Tag Archives: Media Relations

Cybersecurity, Marketing, PR and SEO, News

Certes Networks furthers global reach with Neo PR launching cyber security webinar campaign

Certes, a leading global data security provider specialising in providing customers with cyber security solutions, partnered with ngena in April 2021 to combine SD-WAN as a Service with High Assurance Data Security Overlay, and Certes relied on Neo PR’s knowledge and network to support its launch in to the industry.

In working with Neo PR, a leading B2B technology PR agency, Certes was able to leverage its latest partnership to expand further into the cyber industry. The combined offering maximises the value of Certes’ and ngena’s best-of-breed technologies in data security and encryption, and SD-WAN respectively, to enable Cisco VARs to deploy an SD-WAN solution that exceeds the increasing regulatory compliance requirements on data handling in sensitive data environments.

Security is at the top of mind for IT leaders seeking to accelerate digital transformation and increase connectivity in today’s cloud world, and even more so for those organisations requiring even higher levels of data assurance. The Certes and ngena team partnered to combine technologies to provide the industry’s first true SD-WAN as a Service for High Assurance offering. 

Both companies have a shared commitment to helping customers and partners solve complex challenges by simplifying networking. The new joint solution, pairing high assurance capabilities from Certes with the flexibility and security of the ngena platform provides an end-to-end solution for the unique challenges of High Assurance environments.

Neo PR has worked with both parties to position Certes as an expert thought leader and coordinated a webinar of which both Certes and ngena would launch its partnership to internal stakeholders, as well as the cyber industry. Driven by the need to prioritise the security of sensitive data, both private enterprises and public sector organisations alike continue to encounter challenges in adopting SD-WAN as a technology which Neo PR was tasked with informing the industry about. 

Paul German, CEO, Certes Networks, comments: “We utilised Neo PR’s knowledge to ensure that our webinar was launched into the industry seamlessly. The partnership messaging with ngena is hugely important and so the webinar and various other collaterals needed to be coordinated. Using Neo’s PR services, we were able to create and deliver exactly what we wanted to the cyber industry. We’re excited to continue developing such a successful relationship and PR campaign with the Neo team.”

Ashley Carr, Founder and Managing Director of Neo PR, concludes: “We have worked with Certes for a number of years. This partnership campaign with ngena has only strengthened our relationship. By working closely with both Certes and ngena, we were thrilled to deliver the desired marketing collateral and coordinate the launch webinar to a high standard.  It is important to work with a company who understands PR and Marketing and how to leverage it in the correct way, we are excited to continue our long standing relationship.”

 

News

VIPRE Benefits from Yearly Growth through a Successful CyberSecurity PR Campaign

Neo PR enhances the security solutions provider’s reputation across Europe and APAC through expert led and reactive content

VIPRE, a leading provider of internet security solutions purpose-built to protect businesses, solution providers, and home users from costly and malicious cyber threats, identified a space for PR in its marketing campaigns back in September 2019, and partnered with Neo PR, a B2B technology PR agency.

By working with a public relations agency with a specialism across the cyber industry, VIPRE has since taken advantage of increased brand awareness across the United Kingdom and Europe, and more recently, on a global scale, by being a part of the media conversation around cybersecurity. This has been achieved by placing VIPRE at the forefront of breaking industry news and within industry trends such as ransomware, data breaches and human error. 

By positioning the security solutions provider as an expert and thought leader within the cybersecurity industry, VIPRE has been able to benefit from a year-on-year rise in coverage results, with a 71% increase in coverage across the same three month period compared to 2019 and 2020. This includes Tier A titles, such as the likes of Business Chief Europe, SC Magazine, Silicon and The Journal of International Security. 

Yvonne Conway, Marketing Manager UK and Ireland, VIPRE, comments: “We have been so impressed with Neo PR’s results and work ethic over the last few years, leading to an increase in sales enquiries and global recognition. The coverage and success levels achieved across the United Kingdom and Europe have been greater than we had ever anticipated. We’re excited to continue developing such a successful relationship and PR campaign with the team.”

Ashley Carr, Founder and Managing Director of Neo PR, concludes: “VIPRE’s PR campaign has continued to be a year-on-year success. Our coverage rates for the security company have increased yearly, and we’ve already surpassed last year’s overall coverage by July 2021 – the numbers speak for themselves. But what makes getting coverage so easy is working with a brand that understands the importance of PR, works alongside us to create thought provoking content and is open minded to new opportunities.” 

Marketing, PR and SEO, News

COVID-19 has left journalists wanting more (and better) PR

The majority of journalists have suffered from a general lack of PR since lockdown began, according to research by Energy PR.

56% of journalists have noticed a drop in PR activity from their industry contacts, with one in four complaining that PR has gone completely quiet.
The research, which surveyed trade and national media professionals to get their view on how things have changed since COVID-19, found the majority of journalists are struggling to get hold of spokespeople and marketing teams, and feel that companies have become more cautious and reluctant to make media decisions.

As a result, 53% of journalists are receiving fewer pitches and press releases from companies or their agencies. And, while one third of journalists are receiving the same volume of PR as before COVID-19, 27% felt the quality has declined.

According to journalists, other common PR errors include trying to be COVID-relevant when they’re not (53%), not being creative (17%) and pitching stories that jar with the general mood of the situation (11%).

Louise Findlay-Wilson, Managing Director of Energy PR, says, “COVID-19 is uncharted waters for all of us, and it’s understandable that companies would take a conservative approach to PR in the first instance, and not get it quite right when they do try to kick things off again.
“But to continue to socially distance your business by cutting comms is a huge mistake. Now more than ever, companies need to be communicating with their target audiences, through their normal comms channels and through the media, so they can get on the front foot as lockdown eases.

“This research just goes to show that there is a huge opportunity to generate coverage as long as you’re pitching quality, creative stories and are sensitive to the situation and to journalists’ needs. With a strong comms team or PR agency, this shouldn’t be difficult. You just have to be brave.”

To view the full report, click here. For more information about Energy PR, visit www.energypr.co.uk.