Category Archives: Marketing

Awards, Entertainment, Marketing, News

From Kitchen Table to Top Table!

LS Productions is today celebrating appearances on The Sunday Times 100 and FEBE Growth 100 lists – recognising the UK’s fastest growing private companies.

Both lists celebrate British business at its best – highlighting founders that are driving their companies to deliver significant sales, revenue and profit, against a backdrop of unprecedented economic challenges.

Mimi Webb, Aviemore, Scotland, 5th April 2023

With their headquarters in Edinburgh, LS Productions are the UK’s largest production service company with additional offices in London and Manchester. LS’s recent growth is down in part to the expansion of their services into the international film & TV sectors, taking on global TV and film production service projects over the last 18 months, with recent projects including  Ghosted (Skydance / Apple TV), episodes of the Bachelor (NZK Productions / Warner Bros Entertainment / ABC) and a Kind of Spark (CBBC / BYUtv America). As part of this growth they have also added a warm water production and location facility in Malta to further bolster their international offering.

Vodafone Commercial, LS Productions, Barns Ness Lighthouse, 28th May 2021

In conjunction with this expansion, the LS growth can also be directly attributed to a commitment to invest in and recruit talent in the LS’s core production specialisms, including commercials, fashion, music and sport. The diversification of these business streams was a deliberate move to weather the storm faced by the production industry in a post Covid landscape.

LS BTS Tom Kitchin GQ Lexus shoot day 2, East Lodge, Selkirk, 29th September 2020

Across this period LS has worked on a succession of high profile service production projects ranging from Ed Sheeran’s latest album Subtract (Freenjoy / Directed by Mia Barnes), Harry Styles ‘Adore You (Freenjoy / Directed by Dave Meyers), Valentino’s Pink Dreamsstarring Zendaya (Marcell Rev / Michael Bailey Gates) and ‘You’re Up’ featuring Cristiano Ronaldo for Nike (Wieden & Kennedy/ Directed by Megaforce).

Not only this but Covid also provided cause for reflection about where the business saw itself creatively in the long term and how they could look to continue to stay true to their values of being ‘creative at heart’ which drove further diversification with the arrival of an original content arm in the form of LS Films.

Thanks to this successful business strategy, LS has seen a two year growth of 273% and boasts sales of £20 million.

CEO and Founder, Marie Owen, Edinburgh, Scotland, 20th April 2023

Speaking about the recognition, CEO and Founder Marie Owen, said: “I’m beyond thrilled to see LS Productions name appear on such prestigious lists, in fact I can’t quite believe it. If you could have told me that we’d be appearing on lists like these when I started the business back in 2006 from my kitchen table I’d probably have laughed and said ‘are you joking’.

“It’s such a fantastic achievement and so rewarding to see all the incredible hard work and dedication that myself and the team have put in to get recognised. Both in terms of growing a world-class global production company, but also a business that people genuinely love working for that is firmly rooted in the values of kindness, hard work and learning.”

Marie continued: “Post Covid we had to completely re-evaluate where we wanted to go – not just professionally but personally. So we went, quite literally back to our roots – which meant investing heavily in specialised expertise to develop focused business streams; Fashion, Sport, Commercial, Music Videos, Film & TV Service and an original content division called LS Films. This robust diversification gives LS a solid foundation in an industry that is notorious for huge highs and steep lows because we’re not overly dependent on one particular stream and it also allows us to explore our creative passion with LS Films.”

 

The full 100 rankings can be viewed:
www.febe.com
https://www.thetimes.co.uk/sunday-times-100-fast-growth

 

Appointments, Marketing, News, PR and SEO

Cheetham Bell appoint New Senior Creative Team

Manchester’s big ideas Creative Agency, Cheetham Bell – part of EssenceMediacom North– today announced the appointment of two new senior hires.

Following the company’s move to the new WPP Manchester Campus at the start of the summer, the brand has continued to grow in strength and now report on a marque signing.

The creative Manchester duo – Hayley Platt and Amy Berriman – have been working together for some 12 years and are well versed in elevating a brand through creativity and design having worked at agencies including McCann Manchester and Forever Beta.

