Hubspot is a modern customer relationship management (CRM) platform that provides businesses with innovative solutions for managing marketing and sales, content management, and customer service needs.
One of its innovative solutions is the HubSpot phone integration software. The software lets you initiate customer calls from their contacts stored in your HubSpot CRM. This strategy provides information about their past interactions with your company and needs.
The system improves business productivity, efficiency and communication. This article explains why you should consider integrating the HubSpot phone into your business.
Improved Customer Service
The Hubspot’s phone system integration offers you a complete view of all past customer interactions. That includes all the notes, recordings and call logs. The availability of this information helps you enhance customer service by resolving customer issues quickly and personalising the customer experience.
For example, if a customer enquires about your service or product, you will quickly go through their past interactions with your firm and see what they recently purchased from your company. With this information, you will generate a personalised and more informed response to the customer.
- Increased Sales
You will increase your sales by effectively managing and tracking the sales pipeline through a reliable phone system integration such as Aircall. Use HubSpot to log calls with clients, track every business deal and transaction and even schedule follow-up calls if the client is reluctant to purchase.
You can use HubSpot phone integration to create a list of all clients that called or emailed the business in the past one or two weeks. You can then prioritise this list as potential customers and make follow-up calls to seal the deal.
- Enhanced Productivity in Business
The Hubspot phone integration system supports efficient data entry, unlike manual methods. That can help boost your firm’s productivity regarding customer service and sales. Customer calls are logged into HubSpot any time they contact the company, and this saves a lot of time in handling other essential matters in the organisation, such as closing deals and looking for a bigger market.
If a customer calls and orders, the HubSpot system can create the order directly from the customer’s contact record. That means you will not have to enter the order manually into the ERP system. That will reduce the risks of error and save time.
- Better Insights into Your Organisation
As a business owner, you will have better insights into your business thanks to the HubSpot phone integration system. Such crucial information may be the average call duration from customers, the number of calls you receive daily and even the popular call times. This information is essential and can help enhance your marketing and sales strategies.
For example, if most callers are calling at certain hours, you could adjust your marketing campaigns to fall within those hours when the prospects are more active.
- Enhanced Collaboration in Teams
Collaboration between teams in any organisation is the key to success and smooth working environments. The HubSpot phone integration system eases the collaboration between the customer service and sales teams. When a customer calls the organisation, the call information is logged onto the HubSpot system, meaning every team member can access this information. That means customers receive consistent experience, and everyone on the team is on the same page.
If a client calls asking about a given product, the sales rep answering the phone will shoot the question in HubSpot, where a customer service team member will access the information and follow up with the customer. Thus, the customer will receive comprehensive, accurate and timely responses to their questions.
Wrapping Up
Overall, the HubSpot phone integration is a crucial system for all businesses. It can help enhance productivity, improve customer service, and even scale your business. The system is also easy to implement and affordable, making it an ideal solution if you are looking to save time and automate your services.