Tag Archives: Sponsorship

Business, Sport, Swansea

Swansea Building Society renews partnership with Swansea City AFC for 2025/26 Season

Swansea Building Society has extended its partnership with Swansea City Football Club, continuing as the official back-of-shirt sponsor for the 2025/26 season. The Society’s iconic green logo will proudly feature on the home and away kits for the upcoming campaign.

This marks the latest chapter in a strong and growing relationship between the two Swansea institutions. As well as continuing its back-of-shirt presence on the home and away kits, Swansea Building Society will retain naming rights for the premium executive lounge at the Swansea.com Stadium – the Swansea Building Society Lounge – which is also set to undergo renovations ahead of the 2025/26 season to further enhance the matchday experience for fans and guests.

The partnership reflects a shared commitment to the local community and a deep-rooted pride in the city. With both the Society and the Football Club boasting rich histories in Swansea dating back over a century, their collaboration celebrates and strengthens those local ties.

Alun Williams, Chief Executive of Swansea Building Society, said:

“We’re delighted to extend our partnership with Swansea City into the 2025/26 season. It’s a privilege to see our iconic green logo back on the home and away kits, and to continue supporting the Club both on and off the field. Our relationship goes beyond branding – it’s about championing the city, its people, and a shared ambition for excellence. We look forward to the season ahead and to welcoming fans back to an even better Swansea Building Society Lounge.”

Lee Merrells, Head of Partnerships at Swansea City AFC, added:

“Our partnership with Swansea Building Society continues to go from strength to strength. We’re thrilled to see them remain as back-of-shirt sponsor across the home and away kits for the new season and to continue working with them on delivering a first-class experience in the Swansea Building Society Lounge. Their commitment to the Club and the wider community is unwavering, and we’re proud to have them alongside us once again.”

Swansea Building Society has a long history of serving the South Wales area, offering a range of savings and mortgage products since its founding as a mutual in 1923. With its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge, Swansea Building Society has become an integral part of the community, embodying a personal, face-to-face approach that caters to the unique needs of its members.

Business News, Charity & CSR, Charity Events

Pembrokeshire women set sail with Acuity Law’s support

Acuity Law, one of the UK’s leading law firms, is sponsoring a team of four Pembrokeshire women, as they embark on a sailing challenge to raise funds and awareness for cystic fibrosis and hospice care.

As part of the ‘Cruising Free’ challenge, Sophie Pierce (32), Polly Zipperlen (50), Janine Williams (70), and Miyah Periam (24) are undertaking a 3,200-mile sail from Lanzarote to Antigua, with the goal of breaking several world records along the way. Sophie is set to become the first person with Cystic Fibrosis to row across an ocean, and Janine hopes to be the oldest woman to do so.

The members of Neyland Rowing Club want to inspire women, especially those who are older or living with chronic health conditions, to embrace new challenges. Across the 50-60 day journey, the team will row continuously in their 10-metre boat, which is equipped with 1,000 dehydrated meals, advanced communications, a water desalination machine, and a fridge.

Acuity Law takes pride in its commitment to ESG initiatives, and community support plays a key part in that. Providing financial support for the ‘Cruising Free’ challenge, which aims to raise funds for cystic fibrosis, aligns seamlessly with its wider objective to add value to the communities it is part of.

Steve Berry at Acuity Law, said: “Sponsoring the challenge was an easy decision for us. This is a fantastic cause, and we’re thrilled to support the incredible team of women taking part. We hope that with our financial backing, they will reach their target and help change the lives of more people with cystic fibrosis.”

Sophie Pierce, a member of the team taking on the challenge said: “Having the support of Acuity has given us a real boost.

“I have been fortunate to access new treatments that have improved my health and allowed me to take part in this incredible challenge. However, many people are still fighting cystic fibrosis every day. I want to inspire women with chronic health conditions to see that there is hope, and having the Acuity team behind us is a significant step in the right direction.”