 

Leighton Horsley, Partner at Cheetham Bell commented: “We’re thrilled to welcome such an amazing team to Cheetham Bell. It means we can continue to put high quality creative ideas at the heart of our business, which is something we’ve been doing for over 30 years.

“We are known for our creative solutions and have significantly grown our client base this year, which is why we felt it was the right time to add to our talented team. Having worked with Amy and Hayley previously on a freelance basis, we knew they would be the perfect fit for Cheetham Bell.”

 

The creative duo have known each other since high school and are often referred to as the female version of Ant and Dec – you never see one without the other and you’re never quite sure which one is which – but they assure everyone that they do answer to both!

 

H & A said: “Cheetham Bell have some really exciting clients on board and a great team around them, which we’re delighted to now be a part of. They have made a strong and impressive start to the year so we’re looking forward to this new chapter and what’s to follow.”   

Cheetham Bell already work for some high-profile brands such as; United Utilities, Studio, Soreen and Boots, and with the heightened skillset and expertise of this creative team, they hope to excel even further.

 

Appointments, Marketing, News, PR and SEO

New Hires, Promotions and New Departments at Creative Events Company, Meet & Potato

Creative events company Meet & Potato (M&P) has today revealed its expansion plans that sees three new hires to the business and the creation of a new videography department as well as senior promotions.

With an increasing client need for visual content, M&P has hired Tom Guerrier, a videographer who has worked with all major UK broadcasters, such as the BBC and ITV.  This will enable the business to offer more than purely events to clients and facilitate ongoing content projects.

The agency has also appointed a further two new hires including Laura Williams, Event Producer and Niki Toth, Content Coordinator. The new structure of M&P has also seen Jo Prosser promoted to Creative Director from Head of Creative Experience.

Offering a dedicated videography resource will enable M&P  to create seamlessly produced events with tailored  content inline with event themes and also stand alone client brand videography. Leading this new department, Tom has over 15 years filming experience, previously holding the role of Senior Producer at Zut Media supporting clients such as Hasbro and Liverpool FC, as well as roles at the BBC, ITV and Comedy Central.

Event Producer Laura Williams has huge industry experience, most recently holding the position of Senior Conference & Event Coordinator at the prestigious Titanic Hotel in Liverpool. Laura has also worked at Vitaflo International as Global Conference & Exhibition Organiser and at AMS as Events and Marketing Coordinator.  Niki Toth has also joined M&P to bolster the creative team to support the seamless delivery of events. Having worked in events and production in Hungary, before moving to Liverpool to study, Niki will work on the creative design of projects.

Overseeing the whole creative output of M&P will be Jo Prosser as the agency’s new Creative Director. Jo has up to 30 years of global experience in the creative industry, working in production, photography, film and advertising. This collective experience made Jo the natural choice for the role that will develop the creativity at the agency.

Talking about the news, M&P Founder Jon Kelly, said: “The team at M&P are the most agile and hardworking in the business. We make producing clients’ events look effortless. However the creativity,  hard work and preparation that goes on behind the scenes is essential for success. We have bolstered our team by bringing onboard Tom to establish our inhouse videography department projects, which will maintain the overarching theme of a client’s communication campaigns. Laura’s event expertise will be a valuable asset for us to continue to produce successful events, supported by Niki who is already proving to be an essential part of our creative team. The promotion of Jo Prosser from Head of Experience to Creative Director reflects how much we appreciate Jo’s creative input and global experience. With Jo overseeing the creative process at M&P our clients really do have a best in class events team.I am very excited that our new team will be able to deliver our best events yet for our wonderful clients, both new and long term.”

Meet and Potato (M&P) create events and produce content to showcase their clients’ unique voice and vision. Whether it’s a conference, gala dinner or awards ceremony, a product launch or experiential brand roadshow, a creative presentation deck or full video production, M&P makes emotional connections between brands and their audiences with immersive experiences and stories designed to entertain, educate and inspire. The agency works across all sectors with amazing clients such as Mercedes-Benz, Poundland, Holland & Barrett, Hotel Chocolat, Beauty Bay, Dunelm, Magnet and BASF.

