Tag Archives: identity

News

InterLoire Reveals The New Collective Identity For Loire Wines

Bringing together 34 PDOs and 1 PGI, InterLoire proudly announces the launch of the new collective identity designed to showcase the Loire wines on both national and international stages. This initiative is part of the interbranch organization’s new political project, one of whose objectives is to enhance the reputation and value of Loire wines. The strategic project is driven by the growing appeal among consumers, both in France and internationally.

Fresh, fruity and elegant, Loire wines are on a roll

The diversity and great richness of the Loire Wines offerings stand out as a major asset in the current context. From dry or sweet whites, fruity or structured reds, to dry or tender rosés, and delicate white and rosé sparkling wines, the range of Loire wines reflects the richness of the region’s terroirs and grape varieties. In a changing consumption landscape, Loire wines captivate both the curious with their freshness and connoisseurs with the complexity of their aromatic palette.

Figures confirm the Loire’s position as an essential wine force in France and globally. Internationally, the Loire distinguishes itself as the leading wine region for the production of Cabernet Franc, Chenin Blanc, and Melon Blanc, and second for Sauvignon Blanc. In France, the Loire is the top region for the production of sparkling wines (excluding Champagne PDO). It is also the leading region for PDO rosé wines sold in supermarkets. Just like whites, reds are widely present in supermarkets and have become indispensable at wine shops: 97% of them offer at least one reference. Loire sparkling wines also assert themselves as essential in the wine landscape: while supermarkets remain their main distribution channel, they take the lead in sparkling wines sold at wine shops, representing 22% of sparkling wine references at wine shops.

To support this momentum, InterLoire stakeholders are committed to developing the reputation and value of Loire wines, which contribute fully to the nobility of French wines.

A strategic project driven by a united collective

As a result of a lengthy collective process, InterLoire has undertaken a redesign of its collective communication, marked by a unifying name change from “Vins du Val de Loire” to “Vins de Loire.” This new communication universe is materialized by a modernization of the logo and unique colors.

The thought process began in 2021 with the publication of the book “La Loire et ses Vins, 2,000 ans d’histoire(s) et de commerce” (“The Loire and its Wines, 2,000 years of history(s) and trade”), which traces the evolution of Loire vineyards and highlights the river’s importance in the development of Loire appellations. Throughout 2022, winemakers and merchants worked on a common identity framework. In 2023, the result of these reflections was formalized in a collaborative creation phase (benchmark, focus groups, interviews, participatory workshops). This final step led to the creation of a visual identity symbolizing both the diversity of terroirs and the uniqueness of each PDO and PGI, as well as their strong common foundation.

A visual identity inspired by the diversity of terroirs

The new visual identity highlights the diversity of terroirs within the vineyards through different geological layers.

The aerial view of the Loire showcases the richness of the wines through a gradient, emphasizing the concept of a journey that accompanies consumers throughout their lives and symbolizing the collective foundation. The chosen typography embodies the values of camaraderie and proximity cherished by the wine community in the region. Centered on blue, the color palette is enriched with earthy tones to bring elegance, authenticity, and craftsmanship. It aims to faithfully represent the unique character of Loire vineyards and the diversity of its wines and stakeholders.

“With this new identity, the clearly stated goal is to embrace ourselves as a strong collective centered around our flagship asset, the Loire, which unites all our winemakers and merchants. The ultimate objective is to regain notoriety that will translate into market share gains across all our distribution sectors, both in France and internationally,” explains Camille Masson, President of InterLoire.

Fintech, News

Fintech startup Alloy launches in the UK

US fintech Alloy has launched in the UK, strengthening its presence in EMEA with key senior hires and office space in London.

Alloy’s Identity Decisioning Platform helps banks and fintech companies to make smarter and faster decisions about the risk profile of each customer, and keep them safe from financial crime. The platform connects to more than 170 data sources, enabling financial institutions to automate customer approval and account opening, and monitor transactions in real time. Over 350 companies around the world trust Alloy to help them simplify processes and respond rapidly to new risks.

Fraud is a more serious threat than ever before: 91% of financial institutions said that fraud has increased year-on-year, and 71% increased their spending on fraud prevention, according to recent Alloy data. In the UK alone, bank fraud cost consumers almost £610M in the first half of 2022.

With Alloy, clients see an average 48% reduction in fraud. UK fintechs now have access to the company’s full product range, enabling them to stay ahead of regulatory requirements and scale their operations with ease.