The Atlantic Dash began on1st February, as the team set off in their rowing boat named, ‘Spirit of Bluestone,’ in honour of Pembrokeshire-based National Park Resort, a key sponsor of the challenge. With a target of £150,000, they aim to complete the journey by early April, and have already raised significant funds for the Cystic Fibrosis Trust, Paul Sartori Hospice at Home, and Emily’s Entourage, charities that hold a special place in the team’s hearts.

Headquartered in Cardiff, Acuity Law is a fast-growing law firm with over 150 lawyers supporting business clients throughout the UK. The firm’s ambitious growth strategy has seen it open offices in Birmingham, Leeds and Liverpool in recent years, adding to its presence in Bristol, London and Swansea.

Appointments, Business

Swansea Building Society Sponsors Cardiff Business Club and Appoints Richard Miles to Board

In a strategic partnership, Swansea Building Society will sponsor Cardiff Business Club for the upcoming season. This announcement follows a year of exceptional growth and record profits for the Society in South East Wales and the Welsh borders. Additionally, Richard Miles, the Society’s Head of Savings & Marketing / Area Manager East Wales, joins the Cardiff Business Club Board.

As a longstanding pillar of the Welsh financial community, Swansea Building Society recognises the importance of fostering strong business networks and supporting the local economy. The decision to sponsor Cardiff Business Club aligns with the Society’s commitment to giving back to the business community that has been integral to its success.

Cardiff Business Club, founded in 1912, is a leading organisation of its kind in Wales. It aims to offer an environment where all their members can connect with decision makers from across the private, public and charitable sectors to support and promote their businesses.

Richard Miles brings a wealth of experience to his new role on the Cardiff Business Club Board. With a robust background in sales and marketing, Miles has demonstrated exceptional leadership and strategic vision. His roles as a board member of Cardiff YMCA Housing Association Limited and Linc Cymru have further honed his expertise in governance and community engagement, making him a valuable asset to Cardiff Business Club.

Swansea Building Society, founded in 1923, is one of only three remaining mutual building societies in Wales. With its headquarters in Swansea and branch offices in Mumbles, Cowbridge and Carmarthen, it is gaining an increasing presence in South East Wales and the Welsh Borders. The Society’s main objective is to offer a wide range of savings and flexible mortgages accounts. The Society prides itself on their face-to-face approach that can suit all its members.

Richard Miles, Head of Savings & Marketing / Area Manager East at Swansea Building Society, said:

“Due to expansion across the area, we thought it would be a great idea to sponsor Cardiff Business Club to allow us to contribute to the vibrant business environment in Cardiff. It is an honour to be appointed as a board member at the Business Club. I relish the opportunity to bring my deep understanding and knowledge of sales and marketing to continue developing Cardiff Business Club and to continue to give back to the local business community.”

Richard Miles will join an illustrious panel on the Cardiff Business Club Board. This includes Club President, Baroness Grey-Thompson, who over 16 years and five Paralympic Games won eleven gold medals, three silver and one bronze, cementing her reputation as one of the most gifted sportswomen of her generation. Another famous name on the Club Board is its Secretary, Paul Thorburn, the former Neath RFC and international Wales rugby union player, who still holds the record for the longest successful kick in an international test match.

Phil Jardine, Chair of Cardiff Business Club, said:

“It is great to have Swansea Building Society to sponsor us this year. It is a privilege to have Richard join our Board due to his success with the Society in the South East Wales area. I am positive that he will be a great asset to Cardiff Business Club.”

Business News, Community News

Swansea Building Society Sponsors Swansea City FC for 2024/25 Season

Swansea Building Society has reaffirmed its support for Swansea City Football Club with a renewed partnership for the 2024/25 season. As part of this commitment, Swansea Building Society will continue as the back of shirt sponsor, ensuring their logo features prominently on both the home and away kits.

Building on a successful four-year sponsorship deal with the Championship team, Swansea Building Society’s ongoing commitment solidifies the close ties between both organisations.