For more information visit www.mandp.agency

—

Marketing, News, PR and SEO

Six Trends Which Will Drive Content Marketing in 2023

Written by Matthew Hayes, Managing Director, Champions UK plc.

We all know the phrase, content is king.

And right now, in marketing teams, this couldn’t be truer. Content marketing is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales – a mission-critical growth method for most businesses.

Content marketing is also crucial for business storytelling. Without emotion and a differentiated business story to tell, you don’t have a brand – you simply have a commodity,

However, you should seek to be a brand that is consumed, with a story that is consistently communicated to generate a more emotional connection with consumers.

In a competitive market, storytelling and emotion are some of the key ways for a business to nurture long-term business-consumer relationships, encouraging repeat users and loyal customers that have developed a sense of trust in the brand.

At Champions UK plc we specialise in creating content marketing strategies for our clients and partners which set them on the path to growth and success. But the world of content marketing is constantly changing as dominant trends come and go. That makes it vital to stay current on what is popular today if you want to remain one step ahead of the competition.

With that in mind, here are six key content marketing trends that you should know:

1. Short form video:

Any video under 60 seconds is considered short form (around 3 minutes for YouTube). As we are all leading busy lifestyles, these types of videos are ideal for people that want/need to consume content quickly and easily. And for marketers, they are more shareable than longer videos, making them ideal for social media.

2. User generated content (UGC)

This is where information is published that an unpaid contributor provides regarding your business. The information might be a review, a before and after photo, a picture, video, blog post, poll response or comment made through a website or social media platform.

UGC can be incredibly useful, as it can be used as content offering different perspectives of your business and help build trust within your brand.

3. Humanising the content experience

Humanising content means tapping into stories within your marketing and using them to build a relationship with your clients and community.

People have a subconscious desire to relate to others, and that isn’t created by chance. It’s through personal experience and good storytelling that boosts relatability in a piece of writing or content creation.

4. Repurpose

This is a particularly underrated method of marketing. You will often create vast amounts of content full of advice, offers or information that could connect with your ideal client, but the wording or the pictures used didn’t quite resonate the first time.

Going back to older pieces of content not only saves time by not having to generate fresh content from scratch, but it also gives you more opportunities to keep delivering your message, each time offering it in a different way.

5. Real time engagement

Every study into this space has shown that getting real-time engagement right leads to high engagement, high customer satisfaction and high conversion of sales, and this is the beginning of the era where real time engagement is set to become ‘a standard’. This, for example, will be via apps, websites, video calls and chat bots.

Trends in content marketing move fast and are always shifting the nature of the digital world. Innovation and creative thinking are huge assets to any content marketing approach, and when it comes to generating new content strategies and campaigns, there’s sometimes no such thing as ‘too much’. In fact, to get the best results, it can often be beneficial to be creative and push your limits. After all, if you don’t, your competitors may well just pip you at the post.

6. Conversational messaging

Conversational messaging is going to see a huge increase in 2023. Businesses are finally realising that talking ‘at’ their customers, instead of ‘to’ them, is no longer going to cut it if they want to continue building trust and loyalty.

Consumers have been pushing for more ‘real-time’ conversations for a long time, and 2023 marks the beginning of more meaningful and personable business-consumer conversations. Consumers want to be the ones who initiate conversations. They also want to feel as if communication is truly going both ways, and that their voices are being heard.

Conversational messaging between brands and consumers on preferred channels, combining the personalised care of in-person experiences with the accessibility of e-commerce, will be a gamer changer in the digital world and will become the ‘norm’ sooner than we think.

Through content marketing, businesses can create a story with emotive, and therefore lucrative, outcomes.

For this story to be successful, it should be differentiated – once you have the “what you are” and “why are you different”, you need high frequency and consistent touchpoints in order to communicate this effectively and successfully.

The only way this can fail to drive sales is if it doesn’t say anything meaningful or impactful to consumers, or the business is not invested in multichannel touchpoints, so remember to apply the logic of frequency and consistency to generate results with your content.