Alloy’s former COO Edwina Johnson has relocated to London to head up global expansion, while James Baston-Pitt, former Vice President at Onfido, will spearhead commercial initiatives as the EMEA Director of Growth. The UK team is currently hiring for roles across sales and partnerships, and will continue to build out its go-to-market and client services functions throughout the year.

Since Alloy was founded in 2015, the firm has helped more than 350 of North America’s most innovative banks and fintech startups prevent fraud and financial crime, including Carta, Ramp and Brex. Alloy has raised over $210M to date, reaching a $1.55BN valuation, and last year announced its expansion into 40 new countries. The company has doubled down on its commitment to EMEA by establishing a physical presence in London, its first local site outside the US.

Edwina Johnson, Head of Global at Alloy said: “For financial institutions to remain competitive in today’s market, cross-border functionality is no longer a major advantage – it’s a must. Fintech startups are now building with a global mindset from day one, and looking for technology partners who can scale with them, adapting to their changing business needs, appetite for risk, and compliance requirements.

“The UK is one of the world’s most powerful fintech hubs, and we can’t wait to help innovative local firms unlock their potential abroad. For too long, international expansion has involved trade-offs with risk management, but that doesn’t have to be the case. Alloy provides dynamic support for companies operating across multiple regulatory environments, so they can focus on growing their business without worrying about the threat of fraud.”

To learn more, visit Alloy.com.

News

Survey: 86% of EMEA IT experts expect the number of SaaS applications in the enterprise to grow in the next 18 months

SailPoint, the leader in identity management, has found that 86% of IT experts in EMEA expect their organisation’s number of SaaS applications to grow over the next 18 months, even as UK workers are expected to start migrating back to the workplace.

The finding was a result of a July survey of the SailPoint EMEA Virtual User Group, which also found that 75% of respondents reported that having an identity governance platform supported their cybersecurity operations during the Covid-19 crisis. Nearly two thirds (62%) said that they would consider expanding their identity platform in the next twelve months.

In the wake of the Covid-19 crisis, organisations and their employees have had to pivot to a whole new way of working. Remote working or ‘working from home’ has become the new normal, uptake in communication technologies has surged, and supply chains have had to adapt to unprecedented disruption.

Throughout the pandemic, IT teams have been working hard behind the scenes to keep the lights on for enterprise security. During this time however, a rise in cyber-attacks has been a major concern, with those targeting home workers increasing from 12% of malicious email traffic before the UK’s lockdown in March, to over 60% just six weeks later.

The findings from SailPoint indicate that enterprise security teams are already planning how to improve security and IT resilience for the next challenge: a partial, and perhaps sporadic, return to the office.

Ben Bulpett, EMEA Director at SailPoint, comments:

“The shift to remote working has made it more difficult for IT teams to monitor the enterprise security perimeter, with hackers looking to take advantage of multiple user access points. And with the workforce’s makeup and location continuing to shift rapidly, this begs the question – who even has access to what right now?

“For many companies, security and compliance gaps have surfaced in the rush to maintain business continuity, and it’s crucial these issues are resolved to ensure business survival. As organisations brace themselves for a new economic storm, identity governance is one of the tools that can help them navigate through the challenging times ahead.

“Whether employees continue working from home, return to the office with different responsibilities, or enter into a contract-based role, identity governance plays a crucial part in protecting the enterprise’s security perimeter. Through this, IT teams can speed up the process of enabling and securing their users’ access to key applications, data, and infrastructure, pivoting quickly as the business’ and users’ needs change.”

SailPoint has identified three key steps IT and security teams should take, as UK workers are expected to begin migrating back into offices from August onwards:

· Update and continually verify all user identities, to align access to job roles. Use built-in compliance policies and mapping of user groups to ensure that each employee has the correct amount of access as soon as they are hired, put on contract, redeployed, promoted or leave the business.

· Ensure appropriate in-app permissions, gate access based on real-time analytics, and monitor and control user actions. Use machine learning and the latest artificial intelligence tools to manage this across both on-premise and cloud applications. Positive governance is essential in any environment home or office.

· Move from a perimeter-based data protection to an identity data-driven process. Use identity to identify the owners of the data and the platform to intelligently classify and label data. This should be for all structured and unstructured data.

Only organisations that have plotted access policies, addressed application permissions and achieved complete protection of its data will be prepared to navigate successfully through the current storm.