Tag Archives: West Yorkshire

Education, Education News, News

Bradford College Achieves West Yorkshire Fair Work Charter

Bradford College is one of the latest certified members of the new West Yorkshire Fair Work Charter.

Created by the West Yorkshire Combined Authority and Mayor of West Yorkshire Tracy Brabin, the Charter is an ambitious new initiative that supports and celebrates great employers across the region.

The Charter welcomes employers of all sizes and across sectors who are committed to meaningful action, helping provide better pay, conditions, and opportunities for all.

Local employers, trade unions, and regional leaders helped to develop the initiative, overseen by a steering group. The Charter is guided by five themes: opportunity, security, wellbeing, fulfilment, and employee voice.

Bradford College met the criteria owing to its aspirational 2022-2026 strategic plan and the strategic objective to become an ‘employer of choice.’ Work is underway to boost staff engagement and attendance levels, offer outstanding learning and development, recruit and retain highly skilled and motivated staff, and offer a great place to work.

Sarah Cooper, Bradford College Director of People Services, said:

“We are delighted to be approved as an early joiner of the West Yorkshire Fair Work Charter. This endorsement of Bradford College’s employment practices commends our ambition of being an employer that offers an exceptional workplace.

“We recently updated all our HR policies and are investing more in learning and development and wellbeing activities – all examples of how we support existing and future employees. We look forward to building on this success and sharing best practice with other regional organisations.”

Mayor Tracy Brabin unveiled the West Yorkshire Fair Work Charter at the University of Bradford in November. More than 40 businesses and organisations pledged to improve the quality of work in West Yorkshire, with Bradford College being one of the few large employees in the city to achieve this status.

The West Yorkshire Fair Work Charter follows similar charters in other Mayoral Combined Authority areas, such as Greater Manchester and the Liverpool City Region. It is designed to be relevant to large organisations, but also small and medium-sized businesses which make up 99% of employers in the region.

Find out more about working for Bradford College:

www.bradfordcollege.ac.uk/about-us/jobs-at-bradford-college

News

Leeds Marketing Agency and North Yorkshire Council partnership adds up

Leeds-based marketing firm The Marketing Optimist has partnered with City of York Council and North Yorkshire Council on a marketing project to promote MultiplyNYorks – a new, free adult numeracy project for York and North Yorkshire residents.

The full-service digital marketing agency is supporting the council with marketing strategy, social media marketing, SEO, website design and copy on the programme.

Multiply was created to help people over 19 years of age who don’t have a maths GCSE at grade C (or equivalent). It’s a national programme which offers courses and activities in the local community that help people manage their money better, improve their confidence, and open up better employment opportunities.

Employers and businesses can also access these adult numeracy courses to upskill their workforce or request bespoke training sessions to meet employee needs.

The MultiplyNYorks project will run until 2025 and is led by a dedicated central team created as a partnership between the Adult Learning Service of North Yorkshire Council, City of York Council’s York Learning, and a consortium led by Better Connect.

The overall project has been given £2.6 million from the UK Shared Prosperity Fund to improve the numeracy skills of working-age people in the UK.

Lois Calvert, Multiply Development Manager for North Yorkshire Council and City of York Council, said, “We are delighted to be working with The Marketing Optimist on this programme. The collaborative work has allowed us to reach individuals who would not usually engage in learning activities. The dedicated website has allowed us to showcase the fantastic work that is happening across York and North Yorkshire.”

Working on the client’s brief, The Marketing Optimist has delivered a new website for MultiplyNYorks – focusing on accessibility, design and usability. The team will also work on an in-depth SEO strategy and ongoing optimisation, writing compelling web copy and delivering a social media strategy to raise awareness of the Multiply programme.

Richard Michie, CEO of The Marketing Optimist, explains, “This project is one of our biggest to date, and we are thrilled to be chosen as the marketing partner for such an important initiative. This project requires a thorough, collaborative approach to deliver an extensive multi-channel marketing strategy, as there are over 20 delivery partners across York and North Yorkshire.”

The Marketing Optimist is a full-service digital marketing consultancy based in Leeds and founded in 2016. The agency works with a range of local, national and international clients. 

With a team of experts specialising in digital marketing, social media, SEO, copywriting,  website design, video marketing, marketing strategy and PR, the business offers a strategic and agile approach to help clients achieve meaningful results from their marketing activities.

News, North of England

All four one – town’s leading organisations unite to showcase the very best of Huddersfield

Four of Huddersfield’s leading organisations have come together to champion the town under the proud banner of ‘Our Huddersfield’ – an initiative designed to shine a bigger and brighter spotlight on all that is great and good, and going on in Huddersfield.  