 

About the author

Matthew Hayes is the Managing Director of Champions, a strategy-led growth and implementation partner for businesses with market leading expertise across strategy, digital, communications, creative and talent. It works with businesses in a state of transition, enabling them to achieve their strategic vision and increase EBITDA.

For support in helping plan a content marketing campaign for your business, visit:

championsukplc.com

Marketing, Martech, News, PR and SEO, Technology

Improved Customer Activation: Mapp Expands Marketing Cloud with New Functionalities

Mapp, the international provider of insight-led customer experiences, announces the addition of several new updates to its core product, Mapp Cloud. These enhancements offer marketing professionals a range of expanded cloud functionalities, empowering them to deliver more personalized and effective campaigns.

At the heart of this update is the newly enhanced Magento plugin. Marketing professionals utilizing Magento can connect their e-commerce platform with the powerful Mapp Cloud and benefit from comprehensive marketing capabilities. Real-time insights allow marketers to create personalized, cross-channel campaigns based on user behavior. For example, shopping behavior predictions can be made, and campaigns can be tailored accordingly.

Within Mapp Cloud, marketers can connect relevant service phone numbers with push and in-app messages using the new “Tap-to-Call” feature. With just one tap, customers can directly interact with brands, enabling more proactive customer service, the promotion of seasonal offers, or the delivery of information regarding their latest orders in a quick and streamlined manner.

Another enhancement to Mapp Cloud is the extended functionality of Mapp Intelligence. With this analytics solution, individual time periods can now be defined for analyses and dashboards, allowing targeted data selection for specific analysis purposes and comparison of marketing activities with user needs. Additionally, Mapp Intelligence now enables configuration monitoring and rollback of changes, giving users full control over their collected data and allowing them to view version history, make modifications, and revert if necessary.

Additional product updates include:

  • Improved email functions such as monitoring and inbox display for Mapp Engage
  • New SMS provider for Mapp Engage
  • Update to the Analytics API for Mapp Intelligence
  • Video Analytics for YouTube for Mapp Intelligence
  • Further options for website personalization for Mapp Intelligence
  • Mapp Cloud Debugger; browser detection, and content interaction updates

“In today’s world, holistic marketing across various channels is of great importance. At Mapp, we take pride in continuously providing our customers with innovative new solutions and exciting enhancements,” says Eric Lubow, Chief Technology & Product Officer at Mapp. “It is crucial for our customers to reach their target audience at every touchpoint in order to ensure a seamless customer experience. With these new updates, we continue to push the boundaries of digital marketing and offer our clients a first-class platform to achieve their marketing goals.”

 

 

 

AI, Data & Analytics, E-Commerce, Marketing, News, PR and SEO

Forever 21 Selects Amperity to enrich offline and online customer experience

Iconic fashion brand deploys customer data platform to build long-term customer loyalty and drive revenue

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences. reach more consumers, while enriching advertising campaigns through insights on cross-channel behavior, data science scores, and content affinities.

 

Creating a ‘360-degree view’ of the customer

Forever 21 has a significant amount of customer data from both its digital channels and offline transactions. However, as consumer shopping preferences and behaviors have shifted over the years, the brand needed a comprehensive solution to bring together and manage all of these disparate data sources. Through an Amperity-powered 360-degree unified view, Forever 21 can now unify, activate and acquire new as well as retain existing customers.

“The future of retail lies in how well a company understands the customer journey,” said Jacob Hawkins, chief marketing, digital and omni officer at Forever 21. “Amperity enables us to create unified customer profiles and actionable insights we need to scale. The company’s best-in-class platform, in combination with its significant retail industry expertise, will help us continue to fuel our growth, deepen customer loyalty, and operate at the highest level of efficiency.”

 

Enriching retail marketing campaigns with AI-powered tech

Combining first-party data and third-party data can have an immediate and significant impact for brands looking to truly understand their customers throughout the customer lifecycle. With Amperity’s patented,  AI-powered technology, Forever 21 will also be able to use enterprise-scale identity resolution and audience segmentation to drive retargeting, lookalike and suppression campaigns.

