Tag Archives: Bristol

Caption.Ed levels the playing field for thousands of learners with brand new features

Caption.Ed, developed by CareScribe, is assistive technology that provides highly accurate, multi-lingual, and subject-specific captions for any live or pre-recorded media, including face-to-face conversations. And this April, Caption.Ed gets even better as all-new features launch in its new version.

The next generation of Caption.Ed software, live April 4th, lets users take meaningful notes alongside their transcripts so that they never miss out on what’s important. With Caption.Ed, you can annotate notes against any audio or video, highlight key information and upload additional media to support your notetaking.

All of your Caption.Ed sessions are then available to revisit at a later date, meaning you can scroll back over what was missed, revise what was said and recall why it was important.

Caption.Ed is offered as tiered packages where users can upgrade or downgrade to suit their needs. It comprises:

·         Caption.Ed Lite – For individuals who need notes, with slimmed down captioning and transcription requirements.

·         Caption.Ed Pro – For individuals who need notes, with full captioning and transcription functionality.

·         Caption.Ed Notes – For individuals who just need to take notes without transcription.

People can register their interest now via the Caption.Ed website and book a demo with a member of the CareScribe team.

 

What sets Caption.Ed apart?

Caption.Ed is designed with accessibility at its heart. In fact, it was developed by people who have accessibility needs which is why Caption.Ed has accessibility requirements baked into its very design. It has an unobtrusive user interface (UI) which takes up only a small amount of your screen, and also has the ability for the user to change the text size or the appearance of their captions to help with readability.

It’s designed to work seamlessly across in-person and online teaching, making it the perfect solution for the future of hybrid learning.

Caption.Ed is also fantastic at captioning topics which use complex terminology such as health and life science classes, social sciences, or law. It also works across different languages including: French, Spanish, Italian, German, Swedish, Dutch, Danish and Simplified Chinese.

Richard Purcell, CareScribe Director comments; “I really struggled with my dyslexia at school, medical school and finally at work. Ever since it’s been my mission to level the playing field. I founded CareScribe with the aim of improving accessibility and inclusion for everyone – be that in education or the workplace.”

 

Captioning is not just for deaf students

Captioning is often seen as a solution for people who are deaf or who have hearing loss but it has much wider applications.  Netflix recently reported that 80% of people watching their platform use subtitles. Most have no hearing loss but find that captions help to focus attention and boost comprehension. This can be an essential aid for people with neurodiverse traits that may affect working memory, concentration, writing speed and even those learning English as an additional language. For example, Caption.Ed is benefiting people with:

·         Dyslexia

·         Autistic spectrum disorder

·         ADHD

·         Auditory processing disorder

·         Mental Health Conditions

Purcell adds, “Thousands of people are already using Caption.Ed to allow them to remove barriers and participate more fully in their studies or in the workplace. As with all great assistive technology, Caption.Ed can be useful for just about anyone. Caption.Ed should be a game-changer for work, study and home life and I’m so excited to introduce our new version to users.”

 

The development of Caption.Ed  

Dr Richard Purcell is both a director at CareScribe and an NHS Doctor.  In 2013 he worked with a fellow medical student to create Medincle, a piece of software to help students cope with some of the complexities of medical jargon which has since been adopted across the UK healthcare and education space.

Richard has been developing assistive software ever since but in 2020 he put the company on hold to go back and work full time as an NHS doctor during the start of the pandemic, followed by a brief stint at St. Peter’s Hospice in Bristol. At the end of 2020 he returned to full time software development and his company CareScribe has grown from three to 30 members over the last year.

 

Key features of Caption.Ed

·         Works across live or pre-recorded media including: online meetings, classes and presentations as well as face-to-face conversations.

·         Caption.Ed provides highly accurate and subject-specific captions, for subjects such as scientific, medical or legal content.

·         Caption.Ed can capture and transcribe speech in many different languages including French, Italian, Spanish and Simplified Chinese.

·         Alongside their transcripts, users can add annotations in real time, upload additional media, and highlight important pieces of information to refer back to with ease at a later date

·         Users can revisit their past sessions and listen back to their lecture, seminar or meeting in order to recall what was said, revise and add to their annotations and export everything in a variety of formats.

·         Caption.Ed supports PC, Mac and mobile devices.