Huddersfield Unlimited, a business-led organisation that stands for the town of Huddersfield, working to promote economic prosperity for its businesses and diverse communities that make the town great, has partnered with The University of Huddersfield, Huddersfield BID (Business Improvement District) and Kirklees Council in a joint effort to bring real attention to all the amazing projects and achievements taking place in the town.  

Showcasing Huddersfield as a vibrant and thriving place to live, learn and work, news and activities under the ‘Our Huddersfield’ banner will be featured in a new dedicated section on Huddersfield Unlimited’s website . This will include content curated by local experts focusing on 4 key pillars of local life – Lifestyle, Business, Education and Culture. A supporting Instagram page will also launch soon.  

Visitors to the ‘Our Huddersfield’ section on Huddersfield Unlimited’s website will be able to find articles and insider tips on new business investments in the town, property hot spots, world-beating educational achievements and home-grown, ground-breaking research discoveries, as well as the town’s coolest new bars and restaurants, which festivals and shows to put in the diary and the lowdown on local celebrities.  

There will also be insightful and interesting stories coming out of ‘Our Huddersfield’, featuring real people living life to the full in the town and testimonials from businesses and investors capitalising on Huddersfield’s vibrant economic landscape, ideal geographic location and excellent transport links.  

Sir John Harman, director of Huddersfield Unlimited, said: “We all know that Huddersfield has a lot to offer, but in true Yorkshire style, we don’t blow our own trumpet enough. While there are a lot of organisations doing their best to tell our story, that can sometimes give possible investors a less than clear impression of what Huddersfield is about. From the outset, Huddersfield Unlimited has wanted to see collaboration so that we all become more effective in promoting the town. Through ‘Our Huddersfield’, our partners – the Council, Huddersfield BID, the University – and ourselves can work collaboratively to show the world what we have to offer with a collective voice.”  

 

Cllr Shabir Pandor, Leader of Kirklees Council said: “These are exciting times for Huddersfield. The council is leading one of the biggest regeneration projects the town has ever seen and we’re restoring historic local buildings like the George Hotel back to their former glory. We will continue to work with Huddersfield Unlimited as we will with a range of other partners to improve our infrastructure, create opportunities for local people and deliver on our major ambitions for the town.”  

 

Professor Bob Cryan, Vice-Chancellor of the University said: “The University is always proud and pleased to support initiatives to promote our town – and to help boost businesses here.  We are delighted to be part of this partnership and look forward to celebrating present and future successes.”  

 

Huddersfield BID manager, Sam Sharp, said: “Any decision made by individual groups, to come together in collaboration and promote our wonderful town of Huddersfield, can only be of great benefit. Huddersfield BID has strong relationships with Huddersfield University, Kirklees Council and Huddersfield Unlimited and we look forward to continuing to work together and strengthen ties between all the organisations for the good of Huddersfield.”  

 

For more information on how Huddersfield Unlimited is supporting business and investment in the town, visit: https://www.huddersfieldunlimited.co.uk/what-we-do/    

Marketing, PR and SEO, News

Bigfoot Digital Appointed by YESSS Electrical to Drive Online Growth

The South Yorkshire agency Bigfoot Digital have been hired by YESSS Electrical to drive online growth through digital PR, PPC, and onsite SEO channels.

The Barnsley-based digital agency has gone from strength to strength in the past few months, having recruited Head of SEO, Lizzie Lewington from Jaywing, along with senior content and technical SEO talent from across Yorkshire.

They’re in the process of expanding to a new office in Barnsley centre, following the agency winning several clients in the past two months.

 

Sam Orrin, Digital PR & Data Lead at Bigfoot Digital said: “We’re thrilled with our appointment by YESSS Electrical to grow their online presence across the UK. Myself and a few members of the team have experience working with engineering component and electronic wholesale businesses previously, and can’t wait to apply this experience working with YESSS Electrical’s digital channels. I’m confident that our data informed approach will see some fantastic results.”

 

Mark Nolan, Director at YESSS Electrical: “We’re the fastest growing electrical wholesaler in the UK since our launch in 2012 and have been established in Europe for almost 50 years. We now have 98 branches across the UK, including 17 in Yorkshire, and sites from Stornoway to Northern Ireland, to Guernsey.

“We’re thrilled to be working with Bigfoot Digital to level up our online visibility, to rival that of our branches expansion and success.”

 

About YESSS Electrical

YESSS are the fastest growing electrical wholesaler in the UK, opening over 95 branches nationwide since their launch in 2012. From their headquarters in West Yorkshire, they oversee branches in London, Sheffield, Leeds, Nottingham and even the Channel Islands. Each branch has a helpful knowledgeable team, with their own delivery drivers.

 

About Bigfoot Digital

Bigfoot Digital is a digital marketing agency based in Barnsley, South Yorkshire. They offer SEO, Digital PR, Content Marketing, PPC, Social Media, and Website Design services to businesses locally and nationally. Their services are data-driven and tailored to each business’ requirements.