In a change to previous years, Swansea Building Society’s logo will appear slightly differently on the 2024/25 season away kit. While allowing the Society’s colours of green and white to stand proud on the home shirt, a colour change will appear on the away shirt to provide a fully immersive kit. The logo will be greyscale on the away shirt, aligning with the overall kit design and matching the new colour scheme adopted by all logos and sponsors. This change ensures a cohesive and stylish look for the team while on the road.

The partnership between Swansea Building Society and Swansea City AFC has flourished over recent years, with the Society providing valuable sponsorships to support the club’s success. Notably, the executive lounge at the Swansea.com stadium was renamed the Swansea Building Society lounge in recognition of this enduring collaboration.

Swansea Building Society has a long history of serving the South Wales area, offering a range of savings and mortgage products since its founding as a mutual in 1923. With its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge, Swansea Building Society has become an integral part of the community, embodying a personal, face-to-face approach that caters to the unique needs of its members.

For over a century now, both Swansea Building Society and Swansea City AFC have played crucial roles in the fabric of Swansea’s history and growth. The Society celebrated its centenary last year, and it is 100 years since Swansea Town, as the football club was known at the time, earned its first league honour in 1924. Since then, both organisations have thrived, achieving significant milestones and contributing to the prosperity of the Swansea community.

Alun Williams, Chief Executive of Swansea Building Society, said:

“We are thrilled to renew our support as the back of shirt sponsor for Swansea City AFC for the 2024/25 season. Our longstanding partnership with the club highlights our shared dedication to the Swansea community. This year, with the new colours on the away kit, we continue to reflect our innovative spirit and commitment to the club’s success. We look forward to another exciting season and wish the team all the best on and off the field.”

Lee Merrells, Head of Partnerships at Swansea City AFC, added:

“We are delighted to continue our partnership with Swansea Building Society for the upcoming season. Their ongoing support is invaluable to us, and their presence on our kits exemplifies the strong bond between the club and the community. The updated colours for the away shirts not only enhance the overall design but also demonstrate our collaborative efforts to bring fresh and cohesive aesthetics to our fans. We are excited about the season ahead and the continued success of our partnership with Swansea Building Society.”

Business, Transport, Transport Tech

Veezu returns to Whitchurch Heath Cricket Club as club sponsor

VEEZU, south Wales’ leading private hire platform, is returning as the club sponsor for Whitchurch Heath Cricket Club’s upcoming season.

 

Whitchurch Heath has four Senior league sides and a thriving youth section that runs teams at ages under 9, 11, 13 and 15. They are dedicated to playing competitive cricket in a welcoming, inclusive and social atmosphere in the north Cardiff suburb.

 

This marks Veezu’s third year of sponsoring the club through its ‘Funded by Veezu’ programme, an initiative in which organisations, charities and sports teams can apply for funding and grants, set up to improve the communities in which Veezu operates.

 

The sponsorship will go on to fund day-to-day expenses such as ground maintenance and equipment.

 

Peter Bryon, Whitchurch Heath Chair, said: “We are delighted to be partnering with Veezu once again and are very grateful for their ongoing support and commitment to WHCC. This sponsorship is invaluable to us as we can invest in the club’s grounds and facilities to improve the overall experience for our members.”

 

Sally Krouma, Hyperlocal Marketing Manager at Veezu, said: “We are very excited to be continuing this partnership and supporting Whitchurch Heath in their upcoming season. Funded by Veezu is all about reaching out to our local communities and supporting them in any way we can. It’s wonderful to see another great organisation benefit from the programme, and we look forward to seeing this partnership develop even further.”

Business, Sport, Transport

Veezu kicks off local football sponsorship

VEEZU, south Wales’ leading private hire operator, supported the Radyr Rangers Football Club at their Football Festival on 8 June.

As part of the Funded by Veezu programme, set up to improve the communities in which Veezu operates by offering funding and grant opportunities, Veezu was a silver sponsor at the event, making a £500 donation.

The Radyr Rangers Football Club provides community football to Radyr, Morganstown and the surrounding area, and successfully provides football training for over 400 children and young people engaged in fun and healthy activities, aiming to provide a safe and fun environment for all.

