Tag Archives: Digital PR

Marketing, PR and SEO, News

Giftcards.co.uk appoint The SEO Works as their Digital PR agency.

Multi-award winning digital agency The SEO Works have been selected to manage a Digital PR strategy for leading gift card retailer Giftcards.co.uk

As one of the largest gift card retailers in the Netherlands, Giftcards.co.uk intend to further expand their presence throughout the UK. For that reason an agency that has extensive knowledge of the UK market was required, which led them to The SEO Works who boast over 10 years of experience.

The gift card giants approached the Sheffield-based agency to lead their Digital PR & link-building strategy, in order to improve the strength and authority of their website. The award-winning team carried out an extensive audit and identified a wide array of benefits that the service could bring, not least to their expansion plans.

The online gift card retailer was very encouraged by the expertise and attention to detail that was shown and following a competitive pitch process, agreed to appoint The SEO Works as the agency to lead this strategy for them.

On the decision to appoint them, Jesper Koen, Project Manager UK, said “over the past 13 years we have built up a lot of knowledge when it comes to selling gift cards. Together with this knowledge and a strong agency such as The SEO Works, we hope to be able to achieve great results in the UK.”

By following an SEO-focussed digital PR approach, the team at The SEO Works will be able to rely on their creative capabilities and data-driven approach to help Giftcards.co.uk go from strength to strength.

The appointment comes amidst a series of award wins for the team, including at the European Search Awards for fellow e-commerce business Luxe Watches – who relished the benefits of a successful digital PR strategy.

“We are extremely excited to lead this strategy for the team over at Giftcards.co.uk. We have a clear understanding of what they expect from us and also know the pathway we will need to take in order to help fulfil their expectations. We look forward to getting started!” said Alex Hill, Sales Director at The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, and Weldricks Pharmacy.

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Marketing, PR and SEO, News

The SEO Works grows Digital PR offering as demand accelerates

Award-winning digital marketing agency The SEO Works have recently launched Digital PR as a standalone service for the first time, due to surging demand.

The Sheffield-based agency has provided Digital PR as part of their SEO service for many years – building links via considered PR outreach techniques for many of their leading brands.

Recently demand has surged dramatically, leading to the agency taking steps to build out a standalone service. This meant developing the team, putting internal structures in place, and finessing the SEO-centric provision.

“This is the first time we’ve deemed it necessary to create a service that our clients can choose to engage with in isolation. The development of our Digital PR service is something that we wanted to ensure still had SEO principles at its core. Our reputation in the industry is something we’re extremely proud of, and we wanted this new launch to match that from the get-go” said Alex Hill, Sales Director.

The SEO Works will take a creative and journalistic approach to Digital PR, yet with a heavily SEO-focused perspective – the primary goal being to strengthen the authority of clients’ websites through obtaining high quality backlinks.

Account Director, Michael Sandford said – “Content and technical SEO is essential, but to build authority, websites need links. As Google develops greater sophistication, for most brands Digital PR has become the best and most scalable way to build quality links. That’s why we’ve seen such a surge in interest”.

With the team landing links in major publications such as Forbes, Mashable, Marie Claire, The Motley Fool, The Express and many more, as well as more key hires on the horizon, it’s an exciting time for the agency. Find out more about the Digital PR service here.