OpenMoney, the financial platform with a mission to make financial advice affordable and accessible for everyone, has selected Havas Media Manchester as its media planning and buying agency of record, with a significant seven-figure annual spend. The appointment follows a competitive pitch against three agencies.

Havas Media Manchester will now partner with OpenMoney to develop media planning and buying strategies to support the launch of a major brand campaign as well as its new mortgage proposition, Home by OpenMoney.

The ground-breaking mortgage product will be aimed at first time buyers who have no experience and little access to the mortgage world. Home by OpenMoney will offer these consumers completely free and impartial support and advice on every aspect of the home buying process, with access to real-time updates via its app and portal.

OpenMoney’s media planning and buying was previously handled by Wavemaker.

Anthony Morrow, CEO, OpenMoney, said: “‘We were hugely impressed by Havas Media’s strategic approach, which centred around positioning Home by OpenMoney as an enabler for community, as well as their understanding of our brand and business challenges. We’re very much looking forward to partnering with them as we continue to disrupt the financial advice industry in order to make it work better for everyday people.”

Stuart Lunn, Managing Director, Havas Media Manchester, said: “We’re delighted to have been appointed by OpenMoney. They’re making ground-breaking strides in providing exceptional and affordable financial advice to everyone, and they’re an inspirational business, with great products and even better people. As two likeminded, disruptive brands, we cannot wait to begin our journey together.”