·         It works where you do, including: Panopto, Zoom, Microsoft Teams, Echo360, Blackboard, Google Meet and many more!

Caption.Ed is already being used across many colleges and UK universities, including the University of Cambridge, St Andrews University, Edgehill University and many more. It’s also recommended by assessors within the Disabled Student Allowance and Access To Work.

 

How can Caption.Ed support staff in education?

In both schools and universities, Caption.Ed ensures that teaching is accessible to everyone, regardless of ability. This helps create independent learners and also allows institutions to save money on costly human note-takers.

Universities typically have to caption large amounts of media across different platforms. Caption.Ed allows content producers (such as lecturers) to generate highly accurate and subject specific captions for any of their media instantly. Transcription tasks can also be delegated across the team, which helps to reduce workloads for individuals and editing of transcripts can be done within Caption.Ed’s editing suite.

For administrators at schools and universities, Caption.Ed can help these users:

·         Take more effective minutes alongside your meetings in real time

·         Write up, download and circulate notes from meetings at a much quicker rate

·         Transcribe interviews and edit them with ease

With this in mind, Caption.Ed will be especially useful for pastoral staff and those who deal with SEND and Pupil Premium learners.

Taxi Studio announces major senior hires to fuel expansion

Taxi Studio, the brand expression agency behind notable brand campaigns including Tim Horton’s recent Holiday Range, has made a series of appointments across the business, to fuel market and territorial growth.
The appointments follow a succession of major new business wins over the past twelve months, including roster appointments with Nestlé Health Science, The Coca-Cola Company, Mondeléz and Kimberly Clark.
As a demonstration of the calibre of talent that Taxi Studio is attracting, Martin Roberts, group chief retail officer of the Post Office, joins Taxi Studio’s board as non-executive chairman. Martin commented, “I am excited to be taking on this pivotal role at a key stage of growth for Taxi Studio, where the founders have created an innovative and creative agency that already has a global presence and supports some of the biggest brands around the world. I look forward to working with the executive team to drive forward the company strategy and ensure that it continues to deliver significant value for all stakeholders.” Taxi’s founders have also implemented changes to their roles to assist and expedite the next phase of the business’s development and growth:
  • Ryan Wills will take the reins as agency CEO.
  • Spencer Buck will continue to lead Taxi’s creative output as chief creative officer.
  • Alex Bane will head up Taxi’s client and new business generation teams as chief business officer.
Ryan Wills, Taxi Studio’s founder & CEO commented: “Having already tapped into markets across North America, Asia and Europe, these major appointments come at an exciting period of growth for the business. We’re proud to have attracted talent from some of the most notable agencies and organisations globally. The strength of our newly reinforced team will enable us to expand our client base internationally and continue to deliver world-class, enduring brand expressions for global brands.”
The senior leadership team at Taxi Studio believe that they have struck the right balance between change and continuity to ensure that the whole team, according to their purpose, ‘Create Unforgettable®’ work.
Alex Bane, founder & chief business officer, commented: “I will be leading the client and new business teams to look after the interests of our existing clients and their brands, as well as seeking to develop new client relationships across the world”.
“We’re also committed to supporting projects for local communities and we’re proud to be working with some of the UK’s favourite household names such as Vimto – all gearing towards our number one priority of pushing Taxi Studio’s brand of unforgettable work into new and exciting sectors.”

Glow Karting to launch in Bristol

Absolutely Karting is delighted to bring Glow Karting to Bristol when it launches the new experience on Tuesday 22nd February.

Glow Karting takes all the adrenaline-fuelled fun of indoor go karting and cranks it up. Absolutely Karting has updated the venue by installing hundreds of UV lights to the dual-level track, safety barriers, karts, and helmets, so when the venue lights are turned down, the whole place glows.

Through its Bristol and Maidenhead tracks, Absolutely Karting is the only organisation in the UK to offer Glow Karting.

Naomi Smith, Venue Manager at Absolutely Karting Bristol, commented:

“We’ve added UV lights to the track, which are not noticeable when normal karting is taking place. But, when we turn the venue lights off, the whole place is transformed. The colours change as the racing speeds up and we’ve added music to complete the party atmosphere.

“We’re thrilled to be able to offer something completely different and new for the region and we can’t wait to welcome people and families to the track to experience Glow Karting.”

