Tag Archives: Marketing Agency

News

Leeds Marketing Agency and North Yorkshire Council partnership adds up

Leeds-based marketing firm The Marketing Optimist has partnered with City of York Council and North Yorkshire Council on a marketing project to promote MultiplyNYorks – a new, free adult numeracy project for York and North Yorkshire residents.

The full-service digital marketing agency is supporting the council with marketing strategy, social media marketing, SEO, website design and copy on the programme.

Multiply was created to help people over 19 years of age who don’t have a maths GCSE at grade C (or equivalent). It’s a national programme which offers courses and activities in the local community that help people manage their money better, improve their confidence, and open up better employment opportunities.

Employers and businesses can also access these adult numeracy courses to upskill their workforce or request bespoke training sessions to meet employee needs.

The MultiplyNYorks project will run until 2025 and is led by a dedicated central team created as a partnership between the Adult Learning Service of North Yorkshire Council, City of York Council’s York Learning, and a consortium led by Better Connect.

The overall project has been given £2.6 million from the UK Shared Prosperity Fund to improve the numeracy skills of working-age people in the UK.

Lois Calvert, Multiply Development Manager for North Yorkshire Council and City of York Council, said, “We are delighted to be working with The Marketing Optimist on this programme. The collaborative work has allowed us to reach individuals who would not usually engage in learning activities. The dedicated website has allowed us to showcase the fantastic work that is happening across York and North Yorkshire.”

Working on the client’s brief, The Marketing Optimist has delivered a new website for MultiplyNYorks – focusing on accessibility, design and usability. The team will also work on an in-depth SEO strategy and ongoing optimisation, writing compelling web copy and delivering a social media strategy to raise awareness of the Multiply programme.

Richard Michie, CEO of The Marketing Optimist, explains, “This project is one of our biggest to date, and we are thrilled to be chosen as the marketing partner for such an important initiative. This project requires a thorough, collaborative approach to deliver an extensive multi-channel marketing strategy, as there are over 20 delivery partners across York and North Yorkshire.”

The Marketing Optimist is a full-service digital marketing consultancy based in Leeds and founded in 2016. The agency works with a range of local, national and international clients. 

With a team of experts specialising in digital marketing, social media, SEO, copywriting,  website design, video marketing, marketing strategy and PR, the business offers a strategic and agile approach to help clients achieve meaningful results from their marketing activities.

International News, Marketing, PR and SEO, News

Multi-local digital marketing agency, Digital Uncut, sets its sights state-side in rapid US expansion

Digital marketing agency, Digital Uncut, has today announced its ambitious plans for expansion into the US market as the company continues its phenomenal growth.

A leader in data-driven digital marketing, Digital Uncut are experts in the channels they operate, with expertise in SEO, PPC, Web Development, Content and Data. Having already achieved excellent growth in the US, comprising nearly 50% of their portfolio, the firm are looking to accelerate further as part of a wider strategy of international expansion.

Since its inception in 2016, the digital marketing agency has honed a clear niche in delivering data-driven campaigns for start-up and scale-up businesses, bridging the gap between what agencies typically offer and what businesses need.

Digital Uncut has already established an exciting state-side portfolio comprising of disruptive brands, including Matterport, Helpshift and PredictSpring, along with recent client win, NETDepot, a leading cloud solutions provider with nearly 30 years experience in the IT space. Digital Uncut have been appointed to assist with tripling revenue within the next 2 years through a comprehensive SEO and Web Development strategy.

Sam Martin-Ross, Founder and Director of Digital Uncut, said: “The US represents a key market for us, and I’m delighted to be leading our expansion into this space. We take immense pride in the service we provide to our clients, and we are incredibly lucky to already be working with so many exciting US brands.

Growth is my biggest driver, so working closely with scaling companies to directly see the impact of our hard work on growth is so rewarding. As a company, our passion is doing things bigger and better, and expanding our presence within the US gives us an opportunity to do exactly that, replicating the success we have already enjoyed in the UK, and applying that to the US market.”

Headquartered in London, Digital Uncut was acquired by French international marketing agency, Eskimoz earlier this year following a period of impressive growth for the firm. The group now boasts a headcount of over 150, with a turnover in excess of £20 million.

For more information visit https://digitaluncut.com

News

Get Found, a Leading Birmingham Black-Owned Digital Marketing Agency With Strong Community Roots.

Get Found is a Black-owned digital marketing agency that works closely with the community to create equal job opportunities through comprehensive, well-designed training programmes. Founded in 2019 by Alex Davis, a seasoned SEO and digital marketing expert, Get Found joins this year’s Black History Month celebrations as the company prepares for its official launch later this autumn.

