Tag Archives: CBD

Contract Wins, Marketing, PR and SEO, News

fourfivecbd appoints The SEO Works

Digital agency The SEO Works has been chosen to manage the organic search strategy for leading CBD brand fourfivecbd, co-founded by International rugby union players George Kruis and Dominic Day.

The Sheffield based agency will be responsible for delivering organic growth and a SEO strategy that helps cement fourfivecbd’s mission to make their CBD oils, capsules, drinks and topicals the market leading premium brand for professional athletes and those with an active lifestyle.

As well as the CBD website, The SEO Works have also been appointed to launch and promote their new fourfivenutrition website, specialising in the multivitamin market.

“We’re excited to see what The SEO Works can deliver having put together impressive proposals for both campaigns. Working with a team that is passionate about our brand and its potential was paramount in our decision,” said George Kruis, professional athlete and Co-Founder at fourfivecbd.

Alex Hill, Director at The SEO Works added: “It’s a fabulous opportunity for us to work with such an exciting brand, with so much more to achieve — so naturally, we’re very excited to work with George Kruis and Dom Day and their team. At the centre of their ethos is the pursuit of making CBD widely available, whilst increasing the awareness of its use in both amateur and professional sport, and dispelling any myths around safe use and its impact. We look forward to enjoying the future successes we’ll share with the fourfivecbd team.”

The SEO Works specialises in SEO, PPC, web and paid social advertising and has clients including; Decathlon, Rab, Mondaine, Weldricks Pharmacy, the NHS and Lowe Alpine.

News

FMCG startup Vilosophy launches with first brand to market – V&YOU

Vilosophy is a startup FMCG company focused on bringing lifestyle brands to market which specialise in alternative products using active ingredients. It launches today with its inaugural brand V&YOU, which is introducing a range of premium products that use active ingredients such as CBD and nicotine, to help people enhance their daily vibe and find joyful intensity in everything they do.

V&YOU has created a range of premium products around four vibes – calm, chill, focus and boost – and includes CBD oils and pouches, as well as nicotine pouches. One of the only suppliers in the UK, the V&YOU CBD pouch provides a new, discreet and convenient way to take CBD.

With the global CBD market expected to accelerate to $23.6bn over the next five years and Europe’s CBD market set to grow by 400%, V&YOU creates premium CBD products that adhere to the strictest quality standards and laboratory testing, but at an accessible price.

Founded by a group of highly experienced executives within the global FMCG sector – Titus Wouda Kuipers, Ged Shudall and Markus Bonke – Vilosophy brings credibility, accessibility and transparency to the alternative products market, giving people the freedom to choose how they live their life.

Co-founder and CEO of Vilosophy Titus Wouda Kuipers comments:

“We have seen the CBD market explode over the last few years with consumers using products reportedly for a variety of reasons, whether to alleviate pain, stress, anxiety, or to help them sleep. With the market set to continue this growth trajectory, we want to bring credibility, accessibility and transparency to the industry, enabling everyone to enjoy the benefits of CBD.

“We are excited that our first brand V&YOU will be one of the only producers of CBD pouches in the UK. Pouches are incredibly popular across Europe and we think people in the UK will find them a convenient way to take CBD, they also provide longer lasting flavours.

“Vilosophy has been founded on the belief that people should be free to choose how they live their life and our aim is to develop a portfolio of lifestyle brands that bring premium active ingredients to market, in a way that is best for people.”

V&YOU has an exciting innovation pipeline that includes vaping liquids, CBD muscle balm and CBD tea.

News, Sport

Love Hemp Announces Brand Ambassador Agreement with Georges St-Pierre (GSP)

Love Hemp, a leading CBD brand, is pleased to announce that it has finalised an agreement with 3-time UFC Champion of the World, Georges St-Pierre, as brand ambassador.

“Love Hemp, a subsidiary of World High Life, aspires to be world leading pioneers for CBD health and wellness and we are therefore thrilled to have Georges St-Pierre join our team and provide his legendary leadership and vision toward the expansion of Love Hemp’s already significant business throughout the UK and more extensively into Europe and beyond,” said Mr. David Stadnyk, Chairman and President of World High Life.

“As one of the first early adopters dedicated to quality CBD products on the UK market, the growth we have seen in CBD use is incredible. With sports professionals turning to CBD for a myriad of reasons, the partnership with GSP was a natural fit and we are excited to have him on the team”, said Tony Calamita, Co-Founder and Managing Director of Love Hemp.

As Brand Ambassador, Mr. St-Pierre will facilitate and provide promotional services, including branding, social media, product placement, endorsement and overall support of the Love Hemp brand.

Georges “Rush” St-Pierre, also known as “GSP,” is a Canadian professional mixed martial artist and UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu.

In 2006 he became the UFC Welterweight Champion. He lost the title in 2007 but subsequently regained it in front of his hometown fans of Montreal in 2008 and hasn’t lost a single title defence since then.

Georges retired from the sport on 13 December 2013, holding the UFC record for most wins in title bouts and then returned to the octagon after a four-year layoff, on 4 November 2017 at UFC 217 in New York City (Madison Square Garden), where he defeated Michael Bisping by submission in the third round to win the UFC Middleweight Championship title, becoming the fourth fighter in the history of the organisation to be a multi-division champion. On 7 December 2017, after being diagnosed with ulcerative colitis, Georges vacated his UFC middleweight title and officially announced his retirement from professional MMA competition on 21 February 2019.

Recognised as one of the planet’s best pound-for-pound MMA fighters and all-around athlete, GSP lives in Montreal and still travels around the world to train with the best coaches and training partners in all disciplines.

“Using Love Hemp’s CBD products in my training helped my recovery and overall well-being greatly, I embrace this opportunity to help create innovative products and grow the Love Hemp brand so that others can benefit as well,” said Georges St-Pierre. “I am committed to building great teams and getting world class results in everything I do, and the Love Hemp and World High Life team have shown me they have everything it takes to achieve that world class standard.”

For more information visit: https://love-hemp.com/

Image: BBC News