Tag Archives: digital marketing

Marketing, PR and SEO, News, North of England

Leeds agency Bobble Digital appoints Head of Business Development

Specialist Leeds digital agency, Bobble Digital has hired James McCann to head up the agency’s Business Development division – to support the agency’s ambitious growth plans. 

This follows an impressive couple of years for the digital marketing agency, which has seen them achieve rapid growth after securing a host of local, national and international client contracts. 

Sharing more on his appointment as Head of Business Development at Bobble Digital, James McCann commented: “I was really impressed by the ethos at Bobble Digital, what the team are working towards and the opportunities this role is going to bring. The team has big plans for the future including expanding our presence globally, with the goal to eventually open offices in New York and Dubai.

“It’s really exciting to join at such a pivotal point, and being able to play an important role in supporting the team to bring these plans to fruition, whilst also supporting clients to achieve their goals too.”

Manpreet Singh, Founder and CEO of Bobble Digital added: “We are delighted to welcome James to the team, who is bringing a vast amount of experience with him, including 14 years of digital marketing experience. 

“In a short time, James has already made an incredibly positive impact and his role will be key to expanding our client roster further and supporting our existing clients with their business growth.” 

Some clients the Bobble Digital team are currently working with include Sonno Beds, School of New York Times, Sotheby’s Institute of Art, LifeCycle Transitions, Eatons Solicitors, Panintelligence and Partner Plus Media. 

Marketing, PR and SEO, News

Bobble Digital set for a year of growth following multiple client wins

Specialist Leeds digital marketing agency, Bobble Digital has seen drastic growth over the past year, securing a number of big client contracts from the local region, across the UK and internationally – three of which have appointed the agency in the past few weeks. This impressive growth has seen Bobble Digital hire three new team members in the past quarter of the year and is leading to some exciting changes for the firm in the near future. 

Some of the clients who have chosen to work with the agency on their digital marketing strategies over the last year are; Mayfair Worktops, Eatons Solicitors and Pinnacle Body Rejuvenation who began work with the Bobble Digital team in the past month. Along with Sonno Beds, School of New York Times, Sotheby’s Institute of Art, LifeCycle Transitions and Partner Plus Media, who have all been working with the agency for a number of months and are already seeing some great results.

Manpreet Singh, Founder and CEO of Bobble Digital commented: “We are really delighted to be working with so many different clients, both locally and overseas in the US. Over the last 12 months, we’ve seen incredible growth and are in discussions to onboard even more clients this year. In the past five years, since I set up Bobble Digital, I don’t think I’ve ever been in a position where we are growing so quickly. 

“I’m really proud of the whole team, as I strongly believe the demand we’re seeing is a testament to the great team and reputation we’ve built so far and the value we are bringing to clients. We’ve been receiving fantastic feedback and even secured new contracts with clients, such as Eatons Solicitors after just one meeting. We’re incredibly proud to be an agency that clients are happy to put their trust in so quickly”. 

Brandon Bronaugh CEO and Founder of US firm, LifeCycle Transitions shared his experience of working with the agency recently: “We signed up with Bobble Digital to help manage our entire digital presence. Everyone in the team is incredibly professional, diligent and proactive. Before working with them, we’d tried numerous marketing agencies, which were incomparable in terms of the fantastic level of communication, transparency and proactive approach the Bobble team provide.”

Director of Growth Marketing at BrandEd Holdings, Steve Gambardella who approached Bobble Media for support on projects for the School of New York times and Sotheby’s Insitute of Art commented: “Bobble have been superb – turnaround times are fast and completed work is precise. It’s great to work with a conscientious and dynamic team who take so much pleasure in helping.”

 Due to the ongoing growth, Manpreet and his team are preparing for some substantial changes over the next few years. CEO, Manpreet reveals: “So we can sustain the level of growth we’re experiencing, we are moving to larger offices in Leeds next month to enable more people to join the team. 

“We already have plans for a few more team members to join us over the summer period to support our increasing number of clients. We also have plans to target more potential clients in the US and the Middle East in the next 12 months – to support our wider vision to eventually open offices in New York and Dubai in the next couple of years”. 

With such fast growth that’s showing no signs of slowing and ambitious plans for the future, the next two-three years are set to be an incredibly exciting time for the small Leeds agency that’s thriving in the global marketing space.

Marketing, PR and SEO, News

HuntOffice adds Paid Social to extended partnership with The SEO Works

The UK’s premier office supply provider HuntOffice have extended and expanded their partnership with award-winning digital agency The SEO Works, following impressive year one results.