Glow Karting is available for adult and family Race Experience bookings at Absolutely Karting Bristol and can also be added to party packages. Booking can be made online by visiting www.absolutely-karting.co.uk.

International energy efficiency business announces strong UK expansion and growth plans for 2022

Best.Energy, the business energy monitoring and management company, announces an exciting growth stage in 2022, as it looks to expand its energy efficiency operations in the UK.

With most businesses wasting between 10-40% of their energy spend and the energy price cap set to rise by 54% in April 2022, energy efficiency and management has never been more important. A boardroom issue for most organisations globally, Best.Energy helps businesses measure and reduce their energy expenditure – the first and second steps on their journey to Carbon Net Zero.

The company will aim to double its current headcount of 60, in line with strong growth projections. The recruitment drive will centre around the Technology and Energy Services teams, in charge of R&D and software technology, and data science and analytics respectively. Additional Client Services roles will also be scoped to support the onboarding of new customers.

To facilitate accelerated customer acquisition, automation is a key focus for Best.Energy in 2022, with plans to build and upgrade its infrastructure to continue its top-class service to clients and partners alike.

These ambitious plans will take place in Best.Energy new headquarters in Bristol Business Park. The company recently completed this major relocation, moving from its previous home in St Austell, Cornwall. This follows significant growth driven by the move to Carbon Net Zero and rising energy costs, which are substantially impacting commercial customers.

Troy Wrigley, CEO of Best.Energy, said, “We are tremendously excited about our plans for 2022 and demonstrating to companies up and down the country that energy efficiency is the first step in reducing both our carbon footprints and utility bills. Our move to Bristol is key in laying the foundations for our larger teams and welcoming the best and brightest to the business.

“We are investing heavily in infrastructure and operations so that our goals of bringing energy efficiency to more businesses across the UK runs smoothly and with our same high standard of care and implementation.

“I love it when our people tell me they wake up thinking ‘I’m going to do some good today’ – that’s the passion that we have. To help businesses make real and substantial savings and to reduce the use of carbon, leading to a more sustainable future for us all.”

Energy efficiency is the most sustainable solution

Best.Energy is on a mission to demonstrate that energy efficiency is the cheapest, cleanest and most accessible method for businesses to reduce both their carbon footprint and their utility bills. Best.Energy’s state of the art energy monitoring and management technology, Eniscope Air, uses the Internet of Things, Big Data and Automated Intelligence to give organisations the power to map out their energy usage in granular, asset-level detail – then target and execute savings remotely from the Cloud.

Around 90% of commercial buildings do not have a Building Management System (BMS). And with 85-95% of European building stock projected to still be standing in 2050, there is a critical need to gain control and reduce the use of energy. This is achievable by installing technology that is non-obtrusive, can be fitted retroactively and delivers immediate savings. Best.Energy’s Eniscope Air solution provides 90% of the value of a Building Management System, but with only 10% of the cost.

Why Bristol?

Founded in 2006, Best.Energy’s relocation aims to take advantage of the atmosphere of innovation and acceleration in the Bristol tech and sustainability scene after outgrowing their first commercial space in St Austell, Cornwall.

Bristol was named the most sustainable city in the UK according to a 2021 study, continuing its 13-year streak of green accolades. Including ‘the most sustainable city’ in 2008 from Forum for the Future and the first UK city to be awarded the European Green Capital in 2015.

Similarly, Bristol has consistently been cited as an up-and-coming tech hot spot in the UK. Published research from the Government’s Digital Economy Council in December 2021, ranked Bristol in the top five of the ‘Levelling Up Power Tech League 2021’, behind the likes of Cambridge and Oxford. SETsquared, the University of Bristol start-up incubator, was awarded ‘hottest accelerator’ in Europe at The Europas 2020.

Best.Energy comes from over 30 years of energy efficiency heritage. CEO Troy Wrigley’s father Ian Wrigley was an early pioneer of energy efficiency and monitoring technology. In 1982, he invented FuelBoss, a boiler management solution, and in the early 1990s, founded Somar International, an energy saving solutions company. Having witnessed the power of energy efficiency from a young age, Troy went on to found Best.Energy with family and childhood friends Ben Willcocks and Tim McMahon in 2006.

With an international network of over 100 partners, Best.Energy delivers projects efficiently and secures impressive energy – and cost – savings for global organisations.

