell your products, we can help you. This article will show you the best places for selling your products and goods. There are many online shops where you can list your product. But what is the best one? You can hear many opinions around you, but maybe you are not still sure which one is the best for you. Just continue reading, and you will find out what is the best online place for selling in 2022.

 

Amazon

Amazon.com is an online store founded by American computer programmer Jeff Bezos in 1994 in Seattle. Originally a book retailer, it also offers home furnishings, music, movies, electronics, jewelry, and software. Today, Amazon.com is one of the oldest and largest stores of its kind in the world. According to https://www.webretailer.com/b/liquidation-clearance-websites/; Amazon is the most prominent online store globally. 

Jeff Bezos decided to take advantage of the growing popularity of the Internet and the possibility that business transactions could be conducted over the Internet in America.

 

eBay

The most basic information about this portal can be summed up in one sentence: eBay is an online shopping gallery where you can sell or participate in auctions and auctions and online shopping.

On eBay, you can choose from both new and second-hand products, and it is also popular to shop in various sales and sales. A registered client can sell items on eBay that are no longer needed or surplus or auction them off.

 There are many different goods to buy on eBay, from fashion and cosmetics to electronics, furniture, and household items to motor vehicles and their parts. 

 

AliExpress

Chinese store AliExpress offers everything you can think of – from clothes, shoes, jewelry, and cosmetics to electronics, rugged phones, car parts, home furnishings, garden accessories, and toys. Imagine the world’s largest shopping mall – you stand in the middle and can’t see either end. If you don’t find what you’re looking for on AliExpress, then it probably doesn’t exist.

AliExpress serves to connect Chinese sellers with foreign customers. You can find items from large manufacturers selling products by the thousands and specific people who handcraft the product in their spare time. Because any reliable Chinese seller can sell on AliExpress, you can discover unique goods you can’t buy anywhere else.

E-Commerce, News

Discount Supplements sports 87% increase in revenue through partnership with Visualsoft

The UK’s largest online sports supplements store has seen revenue skyrocket over the last three months with a strategic marketing campaign from eCommerce platform and digital marketing agency, Visualsoft.

Discount Supplements initially started as a small eBay sports supplement shop, but after celebrating their 15th anniversary in 2020, they’re now the UK’s largest and number one online sports supplement store.

As they’ve grown they’ve sought to uphold a strong reputation, providing customers with the best products, at the best prices with the fastest delivery time possible.

After realising a need to transition from reactive marketing to a more proactive approach, the online shop came to Visualsoft in November 2021 with a mission to achieve this.

Working with Discount Supplements, the Visualsoft team leveraged the launch of the brand’s new pre-workout product ‘The Purge’, as an opportunity to disrupt the market. Visualsoft supported them to run a cross-channel promotion in January 2022, to introduce new customers to the product.

Adam Oxley, Graphic Designer at Discount Supplements said: “Visualsoft gave us the tools we needed to run one of our most successful campaigns ever. We worked seamlessly to develop a disruptive campaign that included visually stunning video and image content for use on our social media platforms, as well as Google ads, YouTube advertisements and a full email campaign”.

Promotional campaigns were run across email and social media channels to promote the product across a variety of channels, as well as placements on Google and Youtube ads.

The activity from the campaign saw an increase in SEO sessions on the site with traffic being pushed towards the specific ‘Purge’ product page along with PPC also seeing the impact from the product launch.

Discount Supplements saw a 38 percent average email open rate and an astonishing 1% of previously unengaged non-purchasers being converted (above the industry benchmark). The campaign delivered over £14,000 worth of orders for the business. Whilst the resend to contacts that hadn’t engaged with the first email, generated an additional 57 orders worth over £3,000. Social channels also generated 9x the return on investment (ROI) for the brand.

Oxley continued: “Visualsoft’s emailing service is a no-brainer for a company that wants to see growth. We have seen month-on-month growth since the email team took over and we are exceeding our industry benchmarks in terms of revenue, clicks and open rates. They have been super attentive, have vast knowledge about email marketing and we are lucky to have them”.

“We’re very happy with the passionate and clinical work that Visualsoft did for us, so happy in fact that we’re already working on a second campaign, and look forward to future success together.”

