Category Archives: Sport

News, Sport

Love Hemp Announces Brand Ambassador Agreement with Georges St-Pierre (GSP)

Love Hemp, a leading CBD brand, is pleased to announce that it has finalised an agreement with 3-time UFC Champion of the World, Georges St-Pierre, as brand ambassador.

“Love Hemp, a subsidiary of World High Life, aspires to be world leading pioneers for CBD health and wellness and we are therefore thrilled to have Georges St-Pierre join our team and provide his legendary leadership and vision toward the expansion of Love Hemp’s already significant business throughout the UK and more extensively into Europe and beyond,” said Mr. David Stadnyk, Chairman and President of World High Life.

“As one of the first early adopters dedicated to quality CBD products on the UK market, the growth we have seen in CBD use is incredible. With sports professionals turning to CBD for a myriad of reasons, the partnership with GSP was a natural fit and we are excited to have him on the team”, said Tony Calamita, Co-Founder and Managing Director of Love Hemp.

As Brand Ambassador, Mr. St-Pierre will facilitate and provide promotional services, including branding, social media, product placement, endorsement and overall support of the Love Hemp brand.

Georges “Rush” St-Pierre, also known as “GSP,” is a Canadian professional mixed martial artist and UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu.

In 2006 he became the UFC Welterweight Champion. He lost the title in 2007 but subsequently regained it in front of his hometown fans of Montreal in 2008 and hasn’t lost a single title defence since then.

Georges retired from the sport on 13 December 2013, holding the UFC record for most wins in title bouts and then returned to the octagon after a four-year layoff, on 4 November 2017 at UFC 217 in New York City (Madison Square Garden), where he defeated Michael Bisping by submission in the third round to win the UFC Middleweight Championship title, becoming the fourth fighter in the history of the organisation to be a multi-division champion. On 7 December 2017, after being diagnosed with ulcerative colitis, Georges vacated his UFC middleweight title and officially announced his retirement from professional MMA competition on 21 February 2019.

Recognised as one of the planet’s best pound-for-pound MMA fighters and all-around athlete, GSP lives in Montreal and still travels around the world to train with the best coaches and training partners in all disciplines.

“Using Love Hemp’s CBD products in my training helped my recovery and overall well-being greatly, I embrace this opportunity to help create innovative products and grow the Love Hemp brand so that others can benefit as well,” said Georges St-Pierre. “I am committed to building great teams and getting world class results in everything I do, and the Love Hemp and World High Life team have shown me they have everything it takes to achieve that world class standard.”

For more information visit: https://love-hemp.com/

Image: BBC News

Manufacturing, News, Sport

Levitex reaching for new heights with High Jump star Morgan Lake

British high jump star Morgan Lake has thrown her weight behind a specialist sleep company, which produces mattresses and pillows made from a new innovation in foam technology.

The 22-year-old – who has been touted as one of Britain’s top prospects in 2020 – is already boosting her recovery regime after switching her old mattress and pillow for Levitex‘s range of clinically tested products, offering ‘gravity-defying’ sleep surfaces.

Lake has developed into one of Britain’s outstanding young talents, breaking a number of world youth records in recent years and becoming the only British athlete to win double gold, in the heptathlon and high jump, at the World Junior Championships in 2015.

Morgan picked up a silver medal at the 2018 Commonwealth Games, has competed in the Finals of every Major Championships and has a personal best of 1.97m.

Despite her success and obvious potential, she admits her progress has been hampered by lingering niggles over the years – something she hopes to put behind her with the help of Levitex.

She said:

“I’m feeling really good at the moment and working hard to make sure I’m in the best possible condition for what I hope will be an amazing 2020. I always like to do a couple of indoor competitions every season, which helps me fine-tune so that I am ready for the outdoor season and the hectic schedule that comes with it.

“I’ve worked a lot with my team recently to make sure that every aspect of my training has been thought about and sleep quality was one area I was keen to address.

“Competing at the top-level means that recovery and rest are so important, but I’d not really paid a great deal of attention to what I’ve been lying on and how it can impact my sleep until I started to look into Levitex.

“I’ve been using the Levitex mattress and pillow for a few months now and it’s already opened my eyes to the benefits of a quality lying surface. A lot of science and evidence has gone into the products, which impressed me and my coaching team.

