Independent food producers and growers across North Wales are being urged to seize new opportunities through partnerships with Conwy schools.
A pilot project led by Conwy County Borough Council’s Catering department, in collaboration with the Welsh Government’s Foundational Economy and Business Wales initiatives, is exploring how local authorities can better incorporate Welsh-grown produce into primary school menus.
The initial phase of the pilot focused on green vegetables—specifically broccoli—and highlighted a strong preference among pupils for fresh over frozen options. Now, the project partners are appealing to regional growers to meet this growing demand and help develop supply pathways for fresh vegetables destined for school kitchens.
Dafydd Aled Williams, a consultant and former Health and Wellbeing Manager for Conwy, explained that these partnerships align with the Welsh Government’s Universal Primary Free School Meals (UPFSM) programme, which prioritizes health, sustainability, and support for families during the cost-of-living crisis.
“There has been a lot of research and work behind the scenes over the last year to introduce more Welsh produce onto schools’ menus,” said Dafydd.
“Taking broccoli as an example, there was a test period where pupils were given fresh broccoli for a period of 3 weeks and much preferred it to frozen.
“The task then is to see how financially viable it would be to introduce fresh locally grown broccoli, which on evaluation would be on a long-term basis, but at present there is nobody in the region producing the quantities needed to supply schools.
“We can see the project unfolding over the next three years initially, identifying potential local commercial vegetable growers to work with the current fruit and veg wholesaler to explore budgets and costs.
“This demonstrates that there are commercial opportunities in growing other foodstuffs including leeks, onions and also salad vegetables such as cucumber, tomatoes and lettuce, which would have a positive knock-on effect for the local economy, for the environment and ultimately the healthy eating habits of future generations of children.”
Dafydd also praised the council’s continued commitment to supporting local businesses:
“Conwy council has worked incredibly hard to use independent businesses and local produce where possible and other local authorities have done the same, so hopefully if everyone keeps moving in that direction it will be of long-term benefit to businesses and schools in North Wales and beyond.”
The momentum is building. Earlier this year, Business Wales hosted virtual events focusing on social value in public sector procurement, supply chains, and tendering processes to help businesses access these emerging opportunities.
David Wylie, Food Project Manager at Menter Môn, echoed the enthusiasm and potential for growth in the region:
“We have interested parties and are working hard to encourage more independent producers and businesses to capitalise on what will be huge demand,” he added.
“We want them to play a major role in public sector supply chains and appear on the menus of schools in Conwy and other local authorities keen to use more local food and drink.
“This in turn will boost the economy, employment, and give these small businesses a new revenue stream.”
One standout example is the Larder Cymru Welsh Food for Schools initiative, supported by the Welsh Government’s Foundational Economy Team. The scheme champions Welsh produce and shortens supply chains, contributing to sustainability and reduced carbon emissions, while promoting healthy eating in schools.