Discount Supplements have seen an 87 percent year-on-year increase of new visitor revenue, and a 50 percent increase in site sessions as well as retaining a 78 percent year-on-year increase of returning visitor revenue and a 51 percent rise in site sessions.

Dean Benson, Founder of Visualsoft said: “One of Discount Supplements’ goals, when they came to us, was to acquire new customers whilst retaining a high level of repeat customers. We are delighted that we have managed to exceed expectations and support them to achieve exponential growth through their site.

“Discount Supplements are now in a much more proactive position. It’s great to see our collaboration having a significant influence on the brands’ future growth strategy.

“Our goal is to provide consumers with the easiest way to find the products they love, whilst helping forward-thinking brands, such as Discount Supplements, to build their customer base and retain loyal customers. Being able to target consumers across a variety of channels is vital in today’s retail environment. We can’t wait to see the results of the next campaign.”

E-Commerce, Martech, News, PR and SEO, Tech

How Castorama Future proofed its customer loyalty program against the death of third-party cookie

By leveraging Cheetah Digital, the leading European DIY and decoration retailer can rapidly scale 180 million customer emails per year, with a conversion rate of 40 per cent

Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has announced it has strengthened its partnership with Castorama, part of the British DIYgroup Kingfisher, to rapidly scale its customer loyalty strategy.

Like many brands, Castorama was concerned about the upcoming death of the cookie. They were looking to take a proactive approach to be prepared, have peace of mind and be in a strong position to navigate the change.

Specifically, Castorama was looking for a way to capture insights left by consumers across in-store and online visits, orders, and purchases. At the same time, it also desired a full, 360-degree view of its customers, allowing for more transparent and effective communication. Achieving this meant Castorama needed to develop its contact list and gather consumer consent ethically. It turned to Cheetah Digital for a solution.

“We have to prepare ourselves for a world without cookies where zero-party data will be increasingly complicated to obtain, strengthening our customer knowledge by other means. Zero-party data fits completely into this idea of giving our customers the opportunity to give us their information at the time they consider most appropriate,” says Phillippe Deschodt, Data and CRM Manager at Castorama.

“I was quite attracted to the solutions provided by Cheetah, which offer our customers different, specific experiences based on the information they provide. This value exchange is essential to the communication of tomorrow.”

After exploring options with Cheetah Digital, it became apparent that what Castorama desired was a redesign of its customer data platform. The customer data platform allows the storage of data and therefore, enriches its various systems. This data is what feeds Cheetah Messaging, resulting in messages being sent that are aligned with customer preferences and expectations.

“Critically, we wanted to be able to connect Cheetah Messaging with our system, our data lake, which would allow us to not only be much more relevant but also better positioned to collect feedback from Cheetah in order to enrich our own knowledge of our customer base,” Deschodt explains.

From its brainstorming and planning sessions with Cheetah Digital, a new world of relationship marketing, replete with personalised experiences at each critical touchpoint for Castorama was born.

“We worked on our campaign typology, adapting it to different profiles. We conducted more traditional promotional campaigns and product campaigns to inspire. Then we also worked on automation and triggers that allow us to send messages directly when they matter most to our customers,” Deschodt says.

According to Deschodt, email is and will remain an essential channel for creating proximity and being able to communicate effectively with customers. However, email alone is no longer enough and must be complemented with other customer-preferred channels like SMS and push notifications, for example. Now each new campaign is replicated across Castorama’s various channels, but with their own objectives.

Through its engagement with Cheetah Digital, Castorama sends roughly 180 million emails per year, and its conversion rate is 40 per cent.

“We’ve been working in collaboration with Cheetah Digital for more than seven years now. This longevity is due to the support we receive from the Cheetah teams, and their responsiveness to our problems,” Deschodt adds.

Cheetah Digital’s VP of Client Success EMEA, Nick Watson, says that it’s exciting to work and evolve with longtime customers like Castorama, continuously leveraging innovative loyalty solutions to help them transform customer experience at scale and remain agile in a dynamic marketing landscape.

“The death of cookie tracking has been a great opportunity for Castorama to revamp its brand-consumer relationship, establishing personalisation at scale. We’re thrilled that we’ve been able to build on our strong partnership, helping to position them strongly both now and into the future” Watson says.