Through this sponsorship, Veezu welcomes the Radyr Rangers to their community of local sponsorships, with its latest donation in south Wales being to Cash For Kids’ Holiday Hunger appeal.

Wyn Williams at Radyr Rangers FC said: “We are incredibly grateful to Veezu for their support and generosity in enabling our Football Festival to be such a success. It was a joy to see our community come together, with teams from all ages getting stuck in to a fun-filled day of football.”

Sally Krouma, Hyperlocal Marketing Manager at Veezu, said: “The Radyr Rangers held a fantastic event and it was wonderful to see the development of such a welcoming community for young people, and how important organisations like these are. We strive to support as many local community groups as possible in south Wales, and look forward to what the Radyr Rangers go on to do next.”

Midlands, Sport, Transport

Veezu supports local cricket team in new sponsorship

VEEZU, the Midlands’ fastest growing private hire operator, is sponsoring Tipton Tigers Cricket Club to mark the second year of their partnership.

As the club’s official sponsor this season, Veezu, formerly known as A2B Radio Cars, will provide a new kit for the team.

The sponsorship continues Veezu’s support of local community groups through its Funded by Veezu programme. Funded by Veezu is an initiative in which local residents, charities and sports teams can apply for funding and grants, set up to improve the communities in which Veezu operates.

Zukky Shabir, Tipton Tigers Team Member and driver-partner with Veezu, said: “We are very appreciative to Veezu for their generous donation last year as it helped set up our team and has provided a solid foundation going into our second year.

“With our team being a group of local players, and some of us working with Veezu, its ongoing support for the local community is all the more valued. Our hopes are to win the title this year in the Wolverhampton League, and we are proud to have Veezu by our side throughout this.”

Graham Hoof, Regional Operations Director for Veezu, said: “We are delighted to be supporting another local team in the Midlands. Our Funded by Veezu programme has been an incredible success already in giving local groups the opportunity to access funds and resources they may not have had before.

“With our growing presence in the Midlands, supporting our local communities and forming positive connections is one of our top priorities.”

Driving, Sport, Transport

Veezu announces sponsorship of Pontypool United RFC

Veezu, the leading private hire firm in South Wales, is sponsoring Pontypool United RFC in a new partnership.

 

This sponsorship follows a series of partnerships Veezu has made with local groups in order to strengthen their connections and support its local communities as part of its Funded by Veezu programme.

 

Pontypool United RFC is one of the leading rugby clubs in Torfaen, welcoming more than 250 players, its teams span across under 6’s to under 16’s, youth and first team.

 

Funded by Veezu is an initiative in which local residents, charities and sports teams can apply for funding and grants. It was set up to improve the communities in which Veezu operates.

 

As the club’s official sponsor this season, Veezu will provide branded post protectors and new training tops for the squads.

 

Mark Jones, Chairman at Pontypool United RFC, said: “We are delighted to announce Veezu as sponsor and we are very grateful for their support. Looking after our club members is our number one priority, and Veezu has shown continuously how important the local community is to them.”

 

Nathan Bowles, Chief Executive Officer at Veezu, said: “We are delighted to be starting this partnership with Pontypool United, a local club that supports so many young people in the area. Being from New Inn myself, it’s especially exciting to be able to sponsor a team so close to home. I’m very much looking forward to the future of Veezu’s work with Pontypool United to see how we can continue to support the club.”

News, Sport

125-Year-Old British Oil Duckhams Joins British GT Championship

The original British motor oil, Duckhams, is delighted to announce a new partnership with British GT, continuing its winning partnership with British driver Adam Smalley.

Adorned with the iconic blue and yellow livery, reigning Porsche Carrera Cup GB Champion Adam Smalley will make his British GT Championship debut driving a McLaren 720S GT3 Evo for renowned British racing outfit Garage 59.

The British GT Championship is one of the UK’s most exciting motorsports championships. For over 30 years, viewers have been thrilled by the series’ multi-class format, which brings together production-based, race-tuned supercars. This year’s lineup will feature Duckhams-sponsored Smalley in his McLaren 720S GT3 Evo, alongside other incredible cars, including the Aston Martin Vantage, Lamborghini Huracan, Lotus Emira, and the Ginetta G56.