Founded by the Hunt brothers, John and Seamus, this leading office supplies business initially tasked the Sheffield-based digital growth specialists with taking their SEO and PPC to the next level. As a large eCommerce business, selling over 150,000 products, a market-leading SEO and PPC strategy is essential for continued growth.

Based on the fantastic results seen, particularly in PPC, they will now be utilising the award-winning Paid Social services of The SEO Works too – believing a strong integrated campaign can continue to elevate their business.

On the decision to continue into Year 2 with an extra service, John Hunt (Co-founder & Director) said – “HuntOffice has a diverse and fast-changing set of traffic channels.  We were looking for a partner with skill sets across multiple channels, and The SEO Works have proven they have a really knowledgeable team. Not just on PPC and SEO but in the general understanding of relevant audience targeting across multiple channels including social. We can easily recommend The SEO Works as a partner.”

The Managing Director of The SEO Works, Ben Foster, mirrored his enthusiasm saying “as an agency that focuses on providing real commercial returns, nothing brings us more satisfaction than long term relationships with clients. We’re delighted that HuntOffice can see the impact of our work and look forward to continuing the success.”

Adding another service to the partnership also helps to add firepower to an already successful campaign, with Sales Director Alex Hill saying – “we work hard to ensure all of our teams are at the forefront of the market – SEO, PPC, Paid Social, Web and Digital PR. When a client sees the value of utilising multiple services with us, the sky really is the limit! These teams and services complement one another fantastically, and HuntOffice really understands that.”

The two businesses look forward to a long and successful relationship.

The SEO Works specialises in SEO, PPC, Web and Paid Social advertising and has many clients within the eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, and Weldricks Pharmacy.

Charity & CSR, Marketing, PR and SEO, News, North of England

Digital marketing agency announces new charity partnership — and pledges free marketing advice

A Newcastle-based digital marketing agency has announced a new charity partnership to benefit charitable organisations in the area. Glass Digital, based in Ouseburn, has partnered with Connected Voice to share their digital marketing expertise with local charities for free.

Connected Voice is an initiative in Newcastle and Gateshead that works with charities to improve their business knowledge and boost their profiles. They partner with successful businesses in the area and ask them to provide useful skills and insights to small charities, such as marketing, accounting, HR, and event organising.

This connects the charities with experts who can either raise their profile or provide services and education free of charge, which they may not have the budget for otherwise.

The team at Connected Voice got in touch with Glass Digital — which specialises in organic search, technical SEO, and other kinds of digital marketing — to ask if they’d be able to provide training to charities in the region that need assistance with their online visibility. This training could be over the phone, face-to-face, or during a workshop, and Glass Digital have committed to spending one hour per month with various charities in the region to develop their marketing skills.

The first charity Glass Digital assisted was Friends of Jesmond Library, part of the Community Libraries Network, a nationwide organisation sharing advice and help for community-run libraries. The group must raise £30K a year to keep Jesmond Library open, so an effective marketing strategy is crucial for getting the word out and bringing in donations.

Glass Digital advised Friends of Jesmond Library on their website and social media efforts, including reviewing their existing work, identifying shortcomings, and highlighting opportunities to generate more organic traffic.

Jennifer Macdonald, Glass Digital’s Head of Marketing, says:

“I was delighted when Connected Voice got in touch to ask if we would help charities in the local area. It is something I had already been looking into, as I think it is really important to help businesses in the region — especially charities, who would otherwise struggle to obtain our kind of services.

“My first meeting with Friends of Jesmond Library was a huge success, and I received great feedback from them and Connected Voice. During the session, I tried to give the charity advice that would be affordable, efficient, and effective by sharing information about Google tools, PR, social media, and organic search. I provided Chris, their Founder, with a document to enable him to share my tips with the wider team and national Board, which seems to have been well received.

“I am looking forward to doing more of these projects in the future, as it not only feels like Glass Digital are helping charities, but also like we are benefiting the region. The North East has some amazing charitable organisations which are crying out for free expertise, so if we can help even a handful of them it will be a worthwhile achievement.”

Chris Clarke, Director/Trustee of Friends of Jesmond Library, says:

“The first thing that I would emphasise is that the Board was very grateful for Glass Digital’s independent, expert advice. We were relieved that they found our efforts to date reasonably good, and that we can implement their suggestions without unaffordable expenditure or even unachievable technical expertise.

“There is quite a shopping list of specific action points. Personally, I will be stepping up my efforts on Facebook, and I will make myself more aware of events such as World Book Day. I was particularly interested in Jennifer’s explanations of how Google works, and I’ve also looked at Google analytics with more interest since our meeting!”

