Today, Social-first creative agency Digital Natives announces its appointment by Elmer’s, a Newell Brands Writing Division brand. The agency will create unique, thumb-stopping content for social ads and organic content, helping to drive brand awareness and engagement amongst digital audiences.  

Elmer’s, an American-based brand known for its adhesive, craft, office and DIY products, is most renowned for its glue, a staple of many American homes and schools. This is the first brand in the Newell Brands Writing Division that Digital Natives will be working on. 

The company approached Digital Natives to help them reach new consumers and raise awareness of their product development online. Digital Natives will deploy its digital and social expertise to create attention-grabbing, social-first assets for Elmer’s.  

The content will be created for EMEA and APAC markets. It will focus on three of Elmer’s ranges: Glow in the Dark Glue, Gue – Pre-made Slime and Elmers’ range of Glue Sticks. Targeting parents and teachers of kids ages 3-10, Digital Natives will craft vibrant and playful organic and paid content, driving purchases and raising awareness of Elmer’s amongst digital audiences. 

Taking Elmer’s brand vision ‘Only Elmer’s Glue inspires kids to get creative and make things’, Digital Natives shaped a series of creative concepts that capture the relationship between Elmer’s products and imaginative play. 

The first focuses on ‘little explorers’. It depicts children on a make-believe jungle adventure, crafting items such as binoculars and animal masks with Elmer’s glue sticks. The second features children experimenting with Elmer’s Gue Pre-Made Slime in a ‘slime lab’, inventing weird and wonderful creations. The final narrative takes kids ‘out of this world’ as they craft luminous, cosmic drawings and slime with Elmer’s Glow in the Dark Glue. 

Launching in March 2022, the ads will feature on YouTube, Instagram and Facebook to grow awareness across digital audiences. 

Franziska Fitzlaff, Marketing Manager of Elmer’s said: At Elmer’s we want to inspire people to create, build and learn for life. It’s been great to see how Digital Natives truly embraces our vision in their work to help us conquer the digital jungle by developing inspiring digital and social content.

Alistair Fitch, Co-Founder of Digital Natives, added: “We’ve very much enjoyed collaborating with Elmer’s and creating fun and exciting content for the brand. Imagination is such a powerful force and to be able to communicate that through Elmer’s fantastic product range has been a lot of fun.”

Pioneering new skincare brand whind has selected Digital Natives to create innovative, social-first content.

Social-first creative agency Digital Natives today announces its appointment by whind, a Waldencast-incubated skincare brand. The agency will create distinctive, thumb-stopping  content for social ads, helping to drive brand awareness and engagement amongst digital audiences.  

Whind, which was founded by Hind Sebti, is focused on redefining consumers’ approaches to beauty, and reaching consumers through social media is a key part of their strategy. Digital Natives’ strong digital and social expertise made them a natural choice to create compelling, social-first assets for whind.  

The agency used existing raw footage shot by whind in Morocco to create paid video ads that elevate the brand’s joyful beauty proposition with a distinctive, eye-catching look and feel.  The ads will feature on YouTube, Instagram and Facebook with the objective to grow awareness across digital audiences. 

Hind Sebti, Founder of whind said: “As we are reaching out to consumers on social media, it was critical to find a partner that not only gets our brand proposition and values, but could design high performing content that best engages with our audience and builds our brand and our revenue”.

Digital Natives’ Co-Founder, Alistair Fitch, added: “Even with all our experience in the beauty sector we’re still blown away by the innovation and quality of new brands in the space, and whind is no exception. We’re excited to create thumb-stopping paid video ads for their YouTube and other social media channels. ”