Tag Archives: Brand expression

Marketing, PR and SEO, News, South West

Brand expression agency Taxi Studio hails a ‘category-defining moment’ after injecting a significant investment to launch the world’s FIRST immersive Wake The Tiger Amazement Park®

An influential leader in the project from start to finish, Taxi Studio drove the entire branding process and backed Wake The Tiger with financial resources 

Brand expression agency Taxi Studio is announcing what is a historic ‘category-defining moment’ in Europe after partnering with Wake The Tiger, the producers of the world’s first immersive art amazement park®, which is opening its doors in Bristol.

Wake The Tiger Amazement Park® is an immersive art experience which provides an exciting alternative to a traditional art gallery. Visitors will step through a secret portal into the amazing world of Meridia – a multi-layered maze of interactive environments designed to help highlight important issues such as climate change and to provoke further thought and actionable epiphanies around how humans treat the world.

Led by the team behind Boomtown Fair, Wake The Tiger Amazement Park® has attracted backing from Taxi Studio, which invested finance and significant resources into the initiative and also produced the brand design and advised on marketing strategy.

There has also been strong excitement from the public, with a crowdfunding campaign raising £1.85 million in equity.

Stu Tallis, creative director at Taxi Studio, said: “We created the brand world for Wake The Tiger from scratch, creating a brand expression that pushes the boundaries of imagination and represents the truly unique and fantastical experience that fuses ancient wisdom and creativity.

“The brand needed to be scalable to accommodate the possibility of replicating the experience across the country and becoming a multiverse. It is a category-defining moment representing a sea change in how immersive art experiences are created. The opportunities for innovation are limitless.”

Taxi Studio produced a psychedelic logo that was inspired by the idea of distorting the fabric of time and space to create portals where one can step into alternative worlds. The unique brand mark is made up of interdimensional threads that allude to the idea of a space-time continuum. It also nods to the materials used in the immersive world – a mishmash of the ‘perfectly imperfect’ objects that have been scavenged, reclaimed, and repurposed.

The colour schemes of the logo were carefully selected by Taxi Studio. Unlike 90s rave-style psychedelia, the colours and format are more reflective of this tribal, ancient wisdom that Wake The Tiger wanted to espouse.

“This is a very organic conceptual brand mark that captures the very essence of what Wake The Tiger is about: the distortion of space and time and entrance into parallel universes. The fabric is interpreted within the words themselves. It’s a wonderful fusion of unorthodox and modern typography,” Tallis said.

Commenting on their collaboration, Wake The Tiger’s co-founder and director, Graham MacVoy, said: “Taxi Studio has been an incredible team to work with. They helped us develop our brand and have understood what we are trying to achieve, constantly working with us to ensure we stay on course and build a strong and consistent brand.”

Tickets for The Wake The Tiger Amazement Park® can be bought here.

Marketing, PR and SEO, News

Taxi Studio announces major senior hires to fuel expansion

Taxi Studio, the brand expression agency behind notable brand campaigns including Tim Horton’s recent Holiday Range, has made a series of appointments across the business, to fuel market and territorial growth.
The appointments follow a succession of major new business wins over the past twelve months, including roster appointments with Nestlé Health Science, The Coca-Cola Company, Mondeléz and Kimberly Clark.
As a demonstration of the calibre of talent that Taxi Studio is attracting, Martin Roberts, group chief retail officer of the Post Office, joins Taxi Studio’s board as non-executive chairman. Martin commented, “I am excited to be taking on this pivotal role at a key stage of growth for Taxi Studio, where the founders have created an innovative and creative agency that already has a global presence and supports some of the biggest brands around the world. I look forward to working with the executive team to drive forward the company strategy and ensure that it continues to deliver significant value for all stakeholders.” Taxi’s founders have also implemented changes to their roles to assist and expedite the next phase of the business’s development and growth:
  • Ryan Wills will take the reins as agency CEO.
  • Spencer Buck will continue to lead Taxi’s creative output as chief creative officer.
  • Alex Bane will head up Taxi’s client and new business generation teams as chief business officer.
Ryan Wills, Taxi Studio’s founder & CEO commented: “Having already tapped into markets across North America, Asia and Europe, these major appointments come at an exciting period of growth for the business. We’re proud to have attracted talent from some of the most notable agencies and organisations globally. The strength of our newly reinforced team will enable us to expand our client base internationally and continue to deliver world-class, enduring brand expressions for global brands.”
The senior leadership team at Taxi Studio believe that they have struck the right balance between change and continuity to ensure that the whole team, according to their purpose, ‘Create Unforgettable®’ work.
Alex Bane, founder & chief business officer, commented: “I will be leading the client and new business teams to look after the interests of our existing clients and their brands, as well as seeking to develop new client relationships across the world”.
“We’re also committed to supporting projects for local communities and we’re proud to be working with some of the UK’s favourite household names such as Vimto – all gearing towards our number one priority of pushing Taxi Studio’s brand of unforgettable work into new and exciting sectors.”