Castorama is a well-established brand that the French have warmly embraced since its inception in 1969. The brand was born with one aim — to house all of the elements for interior design under one roof. With a customer-first focus, Castorama continues to thrive today with 92 stores across France and an impressive $3 billion in turnover.

You can read more about this case study here: English, French, Spanish

About Castorama

 Castorama is one of those established brands that the French have always known about since it was created in 1969 with the aim of bringing together all the elements for interior design under one roof. Today, Castorama has 92 stores spread throughout France and sees $3 billion in turnover. Recently, it has sought to diversify its distribution methods with an e-commerce site that has grown in popularity and they want to adapt to future customer purchasing patterns.

 About Cheetah Digital

 Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including Starbucks, Hilton, Neiman Marcus, Levi’s, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com.

E-Commerce, News

Platform.sh Renews Partnership with Adobe to Power the Future of Commerce

Paris/San Francisco – Wednesday 6th April 2022 – Platform.sh, a unified, secure, enterprise-grade platform for building, running and scaling web applications, and Adobe, today announced a renewed 5-year agreement for Adobe Commerce to leverage the Platform.sh Platform as a Service (PaaS). Adobe Commerce helps brands build and deliver personalized, multichannel commerce experiences from a single platform. As part of the agreement, Platform.sh has become a Premier Partner in the Adobe Exchange Partner Program. Platform.sh’s new Premier Partner status builds on a long-standing relationship with Adobe.

With consumers changing the way they shop, brands need solutions that make it easy to deliver real-time personalized shopping experiences to meet customer demands. The extension of the partnership continues the evolution of Commerce at Adobe, enabling customers to easily build, run, and scale an end-to-end commerce experience in the cloud. The Platform.sh infrastructure management for Adobe Commerce Managed Services and Cloud Pro streamlines the developer experience and deployment velocity while optimising cloud performance and infrastructure efficiency. By focusing on efficiencies Platform.sh is helping Adobe reduce its carbon footprint across the eCommerce platform.

“It’s an honour to extend our partnership with Adobe for another five years,” said Fred Plais, CEO and Co-founder at Platform.sh. “We are committed in supporting Adobe Commerce to have an even brighter future, with a reinforced focus on making the management of the eCommerce product effortless, with an enhanced developer experience and a lower carbon footprint.”

“We’re pleased to renew our partnership with Platform.sh and view them as a key partner to enabling the success of our customers with more agility and faster deployment of commerce experiences,” added Loni Stark, VP of Strategy and Product at Adobe. “We look forward to the next phase of our partnership, where together we will make continuous improvements to our platform and help merchants and brands grow their businesses and better serve their clients.”

E-Commerce, Martech, News, PR and SEO

Mapp’s The State of Digital Marketing in the UK in 2022: ECommerce platforms are on track for growth, but companies are not leveraging first-party data

  • Brands with an e-commerce platform increased sales last year despite the pandemic
  • Under a third are able to identify over 21% of visitors on homepage
  • Only 28% of marketers surveyed have a post-cookie strategy
  • Half of respondents say that lack of resources hinders them

 

Mapp, the international provider of insight-based customer experience, has surveyed marketing priorities and industry trends for the current year, as it did in 2021. Around 700 companies from industries such as finance, media, telecommunications and retail took part in the survey in January 2022 in Germany, the UK and Italy. The below summarises the findings for the UK:

 

Brief look back at 2021: Growth despite continuing difficult conditions

The pandemic has led to a change in consumer behaviour in 2021 and brands with e-commerce platforms were able to benefit from this: 78% of the marketers surveyed said they were able to increase sales, with 36% saying this growth exceeded their expectations.

Almost half (46%) attributed the increase in growth to more demand for their products, although a third also cited better marketing strategies. A quarter attribute growth to new marketing technologies or automation.

 

Businesses still struggle to identify their website users

The potential for personalised targeting on e-commerce platforms still offers considerable growth potential but to date, less than a third (29%) of e-commerce companies can identify more than 21% of their visitors on the homepage. For 34% of respondents, the figure is as low as 10%.

