Tag Archives: CMO

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Commvault appoints new Chief Marketing Officer to propel brand forwards

Commvault, an enterprise data protection leader for the complex and mission critical hybrid environments of today’s global businesses, is excited to announce Anna Griffin as its new Chief Marketing Officer.

Griffin comes to Commvault as both an award-winning brand builder and results-driven marketer who has driven visionary campaigns for high-growth SaaS companies like Smartsheet; emerging brands, like Intercom; and global brands that include Saturn, Apple, Sony, Juniper Networks, and CA Technologies (now Broadcom). She’s earned a slew of marketing awards for campaigns—including the Golden Effies for effectiveness in marketing and the Edgar R. Murrow award for excellence in social media.

“Commvault is an industry pioneer, and I believe we are unmatched in the category by every measure,” said Griffin. “Our technology continues to set the pace for innovation in data protection across any environment or application. I see it as my mandate to make sure the world knows it.”

“Anna’s experience building powerful brands and category leaders will help ensure that organizations fully understand the value Commvault brings to customers by protecting their most important asset—their data,” said Sanjay Mirchandani, Commvault President and CEO.

News

mPulse Mobile Appoints Jay Brookes as Chief Sales Officer and Brendan McClure as Chief Marketing Officer

mPulse Mobile, a digital health company offering conversational AI and digital engagement solutions for the healthcare industry, announced the appointments of Jay Brookes to Chief Sales Officer and Brendan McClure to Chief Marketing Officer. The expansion of the company’s C-suite increases the healthcare technology expertise among its leadership team.

“Healthcare organizations need innovative solutions to meet the needs of modern consumers and drive cost efficiencies,” stated Bob Farrell, CEO. “The combined skills and expertise that Jay and Brendan both bring to our company are invaluable assets for building awareness of mPulse’s unique capabilities that organizations and members are demanding today. I’m thrilled they will continue to lead our sales and marketing teams in strengthening our partnerships with leading healthcare organizations to build out impactful, enterprise-wide digital engagement programs.”

With over 25 years of experience in healthcare and technology leadership roles, Jay Brookes brings a track record of building successful sales teams and creating valuable partnerships with leading healthcare organizations that drive broad organizational value. His experience includes 17 years of working with national health plans Aetna Inc. and Amerigroup Corp. and 10 years driving healthcare technology sales.

Brookes previously served mPulse Mobile as VP of Commercial Sales, and prior to that was the company’s National Director of Healthcare Solutions, where he focused on driving sales growth of mPulse’s engagement platform through multiple healthcare verticals, national and regional payers, Medicaid and Medicare health plans, along with providers and hospitals.
Brendan McClure, CMO, has over 20 years of healthcare experience for Fortune 500, growth-stage, and startup healthcare organizations. Over the course of his career, he has focused on commercializing innovative healthcare technologies, driving scalable business growth, and delivering thought leadership across many areas of digital health. His experience includes seven years of international experience at Johnson & Johnson, among other international and U.S. marketing roles.

During his seven years at mPulse Mobile, McClure has focused on developing high performing marketing teams, developing Go-to-Market strategies to introduce new products and technologies, creating and promoting new market categories, and building out robust outcome libraries for mPulse’s health engagement solutions.

News

Zoho Unifies Marketing Operations with New Platform Driving Business Growth

Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that enables CMOs to drive up performance through bringing together marketing sub-functions working on activities across campaign ideation, creation, execution, management and measurement.

This provides stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of prospect preferences and behaviours so they can deliver engaging, high-value experiences that increase the quality and volume of leads.

CMOs require their teams to use technology solutions that capture prospect insights in ways that add value to the business. Through automation and business intelligence, the platform synchronises data to help marketing teams better understand prospects, make more informed decisions, and ultimately provide better results, growth and potential revenue.

“Consumers and digital marketing continue to evolve at warp-speed, leaving marketers struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, potential customer profiles, data and ROI”, said Suvish Viswanathan, Head of European Marketing at Zoho. “The complexity of data and personalisation at scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusions arising from multiple siloed solutions, Zoho Marketing Plus maximises efficiencies, productivity and team collaboration, allowing marketers to stay nimble. We have experienced that first-hand as we use Marketing Plus for our own campaigns in our 10K+ employee size company.  When marketers are not bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand, prospects and customers.”

The unified platform empowers marketing teams to build continuous, consistent and more personalised experiences for prospects through:

Improved Collaboration Across Campaigns: Marketing teams will be able to connect and collaborate on various projects in tandem and with ease, enabling users to create, manage, execute, and monitor individual activities, across different stakeholders, and accurately track the progress of each task and brand asset. The platform delivers a strong creative suite that empowers teams to develop and improve marketing assets through comments, with the ability to maintain version control with flexible sharing capabilities for both internal and external stakeholders.

Streamlined Management of Marketing Projects: Brand Studio eliminates the need for siloed solutions by serving as the centralised workplace where marketing campaigns can be created and managed. Users strengthen the brand from a single, unified platform where they can oversee all marketing strategies and progress. Capabilities like Brand Assets, powered by Zoho Workdrive, for example, help digital marketers better manage documents and assets, serving as the repository for all project support materials.

