Tag Archives: engagement

Logistics, News

Kinaxia Logistics hails impact of new digital platform on workplace safety and engagement

Kinaxia Logistics has hailed the impact of a new digital platform in helping to enhance safety across its nationwide network of sites as well as for its drivers on the road.

A system developed by workplace operations technology company SafetyCulture has been implemented across Kinaxia’s regional warehouses, offices, transport yards, fulfilment centres and fleet of vehicles over the past year.

Stephen McCabe, Kinaxia’s quality, safety, health and environment (QSHE) director, said the platform has helped the company to improve safety engagement and culture, and incident key performance indicators.

Since the rollout began, Kinaxia has seen a 94 per cent reduction in lost time incidents and a 75 per cent fall in the number of incidents and accidents recorded under the Reporting of Injuries, Diseases and Dangerous Occurrences Regulations (RIDDOR).

The strategy has also spawned a huge and beneficial increase in the reporting of issues, from minor housekeeping matters to near-misses which could give rise to more serious problems, said Stephen. Notifications have increased from 160 a year to 6,400.

Kinaxia, which has 1,600 staff, a fleet of 800 vehicles and 11 regional warehouses, is one of the first UK logistics companies to adopt the SafetyCulture platform.

In the first phase of the rollout, hundreds of QR codes were posted around its locations, providing employees with instant access to the reporting platform.

The second phase saw the QR code system was rolled out to vehicles in the fleet, enabling drivers to report safety issues from external locations as well as customer sites, with the ability to also upload images or video as supporting evidence.

Stephen said: “As a digital reporting system, SafetyCulture is having a tremendous impact, by providing the knowledge, tools and confidence to enable our teams to work more safely and meet higher standards.

“It allows limitless interaction across our sites and any UK delivery location. Its accessibility means that everyone, regardless of their role or location, can play their part in helping to improve safety across our business, driven by an inclusive culture and engagement rather than purely by compliance.

“Because reporting is being positively actioned, there has been a dramatic reduction in lost-time incidents and RIDDORs, more accurate measurement and improved outcomes across a range of safety KPIs.

“It has brought safe operating practices to the forefront of everyone’s minds, and has empowered employees at all levels and locations with the ability to drive positive change in the workplace.”

Kinaxia’s version of SafetyCulture features a ‘Heads Up’ function to instantly send details to managers across the business about any potential issues or urgent action required.

All data collected through the platform provides live dashboard reporting, enabling the company to capture trends and shape its strategy in a more rounded way to reduce risk in its workplaces.

Kinaxia chief executive Michael Conroy said: “Safety across our operations is central to everything we do. It’s also everyone’s responsibility, and the new strategy has not only improved our safety KPIs but has also empowered our colleagues with greater responsibility and the ability to contribute to their own and everyone’s welfare.

“The adoption of SafetyCulture is the latest demonstration of our strategy to fully embrace digitalisation to drive efficiency, safety and continuous improvement across our business operations.”

Alexander Brook-Sykes, SafetyCulture’s head of go-to-market for the UK and Ireland, said: “Kinaxia came to us with a clear goal – to streamline their processes and become more efficient. With SafetyCulture, they are on the path to paperless operations, and are now saving time, improving traceability and increasing visibility for their leaders.

“For those in the logistics and distribution sector, getting visibility and clarity over both dispersed workers operating out in the field and their fleet is always a challenge.

“SafetyCulture is committed to closing that gap. We help keep workers safe, empower leaders with data, prevent vehicle downtime, and empower everyone to report safety concerns or address potential risks.”

News

Zngly Announces Partnership with Legerity to Transform Its Customer Engagement

DUBLIN, IRELAND, March 9th 2022– Zngly – the no-code media platform for the creation, management and measurement of content marketing and client engagement – today announces its partnership with Legerity, to transform and streamline the way content is used by its sales and marketing teams to drive higher levels of prospect and customer engagement.

The experience of remote work and the growth of hybrid sales tactics has forced marketing and sales teams to get creative with how they deliver consistent and personalised campaigns across numerous channels. McKinsey recently found B2B customers now defer to 10 distinct channels as part of their “decision journey”, which has doubled since 2016. B2B marketers have responded by ramping up complexity and commissioning more blogs, podcasts, webinars and thought leadership, with nowhere to house them.

