A MEDIA company has shown further signs of growth across Wales.

Route Media – part of Dragon Group – has expanded its footprint with new partnerships including a West Wales bus network, which serves passengers in Pembrokeshire and Carmarthenshire.

The contract will see 10 vehicles installed with streetliner and rear signage viewed by motorists and pedestrians in the popular tourist areas, which are visited by up to 10million people a year.

Also going live this month are a new portrait mega-6 digital screen on Newport Road in Cardiff, and a landmark large format D48 digital screen on the M4 at Newport.

Route’s network of smaller format digital signage also sees two new D6 digital screens installed in Bayview Shopping Centre in Colwyn Bay, and Newport bus station.

The business has a presence in towns and cities all over the country and borders, from Bangor to Bridgend.

Sales and Marketing Director Dean Jones said more and more organisations are turning to digital ‘out-of-home advertising’ to get their message across to a wider audience.

“We are really pleased to be working alongside Taf Valley coaches to bring a great new offering to the market,” he said.

“The region is a hotspot for tourists and these adverts will be viewed by thousands of eyeballs each week, an attractive proposition for potential advertisers.”

Dean added: “To increase our portfolio across Wales is a key strategy for our growth.

“Businesses in particular are seeing just how valuable it is to share their product or service with a captive audience via this high-quality visual medium, and that looks set to continue as we grow even further in the months ahead.”

Route Media has also installed digital screens at Eagles Meadow in Wrexham and others in Rhyl, Llandudno, Bangor, Swansea and more sites in Wales.

The new locations join its network of more than 700 advertising sites across the country.

These latest developments come after the business became advertising sales partner for Transport for Wales and its vast media estate, spanning both the rail and road portfolio in a bid to switch from static to sustainable digital assets and eventually lower its carbon footprint nationwide.

For more information on Route Media, email sales@routemedia.co.uk or visit the website: www.routemedia.co.uk. Use the hashtag #RightRoute on social media.

For more news and information from Dragon Group, visit www.dragon-group.co.uk

ROUTE MEDIA is on track for another successful year after securing a major national contract.

A pioneer in outdoor and digital advertising, the company is the new sales partner of Transport for Wales.

Digital and static media will be on display at stations, roads and on bridges in towns and cities across the country including Cardiff, Newport, Swansea, Rhyl, Wrexham, Bangor, Flint, and Holyhead, and over the border in Shrewsbury and Chester.

Transport for Wales was set up by Welsh Government in 2016 to oversee public transport in Wales, and this innovative partnership reinforces its focus on customer experience, the environment and wider impact on the Welsh economy in support of the Wellbeing of Future Generations Act.

Owain Taylor-Shaw, Senior Commercial Development Manager at Transport for Wales, is delighted to be working alongside a leading Wales-based business and said: “We are very excited to announce Route Media as our new advertising sales partner across our vast media estate, spanning both the rail and road portfolio.

“The barriers to entry to operate at this level are usually too significant for smaller operators to overcome as the sector is dominated by big global players, but Transport for Wales is pleased to provide this platform to enable a Welsh SME to grow and reach the next level.”

He added: “This partnership will create new employment in Wales, enrich our Welsh-only supply-chain and create the opportunity for Welsh businesses to promote to our passengers on a hyper-local level.”

As part of the seven-year deal, both organisations aim to eventually switch the Transport for Wales estate from static to sustainable digital assets, lowering its carbon footprint nationwide.

Adding this contract to Route Media’s existing portfolio means they now supply signage to more than 700 sites in Wales.

Route Media’s Managing Director Rhys Harrington said: “As a Welsh business we are proud to now be in partnership with Transport for Wales.

“Like them, we are always looking to support our economy, working alongside a network of Welsh sub-contractors, and moving towards our ‘digital-first’ vision as a sustainable, socially conscious business.”

For more information on Route Media, email sales@routemedia.co.uk or visit the website: www.routemedia.co.uk. Use the hashtag #RightRoute on social media.

Visit www.tfw.wales for the latest news and information from Transport for Wales.