Tag Archives: hire

Marketing, PR and SEO, News

Yellow Fish announce new ownership

Yellow Fish, the independent full service events and marketing agency, has today announced that Managing Director, Laura Pace, has taken ownership of the business.

Launched in 2003 by Maria Valentine, the Brighton-based creative agency quickly garnered a reputation for delivering innovative event and marketing solutions – grabbing the attention of big-name clients and achieving the accolade of the fastest growing female owned business in 2015. And it’s an enviable reputation that has seen the agency post year – on-year organic growth, attract some of the very best industry talent and expand its remit – delivering solutions for, amongst others, Dixons, Samsung, EE and PTC.

New owner, Laura Pace, joined Yellow Fish in March last year from London-based experiential agency, Hot Pickle, where she held the role of Business Director. In the eight years with the agency, Laura worked across a broad portfolio of household brands including: Magnum, Hovis, Hello Fresh and Campari.

Commenting on being the new owner of Yellow Fish, Laura says: “When I joined as MD, I was bowled over by the extraordinary talent in the agency and the quality of the work. It is hard not to fall in love with a business like Yellow Fish and when the opportunity came up to take over, I instinctively knew it was the right decision. I’m excited to continue to grow Yellow Fish, to explore new waters and consolidate its reputation as a leading independent full-service creative agency.”

Like many businesses, Yellow Fish has had to adapt quickly to a new business and consumer landscape turned on its head by the pandemic. And whilst the challenges remain, the agency has pivoted successfully – delivering a number of brand and content-led projects as well as large-scale virtual events for clients including AXA, SITA and PTC.

Appointments, News

JDO names strategic lead

JDO has today announced Ed Silk to the role of Global Head of Strategy – a move that will further strengthen the agency’s strategic offer.

Ed joins JDO at a time of sustained growth for the award-winning agency – that has built an enviable reputation for delivering world class strategic creativity to a roster of global brands including: Shell, Pepsi and Dove.

“Our strategic offer sits at the heart of what we do” says Fiona Florence, MD, JDO “It provides a stimulus and framework that drives the creative execution, be it brand, design, packaging or 3D and it helps us deliver solutions that ultimately create belief. Ed joins an exceptional team and we are thrilled to welcome him to the JDO family.”

Prior to joining JDO, Ed was Head of Strategy at Bulletproof London where his clients, amongst others, included: Bayer, P&G, Heineken and Mondelez. He also helped create the hard seltzer brand, White Claw, that has been a huge success with a 60% category share by the end of 2019. Before Bulletproof, Ed was Planning Partner at Coley Porter Bell.

Commenting on joining the agency, Ed says: “JDO is an independent agency with global reach working across an amazing array of clients from Pernod Ricard to Unilever and I’m excited to help drive the strategic offer. There is a tangible energy and passion for creativity within the agency and I’m very happy to be a part of the JDO team.”

Appointments, News

AML Group announce senior hire

AML Group has today announced the appointment of Philippe Crump as Head of Content, in a move that will accelerate growth of the agency’s content marketing offer. Having delivered successful programmes for a number of leading businesses including: AXA, Pictet and Nomura – the agency anticipates increased demand in 2021 from existing and new clients.

Philippe joins from the Omnicom content marketing agency, Specialist, where he led the set-up and operation of global content newsrooms and content marketing programs for brands such as Zurich Insurance, Siemens and SITA For Aircraft. Commenting on joining AML he says:

“I am really looking forward to helping AML continue their growth in the coming years. There has never been a greater need for content within the marketing mix than now. With channels such as face-to-face events being impaired by the pandemic, content is one of the principal ways that brands can build trust and loyalty with target audiences in the current environment.”

AML’s content team will continue to integrate seamlessly with the agency’s strategic, creative and comms teams across advertising, digital and experience, based in the agency’s new collaborative space at The Tea Building, Shoreditch.

“We are delighted to welcome Philippe to the agency and look forward to him bringing a fresh perspective to our award-winning content work.” says Ian Henderson, CEO, AML Group “Simple ideas for complicated businesses, delivered across every touchpoint, is the heart of what we do. Informed, inspiring content is vital to that offer, and Philippe brings the experience and expertise to help us take it to the next level.”