“Where possible, I take the pillow away with me when I’m competing or training away to make sure I’m consistent with my rest and recovery.”

Levitex launched in 2019 and ran a successful Kickstarter campaign in October, which saw the company raise its £10,000 target in just four days. The project finished 334% over target with people all over the world backing the products and the innovative polyurethane foam technology used in them.

Levitex has already attracted the attention of some big-name athletes and high-profile sports teams in the UK, including Premiership Rugby teams Sale Sharks and Harlequins; players, medical and performance staff at Preston North End FC; Chelsea F.C. Women; cyclist Katy Marchant; swimmer Tom Hamer and Adam Bishop, who was recently crowned as Britain’s Strongest Man 2020.

James Leinhardt, a posture expert and the CEO and Founder of Levitex, said:

“We’ve been up and down the country as part of our ‘Sleep-for-Sport’ programme, helping to educate athletes, sports stars and coaches about the link between sleep and athletic performance, promoting a better understanding of how what you lie on affects rehabilitation.

“From medallists to World Cup winners, we are yet to come across a professional athlete that has fully considered the benefits of recovery through sleep and how it correlates with improved performance. The reality is it should absolutely be at the top of their agenda.

“Morgan has been using our mattress and pillow for a while now and we’re delighted to have someone as high-profile as her endorse the benefits of our products.

“We’re in conversations with some big-name retailers about stocking our products and Morgan is a fantastic personality to have behind our brand. It’s clear she has a great future ahead of her and we’re very proud to be such an important part of her training in such a big year for her.

“At an elite level, sport is all about marginal gains and more and more athletes are seeing how our products offer the right combination of pressure, posture and proprioception, to help aid recovery through restful sleep.”

North of England, Sport

Everton FC Launches New Fan Rewards Programme

Everton Football Club has launched a fan rewards and loyalty programme in conjunction with Rewards4Football, operated by the UK’s market-leader for sports-based rewards platforms, Rewards4.

The club has worked in collaboration with Rewards4 and its ticketing provider, SecuTix, to create an integrated and tailored loyalty programme which will reward Everton supporters when they purchase their Season Tickets, match tickets and official club memberships.

Tom Cowgill, Director and Co-Founder of Rewards4, said:

“Rewards4Football is the latest addition to our offering, and it is fantastic to be working with one of the biggest clubs in English football.

“Rewarding fans for their passion and loyalty has proved to be a compelling concept in all our sports-based rewards programmes, especially when it can be achieved so seamlessly with one of our exceptional integration partners, SecuTix.

“We pride ourselves on being able to deliver the best possible fan experience and working in partnership with SecuTix has enabled us to provide a fantastic platform for Everton to engage with and reward its loyal fanbase.”

Everton implemented its global SaaS ticketing and audience management platform from SecuTix in 2018, which has simplified the purchasing process and enhanced the experience for fans through the introduction of new technologies and integrations with best-in-class partners such as Rewards4.

David Hornby, SecuTix UK Managing Director, said:

“We’re thrilled to be able to deliver the integration of a programme such as Rewards4Football for Everton FC.

“The simplicity of this integration highlights the agility of the SecuTix platform, which is designed to link up with market-leading third-party providers so we can continually improve the fan experience and offer value on every purchase.”

The move sees Everton become the first Premier League team to partner with Rewards4Football, as the club continues to explore innovative ways to reward supporters for their loyalty.

They will be joining a number of other sports clubs and organisations, including fellow SecuTix clients Lancashire County Cricket Club and Saracens, who are all benefitting from Rewards4 programmes across different sports, with over two million members now making great savings.

As well as being able to collect points on their purchases with the club, Everton supporters will also be able to spend their points with Everton at the check-out stage as part or full payment, courtesy of the integration with the SecuTix platform.

Richard Kenyon, Director of Marketing, Communications and Community at Everton Football Club, said:

“We are continually looking for ways to reward the commitment of our loyal supporters and creating a rewards platform for our fans is something we’ve been working towards for some time”

“The opportunity to make savings on ticket purchases and membership packages will be fantastic for our fans and it made perfect sense to work with an award-winning platform for fan engagement, particularly one that is seamlessly integrated with our ticketing platform, SecuTix.

“We hope to be expanding the redemption offering in the near future to include Everton retail merchandise too.”

The programme will be FREE for all Everton supporters to use and enjoy, by signing up directly on the Rewards4Football website.