Unified Digital Brand Asset Creation and Repository: Documents, presentations, sheets, videos, and other files can be kept in a single shared space, making assets easy to locate, reuse, or share. Machine-learning-powered search capabilities streamline team efforts, quickly and accurately locating the correct file.

Strong Marketing Automation Capabilities: Prospect insights are surfaced through AI-powered data analysis, which activates marketers to design the journeys customers and prospects respond to best. The platform properly tracks engagement and response data of prospects, giving marketing teams insights to improve their journeys over time. This clear and granular understanding of prospect behaviours gives marketers the ability to collaborate with prospects like never before, ultimately delivering experiences that speak to their unique wants and needs.

Omnichannel Engagement: Prospects bounce between channels and devices regularly, yet marketing teams can be ill-equipped to adapt to this rapid movement. Zoho enables marketing teams to access and manage all channels, driving better connections with prospects and brand engagement. Email campaigns, social media, surveys, webinars, events, and more can all be created and managed from one single interface within the platform.

Supported Integrations: Zoho’s new marketing platform supports strong integrations with third-party solutions, making it easy to share data and insights where needed. For example, sales teams can connect insights from Zoho CRM to existing systems like Salesforce, Microsoft, HubSpot, and more to help measure how much marketing spend is converting to sales. Other key integrations across finance, commerce, and event management strengthen the connections between apps that marketers already have in their arsenal. Platform integrations include Google Ads, Facebook Ads, Google Analytics, Google Search console, YouTube, Survey Monkey; on the finance side it integrates with QuickBooks, Xero, Stripe; on the commerce front it integrates with WooCommerce and Shopify; and on the events front, it integrates with Eventbrite. Integrations can be accessed via Zoho Marketplace from the Campaigns and Analytics sections of the platform.

Advanced Data/Marketing Analytics: Real-time data aggregation and analytics deliver business intelligence that helps marketing teams and leaders determine true marketing ROI. Integrations further support a more accurate view of impact, ROI, and revenue growth projections.

The unified platform includes a vast array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets, and consistent data. Zoho Marketing Plus combines the capabilities of multiple Zoho applications including Campaigns, Social, Webinar, Analytics, Marketing Automation, Workdrive, PageSense, Survey, and Backstage. This newest iteration of Marketing Plus will continue to evolve through tighter integrations with existing Zoho tools such as Cliq, as well as new apps including LandingPage, a no-code page builder that enables marketers to create high-converting website landing pages in minutes without needing a developer-level skillset.

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Westcon-Comstor appoints Patrick Aronson as Chief Marketing Officer

Move signals renewed focus on Partner Success for the security, networking and hybrid cloud distributor

LONDON, UK – 1 February 2022 – Westcon-Comstor, the global technology provider and specialist distributor, today announced it has appointed Patrick Aronson as Chief Marketing Officer. In this position, Patrick will be responsible for driving growth, and building a modern marketing organisation that will ensure Westcon-Comstor’s continued leadership in a world increasingly driven by subscription and as-a-service business models. He takes on this new role, in addition to his current role as Executive Vice President in Asia Pacific, which sees him responsible for business performance across Southeast Asia, China, Japan, Korea, Australia and New Zealand.

Westcon-Comstor continues to see accelerated market demand across global markets – and continued customer growth from the channel community. This new appointment signals a renewed focus and investment into partner success and a commitment to delivering channel customers with solutions and technology that will help them adapt and prosper in an environment pivoting quickly to software and hybrid cloud.

Patrick will lead Westcon-Comstor’s global marketing strategy and drive the evolution of the company’s 130-person strong global marketing team with a focus on analytics, marketing automation and Partner Success.

In a move which heralds a truly international leadership team for Westcon-Comstor, Patrick joins fellow C-suite members – David Grant, CEO, in London, Rakesh Parbhoo, CTO, in Johannesburg and Callum McGregor, CFO, in New York.

“I’m thrilled to take on this new responsibility as CMO as we continue to build and grow the business,” said Patrick Aronson, Chief Marketing Officer, global and Executive Vice President, Asia Pacific, Westcon-Comstor. “I know first-hand from our partners that they’re looking to us to provide the right tools, process and structure at scale so they can adapt their business models to deliver recurring value to each one of their customers. Westcon-Comstor is already a trusted brand by the world’s leading technology vendors. As these vendors pivot to subscription and annuity models, they too are keen leverage our focus on Partner Success.

“As an inspirational leader who has been part of this business for the past seven years, Patrick is the ideal person to join the C-suite and to drive partner success”, said David Grant, CEO, Westcon-Comstor. “Patrick’s been instrumental in spearheading our success in the Asia Pacific region, having launched and led initiatives like our APAC Partner Success Centre and developing our cloud business with AWS and Microsoft. He’ll bring that experience, leverage the work and make it global. The future is bright – and I’m excited to work more closely with Patrick.”

Patrick has been responsible for growing and leading Westcon-Comstor’s business in Asia Pacific. Prior to joining, Patrick spent a decade leading Motorola’s mobile business in south-east Asia. He spent five years as Managing Director at Brightstar where he developed its engagement strategy and mobility business. He has a bachelor’s degree in Economics and Asian Studies from Hobart College, New York, and is fluent in Vietnamese and Thai.