“Forever 21 is addressing the demands and expectations of the omni-channel shopper by tackling the massive challenge of unifying all of their digital and transactional data into a 360-degree customer view,” said Barry Padgett, CEO at Amperity. “With Amperity, Forever 21 will be able to deliver the level of excellence consumers expect from brands on a daily basis. We are proud to work with such a forward-thinking partner to help take its customer experience to the next level.”

With offices in London, the news follows Amperity’s recent announcement of Authentic Brands Group (ABG), the group behind brands like Ted Baker and David Beckham choosing the leading customer data platform to transform its customer data strategy.

 

About Forever 21

Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online. For more information visit Forever21.com.

For more information or to find a store location, please visit: www.forever21.com.

 

About Amperity

Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, visit amperity.com

Marketing, News, PR and SEO

Deepfake doppelgangers could fatally undermine the influencer industry, say experts

Disrupt calls on social media platforms, agencies, brands and governments worldwide to urgently confront AI challenges to preserve sector’s integrity

Leading influencer marketing agency, Disrupt, has warned that deepfakes pose a major threat to content creators and the future of the entire influencer industry.

The London-based agency is today calling on all agencies, brands, influencers, platforms and governments to urgently collaborate to implement comprehensive measures and laws which will preserve the integrity of the industry, before it’s too late.

 

Stevie Johnson, managing director of Disrupt, and former Made in Chelsea star, said: “While AI has its benefits, the deepfake threat opens up a whole world of deep trouble for influencers and content creators.

“Deepfakes pose a massive risk to our industry and to content creators themselves because the technology will undermine two crucial pillars – trust and authenticity.

“We need robust legislation & regulation from governments to control the use of this technology while agencies, brands, influencers, and platforms all need to collaborate to implement comprehensive measures that preserve the integrity of the industry.”

 

AI-generated manipulations of individual identities have already been used to violate privacy and infringe copyright & intellectual property.

Earlier this year, celebrity podcaster, Joe Rogan, found himself at the centre of a deepfake scam. In a fabricated 28-second video clip of the popular JRE podcast, which largely has a younger male audience, Rogan and guest, Andrew D. Huberman, appeared to actively promote a male libido booster.

Meanwhile, this Tom Cruise deepfake account has more than 5 million followers.

 

Johnson warns: “While deepfake technologies can offer possibilities for brands to collaborate with celebrities & content creators without having to consume excessive amounts of their time, it is crucial not to overlook the potential harm they can inflict on a brand’s reputation.

“The time has come for platforms to invest in tools that can help detect deepfakes and verify the authenticity of content.

“Digital manipulations also have the potential to wreak havoc on the personal life of someone in the spotlight, tarnishing their following and reputation and potentially subjecting them to legal battles.”

 

Disrupt, which creates cut-through social and influencer campaigns for brands, points out that such incidents are already occurring.

Recently, popular Twitch streamers fell victim to having their identities used in deepfake pornography after one streamer was caught watching their fellow creators during a live stream.

The agency says that while laws have already been introduced in the US and China to make deepfakes illegal, other countries need to follow suit quickly.

 

Johnson concludes: “As we embrace the technological advancements of AI, we must keep our commitment to maintaining authenticity and trust with consumers that keep the industry thriving.”

 

Environment, Marketing, News, PR and SEO

Flow Creative creates brand identity for Greenpeace’s Global Plastics Treaty

Today creative agency Flow Creative reveals Greenpeace’s Global Plastics Treaty campaign’s brand identity ahead of the organisation’s press conference in Paris where the second session of the International Negotiating Committee is taking place. The agency has been working closely with the global environmental NGO for over a year to develop the campaign identity that will propel the importance of reducing runaway plastic production and use to tackle the plastic and climate crisis.

Greenpeace is a global independent campaigning organisation that uses peaceful, creative confrontation to raise awareness of environmental issues and drive positive change. Greenpeace’s Plastic-Free-Future’s campaign, together with its allies and supporters, demand a treaty that will keep oil and gas used to produce plastic in the ground and put an end to big polluters’ relentless plastic production.

