Tag Archives: Healthcare Agency

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Create Health kicks off 2021 with new hire

Strategic and creative healthcare agency, Create Health, whose creative work includes global and national campaigns for big healthcare brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA, has welcomed new marketing manager, Carrie Fick, to the team this January.

Carrie brings with her 12 years of experience, both agency and client-side, working for brand leaders Nokia and Samsung. There she worked in European Partnerships and branded events on the likes of the Olympics, Nokia Snowboard and Nokia Trends Lab, and then subsequently worked for branding and advertising agencies in Bristol on the likes of OralB (P&G, Geneva).

Fick comments, “I worked for Create Health five years ago launching a major brand campaign for one of their flagship clients. The campaign culminated at a European Expo where we had a contortionist and 2 silk artists hanging from the rafters cirque de soleil style to communicate the product experience. Not an everyday occurrence at a Healthcare Expo I can grant you that and it got them noticed. And that’s what I love about it. The opportunity to reimagine and experience healthcare in a way that grabs your attention so you can see it in a unique and meaningful way and make an impact on people’s health and wellbeing. It’s exciting and I’m thrilled to be back working with them, joining at a time when Healthcare has never been more important, topical or relevant”.

The addition of marketing manager, Fick, follows five new hires in the year 2020 and marks the expansion of the growing team at Create Health.

“I’m really looking forward to shining a light on what the agency does, creating quality conversations around creativity and the benefits of emotional engagement,” adds Fick. “I’ve quietly watched Create Health evolve from a boutique agency moving to the city and now working with European and Global clients. The quality of their work and creativity is inspiring from Vagisil’s ProHydrate to The Anna Freud Centre – empowering adolescents to take control of their mental health . I’m excited to strengthen partnerships within our network and internationally with thenetworkone, as well as find partners to do brave new work with.”

Ed Hudson, managing director, commented: “We are so glad to be kicking off 2021 by welcoming Carrie. She is an extremely talented individual with an analytical mind and a deep understanding of business. We are very much looking forward to working with her again, especially as we head into an exciting year for the agency.”

Bristol, Marketing, PR and SEO

Agency Create Health announces management buy-out – plans to top £3m revenue

Strategic and creative healthcare agency, Create Health, has completed a management buy-out (MBO), as managing director Ed Hudson and creative director Phil Blackmore become majority shareholders. Founded 10 years ago by Darren Clare, the agency’s creative work includes global and national campaigns for big healthcare brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA.

Ed Hudson, managing director, commented:

“Our proposition ‘We Influence Mindsets’ stepped us out from being a ‘same-same’ creative agency to being different in outlook, approach and creative impact. It drove significant growth in our existing client business, and had a transformative impact in our new business approach. The MBO was the natural next step for us to drive our belief that better health doesn’t just happen, it’s created. And that we must create a new mindset if we are to overcome some of today’s biggest health challenges.”

Based in central Bristol, the agency will use the MBO as a springboard to double revenue by 2025. Creative England helped part-fund the move through its Creative Growth initiative, described as a loan for “the most promising creative businesses”, in partnership with Triodos Bank UK. Darren Clare, will now take a step back but will remain within the business as Chairman.

With an 18-strong team, producing powerful creative work that drives change, matters. But another key part of the Create Health DNA is supporting community health initiatives. Healthy Young Minds, whereby primary school children were tasked with tackling some of society’s biggest health issues, was successfully launched in Bristol in 2019 and received 400 entries. It will be rolled out further in 2020.

Meanwhile, six films telling the stories of individuals who had found the strength to go again after true adversity were recently shot using Bristol-based cinematographer Remco Merbis.

Phil Blackmore, creative director, added

“Ramping creativity up the agenda of our client’s businesses is pivotal if we want to truly deal with current health issues. By being clear in strategy, emotive in thought and braver in execution we can not only have a positive impact on patient outcomes, we can make the bottom-line a lot healthier for our clients as well.”