India Gerritsen, Volunteering Development Officer at Connected Voice, says:

“Connected Voice has a new arm ‘Sector Connector, Newcastle’ in hopes to support local Newcastle charities by pairing them with local businesses who are willing to offer pro-bono advice and support. Marketing and social media is an area that many charities are in need of support with. We approached Glass Digital on the basis that they have skills in this area, and a portfolio to prove it!

“The charity we paired them with initially wanted to know more about them, and after sharing their portfolio was keen to work with Glass Digital. The experience has been very positive so far – they met face-to-face with the charity, took photographs for their socials, and also provided written advice on how to market their events in a way that would be more successful. The charity contacted me to say the meeting was “very helpful.”

“From Connected Voice’s perspective, it was lovely to have a business keen to support a local charity, and in turn, support our newest venture. We plan to stay in touch and see how this relationship progresses.”

After a successful meeting with Friends of Jesmond Library last week, Glass Digital is looking forward to meeting and helping other charities through their new partnership with Connected Voice.

E-Commerce, News

Discount Supplements sports 87% increase in revenue through partnership with Visualsoft

The UK’s largest online sports supplements store has seen revenue skyrocket over the last three months with a strategic marketing campaign from eCommerce platform and digital marketing agency, Visualsoft.

Discount Supplements initially started as a small eBay sports supplement shop, but after celebrating their 15th anniversary in 2020, they’re now the UK’s largest and number one online sports supplement store.

As they’ve grown they’ve sought to uphold a strong reputation, providing customers with the best products, at the best prices with the fastest delivery time possible.

After realising a need to transition from reactive marketing to a more proactive approach, the online shop came to Visualsoft in November 2021 with a mission to achieve this.

Working with Discount Supplements, the Visualsoft team leveraged the launch of the brand’s new pre-workout product ‘The Purge’, as an opportunity to disrupt the market. Visualsoft supported them to run a cross-channel promotion in January 2022, to introduce new customers to the product.

Adam Oxley, Graphic Designer at Discount Supplements said: “Visualsoft gave us the tools we needed to run one of our most successful campaigns ever. We worked seamlessly to develop a disruptive campaign that included visually stunning video and image content for use on our social media platforms, as well as Google ads, YouTube advertisements and a full email campaign”.

Promotional campaigns were run across email and social media channels to promote the product across a variety of channels, as well as placements on Google and Youtube ads.

The activity from the campaign saw an increase in SEO sessions on the site with traffic being pushed towards the specific ‘Purge’ product page along with PPC also seeing the impact from the product launch.

Discount Supplements saw a 38 percent average email open rate and an astonishing 1% of previously unengaged non-purchasers being converted (above the industry benchmark). The campaign delivered over £14,000 worth of orders for the business. Whilst the resend to contacts that hadn’t engaged with the first email, generated an additional 57 orders worth over £3,000. Social channels also generated 9x the return on investment (ROI) for the brand.

Oxley continued: “Visualsoft’s emailing service is a no-brainer for a company that wants to see growth. We have seen month-on-month growth since the email team took over and we are exceeding our industry benchmarks in terms of revenue, clicks and open rates. They have been super attentive, have vast knowledge about email marketing and we are lucky to have them”.

“We’re very happy with the passionate and clinical work that Visualsoft did for us, so happy in fact that we’re already working on a second campaign, and look forward to future success together.”

Discount Supplements have seen an 87 percent year-on-year increase of new visitor revenue, and a 50 percent increase in site sessions as well as retaining a 78 percent year-on-year increase of returning visitor revenue and a 51 percent rise in site sessions.

Dean Benson, Founder of Visualsoft said: “One of Discount Supplements’ goals, when they came to us, was to acquire new customers whilst retaining a high level of repeat customers. We are delighted that we have managed to exceed expectations and support them to achieve exponential growth through their site.

“Discount Supplements are now in a much more proactive position. It’s great to see our collaboration having a significant influence on the brands’ future growth strategy.

“Our goal is to provide consumers with the easiest way to find the products they love, whilst helping forward-thinking brands, such as Discount Supplements, to build their customer base and retain loyal customers. Being able to target consumers across a variety of channels is vital in today’s retail environment. We can’t wait to see the results of the next campaign.”

Marketing, PR and SEO, News

Bloomberg Partner with Nottingham Agency Group, The Digital Maze, on New Green Energy Initiative

Newly formed digital agency group, The Digital Maze, announced their latest partnership with Bloomberg & Square Mile Sport to create a web application for a new energy saving scheme – Bloomberg PWR Ride. 

