Tag Archives: Immersive

Marketing, PR and SEO, News

How the International Committee of the Red Cross Expanded its Multimedia Newsroom Tenfold with Imedia8

On the ground in over 90 countries, the International Committee of the Red Cross (ICRC) provides humanitarian aid to victims of conflict and violence. Named in the Geneva Conventions as an authority on the laws of war, ICRC works to regulate the use of weapons, the methods of warfare and to ensure civilians are spared. And from the diplomatic level to the frontline, the ICRC reminds fighters, on all sides, that wars have limits.

Public communication through social media and broadcast media plays an important role in ICRC’s operational and diplomatic operations.

Increasing broadcast and media coverage 

Imedia8 has been core to the ICRC reaching broadcasters with breaking news footage and features from Ethiopia, Myanmar, Afghanistan and Syria and other often hard to reach crisis-hit countries.

The challenge

The ICRC first liaised with Imedia8 in 2008 to increase the broadcast and media coverage that their unique content received. The first story back then was about the 60th anniversary of the Geneva Conventions which recognises how soldiers and civilians should be treated during war. 

As one of Imedia8’s full-service legacy clients, the ICRC benefits from 24/7 account management where the team at Imedia8 provides the support and resources to respond at any time of day or night. With crises like Ukraine, such a service is regularly called-upon where the overnight team can publish stories with integrated asset support. 

The Result

During the last decade, the partnership has seen many successes, including the growth of the Multimedia Newsroom to 7,000 registered users, 691 published stories, over 1,500,000 video streams and logged thousands of hours of broadcast time on major channels around the world.  

Nicola Eva Fell, Digital Content Creator, ICRC commented: “Imedia8’s professionalism and support at all hours is so impressive and makes us very loyal customers.  The team is very responsive and on-hand for any questions or requests we have and always deliver to often challenging timescales.”

 Guy Parry- Williams, Founder, Imedia8 commented: “Working alongside the ICRC has been a great privilege. To support an organisation so vast during extremely pivotal moments, not only for the institution, but for the world is a great honour.”

 

 

Marketing, PR and SEO, News, South West

Brand expression agency Taxi Studio hails a ‘category-defining moment’ after injecting a significant investment to launch the world’s FIRST immersive Wake The Tiger Amazement Park®

An influential leader in the project from start to finish, Taxi Studio drove the entire branding process and backed Wake The Tiger with financial resources 

Brand expression agency Taxi Studio is announcing what is a historic ‘category-defining moment’ in Europe after partnering with Wake The Tiger, the producers of the world’s first immersive art amazement park®, which is opening its doors in Bristol.

Wake The Tiger Amazement Park® is an immersive art experience which provides an exciting alternative to a traditional art gallery. Visitors will step through a secret portal into the amazing world of Meridia – a multi-layered maze of interactive environments designed to help highlight important issues such as climate change and to provoke further thought and actionable epiphanies around how humans treat the world.

Led by the team behind Boomtown Fair, Wake The Tiger Amazement Park® has attracted backing from Taxi Studio, which invested finance and significant resources into the initiative and also produced the brand design and advised on marketing strategy.

There has also been strong excitement from the public, with a crowdfunding campaign raising £1.85 million in equity.

Stu Tallis, creative director at Taxi Studio, said: “We created the brand world for Wake The Tiger from scratch, creating a brand expression that pushes the boundaries of imagination and represents the truly unique and fantastical experience that fuses ancient wisdom and creativity.

“The brand needed to be scalable to accommodate the possibility of replicating the experience across the country and becoming a multiverse. It is a category-defining moment representing a sea change in how immersive art experiences are created. The opportunities for innovation are limitless.”

Taxi Studio produced a psychedelic logo that was inspired by the idea of distorting the fabric of time and space to create portals where one can step into alternative worlds. The unique brand mark is made up of interdimensional threads that allude to the idea of a space-time continuum. It also nods to the materials used in the immersive world – a mishmash of the ‘perfectly imperfect’ objects that have been scavenged, reclaimed, and repurposed.

The colour schemes of the logo were carefully selected by Taxi Studio. Unlike 90s rave-style psychedelia, the colours and format are more reflective of this tribal, ancient wisdom that Wake The Tiger wanted to espouse.

“This is a very organic conceptual brand mark that captures the very essence of what Wake The Tiger is about: the distortion of space and time and entrance into parallel universes. The fabric is interpreted within the words themselves. It’s a wonderful fusion of unorthodox and modern typography,” Tallis said.

Commenting on their collaboration, Wake The Tiger’s co-founder and director, Graham MacVoy, said: “Taxi Studio has been an incredible team to work with. They helped us develop our brand and have understood what we are trying to achieve, constantly working with us to ensure we stay on course and build a strong and consistent brand.”

Tickets for The Wake The Tiger Amazement Park® can be bought here.