Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million advertising fund which uses the power of TV advertising to amplify business initiatives that are driving positive behavioural change for a more sustainable world.
The campaign champions the adoption of tangible steps towards a sustainable future. The five winning brands were selected because of their pitch’s display to inspire change, with each one demonstrating sustainable values that align to Sky’s own. Sky Zero‘s pledge is to go net zero carbon by 2030 and inspire others to join the journey.
Each of the winning businesses has been awarded £250,000 in media value. They will now move into ad production, ahead of a final stage of judging in December, which will see the most compelling creative securing a total of £1 million in media value.
Fiona Ball, Group Director of the Bigger Picture at Sky, said: “Last year, the Sky Zero Footprint Fund resulted in five great adverts and brought disruptive brands to TV for the first time. It’s exciting to see this year, yet again, so many inspiring brands are committed to making a difference. Each of the winning brands from this year’s Sky Zero Footprint Fund delivers a critical message that aligns with ours; that sustainable can be attainable. And, with the opportunity to use the power of TV advertising, this message is amplified, ultimately driving positive change.”
The five wining businesses are (alphabetically):
A panel of respected industry experts, with credentials in advertising, creativity and sustainability, assessed 15 live pitches from the shortlisted brands on Wednesday 10th August at the Thinkbox headquarters in Chancery Lane. Each brand was judged on the merit of their creativity (ability to capture the attention of the nation), impact (the potential to drive real, tangible behavioural change) and sustainable credibility (their authentic commitment as a business to improve future sustainability).
Sarah Jones, Director of Planning at Sky Media, said. “It has been such a privilege to discover so many brands who are helping pave the way to a more sustainable future. The standard of pitches we saw on judging day was excellent – with inspiring origin stories, shocking statistics and brilliant business ideas. Thank you to all the brands who took part and to our fantastic judging panel for their expertise and guidance. We believe our final 5 have a huge opportunity to make an impact within their categories and beyond through the power of TV.”
This year’s judging panel included three new additions with Tara Chandra, Co-founder of Here We Flo who won the Grand Prix £1 million ad spend last year; Bruce Crouch, Executive Creative Director of Hatch London and the creative behind Here We Flo’s award-winning period drama concept; and Marianne Matthews, Sky’s Head of Responsible Business.
The panel also included the return of advertising legend Sir John Hegarty, Stephen Woodford (Chair of the Advertising Association), Karen Blackett OBE (Country Manager at WPP & GroupM UK CEO), Jo Fenn (Founder of AdGreen) and Sarah Jones (Director of Planning at Sky Media)
Sophie Dembinski, Ecosia’s Head of Policy & UK, said, “We’re thrilled to have been selected as one of the winners of the Sky Zero Footprint Fund. With Sky’s support, Ecosia will be able to reach and enable millions more people across the UK to fight the climate emergency by planting millions more trees and regenerating forests around the world at a crucial time for the planet.”
Tim Keaveney, Founder of Homethings, said, “We’re fizzing with excitement to be in the final 5 of the Sky Zero Footprint Fund. This campaign will be a game-changing step on our journey to change the way the world cleans, helping us to educate consumers that shipping water is bonkers for the planet whilst refilling with tap water makes sense.”
Sonia Sudhakar, Managing Director, Marketing and Digital at Royal Mail, said, “We’re thrilled to be shortlisted by Sky’s Zero Footprint Fund. As the UK’s greenest delivery company*, we are committed to raising awareness about the real carbon impact of our parcel deliveries. Now, with the help of the Sky Zero Footprint Fund and AMV BBDO, we’ll campaign for our entire industry to do the same, thereby empowering customers to help tackle climate change – today!”
Chris Baker, Founder of Serious Tissues, said, “We’re seriously excited to be one of the Sky Zero Footprint Fund winners and especially amongst the amazing company of the other brands on the shortlist. TV has the power to make sustainable switches mainstream, showing how something as small as changing your toilet roll to Serious Tissues can have a massive impact. Fingers heavily crossed for the final in December.”
