Tag Archives: Swansea City AFC

Business, Sport, Swansea

Swansea Building Society renews partnership with Swansea City AFC for 2025/26 Season

Swansea Building Society has extended its partnership with Swansea City Football Club, continuing as the official back-of-shirt sponsor for the 2025/26 season. The Society’s iconic green logo will proudly feature on the home and away kits for the upcoming campaign.

This marks the latest chapter in a strong and growing relationship between the two Swansea institutions. As well as continuing its back-of-shirt presence on the home and away kits, Swansea Building Society will retain naming rights for the premium executive lounge at the Swansea.com Stadium – the Swansea Building Society Lounge – which is also set to undergo renovations ahead of the 2025/26 season to further enhance the matchday experience for fans and guests.

The partnership reflects a shared commitment to the local community and a deep-rooted pride in the city. With both the Society and the Football Club boasting rich histories in Swansea dating back over a century, their collaboration celebrates and strengthens those local ties.

Alun Williams, Chief Executive of Swansea Building Society, said:

“We’re delighted to extend our partnership with Swansea City into the 2025/26 season. It’s a privilege to see our iconic green logo back on the home and away kits, and to continue supporting the Club both on and off the field. Our relationship goes beyond branding – it’s about championing the city, its people, and a shared ambition for excellence. We look forward to the season ahead and to welcoming fans back to an even better Swansea Building Society Lounge.”

Lee Merrells, Head of Partnerships at Swansea City AFC, added:

“Our partnership with Swansea Building Society continues to go from strength to strength. We’re thrilled to see them remain as back-of-shirt sponsor across the home and away kits for the new season and to continue working with them on delivering a first-class experience in the Swansea Building Society Lounge. Their commitment to the Club and the wider community is unwavering, and we’re proud to have them alongside us once again.”

Swansea Building Society has a long history of serving the South Wales area, offering a range of savings and mortgage products since its founding as a mutual in 1923. With its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge, Swansea Building Society has become an integral part of the community, embodying a personal, face-to-face approach that caters to the unique needs of its members.

Business News, Community News

Swansea Building Society Sponsors Swansea City FC for 2024/25 Season

Swansea Building Society has reaffirmed its support for Swansea City Football Club with a renewed partnership for the 2024/25 season. As part of this commitment, Swansea Building Society will continue as the back of shirt sponsor, ensuring their logo features prominently on both the home and away kits.

Building on a successful four-year sponsorship deal with the Championship team, Swansea Building Society’s ongoing commitment solidifies the close ties between both organisations.

In a change to previous years, Swansea Building Society’s logo will appear slightly differently on the 2024/25 season away kit. While allowing the Society’s colours of green and white to stand proud on the home shirt, a colour change will appear on the away shirt to provide a fully immersive kit. The logo will be greyscale on the away shirt, aligning with the overall kit design and matching the new colour scheme adopted by all logos and sponsors. This change ensures a cohesive and stylish look for the team while on the road.

The partnership between Swansea Building Society and Swansea City AFC has flourished over recent years, with the Society providing valuable sponsorships to support the club’s success. Notably, the executive lounge at the Swansea.com stadium was renamed the Swansea Building Society lounge in recognition of this enduring collaboration.

Swansea Building Society has a long history of serving the South Wales area, offering a range of savings and mortgage products since its founding as a mutual in 1923. With its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge, Swansea Building Society has become an integral part of the community, embodying a personal, face-to-face approach that caters to the unique needs of its members.

For over a century now, both Swansea Building Society and Swansea City AFC have played crucial roles in the fabric of Swansea’s history and growth. The Society celebrated its centenary last year, and it is 100 years since Swansea Town, as the football club was known at the time, earned its first league honour in 1924. Since then, both organisations have thrived, achieving significant milestones and contributing to the prosperity of the Swansea community.

Alun Williams, Chief Executive of Swansea Building Society, said:

“We are thrilled to renew our support as the back of shirt sponsor for Swansea City AFC for the 2024/25 season. Our longstanding partnership with the club highlights our shared dedication to the Swansea community. This year, with the new colours on the away kit, we continue to reflect our innovative spirit and commitment to the club’s success. We look forward to another exciting season and wish the team all the best on and off the field.”

Lee Merrells, Head of Partnerships at Swansea City AFC, added:

“We are delighted to continue our partnership with Swansea Building Society for the upcoming season. Their ongoing support is invaluable to us, and their presence on our kits exemplifies the strong bond between the club and the community. The updated colours for the away shirts not only enhance the overall design but also demonstrate our collaborative efforts to bring fresh and cohesive aesthetics to our fans. We are excited about the season ahead and the continued success of our partnership with Swansea Building Society.”