  • Their Eniscope technology has saved 2.7 million kWh of energy across all 120 7-Eleven locations in Denmark, an 11.5% average energy saving.
  • Similarly, Best.Energy partnered with 105 KFC sites in Malaysia, producing on average 18% of energy savings.

Principally making their mark in the quick service restaurant and food retail sectors, Best.Energy has now expanded its remit to include any energy intensive business that requires energy management and monitoring. Their global reach now stretches across over 2.1 billion data points processed every day.

Armadillo launches Summer Surprises for McDonald’s in Ireland

Armadillo, the CRM agency, launches Summer Surprises for McDonald’s in Ireland this week. The new campaign is based around giving customers an unbeatable offer every day for 14 days to be redeemed exclusively on the McDonald’s app. It starts on Monday 9 and ends on Sunday 22 August.

The campaign will run across channels including Facebook, Twitter, Instagram and Snapchat. To redeem each offer, users must register on the app and activate their daily deal in restaurant or at the Drive-thru.

As the UK and Republic of Ireland (ROI) CRM agency for McDonald’s, this marks the first campaign Armadillo has run in the ROI, and the agency fully devised the concept and visual identity for the campaign, creating all in-app assets, copy and socials. The agency also created static search banner ads and social animations for the nine strongest offers (a full list of all 14 is below).

All media was planned by Mediaworks.

Currently the sole CRM channel and focus of all personalised marketing, the McDonald’s app launched late last year and is currently building an audience. An uplift in guest count and order value can already be seen as a result of activity through the app.

Hannah Waters, Creative Director: “This has been a really exciting project for us, as we’ve been involved in the end-to-end process, from conception to completion, in a fresh territory. We’re confident we can apply our UK learnings to the Irish market and activity will lead to increased downloads and engagement with the McDonald’s app.”

Armadillo has been working with McDonald’s for over a decade and won a DMA Gold Award for its role in the Monopoly promotion in 2018.

 

Credits

 

Jo Penn – Client Partner

Hannah Waters – Creative Director

Rob Pellow – Innovation Director

Will Barnes – Digital Art Director

Charlie Bulmer – Conceptual Copywriter

Emily Sowden – Copywriter

Rachel Pyke – Producer

Armadillo appoints Wunderman Thompson’s Andrew Terry as Head of Strategy

Bristol-based CRM agency, Armadillo, has named Wunderman Thompson’s Andrew Terry as new Head of Strategy. Terry will work across its big-name brands including McDonald’s, Disney and Carnival UK.  

Andrew Terry brings with him a rich history of work in the marketing and advertising industries. Most recently Data Strategy Director at Wunderman Thompson, Terry spent three years working across Shell Drivers’ Club globally, and two subsequent years on its multi-million-pound BT account.  

At Wunderman Thompson, Terry trained up the global team and worked across a wide range of different international markets, optimising the model to be as efficient as possible. Always starting with the question ‘How do we understand customers better?’, Terry was responsible for using data to inform personalisation and measurement; loyalty and membership benefits being at the forefront of his role.  

With in-depth knowledge of data acquisition and optimisation, social and digital data strategies and CRM data optimisation, Andrew Terry’s career has spanned the B2B and B2C sectors, with a firm focus on driving excellent ROI.  

Previous roles also included Data and Marketing Specialist at Newsquest, the UK’s second largest publisher of local media, in which Terry worked with internal and external data to support the centralised recruitment ad sales process and deliver business intelligence garnered from transactional information from both regional and economic trends. 

As Head of Strategy, Andrew Terry will work across all Armadillo accounts with a focus on putting data at the heart of decisions made for customers, using data creatively to change customer behaviour and deliver unrivalled ROI; reaching the right people, the right way at the right time. Keen to involve each part of the agency in achieving this, Terry will ensure results are used to feed back into strategy for maximum effect.  

Armadillo CEO, James Ray, comments: “With the rapid growth trajectory of Armadillo, we value outstanding strategy at the heart of all of our campaigns. From the moment we met Andrew we were blown away by his passion and enthusiasm for results-driven strategy. His vast experience and knowledge were exactly what we were looking for and we’re thrilled to welcome him to the team.” 

Andrew Terry adds: “The people at Armadillo are very, very good at what they do. Their long-lasting relationships with big-name clients are a fantastic indication of just how strong they and their operations really are. It’s an incredibly exciting time to be joining the agency.  