McLaren first drove to victory in British GT in 1996 in the McLaren F1 GTR. They dominated the opening weekend last year and will be looking to repeat that performance when this year’s championship kicks off with the traditional Easter Weekend races at Oulton Park. The championships then traverse through the UK’s premier circuits and the iconic Spa-Francorchamps circuit in Belgium before culminating in a final race weekend at Brands Hatch on 28th & 29th September 2024.

Duckhams’ successful association with motorsport began in the 1950s, conquering the British Motorcycle Championship in 1955. In 1971, the company moved into Formula 1, Formula 3 and Formula Ford sponsorship, which proved to be a winning move. Duckhams-sponsored Jackie Ickx won the F1 Race of Champions at Brands Hatch in 1974, and in 1975, James Hunt won the Dutch Grand Prix in a Surtees. During the 1980s and 1990s, the original British motor oil supported the Van Diemen Works Formula Ford Team and celebrated victory in 1981 when Ari Vatanen became World Rally Champion.

Duckhams’ involvement with the Porsche Carrera GB Cup began in 2021 with a first victory by Duckhams driver Dan Cammish, followed by Adam’s victory in 2023. Duckhams also triumphed at the OR BRIC Superbikes Championship in Thailand in 2023, continuing to earn accolades in motorsports and showcase the pioneering spirit that defines the brand.

Duckhams’ Global CMO, Rajat Moitra, said, “We are excited to be moving into the British GT Championship this year and thrilled to welcome Adam back to a new winning partnership. Adam’s championship win in the Porsche Carrera Cup GB last year underscores his exceptional talent and showcases the dedication and winning spirit that has fuelled Duckhams since 1899. Let’s continue the winning streak and add a British GT title to Duckhams’ motorsports legacy!”

Business, Business News, News, Sport, Swansea

Howden announces sponsorship of local Swansea rugby club

Howden, the global insurance intermediary group, has announced its sponsorship of Swansea youth rugby club, Loughor RFC.  

 

Howden’s Swansea office will be sponsoring Loughor RFC’s youth teams, from the under 6s up to under 15s, and sponsored the Loughor v Fishguard and Goodwick match on 2 March, which ended with a 20-14 win for the home team. This local sponsorship ties in with Howden’s commitment to further strengthen its foothold in the South and West Wales region, providing risk advisory services to businesses. 

 

The firm launched a new Swansea office in January 2023, aiming to be the leading provider of commercial broking in South and West Wales. 

 

Founded in 1882, Loughor RFC is an independent sports club located in Loughor, Swansea, and welcomes players of all ages to play in League 2 West. The club hosts regular fixtures and events for the local community and will be boosted financially through the sponsorship. 

 

The sponsorship will contribute towards general running of the club, including travel expenses for the teams, which have risen substantially in recent years. The club is well used by the local community, including the use of the clubhouse as a dementia café, and is currently undergoing a £50k revamp of its toilet facilities.  

 

Gary Stevens, Regional Director, Howden said: “Following the launch of our Swansea base, we are delighted to be partnering with Loughor RFC and supporting a local community hub.  

 

“I have been lucky enough to see firsthand the positive impacts that the club has on its younger members with my son’s participation, making it an honour to be supporting their hard work and hopefully helping to offset some of the rising costs they have been facing.” 

 

Kevin Lewis, Hon Secretary, RFC added: “We are very grateful for the support of Howden this year. As a grassroots rugby club, the current financial climate has been tough on us, but it is thanks to sponsors such as Gary and the Howden team that we are able to keep our teams up and running and continue to be a much-needed hub for the local community.” 

 

About Howden  

Howden is a leading global insurance intermediary group with employee ownership at its heart.  Founded in 1994, it operates in 50 countries across Europe, Africa, Asia, the Middle East, Latin America, the USA, Australia and New Zealand, employing 16,000 people and handling $38bn of premium on behalf of clients. 

  

For more information, please visit www.howdengroupholdings.com