“Get Found has always been about transparency, customer service and giving back to the community. Coming from a sales and digital marketing background, and having worked in several companies before starting my own venture, I believe that clear communication with the client, along with providing high-quality services, is one of the most important factors for the success of a digital marketing agency – and probably for any other agency too! At the same time, at Get Found we’ve made it our mission to make the digital marketing industry more accessible to those who want to change their career path. Through our dedicated training and apprenticeship programmes that focus on developing real-world skills, we have done that,” shares Alex Davis, Founder and Managing Director of Get Found.

From the start, the agency has always put a particular emphasis on employee wellbeing and personal development. During their first year of operations, which coincided with the start of the global Covid-19 pandemic, Get Found provided training to four apprentices, with one of them joining the team on a permanent basis. 

“Since Get Found was founded, we have aimed to not only provide excellent services to our clients, but also to give back to the community and provide fair employment opportunities,” adds Jason Jackson, Co-Founder & Director of Get Found. “When Alex and I started Get Found, we built our apprenticeship programme in the first year to give people who have never worked in digital marketing the opportunity to make a career change and join our growing team. As of today, our team consists of thirteen professionals, most of whom went through our training.”

Get Found also recently partnered with Digished, creating a digital marketing training programme designed specifically to upskill people looking to change career paths. The programme combines several months of intensive training with real case studies and practical advice to help students land a new job right after graduation.

For more information about Get Found visit: https://get-found.co.uk/

Marketing, PR and SEO, News

Make Agency celebrates record growth

After a record breaking 122% growth in 2022, London-based digital agency Make is expanding its business and celebrating 7 new hires and a suite of client wins and renewals.

In the past quarter, they have won contracts from brands including Knight Frank and CBRE. The agency, specialising in web design and build, social media, digital marketing, and creative content, will be working with the property giants on the Yards, a shopping, dining, and wellness destination in the heart of Covent Garden.

Other recent wins include renewals with brands including Envision Racing. Founding members of Formula-E, the world’s first all-electric international single-seater championship, the Envision team will be working with Make to define how they can engage with fans through the creation of a new digital platform.

Make has also re-signed with Mollie’s Motel and Diner, a roadside hotel in Oxfordshire, designed by Soho House. Mollie’s was recently announced at the Catey Awards 2022 as winner of the ‘Best Use of Technology Award’, following Make’s close work across the brand’s tech since 2020.

To support this meteoric growth they are also welcoming new incoming staff across digital, social, paid media and creative.

Founded by Directors Tom Witcherly and Anthony Purkiss in 2014, the pair has built the business from a two-person operation to an agency of 39, launching a total of 353 websites and working on 1,590 campaigns, since their inception. They pride themselves on nurturing a young, creative and tight-knit team of professionals, and remain close friends, with Anthony acting as best man at Tom’s wedding.

Speaking on the agency’s recent success, Tom said: “After a record-breaking quarter and some very exciting client wins and renewals, we’re ramping up resources across the board so that we can continue to achieve industry-leading results. We know that having the strongest people in our team helps to drive our success. In adding new talent to the agency, we’re looking forward to seeing new big ideas on our accounts, and even more fresh, innovative thinking.”

Make’s new staff include studio manager Jessica Annadale, who joins with over ten years of experience in the creative industries.

She said: “It feels like an exciting time to be joining Make and I’m really looking forward to the opportunity to put my own stamp on the role. I hope I’ll be able to make a positive difference and help to maintain the fun vibe I’ve seen around the office.”

Darren Sweetland, Managing Director of Make client, Mollie’s Motel & Diner said: “Mollie’s have been working in partnership with Make Agency for the past 18 months, and in that time have been responsible for all elements of our digital marketing including web, social, creative and paid advertising.

“Make’s can-do attitude and diverse creative marketing ability mean they are able to add value to our business across multiple digital functions. Since working together we have seen a steady growth in our marketing results, social engagement, and overall brand visibility. I would recommend Make to any growing brand looking for a reliable marketing partner.”

Appointments, Marketing, PR and SEO, News

Digital marketing agency, Climb Online, appoints new Head of Organic Performance

Independent marketing agency, Climb Online, has today announced the appointment of its new Head of Organic Performance, Tom Wilson.

Tom joined the digital marketing agency in July, following a series of enterprise brands campaigns for the firm, and will use his extensive industry experience to build on the company’s SEO offering and performance to date.

With expertise in working across several high-profile enterprise brands including Curry’s, LiveScore, Disney Store and Johnson & Johnson. Tom joins Climb Online’s existing management team, where he will lead the future direction of all organic decisions.

Tom’s appointment follows the transition of Climb Online from SME to enterprise, and an expansion of its management team. Alongside the agency’s digital marketing services, one of Tom’s short-term goals is to establish a world-class Digital PR offering.