Appointments, Creative News, News

AML Group boost creative team

London-based ad agency, AML Group, has today announced the appointment of Lizzie Hutchison to the role of Midweight Copywriter.

Lizzie joins the agency from VCCP CX where she was a Midweight Creative working across a broad portfolio of brands including: Domino’s, Canon and Chubb. Prior to this Lizzie was a Copywriter at LIDA (now M&C Saatchi) contributing to campaigns for many of the UK’s best-known brands including: O2, Boots, IKEA, The Open University and Superdrug.

“Lizzie is a hugely talented writer with a wealth of experience and we are very happy to welcome her to AML” says Ian Henderson, ECD, AML Group.

Lizzie joins a growing creative team that includes Chris Walker, Head of Art and the Senior Copywriter, Dan Wright.

“I’m pumped to be joining AML for a whole host of reasons” says Lizzie “but mainly because they work in really interesting sectors, deliver great creative and are genuinely really lovely people.”

Creative News, News

JDO make strategic move with senior hire

JDO, the global brand design agency, has today announced the appointment of Ashleigh Steinhobel to the role of Senior Strategist.

Joining from Pearlfisher London, Ashleigh brings a wealth of experience to JDO’s growing strategic offer and will work across the agency’s broad portfolio of international clients including: Shell, Pepsi and Dove.

“JDO is at a very exciting time in its growth as an agency,” says Ashleigh Steinhobel. “There are some fantastic projects on the table and I’m delighted to be part of an exceptional team, and to help drive the agency’s strategic offer forward.”

JDO Brand Design has built an enviable reputation for delivering world-class strategic creativity across a variety of sectors. Commenting on the decision to appoint Ashleigh, Fiona Florence, MD, JDO says:

“Achieving real brand impact today requires us to stretch above and beyond to develop the best impression possible. Ashleigh will provide a fresh perspective, raise the bar, test a new approach and forge distinctive new experiences.”

To learn more visit: https://jdouk.com/

Appointments, Marketing, PR and SEO, News

AML Group announce new hire

AML Group, the London-based ad agency, has appointed Sophie Sheard to the role of Account Manager.

Working predominantly on the Vanguard account and on a new (and undisclosed) project for a major financial institution, Sophie will report to Merope Beddard, Client Services Director and Annabelle Meddows-Taylor, Account Director.

Commenting on joining AML Group Sophie says: “AML has such a great reputation and I feel really fortunate to be part of a hugely talented team working on some top brands and on projects that I am passionate about.”

AML Group, who moved into new offices in Shoreditch’s Tea Building one week before the first national lockdown in March, have continued to operate at full capacity winning a number of new clients including the private bank Weatherbys and NOW Pensions and launching national campaigns for, amongst others, Bibby, Robeco and The Big Exchange.

On the decision to appoint Sophie, Merope Beddard says: “Sophie comes armed with some big brand experience and a proven track record in engaging audiences across the conversion funnel – and we are delighted to welcome her to the AML family.”

Sophie joins from the marketing agency Campaign Works, where she worked across a broad portfolio of clients in the financial and hospitality sectors including the Hilton EMEA account.

To learn more visit: https://aml-group.com/

Appointments, Creative News, News

JDO bolster creative team with senior appointment

JDO, the award-winning brand design and innovation agency, has today announced the appointment of Alex Lazarevic to the role of Design Director.

Alex joins the agency following a successful freelance career that has seen her work across a broad portfolio of world-famous accounts, including well-known Unilever and Mars brands, as well as a number of independent artisanal brands such as Athrú – a single malt Whisky from Lough Gill Distillery in Ireland.

“Alex is a consummate designer and always delivers highly creative and inspired work with a contemporary edge,” says Paul Drake, Founder and Creative Director, JDO “We believe Alex will champion creative excellence and prove to be a strong leader within our global management team.”

Since graduating from Norwich University of the Arts, Alex has honed her craft working with some of the industry’s leading creative agencies including: JKR Global, B&B studio and Design Bridge.

Commenting on joining JDO Alex says: “JDO is an agency that has always committed to the code of creating beautiful things with utility and purpose. It’s an agency on the ascent right now, and I am joining at a pivotal time – being part of its future is something I am very much looking forward to.”