With this hugely ambitious campaign the organisation is focusing on asking governments around the world to  commit to a strong and ambitious Global Plastics Treaty that will end  the plastic pollution crisis at source. Plastic is everywhere, its is flooding our planet, harming people’s health, accelerating social injustice, destroying biodiversity and fueling the climate crisis.The aim of this campaign is to encourage countries to agree to a legal binding agreement to end plastic pollution across the whole life-cycle to protect the environment and human health.

Flow Creative were tasked to create a brand identity that was flexible to adapt to many alphabets and languages for worldwide use. The creative had to be immediately identifiable and strong enough to carry the serious consequence of the messaging: End the Age of Plastic.

To ensure the campaign is clearly understood, the identity included a simple stamp mark, to be used by all the Greenpeace offices working on tackling the plastic pollution crisis. The mark design is based on the idea of a badge of honour to show membership of the treaty, and includes a graphic illustration of the globe; versions were made with five different views of the planet to be used by all continents on earth. The creative also includes campaign messaging in typographic systems, and a set of icons in the same graphic style as the stamp mark. The design is bold and graphic to communicate the campaign goal clearly and to resonate with audiences internationally, allowing for social media and regional adaptations. Flow Creative created a style guide to enable the identity for Greenpeace’s Global Plastic Treaty to be clearly translated by the organisation’s national regional offices.

Flow Creative, Founder & Creative Director, Karl Doran said: “As an agency we have always tried to work with organisations who do good in the world and few top Greenpeace, whose mission is literally to save our planet. Plastic use and production needs to be reduced and soon, the oceans are polluted, the world’s ecosystems are dying because of the widespread production of single-use plastic and human communities are being impacted. To be part of Greenpeace’s hugely ambitious global campaign to bring nations together to end the age of plastic is an honour and a privilege. We’re looking forward to seeing the campaign capturing the attention of global leaders and hopefully creating a once in a lifetime change for our planet.”

Greenpeace’s USA, Head of Comms & Engagement Plastics’ Campaign, Capucine Dayen said; “Massive thanks to the team at Flow for creating such an empowering brand identity for our Global Plastics Treaty Campaign. As the name suggests we required an identity that worked across our offices internationally, that would grab our audience’s attention and that that evokes hope and ultimately urgency for action. We are delighted with the outcome and are excited as it comes to live globally.”

 

About Flow Creative

Flow Creative is a purpose-led motion graphics and creative brand agency based in Manchester’s Northern Quarter. The agency enables people to care and connect with their client’s brands by finding their personality and illustrating their character.

Flow Creative was founded by Karl Doran in 2016 as a creative agency delivering high quality campaigns without the bureaucracy of a network agency. Working as a creative partner with organisations who want to change the world for the better, Flow Creative has created award winning campaigns to enable them to achieve their goals.

With a team of talented motion graphic designers, graphic designers and illustrators Flow Creative work with Greenpeace, World Wildlife Foundation, BBC, Joseph Rowntree Foundation and many more game changing organisations.

Marketing, Martech, News, PR and SEO

Amperity helps brands rapidly scale paid media campaigns with AI

Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually. 

With the elimination of third-party cookies and constantly evolving data privacy laws, brands can no longer rely on the traditional methods of identifying, retaining and acquiring customers. To ensure they are delivering ROI on every paid campaign, brands should tap into their own first-party customer data. 

Traditional digital marketing has historically revolved around brands “renting” customer data from third-party data sources and then relying on external digital identity graphs to match their data with ad platforms. This method is no longer preferred as data privacy laws and customer preferences evolve. With Amperity, brands can take advantage of AI and machine learning to ingest and stitch together online and offline customer data to build comprehensive, live unified profiles.

Unlike other approaches that use fixed and brittle matching rules, Amperity’s patented, AI-powered identity resolution and unified customer profiles build a complete view of customers that increase match rates, drive suppression and retargeting, and generate high-value audience segments. This foundation allows digital teams to quickly build targeted segments, directly activate with leading ad platforms and effectively measure the impact of digital ads across online and in-store purchases.

Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running, and Wyndham Hotels & Resorts, have achieved match rates as high as 85% on key channels, improve return on ad spend (ROAS) by up to 5X, and experience up to 90% faster activation time for new campaigns. 

“Marketing is experiencing a generational shift in how they acquire and retain their best customers especially with the deprecation of third-party identifiers and ever-evolving data privacy policies,” said Barry Padgett, CEO of Amperity. “With Amperity, brands and agencies can build first-party audiences and activate their data in hours – when it traditionally takes days or weeks to reach their high value customers. This enables them to be hyper-responsive to changing consumer dynamics to grow revenue and increase profitability.”

“Amperity has been at the forefront of helping its customers deliver on the promise of building a unified customer data foundation,” said Matthew Hogg, senior vice president, partnerships at Criteo. “With Amperity, our clients are seeing higher match rates and decreased customer acquisition costs, while delivering personalized advertising that drives real commerce outcomes in a privacy safe manner.”

“Having direct-to-publisher activation at our fingertips is key,” said Michael Shiwdin, vice president, guest intelligence & engagement at Wyndham Hotels & Resorts. “With Amperity for Paid Media, we can take our high-impact guest audiences directly to the paid media ecosystem for retargeting and look-alike modeling. In doing so, we are seeing an uplift in conversions for targeted audiences, all while realizing new cost efficiencies and greater privacy.”

To learn more about how brands and digital agencies can take advantage of Amperity, visit here.

About Amperity

Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a unified customer profile foundation powered by first-party data to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, Brooks Running, DICK’s Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, visit amperity.com.

Electric Vehicles, EVs and Automotive News, Marketing, News, PR and SEO

DriveElectric’s new website, by Anything, enables customers to order and arrange finance for an electrical vehicle in under 10 minutes.

Creative digital studio Anything this week revealed the new online experience they have created for DriveElectric, the UK’s leading electric vehicle (EVs) leasing company. The new website supports the business’ growth ambitions, as demand for electric vehicles rises rapidly and enables DriveElectric customers to select, customise and lease their perfect electric vehicle faster than ever before.

DriveElectric is the UK’s largest provider of EVs with a highly consultative team and excellent reputation, scoring 4.7/ 5 on Trustpilot and in 2008 funded the first Tesla roadster in the UK.  Working in partnership with the DriveElectric team, Anything has created an online experience that maintains demand and maximises opportunities in the electric vehicle sector. Aside from DriveElectric’s excellent technical and customer support of leased EVs the business also provides charging cables and equipment, bespoke vehicle add-ons, and even driver training to ensure customers make the best use of the vehicle battery, the new website had to support these services.

The new website showcases DriveElectric EV’s imagery perfectly, while creating a faster customer experience enabling customers to seamlessly navigate the huge choice of EV’s available. DriveElectric customers can search for leasing offers by budget, range, manufacturer or model. Once they have chosen a vehicle, customers can select their preferred lease terms, customise their chosen EV from colour to trim, arrange finance and order in less than 10 minutes.  The Anything team created a refined customer journey and content hierarchy that will positively impact DriveElectric’s website users whilst ensuring they receive the expert help and advice from the industry leader.

Anything Co- Founder, Jono Brain said “DriveElectric are real pioneers in the leasing market for EV’s, being the first to offer UK drivers the option to reduce their emissions and transition to net zero by championing EV’s. However competition in the past decade has become fierce as many car manufacturers and companies have since entered the EV market. We wanted to create an online user experience for DriveElectric that will support the rise in demand for EVs, set them apart from the competition and improve their SEO. It is a pleasure to work with their team and we look forward to continuing to work with DriveElectric to help UK customers find the EV that is right for them.”

DriveElectric CEO Mike Potter said: “We are delighted with the new DriveElectric website, it is faster, structured and looks amazing.  We founded to offer people the opportunity to travel cleaner and live in a less polluted environment by leasing as many cars as we can. We are benefiting not only the new car owner but the planet and everyone on it. Huge thanks to Jono and the team at Anything for their in-depth understanding of our business and their expertise and technical ability to represent it online while futureproofing us for the next stage of our expansion.”