Like most of the UK over the last 18 months I’ve established a relationship with more new brands than ever before & this presents a huge opportunity for brands entering the CRM space.  CRM is a big, big world but Armadillo is at the forefront. They have the unique ability to pull people together and form teams around the client with remarkable pace and effectiveness. Armadillo is a fantastic blend of passion and enthusiasm; skill and talent and I can’t wait to dive in. 

Fox Davidson crowned Financial Company of the Year at the Bristol Property Awards

Property finance broker Fox Davidson is delighted to have won the Financial Company of the Year category in the 2020 Bristol Property Awards.

Organised by Media Clash, the Bristol Property Awards celebrate the best of the region’s property industry. From architects to agents and deals to designers, over 20 categories were available to enter. The winners were announced at a prestigious virtual ceremony, with hundreds tuning in from many leading property companies to make it a superb occasion.

Wesley Davidson, founder and property finance consultant at Fox Davidson said: “We are so proud to win this award and want to send our congratulations to all the other finalists. Bristol has a vibrant property sector which we are delighted to be part of. We’ve helped finance some vital local projects including much needed housing for first-time buyers and an environmentally-conscious property development project based on renewables which met Bristol’s drive to become a greener city. We’ve also helped many local people, particularly those with non-standard or variable income such as doctors, dentists, vets, lawyers and other professionals to secure the finance they need to live and work in the South West.”

Fox Davidson has previously won both national and regional awards, being crowned top position in the Mortgage Strategy Awards for Best Small
Mortgage Broker and Money Age Awards for Best Broker. Co-founder Sarah Fox-Clinch added “I was so surprised when they called out our name. We have been a finalist for the last two years, so to come out on top this time is an achievement we are very proud of. Since Wes and I founded Fox Davidson back in 2013 we have worked hard to create a business that is focussed on customers, not just hitting monthly sales targets. Specialising in non-standard lending, not just general property finance, we help where other brokers can’t.”

Fox Davidson specialises in securing mortgages of £500,000 and above for those wishing to purchase or remortgage a main residence, professional landlords wishing to grow their residential and commercial property portfolios, developers building and improving property and business owners wishing to purchase business premises to trade from.

Create Health kicks off 2021 with new hire

Strategic and creative healthcare agency, Create Health, whose creative work includes global and national campaigns for big healthcare brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA, has welcomed new marketing manager, Carrie Fick, to the team this January.

Carrie brings with her 12 years of experience, both agency and client-side, working for brand leaders Nokia and Samsung. There she worked in European Partnerships and branded events on the likes of the Olympics, Nokia Snowboard and Nokia Trends Lab, and then subsequently worked for branding and advertising agencies in Bristol on the likes of OralB (P&G, Geneva).

Fick comments, “I worked for Create Health five years ago launching a major brand campaign for one of their flagship clients. The campaign culminated at a European Expo where we had a contortionist and 2 silk artists hanging from the rafters cirque de soleil style to communicate the product experience. Not an everyday occurrence at a Healthcare Expo I can grant you that and it got them noticed. And that’s what I love about it. The opportunity to reimagine and experience healthcare in a way that grabs your attention so you can see it in a unique and meaningful way and make an impact on people’s health and wellbeing. It’s exciting and I’m thrilled to be back working with them, joining at a time when Healthcare has never been more important, topical or relevant”.

The addition of marketing manager, Fick, follows five new hires in the year 2020 and marks the expansion of the growing team at Create Health.

“I’m really looking forward to shining a light on what the agency does, creating quality conversations around creativity and the benefits of emotional engagement,” adds Fick. “I’ve quietly watched Create Health evolve from a boutique agency moving to the city and now working with European and Global clients. The quality of their work and creativity is inspiring from Vagisil’s ProHydrate to The Anna Freud Centre – empowering adolescents to take control of their mental health . I’m excited to strengthen partnerships within our network and internationally with thenetworkone, as well as find partners to do brave new work with.”

Ed Hudson, managing director, commented: “We are so glad to be kicking off 2021 by welcoming Carrie. She is an extremely talented individual with an analytical mind and a deep understanding of business. We are very much looking forward to working with her again, especially as we head into an exciting year for the agency.”

