LAB Group has announced that creative agency Studio BLUP is to join the group, as part of its ongoing growth strategy.

Founded in 2013, Studio BLUP is a London-based creative agency specialising in connecting brands to the new culture through relevant design. It offers a full suite of services including identity branding, creative design, motion design, brand development and brand positioning, for clients including Nike, Adidas, Sony Music, Redbull, Coty, the BBC and EA Sports.

Studio BLUP is the latest agency to join LAB Group, as it continues to add complementary capabilities in order to strengthen its offering for clients. Studio BLUP will become part of a portfolio which also includes digital agencies LAB and Reflect Digital, enabling it to tap into the group’s capabilities while still maintaining its creative freedom and pursuing its own ambitions as a business.

Jonny Tooze, CEO, LAB Group, said: “Studio BLUP is a fantastic addition to LAB Group. As an agency, it’s constantly adapting and reinventing itself, something we have long believed is key to fast growth for agencies. It offers cutting-edge creative ideas grounded in the new culture for an impressive list of global brands.

Mixing in Studio BLUP’s brilliant creativity with our consumer neuroscience teams will add-value to both our customers and the studio.

I’m massively excited about Studio BLUP joining LAB Group and have no doubt that the story is just beginning.”

Adrian Webb, Chairman, LAB Group, added: “Adding Studio BLUP to the LAB Group mix is like finding an extraordinary vibrant plant in a small pot and replanting it with more room and air to achieve its full potential. We can’t wait to see what happens next.”

Dines, Chief Creative Officer and Co-Founder, Studio BLUP, said: “Joining forces with LAB will allow us to compete with the best in the world, helping us to elevate our way of thinking and our design. We are taking our existing creative edge and with LAB, pushing it to the next level. Our aim is to be seen as more than an agency – we are a brand first, and we will continue to live the culture we demonstrate in our work. This is a time of growth for Studio BLUP and we are ready to take on the hugely exciting challenges ahead.”