Speaking on the new appointment, Tom Wilson confirmed: “Joining Climb Online was a no brainer for me. Climb Online is one of the most exciting digital marketing agencies coming out of the UK and has gone from strength to strength every year since its inception. I am very impressed by the strategic vision of the board, and I am very excited to be part of the next phase of Climb Online’s growth.

“My career so far has led me to deliver organic growth both for agencies and direct for clients. I intend to use this experience to enhance the SEO offering at Climb Online to not only be innovative and best in class, but also digestible and transferrable to our clients’ business challenges.”

Michael Bush, Managing Director of Climb Online, commented: “We are absolutely delighted to welcome Tom to our team here at Climb Online, and the wealth of experience he brings with him as our new Head of Organic Performance.

“We are really excited with the vision that Tom holds for both Climb Online and SEO, and with his huge ambition and drive, he is a great fit for the team and for the company.”

Established in 2015, London-based marketing agency Climb Online has honed a proven track record in helping private and enterprise organisations achieve their business objectives via core services in SEO, paid media and social media marketing, with a leading client portfolio of key brands including HERA, TOMS and Carbon THEORY.

For more details, visit:

https://climb.online

Marketing, PR and SEO, News

Elmer’s selects Digital Natives to make a splash amongst digital audiences

Today, Social-first creative agency Digital Natives announces its appointment by Elmer’s, a Newell Brands Writing Division brand. The agency will create unique, thumb-stopping content for social ads and organic content, helping to drive brand awareness and engagement amongst digital audiences.  

Elmer’s, an American-based brand known for its adhesive, craft, office and DIY products, is most renowned for its glue, a staple of many American homes and schools. This is the first brand in the Newell Brands Writing Division that Digital Natives will be working on. 

The company approached Digital Natives to help them reach new consumers and raise awareness of their product development online. Digital Natives will deploy its digital and social expertise to create attention-grabbing, social-first assets for Elmer’s.  

The content will be created for EMEA and APAC markets. It will focus on three of Elmer’s ranges: Glow in the Dark Glue, Gue – Pre-made Slime and Elmers’ range of Glue Sticks. Targeting parents and teachers of kids ages 3-10, Digital Natives will craft vibrant and playful organic and paid content, driving purchases and raising awareness of Elmer’s amongst digital audiences. 

Taking Elmer’s brand vision ‘Only Elmer’s Glue inspires kids to get creative and make things’, Digital Natives shaped a series of creative concepts that capture the relationship between Elmer’s products and imaginative play. 

The first focuses on ‘little explorers’. It depicts children on a make-believe jungle adventure, crafting items such as binoculars and animal masks with Elmer’s glue sticks. The second features children experimenting with Elmer’s Gue Pre-Made Slime in a ‘slime lab’, inventing weird and wonderful creations. The final narrative takes kids ‘out of this world’ as they craft luminous, cosmic drawings and slime with Elmer’s Glow in the Dark Glue. 

Launching in March 2022, the ads will feature on YouTube, Instagram and Facebook to grow awareness across digital audiences. 

Franziska Fitzlaff, Marketing Manager of Elmer’s said: At Elmer’s we want to inspire people to create, build and learn for life. It’s been great to see how Digital Natives truly embraces our vision in their work to help us conquer the digital jungle by developing inspiring digital and social content.

Alistair Fitch, Co-Founder of Digital Natives, added: “We’ve very much enjoyed collaborating with Elmer’s and creating fun and exciting content for the brand. Imagination is such a powerful force and to be able to communicate that through Elmer’s fantastic product range has been a lot of fun.”

Marketing, PR and SEO, News

Whind selects Digital Natives to bring a new kind of beauty to social media

Pioneering new skincare brand whind has selected Digital Natives to create innovative, social-first content.

Social-first creative agency Digital Natives today announces its appointment by whind, a Waldencast-incubated skincare brand. The agency will create distinctive, thumb-stopping  content for social ads, helping to drive brand awareness and engagement amongst digital audiences.  

Whind, which was founded by Hind Sebti, is focused on redefining consumers’ approaches to beauty, and reaching consumers through social media is a key part of their strategy. Digital Natives’ strong digital and social expertise made them a natural choice to create compelling, social-first assets for whind.  

The agency used existing raw footage shot by whind in Morocco to create paid video ads that elevate the brand’s joyful beauty proposition with a distinctive, eye-catching look and feel.  The ads will feature on YouTube, Instagram and Facebook with the objective to grow awareness across digital audiences. 

Hind Sebti, Founder of whind said: “As we are reaching out to consumers on social media, it was critical to find a partner that not only gets our brand proposition and values, but could design high performing content that best engages with our audience and builds our brand and our revenue”.

Digital Natives’ Co-Founder, Alistair Fitch, added: “Even with all our experience in the beauty sector we’re still blown away by the innovation and quality of new brands in the space, and whind is no exception. We’re excited to create thumb-stopping paid video ads for their YouTube and other social media channels. ”