Create Health closes 2020 with three new team members

Strategic and creative healthcare agency, Create Health, whose creative work includes global and national campaigns for big healthcare brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA, has ended the year on a high by introducing three new staff members to its growing team. Ben Price joins as commercial account director, Tom Hunt joins as project manager and Matt Sugrim becomes its first in-house animator.

Price brings extensive experience in medical sales and marketing, with his previous role being senior European marketing manager for British multinational medical equipment manufacturer, Smith & Nephew. On his new commercial account director role, Price comments: “I’ve spent a large portion of my career as a client and I’ve joined Create Health as I see them as a talented and growing agency that have huge scope to impact the world of medical device marketing at a particularly challenging and interesting time for the industry.”

Meanwhile, Sugrim joins the Create Health team permanently after freelancing as an animator and CGI generalist for several years. Sugrim says, “I joined Create Health for a chance to work with an experience and dedicated agency deeply embedded in the bio-medical side of the creative world and am keen to work within a team who can guide my work to new heights. I am most excited about helping to develop Create Health’s motion and CGI offering – making some of the creative industry’s most powerful and rapidly developing tools available to our clients.”

Joining from Medical Protection, the UK’s largest medical indemnity provider, is project manager, Tom Hunt, whose role will involve taking projects from initial client ideas to fruition, across the client base. Formerly at Havas and Golley Slater, Hunt comments: “I joined Create having been fascinated by the advancements in new healthcare technology and treatments, and wanted to play a role in transforming these ideas to the people that need them most. Having spent my marketing career learning how best to understand my audience behaviour and mindset, I am looking forward to bringing this to my new role here at Create Health.”

These appointments represent continued success for Create Health as its expansion plan rolls out following the management buy-out in March.

Ed Hudson, managing director, adds: “The Create Health evolution continues – we’ve ended the year with a restructure, changing to a pod system that’s focused around bringing together a dedicated range of specialisms for each client, rather than teams separated by job title. We’ve been able to choose talented, ambitious new team members and we’re particularly excited about having a permanent animator, in Matt, as we’ve produced some powerful, successful animated projects this year and we can only see this area growing.”

 

Armadillo invests in regular business coaching for all agency staff

Bristol-based CRM agency, Armadillo, which works with big-name brands including McDonald’s, Disney, P&O Cruises and Cunard, is now offering staff external coaching with renowned confidence coach, Jo Emerson.

The introduction of external coaching to its team comes with the company’s move away from a traditional line managed structure as 2020 draws to a close. Armadillo has made the decision to replace line managers with networked support; task-based support to bring clarity to deliverables, skills-based support to build expertise in key specialism, and growth-based support. This is where coaching comes in. This move aims to give people the headspace to work through their challenges, ambitions, frustrations and ideas, empowering staff to seek their own solutions and decide their own actions.

Fiona Craig, Strategy and Planning Director at Armadillo, explains why external coaching was a must-have for the business: “Internal support is very much focused on the work we do for our clients – you could say the client is the key stakeholder here, and all efforts are focused on doing a good job for them.

Craig continues: “The support offered by external coaching is centred exclusively around the individual – often there can be a tension between the two areas of focus, and in a traditional structure, line managers can struggle to do a really good job of supporting on all fronts. So, this allows those who are exceptionally skilled in one area to excel, while the individual still gets supported on all sides.”

Jo Emerson is a confidence and human behaviour expert, author, and the winner of International Executive Coach of the Year (2019-2020).

Craig goes on to say “Jo is highly experienced in dealing with change and confidence, and has a wonderful energy that felt right for us here at Armadillo. She will spark some great conversations and even greater ideas, we feel sure.”

Jo adds, “It’s a real privilege to be working with Armadillo at such a critical time and to support team members as they grow and develop within an incredibly fast-paced industry. Armadillo’s new networked-support structure coupled with external and objective coaching shows what an innovative and agile company they are!”


About Armadillo

Armadillo is a specialist CRM agency based in Bristol. We use the latest technology to create digital communications based on real data insights. And we cover everything CRM, from email campaigns to social media, websites, apps and more – all effectively targeted to the right person, in the right place at the right time.

Because we’re flexible enough to adapt to a range of challenges and budgets, we work with clients big and small. CRM has been our passion for over 25 years and the possibilities never cease to amaze us.