Bloomberg PWR Ride is a scheme whereby staff from their office in London create their own energy using cutting edge static bikes. The RE:GEN bike founded by UK-based company Energym, is a first-of-its kind static bike, featuring a generator unit that transfers the energy output from a person’s workout into stored renewable electrical power.

Not only will this project promote a greener, more sustainable environment, cutting down on Bloomberg’s carbon footprint, exercise at work has also shown to stimulate creative thinking and help employees get over the 2pm slump by increasing blood flow to the brain.

Rob Twells, Commercial Director of The Digital Maze said: “We’re delighted to be working in partnership with Bloomberg on this exciting initiative. As we’ve grown and developed as a brand over the last year, sustainability is something that is high on our agenda, so we’re confident that The Digital Maze and Bloomberg are an excellent fit. We’re proud to be providing the tech behind what is hoped to be a global initiative for Bloomberg and their sustainability journey in partnership with Square Mile Sport.”

For this project, Bloomberg consulted with the Frogspark team at The Digital Maze to create a web application that enables their staff to book a bike, track their performance, see how much energy they’ve created and show a leaderboard per person and per office. The Digital Maze team will be creating a user-friendly application using Laravel to ensure a smooth, modern interface that is both easy to use and powerful.

James Walsh, Head of Web Design at The Digital Maze, said: “Bloomberg PWR ride is an exciting brand – and not just from a sustainability perspective. Globally, the visual language around climate and green energy is in danger of becoming stale, at a time when it needs to cut through more than ever.

The tone that Bloomberg PWR ride and Energym’s branding has brought to the table feels crucial and fresh; there’s as much high-powered energy here as there is in the bikes themselves. I’m stoked to be leading the design team that gets to translate this dynamism into a web app, and I’m looking forward to what we can create as a team.”

News, North of England

The SEO Works become Patrons of The Sheffield Chamber of Commerce

Sheffield-based digital marketing agency The SEO Works have partnered with The Sheffield Chamber of Commerce to become Patrons.

The agency has very strong roots in Sheffield, having been founded there over a decade ago and holding its HQ in the city centre ever since. The move is yet further commitment to the region from the award-winning digital agency, who in 2021 moved into a brand new HQ at the Fountain Precinct building.

“We’re proud to be from Sheffield, which is becoming a real digital hub. Sheffield is so important to us as a business, as are Sheffield businesses. It’s an honour to become Patrons of the Chamber, and we look forward to what’s in store” said Ben Foster, Managing Director.

They join Sheffield Chamber of Commerce to further support and build strong relationships with businesses in Sheffield. They also want to showcase to businesses the importance of developing digital marketing as a core part of their business strategy.

Alexis Krachai, Joint Executive Director of Sheffield Chamber, said:

“I am delighted that The SEO Works have chosen to partner with us at our Patronage level. Our mission is to lead the way in making Sheffield the best place in the UK to do business. And our Patron members play a central role in driving this mission forward. 

“In the increasing digital world we live in, it is important for businesses to have a strong digital presence and strategy. The vast amount of expertise that The SEO Works has, across areas such as SEO, PPC and web, can really make a difference to our members. 

“We really look forward to working in partnership with Alex and the team at The SEO Works over the next year!”

Alex Hill, Director of The SEO Works, added:

“Having worked with the Sheffield Chamber directly at project level over previous years, to now become a Patron is absolutely fantastic for us and we couldn’t be more delighted. We’re very much looking forward to being a strong part of the Chamber as life reverts back to some normality and we can all look to benefit from more events taking place in person.”

For more information on The SEO Works and their services, visit www.seoworks.co.uk.

To find out more about the benefits of being a Chamber Patron, visit www.scci.org.uk/membership/package/chamber-patron.

Marketing, PR and SEO, News

The SEO Works grows Digital PR offering as demand accelerates

Award-winning digital marketing agency The SEO Works have recently launched Digital PR as a standalone service for the first time, due to surging demand.

The Sheffield-based agency has provided Digital PR as part of their SEO service for many years – building links via considered PR outreach techniques for many of their leading brands.

Recently demand has surged dramatically, leading to the agency taking steps to build out a standalone service. This meant developing the team, putting internal structures in place, and finessing the SEO-centric provision.

“This is the first time we’ve deemed it necessary to create a service that our clients can choose to engage with in isolation. The development of our Digital PR service is something that we wanted to ensure still had SEO principles at its core. Our reputation in the industry is something we’re extremely proud of, and we wanted this new launch to match that from the get-go” said Alex Hill, Sales Director.