Headquartered in London, Legerity provides FastPost, an ultra-high performance Accounting Rules Platform that is changing how Insurance, Banking, and Telco firms think about their back-office processes. With a wealth of content targeted towards different markets, Zngly has enabled Legerity to categorise sales and marketing collateral into easy-to-find and targeted campaigns. With in-built personalisation tools, salespeople can cut through the noise and communicate directly with their intended leads.

On this partnership Mike Richardson, Marketing Manager, Legerity says: “A core focus for Legerity is to continuously improve the experience we offer our potential customers. As an early-adopter and user of Zngly, we have been able to complete, streamline, and transform the way our content is used by both the sales and marketing teams. The ability to curate existing and newer content has allowed us to personalise our outreach to individual prospects directly. Our new resources section has seen a 200% increase in a dwell time and a pleasing decrease in our bounce rate.”

On this announcement, Mike Wilson, CEO & Founder of Zngly comments: “In a world where B2B buyers are so overwhelmed with content, Zngly allows businesses to cut through this noise and reduce the complexity of traditional content marketing. As a fast-growth business, with a wealth of content, such as explainer videos, webinars, videos etc., Legerity required a way to bring this content to life. The intuitive curation tools that are built into the Zngly platform, have given Legerity the power to supercharge its content marketing efforts in a simple yet powerful way.”

Click here to see Legerity in action with Zngly: https://platform.zngly.com/content/legerity-tv/?content=clients-partners, or to find out how Zngly can solve the challenges for your business, visit https://www.zngly.com.

News

Keeping an organisation’s culture, values and sense of joy alive during Covid-19

Written by Sid Madge, Meee

Delivering exceptional service, extraordinary food, and unforgettable experiences takes amazing ideas, passion and talented people. For Fortnum & Mason the goal that can be simply expressed: to make joy.  But, when the global pandemic hit us all, the organisation was forced to make rapid changes.

Many of its employees had to open or close stores with very little notice, others had to take on different responsibilities to support a changing business model, and office-based employees had to adapt to working from home. Facing all this change, how could they continue to perform at their best? How could the organisation’s values, culture and sense of joy be kept alive at a time of immense uncertainty?

 

Being your true self

Alexandra Buxton, Fortnum’s Culture and Talent Director explained that they wanted all their staff to be their best, and above all to be their true selves. By embracing each other’s differences and sharing common values, extraordinary things can be achieved.

They decided to bring in the Meee team. Meee is founded on the idea that everyone is unique and, by using our values and natural strengths, combined with support from others, we can thrive in all aspects of our lives. Sometimes all we need to achieve this is a shift in perspective, a nudge to reset our thoughts and mindset.

So, working closely together Meee tailored a virtual version of the ‘Be The Best You’ programme that enables each employee to understand their unique qualities and how these can help them perform at their best more of the time. Online modules, including Meee Values and Balanced exercises, helped each team member identify their unique talents. Additional content was also created to help employees understand how they can bring Fortnum’s values to life.

Along with these exercises a series of small group virtual workshops allowed the team to share insights and ideas, while also creating an all-important sense of connection. A number of employees were also trained to be programme facilitators and roll out the programme across the retail organisation.

 

Engaging, energising and enabling

With a powerful digital platform underpinning the programme, which gave valuable insights into progress both before and after the virtual workshops, employees could see how they had developed. They also had access to supporting resources, articles and videos. Meanwhile, Fortnum’s Culture and Talent team could use the aggregated and anonymised data to understand how colleagues were performing and quickly identify where more support was needed.

 

Making a positive impact

At a time of huge anxiety, the programme had a tremendously positive impact. Participants have gained new insights about themselves, built stronger connections with colleagues and the organisation, and left the workshops feeling more energised and positive.

 

After completing the programme:

  • 93% felt that they can achieve more together with their colleagues
  • 91% felt closer to Fortnum’s purpose and values
  • 90% felt they had a better understanding of how to help and develop others
  • 88% felt they had a better understanding of how to deliver a wonderful customer experience

 

The ultimate goal

Fortnum’s is now planning to incorporate the values work in other areas like recruitment, onboarding, recognition, learning and development. And that all adds up to more purpose, positivity and ultimately more joy.