There is also still untapped potential in the area of personalised customer experience: Half of the companies surveyed do not yet offer this to their customers although 29% plan to do so in 2022.

 

Dynamic content has high priority 

The majority of marketing professionals have recognised the importance of dynamic content and almost three quarters (72%) of companies use it on their websites. Two-thirds (69%) also plan to implement other types of dynamic content such as localisation, banners, and personalised images and pop-ups.

 

Apps are becoming increasingly important

Just one quarter (25%) of UK companies surveyed have an app and, of these, only 8% have the full functionality that can be accessed via the company website. Looking forwards, however, 14% of companies are looking to develop an app in future.

 

Many companies lack a strategy for a world without third-party cookies

In a marketing world without “cookies,” relationships with one’s own customers and the valid first-party data that comes with them play a crucial role. But only a few companies have prepared themselves for this post-cookie world: Only 28% say they already have an alternative strategy in place. 71% have no strategy in place, although 61% are in the process of developing a strategy. When it comes to implementing more marketing activities, almost half (48%) of UK companies surveyed say they would do more, but a lack of resources prevents this from happening.

 

Patrick Guidi, Director of Sales for UK & Northern Europe, comments: “In future, companies will need to develop a deeper understanding of their customers. This cannot be achieved without first-party data. This is the only way marketers can offer relevant and personalised customer engagement. So far, only a few companies have used their knowledge of their customers to provide them with offers that are tailored to their needs in real time, but there is considerable potential here. Companies should adapt their marketing strategy and focus on one of the most valuable assets they have: smart first-party data.”

 

About Mapp 

Marketers and data specialists should always be able to focus on their core business instead of spending their time taming the technology behind it. With the insight-based customer experience platform Mapp Cloud, marketing decision-makers have more time for what matters and can place their brand messages in the best possible way. Through customer intelligence and marketing analytics, companies easily and effectively gain cross-channel customer insights from data, which in turn enable highly personalised marketing activities. Mapps customers also benefit from tailored and self-optimising cross-channel campaigns based on AI-powered predictive models. Automated messages can thus be sent in the ideal marketing channel, at the optimal time and with the right contact frequency. Thanks to powerful one-to-one personalization, maximum engagement as well as long-term customer retention are achieved. More info here.

Mapp operates offices in seven countries. Mapp’s digital marketing platform helps over 3,000 businesses stand out from the crowd. Mapp’s clients include Ella’s Kitchen, Expert, Freesat, MyToys, Pepsico, Quint, Vivienne Westwood and The Entertainer.

 

E-Commerce, News

Two young entrepreneurs set to revolutionise e-commerce with one of the fastest-growing platforms on the market

Written by Liam Gerada, co-founder and CEO of Krepling

Krepling might just be the fastest-growing e-commerce platform you’ve never heard of. Launched in 2019 by two teenage brothers, it breaks away from the standard offering, which caters only for digital retailers. Instead, delivering a complete e-commerce solution, serving all types of online businesses – from content creators and photographers, to academics and motivational speakers. The idea is to allow entrepreneurs to start, grow, and manage an online business, with customised content and complete control. Removing many of the stumbling blocks that startups traditionally face. But while Krepling is currently on a roll, growing at an unprecedented rate, the journey to this point hasn’t always been easy. Being accepted and finding funding as a young entrepreneur raises many challenges.

The challenges of being a young entrepreneur

The first thing you learn as a young entrepreneur is that there is nothing special about being a young entrepreneur. There are thousands – who knows, maybe millions – of others out there just like you. All of them struggling, and all of them trying to find a way to be taken seriously. What’s important in any business is not your age, but your vision, your ability to implement it, and your motivation. But that doesn’t stop others from perceiving your age as a barrier. If you have previous experience, it helps, allowing you to show potential colleagues and investors that while you might not know everything, you know enough for your business to be viable. But that’s not the only challenge you’ll face.

Working in Fintech, and in Silicon Valley generally, can be an isolating experience. And unless you take time to build connections with other founders, the universal pinch points – team management, customer relations, fundraising – can become insurmountable. And fundraising in particular, is an area that all entrepreneurs will struggle with at some point.

