Collection Cosmetics, the award-winning affordable make up brand, has appointed Havas Media Manchester as its media agency following a strategic review.

Havas Media Manchester will now partner with Collection Cosmetics to harness media in order to raise awareness of key product launches amongst a core audience of 16 to 34-year-old make up lovers, and ultimately drive an uplift in sales. It will be the first time Collection Cosmetics has used paid media in two years.

The media strategy will support the relaunch of Collection Cosmetics’ most successful sub brand, Lasting Perfection.

Collection Cosmetics is also tapping into Havas’ unique village proposition with the appointment of Red Havas for PR services.

Annie Anstey, Head of Marketing, Meiyume UK, said: “Havas Media demonstrated an impressive ability to pinpoint and target an audience representing a growth opportunity. They also showed a thorough understanding of our brand challenge, grasping the direction of growth and taking time to get under the skin of our large product offering. We’re very happy to be partnering with them as we return to paid media.”

Stuart Lunn, Managing Director, Havas Media Manchester, said: “We’re thrilled to have been appointed by Collection Cosmetics at what is a very exciting time for the brand. With product launches and the introduction of a new ecommerce platform in the works, it’s fantastic to be working closely with them to drive growth.”