The management team wanted all their people, whatever their role, to feel that the business was investing in them and supporting them as best as possible during a very challenging period.

 

About Meee

Sid Madge is founder of Meee (My Education Employment Enterprise) which draws on the best creativity and thinking from the worlds of branding, psychology, neuroscience, education and sociology, to help people achieve extraordinary lives.

To date, Meee has transformed the lives of over 20,000 people, from leaders of PLC’s and SME’s to parents, teachers, students, carers, the unemployed and prison inmates.

Sid Madge is also author of the ‘Meee in Minute’ series of books which each offer 60 ways to change your life, work-, or family-life in 60 seconds.

Web: www.meee.global

Web: www.meeebooks.com

News

Fluent Commerce appoints Alex Pusenjak as Global Head of People

Fluent Commerce, the global distributed order management platform for omni-channel retail, has announced that Alex Pusenjak has joined the team as Global Head of People. Pusenjak will be focused on building and rolling out a robust People strategy for the next phase of the company’s growth.

Fluent Commerce is headquartered in Sydney but has growing teams in Europe and North America. The company works with global and regional brands such as JD Sports, GrandVision, Aldo, eBay, Target and Marks & Spencer.

In his most recent role, Pusenjak oversaw the human resources function across Asia Pacific for Datto, a leading provider of cloud-based software and security solutions purpose-built for delivery by managed service providers.

Pusenjak says he is excited about the opportunity to join the Fluent Commerce team: “I’m thrilled to be joining Fluent Commerce at a time of rapid growth. Our greatest asset is our phenomenal global workforce and I’m looking forward to helping them further establish Fluent as the leading cloud-based order management provider in the Asia Pacific region, as well as our growth markets in EMEA and North America for years to come.”

Pusenjak brings over 10 years of human resources leadership experience to his new role at Fluent Commerce where his focus will be to create a world-class onboarding experience, develop a career model framework across the business and implement a competitive global benefits program. 

“We’ve worked hard to build a great culture here at Fluent Commerce, but now is the time to invest in a People Strategy that includes employee engagement and enablement, career development and diversity equality and inclusion, to support us as we scale. Alex brings an incredible amount of people experience to Fluent Commerce, and his breadth of knowledge and infectious enthusiasm will help guide our growth and enrich our company culture,” said Graham Jackson, CEO, Fluent Commerce.

In 2019 Fluent Commerce raised $33 million in a Series B fund round from U.S. growth equity firm Arrowroot Capital. Fluent Commerce has 15 new starters joining the team in May and is actively hiring for 20 further roles. For more details please visit: https://fluentcommerce.com/careers/ 

News, Research

Posting meaningful content is the key to becoming an Instagram influencer

The key to becoming a successful Instagram influencer is to post meaningful content, according to new research by emlyon business school.

The research, conducted by Professor Karine Raïes and her co-authors Mariem El Euch Maalej and Marielle Salvador, found that posting frequently with lots of hashtags is not the only way to increase engagement on Instagram.

In fact, the research revealed that using a social media strategy which takes a more emotional approach by linking yourself to your brand and not posting intensively, could be more effective as consumers will trust you more.

The researchers explored casual configurations of factors that led to a high level of engagement on 18 French Starred Chef Instagram accounts.

Starred chefs now face the challenge of building a highly recognizable brand. With social media they can showcase their history and personality before customers taste their cuisine making them suitable for this research.

By looking into the number of pictures uploaded in each of the 18 Instagram profiles, the average number of hashtags, the number of pictures containing people, and finally the average number of commercial links, the research raises the different mechanisms that can explain a high engagement of the followers.

“Social media, and particularly Instagram, enables people to get closer to their customers, extend their media coverage to a wider audience, and direct traffic to the starred establishment. With COVID-19 lockdowns meaning businesses are having to close, it is now more important than ever for businesses to boost their online profile, and our research shows a strategy that can lead them to maximize their social media marketing activities to influence follower’s engagement behaviours, and to successfully manage their accounts without adopting an intensive publication strategy” says Professor Raïes.

These findings can also be applied to other types of brands, including personal – influencers can use this research to develop strategies that can serve their collaboration with other brands while positively impacting their follower’s engagement.