Tag Archives: Swansea City

Business News, Community News

Swansea Building Society Sponsors Swansea City FC for 2024/25 Season

Swansea Building Society has reaffirmed its support for Swansea City Football Club with a renewed partnership for the 2024/25 season. As part of this commitment, Swansea Building Society will continue as the back of shirt sponsor, ensuring their logo features prominently on both the home and away kits.

Building on a successful four-year sponsorship deal with the Championship team, Swansea Building Society’s ongoing commitment solidifies the close ties between both organisations.

In a change to previous years, Swansea Building Society’s logo will appear slightly differently on the 2024/25 season away kit. While allowing the Society’s colours of green and white to stand proud on the home shirt, a colour change will appear on the away shirt to provide a fully immersive kit. The logo will be greyscale on the away shirt, aligning with the overall kit design and matching the new colour scheme adopted by all logos and sponsors. This change ensures a cohesive and stylish look for the team while on the road.

The partnership between Swansea Building Society and Swansea City AFC has flourished over recent years, with the Society providing valuable sponsorships to support the club’s success. Notably, the executive lounge at the Swansea.com stadium was renamed the Swansea Building Society lounge in recognition of this enduring collaboration.

Swansea Building Society has a long history of serving the South Wales area, offering a range of savings and mortgage products since its founding as a mutual in 1923. With its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge, Swansea Building Society has become an integral part of the community, embodying a personal, face-to-face approach that caters to the unique needs of its members.

For over a century now, both Swansea Building Society and Swansea City AFC have played crucial roles in the fabric of Swansea’s history and growth. The Society celebrated its centenary last year, and it is 100 years since Swansea Town, as the football club was known at the time, earned its first league honour in 1924. Since then, both organisations have thrived, achieving significant milestones and contributing to the prosperity of the Swansea community.

Alun Williams, Chief Executive of Swansea Building Society, said:

“We are thrilled to renew our support as the back of shirt sponsor for Swansea City AFC for the 2024/25 season. Our longstanding partnership with the club highlights our shared dedication to the Swansea community. This year, with the new colours on the away kit, we continue to reflect our innovative spirit and commitment to the club’s success. We look forward to another exciting season and wish the team all the best on and off the field.”

Lee Merrells, Head of Partnerships at Swansea City AFC, added:

“We are delighted to continue our partnership with Swansea Building Society for the upcoming season. Their ongoing support is invaluable to us, and their presence on our kits exemplifies the strong bond between the club and the community. The updated colours for the away shirts not only enhance the overall design but also demonstrate our collaborative efforts to bring fresh and cohesive aesthetics to our fans. We are excited about the season ahead and the continued success of our partnership with Swansea Building Society.”

News

Championship side nets new media partner following digital city rollout

A LEADING media organisation netted a new partnership with a top football team.

Following Route Media’s recent installation of seven new digital advertising sites in Swansea city centre, and plans to install more, the growing media business announced a media partnership with Swansea City Football Club for the 2022-23 season.

With a growing network of sites across South and West Wales, Route are really looking forward to building the relationship over the coming months with a key member of the Swansea business community.

Dean Jones, Sales Director at Route said: “We’re really pleased to partner with the club for this season. Paired with our new digital advertising network in Swansea, this felt like a great opportunity to support the team, grow our network with local businesses and watch some great football!”

The club premiered their third kit for the 2022-23 season across Route’s network of south Wales digital advertising sites including Llanelli, Port Talbot and Swansea. They were also one of the first advertisers to feature on the latest install, a large format digital screen in Swansea bus station reaching 200,000 people per week.

Swansea City partnership sales manager Lee Merrells, said: “We are pleased to be partnering with Route Media for the upcoming season. This exciting partnership will enable us to have a greater reach through Route Media’s new digital advertising network and we’re looking forward to working with the team.”

Route Media’s branding will be visible in the stadium from Swansea City’s Championship match against Queens Park Rangers.

 

Motoring, News

Swansea City renew Low Cost Vans partnership

Swansea City are pleased to announce the return of local sponsor Low Cost Vans as the Swans ‘Commercial Vehicle Club Partner’ for the forthcoming 2020-21 Championship campaign.

 

The Neath-based business will also retain its sponsorship of the seats in the club’s dugout, a prime, in-demand sponsorship position at the club due to the airtime the seats get during televised games.

 

The club successfully negotiated a new deal with the football club having overcome the challenges of COVID-19 and lockdown in recent months. However, with people now returning to work, demand at the business is strengthening and the business wanted to maintain the continuity of what has been a long and fruitful partnership.

 

Low Cost Vans has been established since 1997 and is one of the UK’s leading providers of van leasing and van contract hire for new vans to businesses and private individuals. It has enjoyed an association with Swansea City for almost a decade now.

 

Rod Lloyd, Managing Director of Low Cost Vans, said:

 

“This will be our ninth year working together, and it has been a very fruitful and positive partnership for both of us.

 

“As a business, we have been forced to navigate unprecedented challenges in recent months as society has battled COVID-19. But I am pleased to say that, as lockdown has eased, we are very much back on track and we have been helping our customers get back to work and back on the road.

 

“I’m really looking forward to the start of the season, and I hope our contribution can play a part in helping the Swans rediscover the style of play which took us to the Premier League.”

 

Low Cost Vans pride themselves on excellent customer service and high-quality leasing at affordable prices.  For more information and a full list of Low Cost Vans services visit >> [https://www.lowcostvans.co.uk/]