The SEO Works will take a creative and journalistic approach to Digital PR, yet with a heavily SEO-focused perspective – the primary goal being to strengthen the authority of clients’ websites through obtaining high quality backlinks.

Account Director, Michael Sandford said – “Content and technical SEO is essential, but to build authority, websites need links. As Google develops greater sophistication, for most brands Digital PR has become the best and most scalable way to build quality links. That’s why we’ve seen such a surge in interest”.

With the team landing links in major publications such as Forbes, Mashable, Marie Claire, The Motley Fool, The Express and many more, as well as more key hires on the horizon, it’s an exciting time for the agency. Find out more about the Digital PR service here.

Marketing, PR and SEO, News, North of England

Yorkshire Digital Agency Preparing for Growth Appoints New Managing Director

Barnsley-based digital marketing agency Bigfoot Digital has appointed Lizzie Lewington as Managing Director of SEO operations, as part of a company restructure where Lizzie will lead and oversee all aspects of SEO, content, and digital PR operations.

Lizzie has been promoted to the position of Managing Director, from her current role as Head of SEO at the agency.

“Implementing large agency processes and strategy across accounts at a small agency has been a fantastic experience so far. 

“With further autonomy over the SEO processes of our agency, I’m looking forward to continuing the delivery of efficient and results-focused strategy for current clients and new business.”

Bigfoot Digital serves businesses local to South Yorkshire, as well as national groups and London based companies. Under Lizzie’s guidance, the SEO arm of the agency has acquired major new business wins including a recent appointment as YESSS Electrical’s digital marketing agency.

Mark Woodcock, the CEO of Bigfoot Digital, said: “The processes that Lizzie has developed over years of leading SEO teams have been vital to the agency’s success these past six months.

“With this restructure, I’m really looking forward to seeing Lizzie build on the wins we’ve had, and continue to grow the SEO team with her experience leading large SEO departments.”

 

About Bigfoot Digital

Bigfoot Digital is a digital marketing agency based in Barnsley, South Yorkshire. They offer SEO, Digital PR, Content Marketing, PPC, Social Media, and Website Design services to businesses locally and nationally. Their services are data-driven and tailored to each business’ requirements.

News

What’s in store for digital in 2022?

The senior leadership team of award-winning digital agency The SEO Works have released a review of 2021 and outlined what’s in store for the coming year, in ‘2022 in Digital’.

“2021 was another year of twists and turns, and consumer behaviour has perhaps changed more in the last 18 months than ever before” said Managing Director, Ben Foster. 

Looking more at general trends in digital, he discusses the acceleration of existing trends within online shopping and subscription services, thanks to more hybrid working. Not only this, but as the world’s relationship with data adapts, the marketing world will have to respond accordingly.

Paul Friend, Head of SEO, says “Google’s ever-expanding comprehension of search queries will likely be a major consideration for SEO strategies in 2022”. Not only this, but looking at where target audiences are discussing brands will be crucial for any strategy.

When taking a look back at 2021, he analyses major developments such as the Core Web Vitals update, and more.

The limitation of data escalated throughout 2021, and “2022 will be no different, with automation and AI continuing to evolve and pick up speed over the next year”, says Kathryn Pearson, Head of PPC.

Although a world with less data is one many are anxious about, Kathryn insists that it’s just crucial to establish a more direct relationship with our customers and build better first-party data. As well as this, she takes a look at some important developments in the Google Ads world during 2022 and beyond.

For Graham Jones, Web Team Leader, 2022 will continue to see a mobile focus –  “as much as 54% of the Internet traffic consumed is with mobiles and tablets. So no surprises that web design trends tend to be more about small mobile screens than horizontally-oriented desktops”.

As well as this, he thinks that “the ‘headless’ website architecture will continue to gain traction and popularity and we will no doubt continue to see a clearer adoption for a ‘decoupled’ approach in web architecture.”

Beyond this, he looks at WordPress developments, the effect that the growth of Ecommerce has on Web, and more!

Finally, Sales Director Alex Hill looks at how the service offering developed over 2021 and how The SEO Works will look to adapt and develop it further in the coming year.

“We’re delighted to have developed our Digital PR offering into a standalone service this year, and have gained some really amazing backlink and publication success for a number of our clients.”

He also sees a positive return of more face-to-face sales for the business development team, saying “hopefully, some form of normality around pitching/meeting again in person, and establishing a real-world rapport in 3D, something I’ve always been a huge advocate of”.

You can read the full article here.

The SEO Works specialises in SEO, PPC, Web and Paid Social advertising and has many clients within the B2B and eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, Towsure and many others.