Ruby Raut, CEO and Co-Founder of WUKA, said, “We believe the future is girls and the future of periods is sustainable period underwear so having the Sky Zero Footprint Fund team believe our vision is an incredible start on our journey. Supporting our campaign means supporting generational impact, a lasting positive impact for both women’s health and reducing our collective footprint on the planet.”
All five winning ads will be produced using insights, tools and learnings from AdGreen. Part of the Advertising Association, AdGreen supports the ad industry shift towards net zero, eliminating the negative environmental impacts of production. Established by Sky, the Footprint Fund is part of the Sky Zero campaign to be net zero carbon by 2030.
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* Based on reported CO2e per parcel
Qualifying conditions and offer prize confirmation can be found on the fund website. To get all further details on the Sky Zero Footprint Fund, visit www.skymedia.co.uk/skyzerofootprintfund/.
About Ecosia
Ecosia is a not-for-profit tech company that plants and protects trees. We dedicate 100% of our profits to the planet and are powering the regeneration by enabling people to be climate active every day. Collaborating with local communities, we have planted more than 150 million trees all over the world.
About Homethings
Homethings is changing the way the world cleans. It’s bonkers that most cleaning products are 95% water packed in single-use plastic. Homethings makes innovative, tap water refillable eco cleaning products that make sense. No need for customers to buy new water-filled plastic bottles every time they run out, they just refill using tap water and our refill tabs. Again + again + again.
About Royal Mail
Royal Mail is the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to more than 31 million addresses in the UK, six days a week (excluding UK public holidays). Royal Mail’s 90,000 posties walk over a billion steps a day, helping make the company the greenest option for delivering parcels, based on competitors’ reported emissions**. Royal Mail has an ambitious plan to be Net Zero by 2040 and reduce the average carbon emissions per parcel it delivers in the UK from 205gCO2e today to 50gCO2e. It’s the same as making a cup of tea with milk.** When measured in terms of the CO2e emissions per parcel reported by the UK parcel delivery companies who currently publicly report these statistics.
About Serious Tissues
Serious Tissues is the UK’s first carbon neutral toilet roll and they plant a tree for every roll they sell. In just 20 months, they’ve planted over one million trees, proving that it is possible to change the world from your toilet seat.
About WUKA
WUKA is a period health company that creates comfortable and sustainable period-proof underwear, swim & sportswear. They completely replace the need for a disposable pad or tampon and save money, up to 50% savings compared to the leading pad or tampon over two years. WUKA are better for the planet and have a 5-6x smaller carbon footprint and replace at least 200 disposables in their lifetime. Available online and in Planet Organic, Morrisons, Ocado, Superdrug, Urban Outfitters, Wholefoods and many independent stockists.
About Sky Media
Sky believes that it can be a force for good in the communities in which they operate. Sky are committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26 – the UN Climate Change Conference.
Sky Media is the advertising sales arm of Sky, helping businesses of all shapes and sizes to grow. Through world-class premium content & channels, combined with market leading data-driven innovations like AdSmart, Sky Media gives brands access to audiences wherever they are, however they watch.
Reaching over 95% of the UK population, Sky Media represents over 130 channels including all of Sky’s quality channels and sites including Sky Sports, Sky News, Sky Max, Sky Showcase, Sky Cinema, Sky Arts, Sky Atlantic, Sky Crime, Sky Comedy, Sky Witness, Sky Nature, Sky Documentaries and Sky HISTORY. Sky Media also sells on behalf of a range of renowned broadcasters including Paramount (Channel 5, MTV, Comedy Central), Warner Bros. Discovery, GREAT!, A+E Networks, AMC Networks and BT Sport.
As Europe’s leading direct-to-consumer media and entertainment company and owned by Comcast NBCUniversal, Sky Media has a truly global footprint. So whether local, national or international, new to TV, a startup looking to scale quickly or an established brand; Sky Media’s award-winning solutions deliver for brands.