How to fundraise as a young entrepreneur

Before launch, the Krepling team had never sought to raise any outside venture capital. And we didn’t want to go to the capital market to just raise funds, and so explored many other avenues first. And if anything, the lesson here is that there is no one single best-practice approach for startup fundraising.

Our ultimate goal was to attract investors who could share our vision. So, we networked while continuing to build our product to the best possible non-funded level. That way, we were able to find investors who understood what we were about and were willing to support our venture. Instead of anonymous faces looking to see a rapid ROI.

Our ages were a barrier in this process, and many potential investors asked the question of whether we had the wherewithal to achieve our aims. But our passion for our industry and the problem we were solving, and our determination to make it work, attracted the right people to Krepling. Because it’s dedication and ideas that many investors are looking for.

How Krepling is working to transform e-commerce for DTC businesses

The pandemic has impacted so many areas of life. But one of the most far-reaching, has been the way that we all do business. Online retail has grown at a rate previously unknown. And other businesses have, by necessity, shifted more of their services into a more accessible digital format. And it’s been a deeply complex transformation, leaving those without the financial power to maintain an in-house tech team floundering behind.

Krepling’s aim is to level that playing field.

The world’s first no-code, AI/automation-based e-commerce platform, Krepling was devised to help retailers and other businesses to find their way through the maze of e-commerce infrastructure, leaving space for bespoke design and content creation, scalability, and unique customer experiences.

Providing so much more than the foundation for a website, Krepling helps businesses to manage their full spectrum of channels – stock inventory, behaviour tracking, multi-site selling, post-purchase emails and SMS – in one place. Removing the barriers to growth traditionally experienced for the SME market, and providing the Fintech that allows all DTC brands to have a 360-degree view of their channels and integrations, not just the few established giants.

The success of Krepling is nothing to do with the age of its founders. It’s about the discovery of a space in the market and the creation of the tools that were needed to fill it. Our ages have, occasionally, gotten in the way. But they are not the story of our business.

E-Commerce, Fashion, News

Finsu Disrupts Fashion Industry with Sustainable Brand Aggregator

New fashion platform leverages tech to unlock conscious shopping for consumers

Finsu, conscious fashion pioneer, today announces the launch of its online platform which aggregates thousands of products from fashion brands to make sustainable shopping quicker and easier. Since going live in December 2021, Finsu has already seen a 66% increase in daily unique visitors with traffic growing double-digits month-on-month.

Heightened urgency surrounding the climate crisis has meant that UK ethical consumer markets reached record levels of £122bn in 2020, up 11 times since 1999. 32% of consumers are highly engaged in adopting a more sustainable lifestyle and research indicates that the COVID-19 pandemic is accelerating this shift.

Shopping consciously however, has typically been tedious and time-consuming. People searching for sustainability are often deterred by the substantial amount of information available that is far too complex, disjointed and dispersed across the internet. Even so, it’s difficult to uncover how sustainable a brand actually is, how it compares and where to buy its products.

Finsu has developed a first of its kind impact assessment tool which powers their online marketplace. Shoppers can now easily filter brands by their practices, compare conscious credentials and shop online. With easy to understand data, users are empowered to make more sustainable choices within seconds.

By processing thousands of data points, Finsu’s tech-enabled rating system provides the full picture of a brand’s sustainability profile at one glance. Rating areas include fighting climate change, how brands pay and treat their workers, supporting animal welfare and brands’ charitable contributions and community engagements.

Finsu enables shoppers to find products from both up-and-coming ‘Eco Champions’ who are moving industry standards by building responsible value chains from the ground up, and well-known brands making genuine progress towards science-based sustainability targets. Through this inclusive approach, Finsu aims to unlock conscious shopping for everyone while making sure brands action their sustainability pledges and gain the recognition they deserve.

“The fashion industry is currently far from sustainable but there are brands, big and small, who are doing their part to turn things around,” said Frederik Muelke, CEO and Co-Founder of Finsu. “Simultaneously, we know that online shoppers are increasingly looking to make choices that create a positive, or less negative, impact. Finsu is a new and effective channel for change-making brands and eco-curious shoppers to connect and accelerate the movement away from fast fashion and towards a globally sustainable future.”