A new and proudly diverse digital marketing agency has launched in Leeds with a pledge to play its part in making the internet a better, safer and more positive place.

Riot Us – established by wife team Becky and Zoë Boyd – specialises in social media management and digital marketing strategy, alongside in-house training programmes and all forms of online content including copy for blogs and websites.

Becky is best known for her work with digital marketing agency The Social Media Geek, which she set up in 2013, and delivering digital skills training around the country for Google’s Digital Garage.

She said: “Social media is an ethical nightmare right now. Our philosophy is about playing our part to make the internet a better, safer and happier place for everyone.

“That includes encouraging businesses to stop spamming people with stuff they do not need or want.

“In partnership with other marketing agencies, we are also focussed on helping organisations such as charities doing social good to lead the way in being more ethical online.”

Becky has collaborated with Born Ugly, formerly Elmwood Leeds, in designing the new brand.

She said: “Born Ugly has done an amazing job in pulling it together and making the brand represent the business for us and future new joiners.

“Riot Us seeks to reflect what is going on in the world now with regard to activism, being more proactive and doing social good. It is a name that inspires and says a lot about how we want to proactively see the world.

“It is important that our name is reflective of the fact that we want to play our part in creating social change.  We are not afraid about being inclusive or being labelled as so-called ‘woke.’

“We are a business but feel there is a way of operating that does not create harm in the world.  Riot Us wants to be an ethical business.”

Zoë Boyd, who has also delivered training for Google’s Digital Garage, is the company’s Head of Content.

She said: “We are really excited about the new brand and what we can do for clients.

“While elements of the online world, such as social media, have caused harm over the past few years, they also have the potential to do significant good. At Riot Us we want to work towards creating an internet that’s better for everyone.

“Riot Us has been established to help equip individuals, charities and businesses of every size to thrive across all social media platforms whilst making it affordable.”

Wander Bruijel, Born Ugly Senior Partner, Strategy and Provocation, said: “Becky has been long-standing social media partner of our business and so it was a pleasure working with her and her team to help them carve out a unique space and positioning for her business.

“What makes Becky and her team so unique is their ability to bring your voice to life with passion, conviction, proactivity and drive.

“It’s all about amplifying you. And ‘Riot Us’ as a name and brand encapsulates exactly that.”

Riot Us is offering businesses a free 30-minute consultation on their digital marketing needs with more details available on its website.